Internet Marketing

Keywords are the actual words or phrases typed into the search bar on a search engine. Using the correct keywords on your website is the key to successful traffic generation. If there are too many websites associated with your keyword, your website will get lost in the crush and you will not get any traffic. If your keyword is never searched your website will also not receive any traffic.

Most people spend a lot of time and money creating gorgeous websites, but very little time on keyword research. Wouldn’t it be a shame to spend all that time and effort on the website, only to have it be neglected and unseen? Just having a website is not enough; you need to make sure people see it as well. With the proper keyword research you can insure that people who are searching online for what you have can actually find you.

Before you create your website, take a few minutes and research your keywords. Google has a great tool called the Google Keyword Tool (fancy that# that can help you with your keyword research. Once you have thought about the keyword you are planning to use, go to the keyword tool and type in the keyword or phrase. If you have several keywords in mind, you can type them all in at the same time. Just put one per line in the search box you find there.

After you complete the “captcha” #text, numbers, and symbols you must type in the box to prove you’re human), you will see a spreadsheet generated by the Google Keyword Tool. On this spreadsheet is all the information you will need to make sure your keyword will work. You will see just how often that keyword is searched … both globally and locally. You can see how many websites are associated with that keyword by clicking on the keyword in the list the tool generates. If you see the keyword you had thought about using just isn’t right, there is a list of keyword ideas generated as well.

Frequently the keyword ideas generated by the keyword tool can point you in the right direction. Sometimes it’s best to look at these suggestions and see if there isn’t something that you may not have considered previously. Maybe there will be a keyword that is searched more often and with less competition than the keyword you were going to use in the first place.

For most people, keyword research is not nearly as fun as creating the website. But it’s definitely worth taking the time and putting in a bit of effort on your keyword research right from the start. It really is worth it to get this right.

Remember: your keyword research will lead to the right people arriving at your website. Those people will be looking for exactly what you have to offer.

To Your Success
Cody Moya

Tags: online business, small business, work from home, online business opportunities, make money, work at home, internet business, home business opportunity, online marketing, internet marketing

If you are a reader of the Internet (and most of you are), then you know all about blogging and how interesting, educational and informative it can be. Have you ever thought about the content that you are reading when you read a blog? Did you know that there is such a thing as content articles that people put in their blogs to help attract readers to their site? It’s true—and if you have a blog, you can make use of content articles to help boost the popularity of your blog.

When you add good quality content articles to your blog, you can attract more readers to your blog in a variety of ways. Here are a few reasons why content articles are a good idea if you are looking to boost your readership.

Keywords: Nothing will attract readers to your site faster than keywords. When a person puts in certain words in an Internet search sites, websites that contain those words will show up first. For example, if you are a small business owner that sells latex balloons, then you can have content articles that contain the keywords “latex balloons”. When a reader or potential customer types in those words, your site (providing a web crawler has found it) will pop up your site.

Informative and educational: Content articles are informative, educational and yes, entertaining. If you are not good at writing, you can easily find web content writers to help you fill your blog with content articles. Your readers want to read something that pertains to them-they do not want to waste his or her time reading garbled information that has no value or use to them. Content articles can help you solve this problem by giving them what they are looking for.

Updates: When you use content articles on your Internet blogs, you can easily update your information whenever you see fit. This means that if you want to provide your reader with updated content articles every day or every other day, your readers will not get bored reading the same content day after day. In fact, if you make use of a good content article writer, you can order several articles on various topics at the same time. Then, you can post when you feel it is necessary. You will never run out of information and you can be sure that your readers will appreciate the regular updates.

More hits: When you have a library of content articles on your website and blog, you will soon find that you get more hits to your blog. This is important because that means that you are reaching a wide audience and you are building reader loyalty. When they come to your blog, they know they will have something that will keep them coming back for more. This is an extremely effective marketing tool for businesses, as loyal readers will soon become loyal customers. Having fresh content each day will ensure that these readers will come back and might even recommend your site to others.

So, if you are just dabbling in the world of blogging, you can certainly increase the traffic to your website by using good content articles. Whether your write the articles yourself, or you hire a writer to do it for you, your readers will enjoy your blog more. When you start posting content articles, make sure you take the time to find information that is pertinent to you and your business (if you are a business owner) and your readers. Blogging is a big business and content articles can help your blog succeed.

To Your Success
Cody Moya

Tags: affiliate program, Entrepreneur, make money, work from home, adsense, online marketing, business opportunity leads, home business opportunity, work at home, home based business

Almost daily, I see a report about a company or individuals who is trying to fool Google through SEO. When are they going to learn that you just can’t fool Google? Why would you even want to try it, with when you risk being banned from the biggest search engine in the world? Many people seem to try just because they wonder if it could ever be done. As a general rule of thumb: it can’t!

There are some instances in which people think that they have tricked google. They believe that something that they have done has rocketed their site to the top of Google’s listings and they truly believe that they have managed to “stick it to the man.” Nine times out of ten when this happens they either performed an SEO procedure that Google allows or even endorses or they just happened to fill Google’s criteria better than other sites in their category without even realizing it.

Once in a while someone will actually come up with a way to fool Goggle. They will be enjoy a nice high spot on google’s listings for maybe even several months, but then the end comes for these proud sites. As soon as Goggle notices that it has been cheated, these sites are removed from the index; sometimes permanently.

The fact is that these people don’t understand the power that Goggle has. Anyone with a real interest in making money from the web should consider that getting banned from the search engines effectively removes your site from the web. They don’t have to let you back in, and they don’t have to give you any right to respond – you’re entirely at their mercy. You don’t want to get in their bad books.

Aside from the fact that Goggle will remove you from its listings, there is another incentive against trying to fool Goggle. If you fool Goggle, you are fooling your clients. There is no reason to try to lure visitors onto your page expecting to get something and really giving them something else. This is a poor way to conduct business and more often than not it will chase the customer away for good.

If you want your website to be found in categories that don’t apply to it, try purchasing ads on pages that are listed towards the top of the Goggle listings in these categories. You can actually increase your sites reputation in Google’s eyes rather than hurting it by adding another link to your site. This is an excellent form of marketing because it allows you to reach out beyond your market simply by dishing out a few dollars a month.

Some of the most popular methods of trying to fool Google’s PageRank system are link farms and link exchanges. Link farms are basically websites that exist only to get links to specific sites counted by the search engines. Link exchanges are groups of websites that each pay a monthly fee to link to each other – like link farms, only more expensive and dodgy. In both cases, the websites involved are attempting to climb the ranks of Google’s search results through the sheer quantity of links to them –this is known as Googlebombing. But it doesn’t always work.

Goggle knows that cheaters can ruin their search engine for the rest of us. After all, if link farms inflate the rankings of less-useful Websites, then we’ll all start seeing worse search results. That’s why Goggle constantly updates PageRank to keep those kinds of sites away. The Page Rank formula that Goggle implements is mysterious and ever changing. This is the primary reason that Goggle cannot be fooled.

It has been found recently that Goggle is now sending out ‘cloak bots’, disobeying robots.txt to find out whether sites are ‘cloaking’ – serving a different page to search engines than what visitors see. These ‘cloak bots’ are controversial but seem to have some positive effects on the Google’s results.

Unethical methods make it difficult for people who are trying to do SEO the proper way, which is one of the reasons why it needs to be monitored so carefully. If people stopped trying to find ways to manipulate the system, it would be much easier to keep up with what’s going on.

As you may already know, Goggle publishes a list of guidelines suggesting legitimate ways to improve a site’s ranking, by making it more accessible and better. One of the tips is to make pages for users and not for search engines. You’d do well to listen to their advice.

To Your Success
Cody Moya

Tags: internet marketing, adsense, affiliate program, small business, online marketing, home business opportunity, affiliate, online business opportunities, Entrepreneur, internet opportunities

Uneducated customers usually expect unrealistic results when it comes to SEO. This is mostly caused by some so-called optimizers who promise things that just aren’t possible. When it comes to SEO, you should always do your research before you hand over any money. This applies to every aspect of your business as do most SEO related techniques. It is always important to keep in mind that your SEO work is no more or less than another business expense. You should never fork over money until you have done your research and ensured that you will be provided with a quality product.

Basically, there are only a few choices when it comes to getting search engine traffic. You can use pay per click ads, or submit your site to the search engines and hope you get a good ranking. Instead of hiring some overpriced company who know nothing about optimizing your site, you should keep control of your site and save money by doing the SEO yourself. Another great resource is to find a site that you would like to post your ads and pay them for a static link.

These links are very powerful because they will increase your google page rank since they are permanent. They are dually useful because you know where the traffic is coming from and you know that you are getting traffic from a site that is related to your own.

Legitimate companies won’t try to hide anything – if a company’s WHOIS information looks suspicious, then buyer beware. Any legit SEO specialist or company will give you more for nothing than they make you pay for, to show that they’re serious and they can deliver on their promises.

Basically, there’s no shortage of websites that promise to get your site to that number one position in the rankings. The biggest problem is that all of these scam ‘search engine marketing companies’ use recycled information (the same information anyone can get from the web). Worse, many of them use outdated information, or information that’s just plain wrong. There are too many inexperienced people out there trying to make a buck, without having any knowledge.

The truth is that no one can guarantee the number one position – they can try to get your site there, but it’s rare for anyone to even be able to guarantee you the top 10 nowadays. In many cases you have just as much chance of getting yourself into a top 10 position as any of these companies do. Any person or company that guarantees you a number position is just out to take your money: beware of these people! They’re out there and you might not even realize what you’re dealing with at first, as they do a good job of pretending to be knowledgeable about SEO.

Not only do you have to be careful of the unscrupulous companies doing SEO, but you also you need to be careful of some of the companies trying to sell you SEO tools. Apart from being a waste of your money, some tools can actually damage to your site’s rankings. There’s plenty of software that is honestly helpful but there are still problem cases, especially with search engine submission software. Many search engines and directories won’t accept a site that is submitted through one of these programs.

Unfortunately, the Web has more than its fair share of fast-talking con-artists ready to separate naive people from their hard-earned money.

If you do outsource search engine marketing, make sure you find a real, specialized search engine marketing firm to do the work for you. You need to be certain that you’re using a trustworthy firm with a first-rate track record — check them out and see who they’re working with currently. Knowing something about the subject helps you to ask questions and make the right decision.

Do-it-yourself marketing is still the best way, if you can put in the time and effort to complete it. It can be time consuming in the beginning, and if you don’t have the two or so hours a week it takes then you should consider hiring someone to do it for you. Search engines are a great way of finding out more about SEO – learn as much as you can before you get started and you’ll do much better than the people who didn’t bother.

To Your Success
Cody Moya

Tags: small business, home business opportunity, work from home, internet marketing, online business opportunities, Entrepreneur, internet home business, work at home, adsense, home business

The internet is literally like having the world at ones fingertips. Not only does it provide families a cheap way to stay in touch (e-mail and instant messaging), it allows students to cram for finals and write last minute papers in the middle of the night, long after the library has closed, but the internet is suddenly a way for the smallest business to break into a global market.

Let’s pretend that you are the owner of a small novelty store in a small rural town in the Midwest. Most of your merchandise is handmade trinkets and crafts created by the residents of the small town (on commission so the up front cost of most of your merchandise is minimal). Although business is slow during the winter months during the tourist season you turn a tidy profit. One day as a Chicago tourist purchases a photo of the late afternoon sun glinting off a herd of sleeping cattle she mentions that she wishes you had a website so she could purchase quaint Christmas gifts for her family. As she leaves the story, her wrapped photograph tucked under her arm, you stare at your computer.

The internet could be a cheap way to increase your profit margin. You already have your physical business, a website would simply be an addition. You look at all the pretty knickknacks arranged throughout the store. If you expanded your business to include a website you could sell mid-western trinkets all over the world. It wouldn’t take that much time. You have a friend that would design and teach you how to manage a website for free. You could answer questions during the slow times when you’re not doing anything anyway. It would be a win-win situation.

In theory you’re correct. A website could be a lucrative addition to your business.

It is possible to design website, register a domain name, and submit it to a website. But what happens next. Just like the physical shop the website will not do any business if there isn’t any traffic. No one will visit your online store if they don’t know about it.

The chances are good that your regular customers will probably check out your website, the ones that made items you have featured will probably tell their friends and families about it, but the chances are good that they won’t buy anything, why should they pay for shipping and handling when they can drive a couple of miles and purchase it directly from you. Your tourist customers might buy from your online store but only if they know about it and since you probably waited until the slow season to create your website it will be months before you can tell them.

You could look into search engine optimization.

You might even want to consider something called pay-per-click.

Pay-per-click is a search engine that bases its rankings on something that is called a bid position. A website owner bids for an elevated position in the ranking when a certain keyword is typed into the search bar. The higher the bid, the higher the ranking.

Businesses that use pay-per-click prefer it to natural search engine optimization because it’s an easy efficient way to improve a sites ranking and increase its traffic. Pay-per-click also lets webmaster maintain control over the search engine campaign.

People who for go pay-per-click to natural search engine optimization say that the cost of pay-per-click is too high.

To Your Success
Cody Moya

Tags: small business, internet business, make money online, affiliate program, internet marketing, online business, home business, affiliate, Entrepreneur, online marketing

If you want people to find your website in the search engines like Google, Yahoo, and Bing, you need to be doing SEO, which stands for ’search engine optimization’. SEO is a set of methods and techniques that that can help your website rank better in the search engine results pages. A higher ranking means that more people will see your website when they use the search engines, which in turn leads to more visitors to your website.

SEO can be a complicated subject, which is why there are so many freelance consultants and digital marketing agencies offering SEO services. However, if you are running on a tight budget and can’t afford to hire a professional, there is a lot of SEO you can do yourself. Here are five SEO actions for beginners that you should be using on your website.

1. Choose your keywords wisely. When you are planning your website’s content, you should do some research about which keywords to use. Keywords are the search terms that people use to find websites in search engines. Think carefully about your target audience and consider what they might type into a search engine when they are looking for websites like yours. You can use tools like the Google AdWords Keyword Tool to help you with your research. When you are starting out, aim to have a list of no more than ten keywords that you will optimize your website for. Once you are ranking well for these ten, you can add more keywords to the list.

2. Use your keywords in the title tags of your web pages. Most SEO experts agree that a web page’s title tag is one of the most important factors for how that page will rank in the search engines. You should always ensure that your title tag includes at least one of your keywords. The title tag should also describe the content of the page in a concise and accurate manner. This helps the search engines to decide how relevant the page is to a particular search term. The more relevant a page is, the higher it will rank in the results for that search term.

3. Use your keywords in the HTML heading tags. Heading tags (e.g. H1, H2, H3, etc.) also give the search engines a big clue about how relevant the web page is to certain search terms. So, as with title tags, you should ensure your heading tags contain your keywords. As a bare minimum, every web page should have one H1 tag that includes the same keywords that are in the title tag.

4. Check the keyword density in your website text. The frequency at which your keywords appear in your website’s body text (known as keyword density) also helps search engines to match your web pages to relevant search terms. How often keywords should be used is rather a moot point among SEO experts. Some believe that stuffing a page with keywords is beneficial to search engine rankings, while others think that ‘keyword stuffing’ is viewed as a form of spam by the search engines. As a general rule, for a web page that has about 400-600 words of body content, use the main keyword once in the first paragraph, once in the last paragraph, and once somewhere in between.

5. Use your keywords in ‘alt’ tags. Every image on your website should have an alternate text, or ‘alt’ tag. This is not only important for accessibility but it also provides you with another opportunity to let the search engines see your keywords. Alt tags should describe what the image is. Make sure you include your keywords in these image descriptions.

If you follow these five SEO actions for beginners, your website should stand a better chance of ranking well in the search engines.

To Your Success
Cody Moya

Tags: work from home, online marketing, business opportunity, internet business, online business opportunities, home business, internet home business, make money online, online business, Entrepreneur

There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). These two methods are very different, and deciding which one is right for you can be hard. Which one do you think will do more for your website? Well, that all depends on what your website’s like.

One leading contributor to the difficulty in deciding which is correct for your site is that you don’t really understand why you can’t just use both. There is no real reason that you cannot implement both methods when marketing your site, in fact, I encourage this behavior as PPC can be integrated quite nicely into an SEO plan.

PPC is a good way to get users to become more familiar with your site. Once they are used to seeing your site, they will probably begin to stick around if they encounter it in a search engine. The more often that your site is visited the more that search engines will like it. This is one reason that it is so crucial to attempt to get as many quality hits as possible.

Reading up on the pros and cons of each program lets you sit down and decide in your own time which strategy would work best for your website. Since search engine marketing is undoubtedly the best source of targeted traffic out there at the moment, as people will continue to battle for the top search engine positions, even from day to day.

As people continually try to find new and unique ways to being additional traffic to their websites, the SEO industry continues to grow. PPC refers to text-based advertising on a search engine, and you will be charged by the click whenever a visitor clicks on one of your ads. These order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. We’ve all heard of sponsored listings, right? Well, that’s what they are: PPC listings.

SEO tries to change your search ranking by looking at a number of factors, including link popularity, PageRank, and so on. Rankings you get through SEO will appear on the main, ‘natural’ search results pages, not over in the box with the sponsored links. And you don’t have to pay for your clicks!

So, how can we tell which method is better? You can’t say that one method will always be better, because they serve different purposes. However, one is likely to be a better fit with your business than the others.

PPC.

PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable and respectable.

In many cases PPC lets you rank high on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, and so on. As long as you have the budget for it, the ranking’s yours, and another advantage is that the listing will get posted when you add it, not when the search engine gets round to it.

Sadly, PPC’s popularity makes it a competitive market. You will find that CPCs (costs per click) are steadily rising, and that hurts the little guys. Prices work as auctions – the more people in the auctions, the higher the prices.

SEO.

The main benefit of SEO is that it can be done entirely for free, and let’s face it, who doesn’t like free traffic?

The disadvantages, though, are that your traffic is unpredictable. You have to guess, adapt, and constantly change strategies. One month you could just fall out of the top 10 without any warning, and there goes your income. SEO is also slower than PPC, as the search engines only update their natural listings about once a month.

So what should you choose? Well, it depends on how much money you have to spend. If you have cash then PPC should be your first choice, as it produces faster results. If you’re on a low budget, you should look at SEO first. The best thing to do, though, is to use both techniques together – use PPC for some keywords and SEO for others, depending on the keywords’ price.

To Your Success
Cody Moya

Tags: adsense, affiliate program, home business opportunity, home business, online marketing, business opportunity, online business opportunities, internet home business, make money online, internet opportunities

Your link value is what another site perceives they will make by linking to you. The more you are worth to them, the more likely they are to link to your web site. The only real value of this is having your link on someone’s site. These are great exchanges but rarely bring any real significant business to either party. One-way links are much more productive. These links are usually when someone likes your site and really thinks it will benefit their site to have it. These links are not easy to come upon and bring great traffic and business opportunity. For someone to even consider this thought you must have link value to him or her. The higher value you have the more likely they will want to link to you. There are three different perspectives about link value out there.

There is the value you have to the linking web site that is amazing. This is when you offer complimentary products or services to what they are selling. There are interactive office planners that provide services to tele-workers and people who work online. This is a great free tool to help better plan your virtual office space. The person who uses this way will benefit form what the linkage will bring them and give both sites more sales. It could be what you publish for articles may be what helps them with their sales. There are also online conversion rate specialists. They offer free content reports and articles that you can use on your web site. To increase your conversion rates, you must be able to speak your customer’s language. You should stay away from self-centered type of talk. Address the problems your customers encounter in this business. There are calculators that allow you to enter your name and URL and get a free report on your site. This free analysis can tell you a lot about where you stand and what you need to do to be better.

They could need a link like yours to look more knowledgeable about the field in general. The value you have for their audience could be what keeps them hitting their site and buying from yours. They will be a targeted audience that already has interest in what you have and you will be linked to a site they trust so they will trust you in return. You must be willing to fulfill those expectations and provide these people with a product and service that keeps them coming back for more. Use an online thesaurus at no cost. All you will have to do is enter a specific word and it will give you all you need to know and use. This will allow you to write fabulous content articles that will give you link capabilities. The better your content and the less repetitive you are the more people will stay interested in your site. This will draw others to you that aren’t so fluent in their articles and need someone who can say more for them and the type of service provided. So how do you add link value to your site?

Here are four steps you can take to improve the link value of your site.

Make sure that your site is customer-centered. Tell people exactly what you do and be simple and direct. This attitude alone will let you stand out beyond others.

Many web sites underestimate the value their content articles can have on their business. If you have better articles than they do this can link your site to theirs. Take articles you have and make them into an ebook to sell to other sites for a profit. The site interested in you can turn this into a guide.

Create a range of material in all forms to address your customer’s needs. This should be relevant and audience targeted. Make sure that your content is link worthy material for your link pages.

Make attention grabbing and interactive micro sites on your theme. You will invest in time and money but the rewards will be insane. You will gain increased profit and traffic to your site.

By increasing your link value, you will find that others want to link to you with nothing in it for them. They will just put up a link to your site because they find it worthy and want to share it with their clients. This is will be a huge value to your business.

To Your Success
Cody Moya

Tags: internet home business, make money, adsense, online business opportunities, Entrepreneur, business opportunity, home business opportunity, home based business, work at home, online business

When it comes to title tags and search engine optimization there are a few question website owners typically ask. Does each individual web page need a different title? Is there a maximum length for title tags? Is there a title tag limit? Are title Meta tags a good idea?

The World Wide Web Consortium requires that every single HTML document must have a title element in the head section. They also state that the title element should be used to identify each individual pages content.

The title tag plays four separate roles on the internet.

The first role the title tag fulfills is what librarians, other webmasters, and directory editors use to link to other websites. A well written title tag is far more likely to get faster reviews then one that is sloppy or incomprehendable.

The title tag is what is displayed on the visitor’s browser. By displaying the title tag in the visitors browser the web user knows exactly where they are if they have to return to the site later on. Internet Explorer typically tires to display the first ninety-five characters of the title tag.

Search engines display the title tag as the most important piece of information available to web searchers.

A good title tag should be able to clearly indicate the webpage’s contents to the web user. A clear title tag is more likely to be placed in the user’s favorites list. The normal length for a good clear title tag is normally under sixty-five characters long. Title tags should be typed in the title case. Headers should also be typed in the title case.

When it comes to search engine optimization, the home page title is normally the first thing the web crawlers look at when they are ranking a webpage. Your website is introduced by your homepage title.
It is important to make sure that your title tag sounds credible.

Every single page of your website must have its very own unique title. A Meta tag is a special HTML tag that provides information about a web page. Meta tags do not affect the display of a webpage. Although Meta tags are placed directly into the HTML code, they are invisible to web users. Search engines use Meta tags to help correctly categorize a page. Meta tags are a critical part of search engine optimization.

It is important to remember that Meta tags are not a magic solution to making your website a raging success. The most valuable feature Meta tags offer to website owners is the ability to control (to a certain degree) how their web pages are described by the search engines. Meta tags can also let website owners prevent having their website indexed at all.

Meta tag keywords are a way to provide extra test for web crawler based search engines to index. While this is great in theory several of the major search engines have crawlers that ignore the HTML and focus entirely on the body of the webpage.

To Your Success
Cody Moya

Tags: work at home, home based business, adsense, internet business, internet home business, home business, internet opportunities, affiliate, affiliate program, online business opportunities

If you want people to find your website in the search engines like Google, Yahoo, and Bing, you need to be doing SEO, which stands for ’search engine optimization’. SEO is a set of methods and techniques that that can help your website rank better in the search engine results pages. A higher ranking means that more people will see your website when they use the search engines, which in turn leads to more visitors to your website.

SEO can be a complicated subject, which is why there are so many freelance consultants and digital marketing agencies offering SEO services. However, if you are running on a tight budget and can’t afford to hire a professional, there is a lot of SEO you can do yourself. Here are five SEO actions for beginners that you should be using on your website.

1. Choose your keywords wisely. When you are planning your website’s content, you should do some research about which keywords to use. Keywords are the search terms that people use to find websites in search engines. Think carefully about your target audience and consider what they might type into a search engine when they are looking for websites like yours. You can use tools like the Google AdWords Keyword Tool to help you with your research. When you are starting out, aim to have a list of no more than ten keywords that you will optimize your website for. Once you are ranking well for these ten, you can add more keywords to the list.

2. Use your keywords in the title tags of your web pages. Most SEO experts agree that a web page’s title tag is one of the most important factors for how that page will rank in the search engines. You should always ensure that your title tag includes at least one of your keywords. The title tag should also describe the content of the page in a concise and accurate manner. This helps the search engines to decide how relevant the page is to a particular search term. The more relevant a page is, the higher it will rank in the results for that search term.

3. Use your keywords in the HTML heading tags. Heading tags (e.g. H1, H2, H3, etc.) also give the search engines a big clue about how relevant the web page is to certain search terms. So, as with title tags, you should ensure your heading tags contain your keywords. As a bare minimum, every web page should have one H1 tag that includes the same keywords that are in the title tag.

4. Check the keyword density in your website text. The frequency at which your keywords appear in your website’s body text (known as keyword density) also helps search engines to match your web pages to relevant search terms. How often keywords should be used is rather a moot point among SEO experts. Some believe that stuffing a page with keywords is beneficial to search engine rankings, while others think that ‘keyword stuffing’ is viewed as a form of spam by the search engines. As a general rule, for a web page that has about 400-600 words of body content, use the main keyword once in the first paragraph, once in the last paragraph, and once somewhere in between.

5. Use your keywords in ‘alt’ tags. Every image on your website should have an alternate text, or ‘alt’ tag. This is not only important for accessibility but it also provides you with another opportunity to let the search engines see your keywords. Alt tags should describe what the image is. Make sure you include your keywords in these image descriptions.

If you follow these five SEO actions for beginners, your website should stand a better chance of ranking well in the search engines.

To Your Success
Cody Moya

Tags: small business, internet marketing, Entrepreneur, online business, internet home business, work at home, business opportunity leads, adsense, online marketing, home business