The Value of Good Link Partners

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As you already know, good link partners are vital to the growth of your website. Without good link partners you won’t be ranked highly in the search engines, and you won’t receive the traffic you need to gain new customers and make new sales. Building high-quality links to your website helps it to succeed.

Websites that maintain good incoming links will get many targeted visitors from their link partners. These link partners are also a good source of information and can offer value for the visitors that come to your website more often. The idea behind link partners is to find web sites with complementary content so that you enhance your web site. For example, if you sell computers, it wouldn’t be a bad idea to link to a site that sells printers.

Linking to your competitors is much more dangerous. The fact of the matter is that when you link to your competitors you are handing them your business. They may be handing some of theirs back to you, but the trade off simply isn’t worth it. If you are in a situation where it is your product or theirs, do not link to them. Aside from the obvious issue of losing business to their site, you may even lose the returning link if you don’t keep an eye on it.

When dealing with link partners, there’s virtually no point unless you get reciprocal links. These links make your website look good, as well as getting you targeted traffic from users clicking on the links. When you are optimizing your site for key words, however, it is important to link to sites that provide more information regarding the content that you have provided. In cases like this, the link is already helping you. If you get a returning link in addition it’s like killing two birds with one stone.

With good-quality incoming links, you will benefit greatly from the increased traffic to your site. Most major search engines’ rankings are at least partly based on the number of quality links pointing to your website. Google, HotBot, AltaVista, MSN, Inktomi and more all use link popularity in their formula for calculating rankings.

The value of your link partner’s sites will be very important, as many of the search engines use this in determining how relevant your site is to the terms that are being searched on. A site with a page rank below three generally isn’t worth exchanging links with. Then again, if the site is on its way up, it might be a good idea to get in on the ground floor. If you are curious as to whether a site is going to be accumulating a higher page rank in a short period of time try going to http://www.iwebtool.com/rank and punching the site’s URL into the “backlink” tool or the “page rank predictor.” These will show you how many links the site has going to them and will let you know what the page rank could be within the next three months.

You must always keep an eye on the value, and use value-for-value exchanges only. Make sure that your link doesn’t get removed from any sites you link to, and remove your own link to them if it does. Many people will agree to link with you and then remove your link after a week or two. If you leave your site linked to them, then they’re the only one benefiting.

Good link partners are hard to find, and it will take some time for them to respond. You may have to contact them more than once, and probably won’t take you seriously if you just ask them to trade you links. It is important to provide them with information relating to your company and let them know why your link will be worth while to them. If you are serious about SEO, you will be able to let them know that you expect your page rank to explode within the next few months and you may be able to accumulate links this way.

It’s important for to make sure that you links are checked on a regular basis. Of course you don’t have much control over the incoming links, but you can still do whatever you want with the outgoing ones. You should immediately remove any links that don’t work, as they can and will bring your search engine rankings down.

By understanding how link partnering works and maintaining good quality links on your website, you can increase your targeted traffic and improve your sales. After all, isn’t that the whole point of having an online business? Just remember that your website, like any other business, takes time and effort to make it succeed, and any little way you can speed up the process is good – as long as it’s not against the rules, of course.

To Your Success
Cody Moya

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Using RSS to Increase Your PageRank.

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There are millions of dollars and multiple hours spent every day trying to increase website traffic, by both ethical and unethical means. There is so much demand for traffic solutions that people will go to any lengths to get ranked higher in the search engines. But did you know that you could increase your traffic by about 20% right now, with virtually no effort?

Most times when you hear something like this I suggest that you turn tail and run as it will normally lead to your site’s ranking demise. This particular method of boosting traffic, however, is not a scam; it’s not an unethical ploy; it is a genuine method of increasing traffic via a future internet standard. The reason that you can increase your traffic so vastly is because you are getting in on the ground floor of a new technology which will revolutionize the internet and the way that traffic is distributed.

To understand what we’re about to tell you, you need to understand what an RSS feed is. Put simply, it’s a standard format for sharing your content instantly with users and other websites. People can quickly get access to ‘teasers’ for your latest newsletters, articles, blogs, content and more, and click through to see the full version. This method of distributing your information is very helpful because it basically generates dynamic newsletters without spamming and without causing your visitor any grief at all. In fact, many users find RSS to be their preferred way to hear about updates as RSS is so fast, user-friendly, and (most importantly) dynamic.

RSS feeds are often used by news sites or blogs, as the content changes often enough to make it worth while. By using highly targeted RSS feeds, you can improve your site’s web content without having to write it on your own – if someone offers you an RSS feed of their site, you can add it to your site easily. This provides you with a good content base which will keep visitors coming back. The more information that people associate your site with the more important they consider your site. The more important they consider your site, the more important search engines will consider your site. Providing RSS yourself will get lots of people to link to you and so potentially improve your search engine rankings. Why?

1. RSS feeds can provide good, relevant content for your website – there are plenty of RSS publishers with themed content for you to choose from. These highly-targeted feeds will often contain your keywords, and so increase the keyword relevancy of your website. This helps even more than you may think as the key words will be within link or “anchor” tags. Search engines value anchor tags almost as much (if not more than) header tags (h1-h6).

2. RSS feeds can provide new, fresh content. When new content is added to them, the old content drops off, making sure that your website’s content doesn’t go stale. Most of your visitors will not visit your site if they find that there is nothing new between the first and second time that they visit it. If you want to keep your visitors where they belong, you have to have a good selection of content that is updated on a regular basis.

3. RSS feeds can get search engines to crawl your site more frequently – daily in some cases. This helps your site to rank higher in the search engines, and gives you an advantage over your competition. Your RSS feed can do your SEO work for you.

RSS feeds can be great for getting your newsletter, articles, or blog onto other people’s sites, and that’s very powerful, as long as you make sure that your RSS feed is adding more to your business than it takes. In some situations, you might find that including RSS on your page makes visitors click away from your site, as they find that site’s content more interesting than you – and people who click on RSS links might be less likely to click on ads. Use caution with RSS feeds, or you could be in for a shock.

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Cody Moya

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The Right Way to Submit Your Site.

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Are you going to submit your site to the search engines the right way or the wrong way? To do it right, you need to know what you’re doing, and your site needs to be optimized before you take it anywhere near a search engine.

How can you know if your site is ready? You consider these things before you submit. Have you included your keywords in your title tag, description, and content? Make sure you’re tightly focused on only one or two keywords. You should also check for broken links, as these can cause big problems with search engines’ spiders.

Once you’ve submitted your site, you need to be prepared to wait. The chances that you won’t be added to any engine’s database for at least a month.

The Rules of Submission.

1. There’s no need to submit more than once. Despite the hype, you should never resubmit your site unless it gets dropped entirely. This doesn’t apply to new pages, however. If you have created a few hundred pages in the last month or so and you don’t think that they will be indexed quickly enough via links to them it is a good idea to submit them manually rather than waiting for your site to be indexed again. If you are using a Google Site map, simply adding them to this document will get them indexed pretty quickly.

2. Do it right the first time: be thorough when submitting, especially to directories. Take the time to research and find the most appropriate category for your site. If your site would fit into multiple categories find out what the policy is on multiple submissions. Some directories want you to submit to every relevant category, others want no more than one submission or they reject all submissions. Some want every page, others (most) want your index page and nothing more.

3. Be brief when you describe your site: get right to the point in two short sentences. Most directories will actually restrict the number of characters that you can use. If they don’t it is still a good idea to try to wrap it up within twenty-five to thirty words. This is one of the largest differences between directory listings and search engine listings. In the directory you only get a short line to attract visitors; this is static for every visitor.

4. Be as accurate as you can. Don’t try to trick people into visiting your site, as it’ll only backfire. Most directories are actually monitored by a team of editors. These editors will visit your link and red flag you if you are trying to deceive visitors or if you are trying to cheat in any other way. When it comes to directory listings, there are even less avenues for cheaters than there are in search engine listings as directories are checked out by hand.

5) Make sure that all your information is relevant, and try to make it appealing to humans as well as dense with keywords. Directories don’t care about your key words very much. If your site isn’t attractive to human beings it will be listed poorly. When human beings edit, human beings rank, and human beings get what they want.

6) Be patient: good things come to those who wait. Let the search engines take their time.

7) Don’t submit any more than your homepage. The crawlers are quite capable of following your links and indexing your whole site from just your homepage’s URL.

If you’re submitting you site to the DMOZ directory, follow these steps. If one doesn’t work, wait a while and then do the next.

1. Submit your site.

2. Write a follow-up email to the category’s editor, explaining that you’ve been waiting and would like to know your site’s status.

3. Email the next category editor up, in case there’s a problem with your category’s editor.

4. Seek assistance at the Open Directory Project’s public forum.

5. Email DMOZ senior staff seeking help. This is pretty much the last resort.

Submissions can be time consuming at first, but you’ll quickly get it down to a science. If you work hard on your SEO before you submit your site then you can get to the top more quickly than you’d think.

To Your Success
Cody Moya

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The Meta Tag Myths.

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1. Add every meta tag that you can.

Take a look at the code of a few websites out there. Many sites have silly amounts of tags – far more than they need. Remember the old adage: keep it simple, stupid. Don’t add tags unless you know what you’re doing – and don’t make up your own tag names, because no-one’s paying any attention to them. Most of these tags are skipped over by most search engines anyway. The only crucial tags are the description tag and the keywords tag which are both utilized occasionally. Many other tags are there just for the sake of crediting the webmaster, author, etc. These kinds of tags are there mostly for the sake of other webmasters if they need to know who to contact about the page itself.

#2 Have lots of keywords.

Using the ‘keywords’ meta tag correctly is good, but don’t get too hung up on it. Many search engines now ignore it altogether, including Google and AltaVista. Remember that putting too much in this tag could be considered spamming – make sure you don’t put anything in more than three times, and keep the keywords related to your site. As previously stated, many of your meta tags will be skipped over anyway, but you should keep to your primary key words and not worry too much about assembling a gigantic list. Be descriptive, be honest, don’t be excessive.

#3 Keyword lists must have a formula.

People have a tendency to get very distracted by the keyword meta tag – you shouldn’t misuse it and you definitely shouldn’t expect miracles from it. It gets skipped more often than not; even it’s used it is used in company with the content on your page. If you want to obsess with optimizing something, optimize your content.

#4 The title tag doesn’t really do much.

Out of all the tags, this one is the most important when it’s used correctly. Just like with your site’s content, write your title tag for your audience first and the search engines second. Think about your site’s branding and navigation issues as you create your title tags. Your title should be relatively long. A seven to ten word title is not out of the question. The title is the first thing that a search engine really cares about and it should be the most common thing that you want your visitors to find you for. Your most important key words should all be worked into your title.

#5 If I copy my competitor’s keywords I will do just as well.

You need to understand tags and the details of search engine optimization in general. What works for one site doesn’t necessarily work for another! You do not have identical sites so you cannot work with identical keywords. Aside from this detail, a site that has been around longer is more likely to have success from its key words than a new site. If you are trying to take over a small niche, you have to expand and do something that your competitor hasn’t done yet.

#6 If I repeat my keywords in a comment tag I will rank better.

There was a time long ago when this was true, but it was a really long time ago. Search engines are all wise to this trick nowadays.

#7 We need to have as many different keywords as possible throughout our site

This is an SEO nightmare. Your pages need to be focused, not always trying to cover all basis. Limit your keywords.

#8 Anyone can write a website’s tags.

SEO calls for copywriting and marketing talent: writing good tags that can attract both humans and search engine spiders isn’t easy.

#9 Google doesn’t rank me by the description tag, so why should I use it?

Google does still use the description tag from your site – it displays it to its users in the results. If there’s no description tag, they’ll just see a nonsense excerpt from your site, which is bad. Don’t forget that there are still plenty of uses for the description tag. Make the title and the description complement each other, as they will often be displayed together.

To Your Success
Cody Moya

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The Good and Bad News About Reciprocal link Exchanges.

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Reciprocal linking is a topic that generates a lot of discussion: everyone wants to know how to get it to work for them. Much of this discussion involves link trading, or linking together their own websites, and whether it’s going to get you in trouble or not. They invariably fear that they will run into problems with search engines who may consider it cheating. Many of them have heard horror stories about Linking Farms which often get banned from Google along with every page associated with them. This fear is justified by the obvious disasters that link farms can ensue upon a web site. There are very few webmasters who are willing to take the risk and rightfully so.

Misunderstandings cloud the debate on reciprocal links on both sides. Reciprocal links deserve a fair hearing, because some are bad for a website, but most aren’t. In the beginning, almost all sites had plenty of reciprocal links (the tradition of the ‘links’ page), and they worked exactly as intended. Links brought in additional traffic, and affiliate links let people make money. These ‘links’ pages are less and less common now, but seem to be making a slight come back during this period in which SEO work has become a phenomena and a hobby for many web masters. The fact that SEO work is so common now will inherently lead to answers to questions which have been guarded for years. These answers will help people decide if the old fashioned ‘links’ pages are worth having or not.

Most people see nothing wrong with good, old-fashioned link trading, but swapping links is only one aspect of reciprocal linking. These link swaps are allowed and, in many cases, considered beneficial. Link trades are great for web sites because they allow them to communicate a greater amount of information to their visitors. These link swaps are only beneficial, however, if they link to pages that are somehow relevant. Links to completely random pages that visitors will not find interesting are useless and could be considered fraudulent exchanges.

There are also automatic link exchanges on the good side of things, and link farms on the bad one. Link exchanges can be extremely beneficial, but before you allow yourself to get roped into this kind of situation, make sure that it pans out as a legitimate source of traffic. If you subscribe to a link exchange, the links should be hand made by you. They should not be kept in a gigantic database on the middle man’s server. They should also be done upon request rather than automatically. You should be able to look through each link and view each page to insure quality.

Reciprocal links are popular because of the good things they give you: they act as ads for your site as well as increasing your search engine rankings. Some people, however, say that you shouldn’t link to other websites as it decreases your own link popularity – they don’t realize that you need to give a little to get a little.

Third Party Link Sites.

These sites allow anyone to join, like a club – but they don’t usually work to your advantage. They say they’re going to make it easier to find sites that will exchange links with you, but in reality you often won’t get the kind of link quality you were expecting. It’s a bad idea to use one of these ‘link agencies’, as many of them lack basic linking knowledge and have no idea of the best link strategies.

There are some rules that you should follow when you agree to link to another site, and some rules that you should expect the other sites to follow. Many webmasters don’t know how to trade links effectively – you need to teach them. There’s a right way and a wrong way to manage links – always remember that quality is more important than quantity. FFAs with hundreds or thousands of links are completely useless, and no search engine wants them in their index. Many have been banned from the search engines.

The abuse of linking going on today is proof of the ignorance that surrounds link trading – just look at an FFA if you don’t believe me. Trading links has been going on since the beginning of the web, but all it would take for it to lose its popularity is for the search engines to start paying less attention to it, as they will soon be forced to do.

To Your Success
Cody Moya

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The Dangers of Link Farms.

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So you want to get ahead of the competition on the search engines, and you decide to use a link farm. Stop! There’s danger in link farms as with all SEO methods that seem to good to be true.

Your website shouldn’t link to, or be linked from, websites with any of the characteristics of link farms. Link farms are web sites that have been set up for no reason other than to contain masses of links, exploiting search engines’ link popularity algorithms. They serve no real purpose, other than getting everyone who joins to link to and from them and boosting the rankings of everyone involved. This is a big problem, as most people consider it to be nothing more than search engine ‘spam’.

Do not get link farms confused with directories which are excellent places to get your site listed. The difference here is that a directory attempts to provide its users with a nice organized way to get to the information that they want while a link farm simply posts a ton of links (generally at cost to the linkee) and serves no purpose to anybody on the web.

Avoid all link farms and similar sites! If you try to use one then the end result could be a ranking penalty, or your website might even be banned from the search engine altogether. Being banned from a search engine is a terrible loss for your site and will generally lead you to creating a brand new site out of sheer necessity.

Remember: the number of links to your site isn’t as important as the quality of those links. You’re trying to get people with real, quality sites to link to you. There are even rumors (which are being validated daily) that Google is implementing a quality control algorithm for links which includes the amount of time that a link has existed between two sites as well as the reputations of the two sites based on how many links they send out. For example, if you have a link from a site that only links to three sites all together and this link has stood strong for months, Google will consider it a valuable link. On the other hand, if you get linked to by a site with a massive number of links, Google could care less. Remember, Google is the Santa Claus of the internet, it’s always watching.

Free for All (FFA).

An FFA is a links page where anyone can add a link – quite similar to a link farm. Don’t be fooled into listing your site on these or linking to them. Many programs will submit your link automatically, to hundreds of FFAs all over the web. Don’t use these programs! The search engines will steer clear of your site for a long time if you do.

Who Should I Link To, and How?

Be very selective about your outbound links and your requests for inbound links, and avoid any site that’s anything like a link farm. Look for websites that have similar subjects to yours, good rankings and good traffic. Depending on the topic, they might be hard to find – but then you should find it easier to rank highly in these topics.

Once you’ve found a few good sites, the next step is to email them and request a link. You should, of course, offer one in return. You will run into some opposition with this method and you will sometimes be ignored completely, but you should have a reasonable amount of success. We can’t stress enough, though, that you should be careful about which sites you link to, and check your links regularly.

The Bottom Line.

Link farms are dangerous to your website and a complete waste of time. They can bring your business crashing down by getting you banned from the search engines. You should be concentrating on real marketing methods – even though they’re not a ‘quick fix’, they can work if you give them some time.

There are many real ways to get traffic to your website, and using professional methods can give you a big increase in traffic. Using link farms and FFAs is a good way to get yourself nowhere fast.

To Your Success
Cody Moya

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The Basic SEO Rules for All Websites.

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Search engine optimization isn’t rocket science, but it can feel complicated at times. There’s no need to worry about the jargon when you’re just starting out, though, and part of the point of SEO is to make everything simpler and cleaner, the way search engines like it.

Everything a search engine does has a pattern and a reason. Even if the algorithms are too complex for you to understand, there are patterns that can be found if you look hard enough. All you have to do in order to find the patterns is be willing to look for them which basically just consists of keeping your eyes and your mind open.

Being good at SEO requires some effort, but is – for the most part – very basic. To have a successful campaign, just follow these simple rules – they apply to all websites.

Search engines always try to give users whatever they can find that is relevant to their search. You have to realize that most search engines don’t work by moving the good stuff towards the top: instead, they try to push the bad stuff towards the bottom, and hope that what’s good will ‘float up’. Content is King and it can get you good search engine rankings easily if it’s written properly and sprinkled with the appropriate keywords. This not only brings visitors to your site but also feeds search engine spiders and crawlers. I can’t stress enough that good content is the key to good SEO.

A fast way to develop good content is to generate a series of articles or an ebook regarding your topic. These items are very powerful in the world of SEO because they provide your visitors with something to read and they allow you to conquer some key words that you normally wouldn’t be able to touch. If you are managing a website for pets, an article about dog food is more likely to generate a high position in the search results for “dog food” than your home page. Therefore, if you write articles pertaining to your subject but slightly more in depth than you can put on your home page, you will benefit drastically.

To try to get to number one in an index, you must first find out where your site is now. That means checking each search engine to see your position, and coming up with a strategy for each one – who knows, maybe you’re already number one on one of the smaller search engines! You can’t just assume, however, that because your site is listed in one search engine that it will be listed in all of them. That’s not how search engines work.

Look at the sites that currently rank high on the search engines and you will see that have simple designs with graphics that use minimal bandwidth, and they’re easy to navigate. Simple, clean designs are what both search engine crawlers and search engine users like, as it lets them get the content they want without any fuss. This is what you should be aiming for.

Some sites are considered good enough to be ranked highly in search engines, even though their designs make them difficult to look at. This goes to show that the looks of a site have nothing to do with where a search engines places it in the rankings – all search engines care about is text. If the content of a site is relevant to what people are searching for then that’s all that matters to a search engine.

Let’s take a look at meta tags, keywords, descriptions, and titles. They’re all important elements, even if they’re not what will make or break your site – they’re just one part of your strategy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It’s best to start off slowly, gradually adding things in as you learn.

If you have any questions and you don’t know where to go, then check out some of the forums on the subject – just do a search for ‘seo forum’. These people are usually more than willing to post answers to your questions, or direct you to someone who can answer your question if they can’t. Remember to be patient with yourself: learning something new takes time and effort, and SEO is no different.

To Your Success
Cody Moya

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SEO ‘Tools of the Trade’.

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Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when you’re just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ranking.

WordTracker’s keyword research service is the only one on the Internet that provides a comprehensive database of the most popular keywords in a particular industry. It can help you recognize associated keywords that you may have never thought of. One of the differences between WordTracker and other tools is that it can spot subtle differences, for example singular and plural keywords, or often-misspelled ones, and tell you which versions are more popular.

Optilink has become very popular in a short period of time because of the power it gives you over search engines. Every site that links to you boosts your ranking, especially if its content is relevant to yours. Optilink helps you to come up with strategies to improve your link structure and get a better ranking. Here are some of the things it does:

1. Analyzes the link structures of your top-ranking competitors.

2. Tells you why your competitors rank well, so you can try to copy what they’re doing.

3. Tells you what kind of rankings you can expect if you adopt similar linking strategies.

4. Helps to monitor sites you’ve exchanged links with, to ensure that they’re still linking to you.

Zeus has an excellent way of increasing the link popularity of your site — by exchanging with other sites that are related to yours, giving you a head start on your SEO. Zeus does the work for you, identifying sites that it thinks you should try to exchange links with. If you look for the sites yourself you’ll often find it’s not worth the time, but an SEO tool like Zeus lets you do it instantly. Once you’ve got links, you can manage and maintain them automatically.

Agent Web Ranking helps you to check your sites rankings – this is good to see how your SEO efforts are working. Many people just optimize and submit, thinking the work is done, but they’re wrong. You need to continuously check your site’s rankings, and Agent Web Ranking is a reliable and quick tool for doing this.

The only real problem you might have with any of this software is that search engines can change the way they display their results, breaking the tools until their authors update them. This means that most position reporting software gets outdated very quickly. It’s not that much of an issue, though, as most software is provided on a subscription basis with updates included, rather than bought only once.

If you really want to stay ahead in the SEO industry, you should try as many different tools as you can. By paying attention to what tools others are using and learning how they work, you will have the edge in the SEO market. So get out there, and download these SEO tools of the trade!

To Your Success
Cody Moya

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SEO Tips for Yahoo

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With the improvements that have taken place at Yahoo over the last few months, the site is starting to become important again. Many say that their new search tool provides more relevant search results than Google does now – great for Yahoo, since they were the top dog before Google came along.

Even for a few years after Google’s conception, Yahoo! was the high and mighty search engine. It is still the popular choice for those who are seeking popular culture solutions and should be the target search engine for such pages. Yahoo! will put up a fight here for the king pin of search engines again before too long so make sure that you have quality results here as well as Google.

In general, Yahoo’s spiders work the same way as Google’s, following every link they find on the web and putting that information in a database. As always, you can also submit your site to the index manually. These manual submissions will speed up the process slightly but probably won’t give you instantaneous results. There are no real ways to incorporate highly

Yahoo places some weight on your incoming links, but not as much as Google does – it’s more interested in your content, which could explain why Yahoo’s results seem to be more relevant. To get a strong ranking at Yahoo, you should pay more attention to your keyword density than you do to your link popularity. Yahoo is also less likely to index a huge number of pages than other search engines are. Normally forums and posts are not touched by Yahoo as it will deem them unnecessary. There are times when this may seem like a good idea to many searchers, but there are also times when these types of results are missed. Basically, keep in mind that you will not get as many pages indexed by Yahoo! as you will by Google, MSN, and other search engines. You may, however, get a higher number of hits out of each page that you get listed in Yahoo! depending on the type of site that you provide.

At a Glance.

1. Use keyword-rich titles, about 20 words long and unique for each page of your site. These titles are the first things that Yahoo! sees and are the single most important aspect of your site regardless of which search engine you are optimizing for.

2. Use the meta description tag on each page too, with a description that fits your site well. Yahoo! still uses meta tags for its descriptive purposes but not necessarily word for word. Make sure that you have a quality description so that you don’t run into situations where you don’t get listed because of lack thereof. Basically, your description tag is an evasive action rather than an attempt at attaining a high number of hits or a higher rating.

3. A meta keywords tag should be included on every page of your website, and it should list words and phrases related to the site. Make sure that the key words describe the specific page rather than the site itself except for the index page. You don’t want a bunch of people to be going to the wrong front page. They may see the page, not find their answer and leave. If they find your home page, they’ll probably see that it’s a home page, look for a relevant link, and find the answer or material that they are looking for.

4. Well-written, keyword-rich content will help you a lot with Yahoo. Well-written content is important regardless of search engines. This content is the entire reason for your site’s existence. Make sure that the content that you deliver is something that you want your name on. Something that you can stand behind.

5. Easy-to-follow internal links in plain text will help Yahoo’s spider – the bottom of the page is a good place for them.

The key to getting a high ranking at Yahoo is to keep adding keyword-rich, relevant content to your website on a regular basis. Continual updates let Yahoo’s spiders know that you are maintaining the site and keeping your information updated – they’ll come back regularly to check out these changes.

Yahoo’s improvements are sure to help them in the market, and the number of users flocking to Yahoo is starting to show optimizers that there are more search engines out there than just Google.

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Cody Moya

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Search Engine Optimization (SEO) in Eight Steps

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Search Engine Optimization, or simply SEO, is a long procedure that is required if you want your online business to get attention and realize a profit. Without SEO, your business may look nice, but it won’t go anywhere. This is the most important way to get site visitors, so it is extremely for you to learn at least the essential steps to optimize your placing with the search engines. Below are the eight basic steps you will need to put into action.

1. Learn everything you can about those who compete for your customers. Do searches regularly to keep an eye on both yours and their rankings and to check for any new competitors on the scene.
2. Get together a list of keywords. The lists are there for the picking, but you have to go after them. Rank your list to reflect the words that best describe your site.
3. Find ways to create phrases with the keywords you’ve listed. The more phrases you are able to include in the content of your site, the higher your results will be.
4. Change the content within your website. Alter everything from headlines to content in your entire site to make your site more likely to attract traffic.
5. Fine-tune your keyword list regularly. Realize that the internet is always changing and you must adjust your words to keep having the same impact. Make adjustments as needed to keep your place at the top.
6. Make sure that your web address is submitted to the best search engines. You don’t want to be passed over because you didn’t tell the big search engines you are there. Do this submission regularly. Knowing the most popular search engines is essential.
7. Keep a record of your rankings. Just like test results, the rankings you receive will let you know how well you’re doing and how far you need to go to reach the top. Use the data to figure out what works and what doesn’t and adjust accordingly..
8. Repeat often. You will need to do these steps on a regular basis. Your competition will. Always search for new ways to get better results. Refusing to change isn’t going to get you anywhere.

This is a basically simple view of the procedure you need to follow to optimize your search engine results. There are definitely other ways to fine-tune your site’s rankings. To get you started, however, this list will give you a decent start to higher rankings and more profit.

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Cody Moya

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