Where do YOU Find MLM Leads?

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We’ve already learned that lead generation can be achieved in many ways using:
* Search Engine Optimization
* Bounce Backs
* Networking
* Target Marketing
* Lead Purchasing

But, HOW precisely do you generate leads with these methods? Let’s take a closer look and find out how. We’ll do the first two in this article – SEO and Bounce Backs.

Search Engine Optimization (SEO)

SEO is used by smaller businesses right on up to Fortune 500 companies to improve online exposure and get a larger market share of customers. SEO can be broken down into two categories – Pay Per Click (PPC) and Natural or Organic.

If you’re using PPC for your website, your site needs to be optimized for your target audience. This means you have to identify your audience first, and then put the right kind of content in your site for that market. Once the site is optimized with the key words and content for your target market check out the PPC sellers (ie Google Adwords) and launch your campaign. PPC can be effective if you know what you are doing, and conversely, can be expensive if you don’t know what you’re doing. Research all your options first, and take the time to learn how to use PPC properly.

Natural or Organic searches use a site’s meta tags in conjunction with content. Both these things make a difference in the search engine rankings and the results returned from a search. This isn’t paid for, it’s all in how well you’ve done your tweaking job for the engine spiders to find and rank you. This method is admittedly a lot of work, as in, you must always supply the site with fresh and relevant content that targets your market. If you don’t update content on a regular basis or swipe someone else’s work, you’ll drop in the rankings. You also have to know what various search engines are looking for in content and originality.

Bounce backs are a response to an opportunity e-mail that someone sends you. These are good candidates because they’re actively building a business. The down side to this lead generation method is you’ll be receiving a lot of emails that people label as SPAM. Yes these e-mails are a nuisance, but they can also be pay dirt for you. Basically, you get on mailing lists, verify e mails sent to you, and then learn how to respond to the various solicitations/replies you get in return. This can actually be a lot of fun.

How to get new, fresh new list monthly without any work?

Click => Business opportunity leads and network marketing leads to find out.

To Your Success
Cody Moya

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Where Do You Find MLM Leads – Part Two

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We learned in a previous article about where to find MLM leads, that you could use search engine optimization and pay per click options. This article covers networking, target marketing and purchased leads. We’ve touched on these briefly in other articles, but in this one, you will find out the how-to use part of each one.

First, networking. It is often the simplest and easiest method for most people. If you love talking with people and building relationships through groups and forums, then just adapt your approach to the people you talk to who are interested in network marketing. It’s as simple as just talking to people and being open and friendly. Once they get to know you and like you, they’ll be interested in what you are doing, and willing to hear what you have to say/offer. This approach does take a bit longer, as you can’t just rush a relationship by saying Hello, my name is xxxx, did you know I market xxxx product? Take the time to really get to know who you are talking to, and in the process be a smart marketer and pre-qualify those you talk to. You can use Yahoo Groups, Google Groups and other online forums such as MySpace, and industry specific places, like Ryze or Direct Match.

Second, target marketing. There are a number of ways to do this. What you could do is contact other people in programs similar to yours and see how they are doing with their business. You never know when you will find someone who is either ready for a change or would like some help from you. This is another smart market move as it gives you access to people already into marketing. You know that old saying: “If you want something done, ask the busiest person.”

Another area of target marketing, is talking to people with similar personal interests as yours. It’s a good place to start communicating back and forth that can lead to you telling them what you do.

Third, purchased leads. They tend to come in many different flavors, meaning, there are a variety of qualities available. If you want to buy leads, make sure you check the source and their reputation before doing that. If you’re willing to spend the money on quality leads, expect to spend a fair penny for solid leads. If you’re buying leads that need to be contacted by phone, then be prepared to act on them. There’s also auto-responder quality leads. Yes, you have the ability to find leads on your own, without spending a lot of money, and you’ve already learned about that in an earlier article. Bottom line? Work hard, work smart and do the leg work on your own for the best investment you could possibly have in your own business. It will pay off in the long run.

How to get new, fresh new leads monthly without any work?

Click => Business opportunity leads and network marketing leads to find out.

To Your Success
Cody Moya

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WHAT IS NETWORK MARKETING?

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At times like this when you just want a quick definition – the dictionary comes in right handy. Network marketing is a business in which a distributor network is needed to build the business. Usually such businesses are also MLM in nature (payouts also occur at more than one level). Network Marketing is sometimes also used incorrectly to indicate the business uses a network of product suppliers to offer a broader selection of products. It’s usually used this way to differentiate themselves as a way to suggest their program is superior to other such programs. Clear as mud?

Okay let’s go at it from another angle. If you’re involved in an organization where you are actively trying to promote a product to just about everyone you can think of and you’re told to get/sponsor people under you – you’re involved in network marketing. And, these questions will likely ring some very loud bells for you.

Detest bugging your family, friends and people who fervently praying you won’t bring up your ‘business’ opportunity? Cringe at the mere thought of ‘following up’ with your massage therapist after putting her on a third party call to explain your opportunity? Ever wished you could just carry on a conversation with someone without constantly thinking of ways to recruit them? Sick of being told “Do more of it!’ and you don’t know what you’re supposed to be doing more of? Tired of hounding people you know couldn’t care less about your business? If you answered yes to these questions, you’re involved in network marketing.

The biggest thing you’ll have issues with is HOW you’re supposed to get “leads” to buy what you’re offering. It involves your enroller (your upline) and your recruits (your downline). The upline is tells you what to do, how to do it – sort of. Uplines don’t always tell you everything you REALLY need to know. I.E. buy your leads for .74 cents (but you have to buy 200) Things are not what they appear to be. Hang in or bale? Only experience will help you make up your mind.

To Your Success
Cody Moya

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What Is Lead Generation?

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Lead is the manufacture of connections between well-matched consumers and target corporate vendors. Which really just means finding people who will buy what you have to sell. It’s often seen as the grunt work of building an effective business, but where would you be WITHOUT customers? So, you need to learn the skill of generating leads.

How do you generate leads? Several ways: advertising, trade shows, publicity and public relations, product literature, and somewhat less successfully by spam (definitely not recommended) All these methods are based on the statistical likelihood that if you communicate to a large audience, you should get a response back.

Another method of obtaining leads is buying them. Lead generation can certainly be expensive, but that’s actually a matter of what route you choose. It does NOT have to be. There are very simple and effective ways to generate leads that don’t cost and arm and a leg, especially if you’re willing to put some elbow grease into it and learn the techniques.

Cold leads people really love to hate because they’ve had to contact with these people before calling or writing them. Warm leads are people who responded to a request (or opted in by signing up for something). They either respond to you directly, or respond to you through your website. Hot leads are people who responded, indicating an interest in your MLM business. All leads need follow through, but different kinds of follow through, and these are the skills you need to learn.

This will interest you, conversion rates on leads you receive often have a higher conversion rate than cold contacts. Why? Because the prospect is prequalified, before you ever receive the lead. In other words, they asked to receive the information you have.

Companies spend huge amounts of time, effort, and money trying to get a few people to respond out of a large pool of potential customers to become a new lead. Yet, they don’t invest the time to follow up. Every day you let a lead sit unattended it decreases in value. You get out of lead generation what you put into it. Once you have a lead, start relationship marketing and build from there.

How to get new, fresh new leads monthly without any work?

Click => Business opportunity leads and network marketing leads to find out.

To Your Success
Cody Moya

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Relationship Prospecting by E-Mail

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This is pretty straight forward and is based on the fact that you have already built a relationship with your prospect – it’s someone you know and think would be a good team member for your MLM business. You’ll provide them with the information they need to know to make an informed decision about joining you. This type of e-mail doesn’t have to be any more than about 400 words, but it must contain at least 3 calls to action that are the same. For instance, ask them to visit just one particular page of your website three times. Why? Too confusing if you ask them to visits other pages. Stick to the basics and make sure you have that covered thoroughly.

Ok you’ve learned you need at least three calls to action in this type of e-mail and that it means you want them to go to your business web site. Try for one PS, but ideally two with the second being a PSS. By the way, the PSS should be the third call to action.

The next category of email marketing is the Relationship Informative arena. Notice the word Informative. That’s the key to this kind of e-mail marketing. You’ve likely seen these in newsletters and ezines -large one page informercials, that don’t ask anyone to buy anything. They’re only there to just provide information. You need to be very careful you don’t come across as a MLM Marketer. Your only goal here is to merely provide information in an informational manner. Usually in about 1,500 words give or take.

Studies show e-newsletters that are informative are preferred, but only about 11% of newsletters are read thoroughly. Lesson is? Layout and content are KING. Readers will ignore or delete newsletters that aren’t perceived as useful. Since your whole reason for marketing is to retain customers, this is a skill you NEED to master.

To Your Success
Cody Moya

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Prospecting for Leads

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If your MLM business relies on cold calls, referrals, instant messenger communications, and e-mails you already know the importance of properly qualifying prospects. You need to learn about your prospect and their needs and then figure out how your product meets those needs. That means you need a qualified prospect.

What’s a qualified prospect and where on earth do you find them. A qualified prospect is a person (or business) who needs or wants your product because it satisfies a need or solves some problem they have. How will your prospect know if what you’re offering is going to help? They’ve never heard of you or your product until you contacted them. They’ll know because you’ve done your homework before contacting them and know what will enhance their business. That’s where good solid Internet research comes in handy.

Now you start getting to know your prospect, or in other words, you start relationship marketing. Over time talking to them, you’ll get a clear picture about them and their needs, and you’ll know if you want to work with them on your Team. REMEMBER: Your products and your service and how you offer it and conduct business IS YOUR BUSINESS and you don’t want just anyone to help you build it.

Some will let you know right away they aren’t interested. Some will call you names. Some simply don’t understand how you could possibly help them, until you educate them. And here’s something you need to know and work WITH, not against. Some prospects for your Team will rule themselves out with their questions to you. For instance: How hard do I have to work to make any money? How fast can I make money? Is this an MLM scheme? You’ll know right away your business isn’t for them. Why? Because they will not work to make your business work for them or for you. And you’re not in business to lose business or customers.

Don’t waste countless hours trying to convince people to work with you. They either want to because they recognize the value of the opportunity or they don’t want to and hounding them isn’t going to make any difference.

To Your Success
Cody Moya

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Multi-level Marketing

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Multi-level marketing is a business model where salespersons like sales consultants, distributors, and even franchise owners and independent owners work in harmony to increase the sales of the product, on commission basis. This is more like a franchise arrangement where the sales of the product depend on the combined effort of each franchise and regional manager. There are multiple levels of people receiving commission. Usually there are seven or more levels. Multilevel marketing is basically a combination of franchise and direct marketing.

This concept started in 1980s when most of the companies started handling the stocking and distribution issues and started compensating all the individuals involved. This increased the interest of each member in promoting sales due to the chance of earning bonuses and since then the Multilevel Marketing companies have taken the responsibility of taking orders, shipping goods, and paying revenue. Things became easier with the transition to Internet. Product promotion, advertising and sales were made online and hence, the whole process began to be known as online MLM.

There are various MLM compensations plans. According to the uni-level or stairway breakaway plans there are two types of distributors involved managers and non-managers. According to the matrix plans, the width of each level in a distributor’s group is regulated. In binary plans, the limit of each level’s width has two legs. Commission was paid when both the legs reached a specific target. In elevator scheme, the distributors pay splits after a certain number of units have been paid.

The commissions are paid in two ways, the first says that the commission is paid only if the product is sold and the second one involves paying commission even if the customer just signed-up, it doesn’t require the customer to buy anything. Because of the second method illegitimate MLM or illegal pyramid started to arise. The intermediate members used to make proxy customer sign-ups to receive commission and they used to tempt the participant to buy more products than they can be sold. But as most of these businesses present themselves as legal, precautions must be taken. It is better to approach businesses that follow the first method of commission, where it’s compulsory to make a sale and not just recruiting a customer. Here money isn’t paid for customer sign-up at all. MLM marketing is being practiced all over the United States and in hundreds of other countries.

In 1979, Amway Corporation was accused of price fixing. They exaggerated sales claims, while their distributors sold the products at a minimum price. After that, FTC warned all multi-level companies whose commission was based on recruiting and not sales. In 2006, all the business sellers including MLM organizations were asked to provide customers with thorough information, according to the Business Opportunity Rule introduced by the Federal Trade Commission, so as to save them from deception. Before that many motivating programs were started which hid the truth. Such programs were known as cult programs.

Laws have been made stronger. As a measure, pyramid scheme is banned in most of the countries. All the newly hired salespeople have to bare the cost of initial training and material. They even have to buy a big amount of inventory. To test the legality of MLM marketing, the 70% rule is being implemented. The members are stopped from over-loading so as to increase their commission. Only when seventy percent of the inventory is sold, order can be made for new material.

To Your Success
Cody Moya

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MLM Relationship Marketing

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Simply put, relationship marketing puts the word custom back in customer. Seems simple enough doesn’t it? Almost a no brainer, but relatively rare in many marketing circles. The focus now is on attracting customers rather than keeping them – a term referred to as offensive marketing. It’s slowly changing over time, but how bizarre is that, to not try and keep your existing customers? Relationship marketing will make all the difference in the world, not to mention it can save you and your business money.

Relationship marketing evolved from direct response marketing in the 1960′s, emerging in the 80′s to become a system that places emphasis on building longer term relationship customers rather than on single transactions. This marketing philosophy means, understanding customer’s needs as they go through their buying life cycle. Put another way, offering a range of products/services, as your customers actually need them.

Why would focusing on your existing customers be more profitable? If you’re constantly spending money and resources to land new clients, you aren’t paying attention to your loyal customers – the ones who are keeping you in business now. Ignore them at your own peril. This is called churn, or the customers who won’t come back to you if you alienate them. Another term for trying to keep customers and increase their loyalty is called defensive marketing. Customers who have already bought something from you are your bread and butter, your key to continued profitability.

Bottom line? You NEED them and can’t afford to lose them. They’re your assets. And you value assets and treat them accordingly. Customer loyalty is worth money to your business, since the cost of keeping an existing customer is only about 10 per cent of the cost of getting a new one. Lesson is? Pay attention to your present customers and your MLM business will have a solid footing for the future.

To Your Success
Cody Moya

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MLM Promotional Postcards

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Postcards an efficient, very easy to create and powerful marketing tool for MLM marketing. They’re useful for customer up sells and cross sells, direct purchase, lead generation and brand awareness. It’s truly amazing how an effectively written postcard e-mail will do the trick. Why? Because this postcard is sent after you’re done your relationship marketing.

The person receiving it is expecting it and wants to hear what you have to say.
A promotional postcard e-mail sometimes promotes an event, but not always. Here’s a quick example:

If I helped you get started in an online business from home, and in a few short years you were earning enough money to retire and still make a good income and live the lifestyle you always wanted to live, would you send me a Thank You note? Well, that’s what I want to do. Please take my tour at the following web site.

You could also try the promotional teaser – an e-mail that is exactly what it says it is – it teases you, leaving you wanting to know MORE. Again, here’s a couple of quick examples so you get the idea.

Subject: Lions and Pigs
Text: make a good team.
Be there when we need you!

Subject line: Piggy Went To College
Text: And, the students will love the end result. See you next week!

Now it’s your turn! Let’s get creative with your business and try this:

Subject: Our Purple Business Will Intrigue You
Text: and grow with our free support and coaching designed to provide you with cash when your articles are sold.

Meet our Purple Consultants at (location)

PS Apply for your spot on our team today!

Here’s another thing you can use as well. A promotional catalogue. It’s basically email that literally contains your catalogue of products and all your business opportunites.(products)

Before writing this kind of e mail, you need to know how to match your competition or beat them. What do you have that others do not? ie team support, training, a unique new idea etc. You also need to know and be realistic about what “they have” that you don’t so you don’t make the mistake of saying something you can’t back up.

Check success university program

Click => codymoya.successuniversity.com to find out.

To Your Success
Cody Moya

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MLM Marketing with PPC

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We learned in an earlier article that MLM marketing can get a huge boost in traffic by (among other things) paying for traffic to be sent to your business site. That’s the Pay Per Click (PPC) option. It means biding for the highest spot in the engine rankings. You already found out you can do this yourself, but that if you wanted to, you could pay to do this.

This is an area, although fraught with a few pitfalls, may pay off for you and your business if you take the time to do some solid research first. The other thing you will want to consider is not just doing PPC, but combining it with Search Engine Optimization. This gives you two methods to capture more market share. Combined, they’re more powerful as a team than they are standing alone.

PPC actually has a fairly long history. It was the IN thing at the end of the 90′s – the famous dot com boom. But, since it was so new and no one really knew what to do with it, it fell by the wayside, a victim of click fraud. Advertisers just went some place else and did their thing in safety. Is PPC click fraud still around? Most definitely, and that is due to the way it works. However, having said that, the industry is diligently working on ways to solve it. Look for even better things in the future with PPC.

There are hundreds of engines you could use to go the PPC route and five were already covered in an earlier article. Here are five more PPC search engines you can buy traffic from.

One: MSN AdCentre – new player on the block, still has some glitches to work out as it’s frustrating

Two: 7Search – smaller engine, good quality traffic good interface.

Three: Search 123 – One of the first search engines. Cost effective, good support. Fund with $50, they’ll give you $20 free.

Four: SearchFeed – Strong return on investment, reasonable search volume. Geographical targeting available with 11 countries

Five: ABCSearch – Solid targeting, decent traffic sources, good customer service. Will match your initial deposit up to $100

Check success university program

Click => codymoya.successuniversity.com to find out.

To Your Success
Cody Moya

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