The Different Types Of Resale Rights

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As you may already know, there are many different kinds of resale rights that you can buy
or sell.

Here are the main types:

> Resale Rights
This gives you the right to resell a product to an end user. This can apply to both physical
and digital products. Where a digital product is concerned, you resell the product and keep
100% of the profits without losing the enjoyment of the same product as digital products
are duplicable in nature.

> Basic Resale Rights
You have the right to resell the product but your customer does not have the right to resell
it to another. You keep 100% of the profit after every sale you make.

> Master Resale Rights
You have the right to resell the product as well as the Basic Resale rights itself to your
customers. Your customers can in turn resell the same book to their customers. The
Master Resale rights can either be bundled together with the purchase of the product or
purchased separately from the product.

> Private Label Rights
This is the mother lode of all resale rights! Buying Private Label Rights usually give you
the right to change the product in any way you like, put your own name on it, sell resale
rights or even master resale rights to others and basically use and treat the product as it
were your own creation.

> Give Away Rights
You can give the product away for free. In most cases, however, you cannot resell and/or
edit it.

> Royalty Rights
You have to pay the original product author or franchisor a percentage of every sale made
by you. This right normally applies to physical products. McDonald’s and books found in
bookstores are very good examples that demonstrate this right.

At times you can purchase a product and it will automatically come with either resale rights
or master resale rights. Other times, you purchase the product and the resale or master
resale rights separately. In either case, once you have some type of resale rights to a
product, you may then begin making sales and you get to keep 100% of the profits.

This is just like having a product of your own. The only difference is that you are not
authorized to change anything about the product and the product creator’s name remains
on the product.

I’ll bet that you even own rights to products already and you may not even realize it. You
see, many products on the internet are sold with either resale rights or master resale rights
already. So, make sure that you read the sales letters carefully!

To Your Success
Cody Moya

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Things to Consider Before Buying Resell Rights

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Before spending money on a Resell Rights item you’ll want to thoroughly research. With such a wide variety of items out there with Resell Rights it’s not hard to find yourself confused and making a unsatisfactory investment. There are several things you need to think about before investing your hard-profits in a Resell Rights product.

The first thing you’ll want to find out is what type of Resell Rights come with the item you’re thinking about. There are a variety of Resell Rights and you’ll need to know ahead of time if a particular product has the kind of rights you are seeking. Read everything about the transaction before purchasing.

The next step is finding out what kinds of limitations come with the product. Every agreement is unique so you have to read the entire contract. For example, you may not be able to combine items you sell or you may be restricted on the price you set. Many products won’t allow you to sell the item on E-bay or other auction sites. These possible limitations are another good reason to study the fine print carefully.

Any product over 2 years old is considered outdated and probably not worth the investment. You need to find out how long this particular item has been on the market and how many people have invested in it already.

You’ll also need to determine how many similar items are available for purchase. Even if the items available aren’t identical, closely related ones may make this one less desirable. If you still want to invest, you might consider buying private label rights so you can improve on the item.

Finally, consider whether or not the item has a good potential for back-end sales-that is, will customers return to purchase this item again or is it a one shot product. The greater the chances of people needing to return, the higher your profits will be.

To Your Success
Cody Moya

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Application Service Providers and Hosting

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Application service providers (commonly referred to as ASP’s) have quickly sprouted onto the web hosting scene in effort to provide businesses with new and innovative services. The term ASP should not be confused with Microsoft Corporations software application.

The number of applications provided through the ASP model is growing. Accordingly, there is a growing business of companies developing software for the ASP marketplace. What sorts of applications are being developed? As remotely-hosted applications can provide cost-effective access for businesses to unique software, many of the applications are designed to be of occasional use in terms of use. Others are geared towards using group connectivity provided by through the Internet to provide an application that is flexible.

ASP’s have created software programs to handle various business functions as materials management, human resources, financial management, and e-commerce transaction services.

The variety of solutions provided by ASP’s is vast. Many ASP’s are doing great business in meeting operational needs of companies across different industries and business functions. There are a number of technical and business issues currently addressed by ASP’s to develop and enhance system applications.

A major advantage for businesses in seeking ASP services is that they provide an opportunity to reduce costs and increase efficiencies. Companies can have access to a wider-range of software products with the possibility of paying less than an outright purchase through usage charges. This allows businesses to access applications that can service particular business needs so companies can focus on their core operations. Furthermore, ASP’s are developing new software that can provide business solutions to operating issues not previously addressed through PC-based software. ASP’s also remove many of the technical administrative and maintenance issues associated with software by providing real-time upgrades, remote hosting, remote dial in customer support and overall software management.

Web hosting companies are involved in the development of applications – however, many of the hosting companies serve to provide network management and serve the application remotely to users. In providing ASP-related services, these companies are essentially AIP’s (application infrastructure providers.)

For mainframe web hosting applications, ASP service providers are pioneering a new way to host and maintain business applications.

To Your Success
Cody Moya

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Using Yahoo For Researching Your Target Market

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If you’re really stumped for a topic for an info product, you can use the Yahoo
Directory for Hobbies. It can be an absolute gold mine when looking for profitable
topics for info products! Remember that most people are extremely passionate
about their hobbies. So, if you create an info product around a hot hobby, you
are sure to rake in the dough!

You can also take a look at the Yahoo Groups that exist for your market. Yahoo
Groups are forums that are housed at Yahoo and run by independent people.
There are tens of thousands of Yahoo Groups available.

The way that they work is this: people join as members of each forum. They can
participate either by going to the forum to view and post or by subscribing to the
emails for that group.

You can get these on an individual basis or in a daily or weekly batch of posts. If
you find a hot group, make sure that you DON’T select the individual posts or you
will be bombarded with email! (In fact, I have a separate email address that I use
for Yahoo groups so that I don’t have to look at all of that mail unless
I have time for it.) Bookmark the groups that you find that pertain to your topic!

These can be an invaluable resource when you start marketing your finished
product. You can find Yahoo Groups for Hobbies at:

http://groups.yahoo.com/dir/Hobbies___Crafts/.

Still stumped for ideas on a topic? Well, here are my bookmarks that I list as
“Find What’s Hot”. If you don’t find a hot topic, one suitable for the next best
seller, I’ll be VERY surprised:

* http://www.MyHotItems.com — This is a directory that is generated based on
keywords being searched over the last 7 days.

* http://Buzz.Yahoo.com — The Yahoo Buzz Log – this is an index of the top 15
search terms for that day on Yahoo. It sorts the results by various categories.
Down the left side, you’ll find Today’s Top Movers, Actors, Movies, Music Sports,
etc. On the right, you’ll find a bit of analysis about search spikes and trends.
Very enlightening!

* http://www.google.com/press/zeitgeist.html — Google’s Press Center – the
Zeitgeist – In German, “Zeitgeist” refers to the general intellectual, moral, and
cultural climate of an era. Google chose this term as the name for its list of the
top 15 most searched keywords. Google also breaks their lists up by categories
such as the Top 30, Popular Retailers, Popular Sports Queries, and Popular
Music rated categories.

To Your Success
Cody Moya

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Researching Your Target Market

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In researching your target market, one thing you can do is get out of the office
and go to the corner Barnes and Noble. When you are in the store, you need to
be aware of the merchandising.

The book publishing companies spend a LOT of money studying the placement
of products. As a general rule, those books that are displayed at eye level are
the books that they expect to sell. In addition, those on the end caps (especially
at eye level) are the better sellers. Take a good look around you and make a
note of these.

You will also want to look at the magazines and be aware of the same exact
thing. With magazines that are at eye level, you will also want to notice:

1) The number of magazines on any given topic;
2) The price of the magazines in any given topic;
3) The titles of the articles within the magazines for the hot topics.

Now, take a look at the “House Plans” type magazines. There are a TON of them!
And, they are all very expensive. Chances are that this is a hot topic.

Are you following this process? Your goal at this point is to find a topic — ANY
topic — but preferably, a HOT topic. If you pick a hot topic, no matter how much
competition there is in the market, you will at least get over the first hurdle of
having an audience.

Your research will tell you whether there is a market for your topic, and it will also
tell you whether the market is over saturated. But be careful … In a highly
saturated market, you’ll need to have more money to spend on advertising,
especially if the cost per click is fairly high. Thus, it wouldn’t be advisable to pick
a highly saturated market for a first infoproduct.

To Your Success
Cody Moya

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The Two Parts of the Equation for Finding a Target Market

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When finding a market for your info product, remember that there are 2 parts to
the equation:

1. You’ll need an information hungry market AND
2. You’ll need that market to be willing to open their wallets.

You want to make sure that the market that you select has the money to spend
on the information that you provide. You would not want to focus your efforts on
creating a product that would be useful to homeless people unless you intended
on making it a charitable contribution. That market would simply not have any
money to spend on your info product.

Similarly, you wouldn’t want to focus your efforts on creating a product for a
market that usually gets their information from free sources. For example,
creating an info product for a group that regularly looks for answers in thrift shops
probably would not be a good idea. You’ll have to put that much extra effort into
selling to them. Why not create a product that is targeted to a specific market
that has money and actually spends money in the first place?

So, once you’ve done some brainstorming and you’ve written down all of your
ideas, you need to start focusing further on what might be saleable. You won’t
always have much knowledge on a subject that might be profitable. In that case,
you will have to create a product on something that you know little about.
Remember — the goal is A product — ANY product at this point – that has an
info hungry market of buyers who will spend money.

Mark Hendricks, in his ebook “How To Find The People Who Will Buy Whatever
You Want To Sell Them “ explained this well:

The absolute easiest way to catch fish is to put your bait in a barrel
that contains …

“a whole bunch of hungry fish.”

Now I know that sounds like an over-simplification, but it’s the truth,
isn’t it?

They’re all grouped together. They’re hungry. You’ve got the right
food. You drop bait in. They bite.

Here’s a little three step secret to the successful marketing of
anything!

“You’ve got to …
reach the right market …
with the right message …
at the right time.”

Simple as that.
Think about it for a second.

Let’s use our fishing example.

The right market – you’ve found them…they’re in the barrel!
The right message – fat and juicy wiggling worms.
The right time – they are hungry – now!

Do you think they’re going to bite?

Yes!

If you were to sit down and think about this idea, you would easily see that the
number 2 reason why people on the internet fail to succeed, it is because they do
not locate their market before selecting a product. Even then, it is 2nd only
behind those who simply fail to take action in the first place.

To Your Succes
Cody Moya

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5 Simple Steps to Accepting Payments

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When you’re selling things, you need people to be able to pay you. Sure, they could send you cheques in the post, but that’s not really convenient or scalable, is it? No, to do business on the web, you need to be able to accept card payments electronically – and, luckily for you, it’s never been easier. Here’s the whole process, in five simple steps.

Step 1: Choose a Payment Service.

While you could get a merchant account and do your own card processing, it isn’t usually worth it, unless you do an awful lot of transactions. For most business, third-party payment services are a better solution, and there are lots of services out there that let you accept card payments for a small fee.

When you choose a payment service, then, the main things you want to consider are the prices, and whether your customers will trust it. You used to need to consider which services your customers would have accounts with, but as most services now let you accept payments from people who don’t have accounts with them that’s not much of an issue any more.

Right now, the biggest general payment player is PayPal, and they’re worth considering first, but you should be aware that many businesses have had issues with PayPal freezing their accounts and being slow to respond (see www.nopaypal.com for more). StormPay (www.stormpay.com) is a decent general-purpose PayPal alternative, and useful to keep around as a backup. You might also like to check out more specific services, such as AuctionCheckout (if you’re taking payments for auction items) or ClickBank (non-physical products only, popular for ebook sales).

Step 2: Create an Account.

The next step is to create an account at your chosen online payment provider. This will require you to give out either your personal name and address or a business name and address. Depending on who you’re registering with, you may also need to give out credit card or bank details. It almost goes without saying that you shouldn’t give these details out to anyone you’re not sure of – be suspicious of payment services that you’ve found with a search but never actually seen in use.

Step 3: Get Verified.

Before you can receive any significant amount of money, most payment providers require you to become ‘verified’ – this is usually nothing more than the minimum they need to do to comply with the law. If you haven’t been asked for your bank and credit card details already, you will be at this point, and some services will even ask you to fax them a photocopy of your physical card, to prove you’re the real cardholder. Some services will even cross-reference your phone number with your address and then phone you up to make sure it really was you. Don’t be too disturbed by all this: it’s all in the name of security, and you’re not doing anything bad (or at least I hope you’re not!).

Step 4: Add the Payment Button to Your Pages.

When it comes time to actually start accepting customers’ money through the service, all you’ll need to do in most cases is add some kind of button or image of a button to your sales page that says ‘Pay Now’. The payment service will usually provide the HTML for this, and a few tutorials to explain things like ways to make sure that the correct amount shows up on the payment page.

Step 5: Withdraw Often.

Whenever you’re dealing with electronic payments, the final step is to withdraw every time you get an amount of money you consider significant, and an absolute minimum of once per week. There are all sorts of reasons for this, but the biggest one is that online payment services aren’t anywhere near as strictly regulated as other financial institutions, and aren’t under that much of an obligation to give it to you in any timely manner. You should consider any money left with them to be at risk until it’s securely in your bank account. Besides, you don’t want your money sitting there earning interest for them instead of you, do you?

To Your Success
Cody Moya

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Secrets of Profiting From Resale & Master Resale Rights to Niche Products

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Here are three ways to profit from resale & master resale rights to niche products:

1) Profiting by selling the rights to your own products

Creating and selling niche products can be a challenging but very profitable business. There is considerable work involved and many hard hours before your product will be ready for sale.

Imagine then your bitter disappointment when you don’t make a single sale. After days and days of relentless promotion all you have to show for the effort is a string of bills…

That’s one end of the spectrum, here’s the other:

After considerable effective promotion you have made numerous sales, but sales are dropping off. The market that you have managed to penetrate is becoming saturated; you simply can’t find enough people to sell your product to.

In both cases you need to find a different market niche or approach your existing niche from a different “angle” to find more customers. One very effective way to do this is to use the efforts of established marketers who are already selling in your market niche or in a similar one. It is to these marketers you can offer the rights to your product.

Essentially you are selling the rights which allow them to sell your products and keep all the proceeds (resale rights), or you could allow them to sell the rights to your products (master resale right).

You should only sell a certain number of products with rights and base your product pricing on the rights, for example:

– Unlimited copies with no rights @ $20 each.

– 200 copies with resale rights @ $150 each.

– 100 copies with master resale rights @ $300 each.

2) Profiting by selling products you have purchased the rights to

You might not be in the slightest bit interested in creating your own niche products, so buying the rights to sell somebody else’s products gets you started quickly.

Don’t “jump the gun” – it’s important you have a market to sell to. Getting carried away and buying resale products just because the price is good is a sure way to loose money. The correct sequence is:

1) Find a niche market that is ready and willing to buy.

2) Purchase a niche product to sell the market.

One point worth remembering is niche product creators who sell resale rights often include the sales website as a bonus. This means a number of people will be selling the same niche product from identical websites.

The success of your sales is going to depend on how much you can differentiate your package from everybody else’s, don’t follow the crowd. A few examples of how you could do this are:

i) Redesign the sales website, for example you could:

– Use different sales copy

– Use different graphics

ii) Purchase similar products that have resale rights and offer them as bonuses. Check the rights before you buy the product… Very often product creators will not allow their products to be given away or used as bonuses.

iii) Write your own brief 10 to 15 page report related to the niche product and offer it as an exclusive bonus.

3) Profiting by creating and selling resale rights packages

To do this you must own niche products with master resale rights. You want to sell the resale rights to other people.

Far too many people try this avenue for earning an income on the internet and the end result is a number of resale rights packages which are practically identical, because they all bought their master resale rights niche products from the same sources.

If you have decided to pursue this avenue, your success will depend on how unique your package is. You need to source as many niche products with master resale rights (preferably that nobody else is selling) as you can. The products don’t have to be from the same niche, but must be related.

For example, if you decide to put together a package of products related to dieting; your package could include e-books in these niches:

- diet recipes

- exercises

- dieting

- fat reduction

Bear in mind your exclusivity won’t last long. As soon as your package is revealed, others will try to include the same products as you.

In all three cases, you can profit from resale and master resale rights to niche products, but there is one common denominator… Make sure you have a market to sell to. Do your research first and make sure your niche is full of people who are ready and willing to buy.

To Your Success
Cody Moya

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Picking a Type of Web Hosting Service

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There are various types of web hosting services and it all depends on what you want to accomplish in building your web-site for your business. You should look at the different options which depend on these following factors:

Complexity of your web-site – You may want to talk to a developer on the complexity of your web-site, especially when it comes to graphics and database administration. You may have to consult with an internet specialist on the type of hosting that you need.

Some web hosting services are provided for free but you have to put up with ads that are on the top or bottom of your web site and those ads might not be conducive to the web site that you have developed. If you are going to get a site with ads, then get a free web hosting package that matches with the online ad that’s already there.

Free hosting also has low bandwidth on the internet because of so many people using the free service instead of the paid service. Basically, you also get a free web email account with free hosting services.

Then there is hosting that you pay for that you have more control over when you load and host your web site. You get POP mail access and can create as many emails as you want to which depends on the type of account that you pay for.

Every company has special packages for each and every need. From personal to business servers, even servers for special kinds of operating systems (UNIX, Windows, Linux and Apple) the choices vary depending on what you want to do.

The prices depend on how much space you need on the server to load your applications so you have to take into consideration what you want to put on the server through your web-site.

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Cody Moya

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Cold Fusion Webhosting Tips

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Cold fusion is defined as “A scripting language for web designers that wish to do advanced development and/or database interfacing. Cold fusion supports MS Access, dBASE, FoxPro, and Paradox databases.” A more detailed definition of cold fusion is, “An application development tool from Allaire Corporation, MA, (www.allaire.com), for writing Web pages that interact with databases. Instead of writing tedious CGI and Perl scripts, operations are coded in the Cold Fusion Markup Language (CFML) which uses HTML-like tags embedded in the Web pages. The Cold Fusion Engine, which interfaces with a Windows-based Web server, interprets the codes, accesses the database and delivers the results as HTML pages for the Web browser.”

Cold fusion webhosting is all about making use of content within a specific time frame. Just as products in the grocery store have a shelf life (and expiration date), so does content that appears over the Internet. Cold fusion makes it possible for you to design a time frame system that can work to your advantage and your “timeline” for content. Cold fusion has functions that make publishing as well as getting rid of information as simple as can be. These include cold fusion’s Now ( ) function as well as the CFIF tag and CreateDateTime ( ).

The CFIF tag is one of the most useful and also one of the most popular tags used in cold fusion web hosting. It is made use of in order to “hide or display content based on comparing a set date to the time that the page is parsed for the visitor.” On the other hand, the function of the CreateDateTime ( ) is to take the boundaries of certain dates and times and then create a cold fusion “date/time object.” There is a very specific formula to how CreateDateTime looks- it goes like this (year, month, day, hour, minute, second). So another words if it was 10:02 am on April 16, 2006 it would look like this in cold fusion terms- (2006, 4, 16, 10, 02, 0). The Now ( ) component of cold fusion also deals with dates and times but it has no limitations put upon it. Now ( ) devises a cold fusion date/time object for the date and time in question and it takes into account time down to the very second.

The above elements of cold fusion are very helpful when it comes to, for example setting a date in the future for a contest to end. With these functions in place developers can set dates on their websites for announcement, campaigns, events, etc. ahead of schedule and won’t have to physically do it on a certain date. You can have your content be near or far and can, on your own timetable make it “appear or disappear” as you wish.

Another tip about cold fusion webhosting are the templates that are used and these are cold fusion custom tags. Very similar to other files in the CFML format, cold fusion custom tags are specifically designed with the purpose of using them over again. Custom tags save a tremendous amount of time for coders especially if they are to be used often. As well free and/or cheap custom tags can “add functionality” to the entire set up. Cold fusion custom tags are broken down into two basic categories- one makes use of the CFML code and the other includes C + +, Java and/or other languages.

A simple custom tag (or CFML based tag) is put to use on a page and then code is added to the selected template and there are no inputs involved. In order to add a “custom tag’s functionality” to your web page you will need to open up the custom tag directory and include the custom tag in it. It is a good idea to make sure that the custom tag is placed in the exact folder that it was assigned to via the Cold Fusion Administration panel.

In order to create a simple custom tag it is necessary to save a certain percentage of the code as a template of cold fusion. Attributes that are used in designing a custom tag make it imperative to “reference the attributes using the attributes scope.” It is within CF_States is such that nonverbose and selected (attributes.nonverbose and attributes. selected) are used as references in the cold fusion custom tag.

To Your Success
Cody Moya

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