Telling Good Traffic from Bad

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Everyday that goes by you can bet that any serious website owner is wondering how to get more traffic to their site. This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet.

Wild promises of high volume traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters. The problem is that high volume doesn’t necessarily translate into a high sales rate.

The visitors who come to your website as a result of a desire to find out more on a specific, niche topic, not as a result of exit traffic or membership in a safe list where members simply pitch each other. Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link. The bottom line is that when you get right down to it the best and most dependable sources of targeted traffic come from links that people click.

Being able to determine which clicks actually result in sales is vital. To track conversions from click to sales, depending on the type of shopping cart software you are using, you can then create a custom order confirmation page – i.e. the page that is displayed once the transaction is complete. This is very easy to do if you’re using a payment processing service such as PayPal.

It’s well known that each search engine and each web site has a particular type of user (age, interests etc.), and they’ll all have different triggers leading them to purchase. All of these things are important for you to know so that your advertising dollars will be spent in the most advantageous places.

To Your Success
Cody Moya

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Bandwidth Bandits

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Files that are loaded to or from servers uses internet bandwidth to push files along the network at various speeds. Every time you upload a file to your ISP, surf the web or use an audio application, you are using bandwidth. 

Bandwidth is a bunch of wires or fibers connecting servers to a network. Depending on the grade of the wire it determines how much data is coming across the network where your web-site is hosted. When someone attempts to get more data than can be handled by the network, the whole network slows down.

ISP’s can put a limitation on bandwidth at certain times during peak periods or charge you a flat fee per month for bandwidth usage. If you go over the flat fee, then they charge you extra for using extra bandwidth. Some ISP’s will shut down the transmissions until traffic is more stable on the network.

You can load most files (images, sound files, videos and flash scripts and other programs) in your web site. This excludes, of course, banners and pop ups and specific documents and images which are supposed to be loaded from a central server. 

Bandwidth bandits link to images and other files directly to some other server instead of putting them on their local server. There are various reasons as to why they do this but one reason is to get as much bandwidth as possible to show their links and images. So they “steal” images or audio files each time the site is initialized meaning that they steal the bandwidth. 
 
There’s certain ways that you can stop the person from stealing your bandwidth allocation. If they have an email, I would contact them personally or go through Network Solutions and do an IP lookup which will give you information on the person and who the site is registered to. You can always get in touch with the company that hosts their site too.

Bandwidth can be expensive and the last thing that you want is someone stealing it.

To Your Success
Cody Moya

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5 Hot Tips to Boost Your Website Traffic Using Free Tools

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The net holds so many options for everyone. There are so many ways to do the same thing just slightly different. The main reason for using the net is to get traffic. Traffic is what will make your site successful. With out enough traffic, you will fail for sure. Everybody on the web strives for the highest traffic. Many spend tons of money on tools that only produce so-so results. These webmasters overlook the free tools that are out there and have been proven successful time and time again. These free tools will boost the traffic of your site with out costing you a penny. You need to be willing to look at these tools and use them to your advantage. There are several ways you can use free tools to increase your traffic. These tools have proven to be the most successful out there. What they require is time and effort. You have to be willing to put time in your business if you want it to fly.

Make sure you are analyzing your current traffic to see if it your current method is working for you. There are tons of free traffic counters online you can use to figure out what is going on with your site. You will be able to install one of these visitor trafficking counters with ease and check in a week to see what you have for numbers. You will be sure to gain a lot of valuable information from this experiment. This tell you were most of your traffic comes from and what are your best-hit site pages. With this information you can tweak not so popular pages and make them like the ones hit. You can also get a clue to if your keywords are successful and what you can do to make them better. Find out where your clients congregate. You want to know what these people are looking at one the web and provide for them. What sites come up on the search engines when you type in your keywords? Hit the top 10 sites and look at what they do. Then go back to your site and out do them, you have to cater to your audience.

Add a blog to your site because they tend to get more traffic than plain old websites. This is due to their informal nature. They grab people’s attention. Knowing who your clients are and what they like will truly help will help you know what type of stuff they are attracted to. You will be better able to design to their likes. Blogs are simple to manage and keep up with. Most of them can be set up for free so that is a bonus. They are extremely good at attracting traffic to websites just add the link. Make sure you write and post articles on your site. Posting free articles to your clients is a great way to keep them coming back for more. This is a truly powerful online marketing tool more than people realize. If you do this the right way it will have the amazing power of increasing your traffic. It will jump you up in the search engine rankings as well. This boost will generate an even further increase. The more people you can attract and keep on your site the better you are.

Contrary to what some people think, use a traffic exchange site. This is a great marketing tool for sure. You can win traffic to your own site while visiting other’s sites. These people have also signed up for the exchange as well. Not everyone will be interested in what you are offering and buy. But you will surprised at how many sales you will generate. This offers your site more exposure that will increase your traffic and business potential. It is very similar to any other form of advertising. Many people aren’t interested or maybe don’t buy but the small amount that do add up fast. It is the exposure you are trying to get a hold of. Remember for every person who hits your site and thinks it is great they will tell people and so on. So you have to remember that you are generating business by keeping the clients happy.

To Your Success
Cody Moya

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4 Simple Methods For Boosting Traffic And Increasing Profits

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The life blood of any website is traffic, not traffic in the real world sense, but a large flow of internet visitors to your website. The more visitors to your website, the more money you will make. But getting a large flow of visitors is not as easy as it sounds, it doesn’t just happen, you have to make it happen, and here are 4 very effective ways of doing this:

1) Conduct joint ventures with other webmasters or list owners. Creating an effective joint venture is one of the quickest and most profitable ways of boosting your website traffic and massively increasing your sales.

A joint venture is simply an agreement made between two parties in which they both benefit. In your case, you have a product to sell and what you need to find is somebody who has a large list of subscribers and who is looking for good quality products to offer their list. You would offer the list owner a percentage of each sale in exchange for them recommending your product to their subscribers.

The key with joint ventures is to find list owners who are not direct competitors. For example, if you have a product related to puppy care you joint venture with somebody who has an ezine dedicated to dog breeding, or you could joint venture with your local vet.

2) Write articles related to the topic of your niche product and submit them to as many article directories and ezine editors you possibly can. Writing articles serves three purposes:

i) It sets you up as an expert in your niche. If your articles appear in many newsletters and hundreds of websites, people will perceive you as an expert.

ii) At the bottom of each article there is a brief bio in which you can place a link back to your website. If people are impressed with the content of your article, they will click on the link to your website to read more.

iii) Each of your articles that are published on the internet is one more link back to your website. The more links that point back to your website the more relevant your website will appear to the search engines and the higher your page will rank.

The key with articles is to submit them everywhere, to as many different places as possible. Submitting articles manually will take days, so use a paid submission service.

3) Promote your website using pay per click search engines. Your first task is to find as many keywords and keywords phrases related to your product (that people are typing into the search engines) as possible. We’re not talking about ten or twenty, but hundreds, over a thousand if you can. Next you need to create a brief classified type advertisement which has a catchy benefit laden headline.

When you have these, enter them into your pay per click search engine and decide on a maximum bid for each keyword (the amount you are prepared to pay when a person clicks on the headline for your advertisement). When a surfer enters the same keyword phrase as one of yours associated with your advertisement, your advertisement will be displayed as a “Sponsored Listing” and if the surfer clicks your ad, you get charged the bid amount and the surfer is taken to your website.

4) Get as many links as possible pointing to your website. As mentioned earlier, the more links pointing to your website, the higher it will rank in the search engines for the keywords you have optimized the page for.

There is another side to having hundreds or thousands of links pointing to your website… You also get a considerable amount of traffic from people clicking on those links. This type of traffic tends to be very targeted as people won’t click on a text link unless it is of interest to them.

Other than article writing, there are two major ways of getting links back to your website:

i) You can purchase text links back to your website from other high ranking web pages. The key is to buy links on pages with a similar theme to your website.

ii) You can create a reciprocal linking directory on your website. For each link you receive from another website, you will place a return, or reciprocal link back to that website. The ultimate link directories are categorized to help surfers find interesting links and also because links of a similar theme give the page they appear on the same theme, which is important for link relevancy and search engine optimization.

To Your Success
Cody Moya

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Belong to the Exchange Club – For Website Links, That is

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When used sensibly, website link exchanges can draw an exceptional amount of website traffic and greatly increase your search engine outcome. Nevertheless, remember that too many link exchanges can be harmful. You do not want your website clogged with other website links. This can look tacky and cause visitors to turn away from your website almost immediately. You can write to other website owners and ask them to place a link from their website to yours, but there are a few rules of etiquette you should follow. When you ask another website owner to place a link on their website, remember you are asking them for a favor. They are under no obligation to comply. If you are asking this favor from a website with more traffic than your own, this can greatly improve your link popularity and generate more website traffic your way.

If you decide to become a member of a website club that exchanges links, do your research carefully. Here are the top five tips to get you started with your website link exchange:

1. Show respect. When asking another person to place a link for your website on his or her website, be sure to ask nicely. It is very important to remain respectful. Never sound demanding or brag about how great your website, products or services are and how the person you are asking would benefit from granting you this favor. Do not make it sound like they need you. Also, do not ask many questions or attempt to flatter the recipient of your request. This may make them to delete your email inquiry immediately. Your request should only run between 2 – 6 sentences, not half a page. Be polite when asking, but do not over do it. You do not want to sound like a fraud.

2. Make sure you proofread your request. Before sending out a request to another website, check your grammar and spelling. You want the recipient to see you as a professional, not as a person who cannot spell correctly. Spelling errors and bad grammar can kill any opportunity to promote your website quickly. Avoid using slang in your request. Nothing can be more distracting and annoying than a poorly written request.

3. Send your request from your website’s professional email address, not your own email address. It is unprofessional to request this favor from a personal email account or a free email account. For example, if your website is www.lovemydog.org, then send your prospective link associates your request through the website’s email address: contact@lovemydog.org. Do not use your own personal account or a free email account.

4. Have a nice, high quality looking website. This will help you to look more serious and professional than a low quality generic looking web site. Also, be sure your website content looks professional and is free of any spelling or grammatical errors. Lose the clutter. Websites cluttered with ads can be distracting and hard to read. Having an attractive website will also help encourage other website owners to be more willing to work with you. Working with a professional is more attractive than being associated with an amateur.

5. Before you ask for your link on another person’s website, you can offer to place his or her link on your website first. This can increase your chances of having the other website place your link to their site. It can be as simple as one hand washes another. Just make sure that whatever links you use on your website have similar content to your own. It is better to have the websites compliment each other rather than clash with each other.

Exchanging web links is a great way to increase traffic to your website by increasing “link popularity” which can have a major affect on where your website appears on search engines. The websites that exchange web links with you will surely heighten your link popularity. This is especially true when the websites you are exchanging web links with have similar content as yours.

You can increase your targeted website traffic by exchanging web links with other websites. This will increase your link popularity and drive more people to your website through the links. Now do your research carefully and make your list on who you would like to contact for web link exchanges. Be careful to follow these top five tips closely and write away!

To Your Success
Cody Moya

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Are You a Member of another Website? Exchange Links

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If you know anything about small business, then you know that some of a small business owner’s strongest business allies are other small business owners. When you are a part of the small business world, you realize that by working with other owners like yourself, you can often become more successful. This is especially true on the web as well as locally. If you want to promote your business more on the web, but have no budget to help you do so, consider working with other websites. To do this, you will have to log in a little time however. Not every website operator will be willing to help you out with advertising. Use these tips to help you along the way.

The first thing you want to do when considering a website link exchange with another site is to make your site the best it can be. Although this may sound irrelevant, it is likely website operators will only be willing to help you if they truly admire your site and find it appropriate. This should be the standard in all cases at least. If a website operator is going to commit to allowing your link to be placed on their website and vice versa, they will want your reputation and website to be top notch. So, before you even ask for the trade off, make sure your links are working and everything looks great with your own site.

After polishing your site, you will need to make a list of the potential websites you can trade with. If you are a member of another website, then certainly add it to your list. Any site that you regularly visit or contribute in some way to is a great place to begin. Consider sites that you frequently use for message boards or chat rooms as well. If the site is familiar with you in any way, they will be more likely to partner with you on this task. Make sure you are realistic in your list as well. An enormous site will not likely be interested in helping a smaller site promote itself.

When creating your list, also be aware of websites you are in competition with. Many people who automatically be drawn to websites that offer similar services as their own. This is a mistake however. The best thing to do is target sites that offer services or products that are somewhat connected to what you offer, however are not the same. For instance, if you operate a website that sells flowers, consider targeting another website that sells vases, but not a site that also sells flowers. If you can find a correlation that works for both you and the other site, you will reap the most benefits.

Once you have a strong list of potential sites to work with on the exchange, develop a little proposal to send to each webmaster or owner. This should be short and concise explanation of what you want to do, which is exchange links on your sites. You can outline a few potential benefits for the other site as well as yourself. Explain why you think your site would mesh well with theirs. Even if it seems elementary, they may not realize the benefits unless you spell them out in the proposal. Make sure you include contact information for yourself and ask them to respond by a specific date. You can reasonably state, “a response within ten days would be greatly appreciated”. Most webmasters or owners will likely have gotten around to reading the proposal in that amount of time.

Once you have a few sites on board, you can sit back and see the benefits roll in. With users seeing your link on their website as well, you will get much more traffic than usual. You will be able to reach an audience that you might not have gotten to otherwise. Using the method of exchanging links with other websites is an inexpensive way to boost your website’s traffic. You may need to research and connect in order to make the agreement work with other sites, but the effort is well worth the cost. Once you have developed these relationships between yourself and other sites, you will be able to work on other issues together as well. This type of networking is great for your business overall.

To Your Success
Cody Moya

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All Keyed Up – How to Use Words That Pay Off

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You have decided that you want a website. But, how do you get it to be seen by search engines? The key is keywords. An adage on the Internet is that content is king, that is with the proper keywords in place. To learn a little more information about keywords and how important they are to your website – read on.

What’s the purpose of keywords? Keywords are specific, targeted words that people search with when looking for information. The search engines and directories will use the keywords found on your web site to place your site into a certain category. You will need to be sure that the keywords that you use are relevant to what you want to tell or sell to a customer. For example, if you have an adoption site and you want to sell books about adoption – then you might want to include “books about adoption” as a keyword phrase.

The search engines use certain mathematical calculation software to figure how and where a site ranks based on keywords and phrases. It is an algorithm. Based on this, it looks for certain criteria. Value to a site depends on how many times a keyword or phrase is used, where the keywords are located on your webpage, and finally how the tags on your site use the keywords. Different search engines use different algorithms. The purpose of choosing tightly defined keyword content for your site is so that you will get the spiders and crawlers to rank you higher in the engines and directories.

To find the best keywords for your website, there are several approaches to take. The most important part is to determine what a visitor might be looking for. Look around at other sites similar to yours and see keywords they are using. Ask yourself if it makes sense to use similar keywords for what you are selling. If it does, then you can be sure that your review of other websites is on target. By targeting good keywords, you will hit a home run with traffic and increase profits.

There are two ways to come up with a keyword list to use for your website. Take pencil in hand and write down every word or phrase that you can think of. You will have to begin with the basic words. For instance, if you are selling hats, include words like hats, color of hats, popular color of hats, and then expand from those such as formal hats, seasonal hats, hat accessories etc. Do not be afraid to use as many keywords as you think appropriate. Think not only of what you would search for but try to anticipate what others would search for as well. Use between 60 – 100 solid keywords and phrases and you will be well prepared for a spider or crawler to grab your website and rank it!

Many times, you will need a little extra help with finding the perfect keywords for your website. Take advantage of all of the special software on the market for keyword research. The software today is easy to use. You can often find niche markets that you have not previously thought of. Paid subscription plans will allow you access to millions of search engines too. Often it is the best way to research, especially for niche markets that are very profitable. The subscription plans are not that expensive and the hundreds of keywords that you can get from it are worth it.

Finally it needs to be stated that you’ll need to follow the rules with keywords, or your site will be dropped from the search engine ranking and directories. Don’t try to keyword stuff your site pages. Also, do not attempt dirty design tricks such as fake pages. The software will detect the hoax and it will cost you more in the long run. Site redesign, time in keyword regeneration, loss profits and a ruined reputation just are not worth it. Using them might initially draw your site up quickly in the search engine ratings, but once caught, you will lose those rankings. Follow the rules from the start and be honest, it is the best policy to follow. You’ll know when you succeed that all your hard work paid off.

To Your Success
Cody Moya

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An Introduction To Traffic Exchanges

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A traffic exchange is a membership website where the members can promote their own web pages by earning or buying “credits”. Credits can be earned by viewing other members’ web pages – otherwise known as “surfing for credits”.

To surf for credits all you need to do is to log in to the traffic exchange and hit the “Start Surfing” button. You will then be shown a member’s web page and a countdown timer. How long you will have to view the page varies from traffic exchange to traffic exchange and also depends on your membership status, but typically the timer takes 10 seconds to run down. When it hits zero you will have earned a credit and will be able to view a new web page. To do that you usually have to complete a simple “icon matching” task with a click of your mouse.

The more you surf, the more credits you will earn. And with some traffic exchanges you will also stand the chance of winning bonus credits and even cash prizes.

As your credits accumulate you can allocate them to your web pages, which will then be shown to other members of the traffic exchange.

Most traffic exchanges operate a “surf ratio” policy. This simply means that you need to surf more than one page in order to generate enough credit to have your page viewed in the system. Some traffic exchanges offer a 2:1 ratio, 3:1 or a 3:2 ratio, with a 1:1 ratio reserved for members who upgrade.

Another option for traffic exchange members is simply to buy credits. Traffic exchanges often hit you with “One Time Offers” where you can get a lot of credits at discounted rates if you buy straightaway.

As well as page viewing credits, traffic exchanges also offer “banner ad” and “text ad” impressions. Banners and text ads are shown above or below pages that you view when you surf for credits. You can get these impressions at a much cheaper rate than standard page-viewing credits. On the other hand, click-through rates are typically quite low.

Typically, a traffic exchange is free to join and has several “upgrade” options where you must pay a small monthly fee to secure the benefits.

So what are the benefits of upgrading?

It could be all or any of these benefits:

1. You get several hundred credits added to your account each month.

2. Your “surf ratio” improves.

3. The countdown time decreases.

4. You get new members randomly added to your “downline”.

5. You earn more in credits or commission whenever you recruit a new member for the traffic exchange.

Yes, traffic exchanges are also online affiliate businesses and when you join one you are allocated an affiliate number. If you check your member’s area you will see that there is a section devoted to promoting the traffic exchange. You can go there and get banners for your website or blog, and other promotional material such as email letters and so on.

Since you will be given free credits whenever you recruit someone to the traffic exchange, it makes sense to devote some space on your website or blog to promoting the traffic exchange.

You will also be encouraged to promote the traffic exchange on other traffic exchanges.

A lot of people join several traffic exchanges to gain extra exposure for their web pages, and also cross-promote their traffic exchanges in order to generate a lot of credits in the form of commission when people join traffic exchanges through their links.

When you use a traffic exchange to promote your website, here are a few common pitfalls that you will want to avoid:

1. Don’t promote pages that take a long time to download.

2. Don’t try to promote your main product with a long sales page. Keep your pages clean and simple with a basic message and either a sign up form for more info, or a “click here” button that will open up your main promotional page in a new browser window.

3. If you use a video promotion, don’t take more than ten seconds getting to your main message.

4. Make sure you do not run out of bandwidth – it is amazing how many times you see a “bandwidth limit expired” message instead of a member’s page when surfing traffic exchanges.

5. Do NOT promote XYZ traffic exchange on XYZ traffic exchange!! This sounds unbelievable, but a number of clueless people try to get traffic exchange members to join the traffic exchange that they are surfing on and are therefore already members of! Duh!

Traffic exchanges offer website owners a cheap and cheerful method of promoting their website pages and can be very effective if you know how to work them.

To Your Success
Cody Moya

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3 Quick Ways To Get Traffic

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Many who decide to put up a website and make a living online have the idea that traffic to their site will not be a problem. “If I build it, they will come.” It seems to be a popular approach for a lot of webmasters.

The sad truth is that traffic doesn’t just show up at your website without some planned, consistent effort on your part. They aren’t knocking your front door down just because you have a fantastic looking website.

Someone once said: “Running a business without advertising, is like winking in the dark. You know what you are doing, but no one else does.”

If you are needing more traffic to your site, here are three specific approaches that are guaranteed to work:

BUY SOME TRAFFIC-

One of the fastest ways to get some traffic is to buy it. Google AdWords is one of the better known and largest place for you to throw some money at this traffic issue.

You pay only for actual clicks on your Google ad to your site or affiliate link, but you need to be careful and watch your advertising budget. It can get quite expensive if you end paying for clicks that aren’t producing sales. Be sure to track your ads to determine your return on investment for your keywords and search engine.

As a note there are several other places beside Google to buy PPC traffic. Yahoo.com, Amazon.com, MSN.com and dozens of other places provide the option of PPC traffic. They all operate about the same way. You only pay for targeted visitors to your site who have clicked on one of your ads.

BORROW TRAFFIC FROM OTHERS-

Locate those who have mailing lists related to your area and ask them to post an ad in their list in exchange for a link on your site.

If you have your own mailing list, you could propose an ad swap. “I’ll run your ad in my list; You run my ad in your list.” You might have to offer a commission to the publisher to induce them into running your ad. That way they make a profit on it too.

You can locate these prospective publishers at a good search engine or publications like the Directory of Ezines.com. Be sure to target publishers who readers will be receptive to the type of offer your ad is offering.

If you are selling something to do with internet marketing, your targeted readers should be those interested in marketing on line.

BUILDING YOUR OWN TRAFFIC-

One of my favorite and time-tested ways to promote and market on line is to write and publish original articles. Other newsletter publishers will sometimes

reprint my articles and send them out to their readers.

To save a lot of work and aggravation when sending these articles out to publishers and article directories, you may want to consider a distribution service

like iSnare.com . For a nominal charge you can have your articles widely distributed in a very short time. You get what you pay for and this is one service

that has proven its worth.

Be sure to include a resource box at the end of your article so that interested readers may follow your link to your site or your affiliate link you are promoting. Ideally your article has prepared the reader and motivated them to be receptive for the type of offer you are making in your resource box.

Write many articles. Publish and distribute lots of articles.

If you will consistently apply there three traffic tactics discussed above, You will benefit from it with lots of traffic and permanent links (more or less) to your site which can benefit you for years to come.

To Your Success
Cody Moya

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Are You Making These Twitter Mistakes?

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Do you Twitter?

It’s the latest craze, and one that can make you money, build your brand, get you clients, and bring on some great joint venture projects. No one made me the Twitter police but I have noticed there are ways to work Twitter and there are ways to use Twitter that won’t get you any work.

Here are some dont’s with regards to getting followers:

1. Don’t try to amass a huge following before you’ve done some tweeting. People will not be interested in following you when they click on your Twitter page to see what you’ve got, and notice you don’t have much. You need to have tweeted more than, “Trying to figure this Twitter out” and “I think I’ve got it figured out now.” Tweet, tweet, tweet before you gather your flock. Don’t know what to say? Try “retweeting” (RT) some other peoples’ tweets that resonate with you. Reply to what someone else says and start up a conversation. Tell what you’re doing on your business right now. Those are several tweets in the making right there.

2. Don’t shoot out promotion after promotion. When others look at your timeline, they’ll notice you’re just in it for you. People want to know what’s in it for them. There are millions of Twitters to follow, why should they follow you when you’re only tweeting about your own annoying promotions?

3. Engage in conversation with your Twitter friends. If they’re your friends/followers, shouldn’t you reply to them on a daily basis? I don’t mean reply to all of them everyday, just do several replies to various tweets a day. Again, your potential followers will look at your Twitter timeline and if you don’t ever talk to anyone, it’s a big turn off. It says ME, ME, ME. So hit @reply and give attaboys, words of encouragement, comments on their blog post link or tell them how you like their latest product. Offer answers when someone has a question, which is an excellent way to brand yourself as an expert. And if someone @replies to one of your posts, it’s considered common courtesy to comment back.

The biggest advantage of Twitter is using it to build relationships. Offer value, yes, but also take the time to “talk” to people so they can see you as a real life person. Give first, make friends, and watch your business world open up – just from tweeting on Twitter.

To Your Succcess
Cody Moya

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