5 Simple Steps to Accepting Payments

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When you’re selling things, you need people to be able to pay you. Sure, they could send you cheques in the post, but that’s not really convenient or scalable, is it? No, to do business on the web, you need to be able to accept card payments electronically – and, luckily for you, it’s never been easier. Here’s the whole process, in five simple steps.

Step 1: Choose a Payment Service.

While you could get a merchant account and do your own card processing, it isn’t usually worth it, unless you do an awful lot of transactions. For most business, third-party payment services are a better solution, and there are lots of services out there that let you accept card payments for a small fee.

When you choose a payment service, then, the main things you want to consider are the prices, and whether your customers will trust it. You used to need to consider which services your customers would have accounts with, but as most services now let you accept payments from people who don’t have accounts with them that’s not much of an issue any more.

Right now, the biggest general payment player is PayPal, and they’re worth considering first, but you should be aware that many businesses have had issues with PayPal freezing their accounts and being slow to respond (see www.nopaypal.com for more). StormPay (www.stormpay.com) is a decent general-purpose PayPal alternative, and useful to keep around as a backup. You might also like to check out more specific services, such as AuctionCheckout (if you’re taking payments for auction items) or ClickBank (non-physical products only, popular for ebook sales).

Step 2: Create an Account.

The next step is to create an account at your chosen online payment provider. This will require you to give out either your personal name and address or a business name and address. Depending on who you’re registering with, you may also need to give out credit card or bank details. It almost goes without saying that you shouldn’t give these details out to anyone you’re not sure of – be suspicious of payment services that you’ve found with a search but never actually seen in use.

Step 3: Get Verified.

Before you can receive any significant amount of money, most payment providers require you to become ‘verified’ – this is usually nothing more than the minimum they need to do to comply with the law. If you haven’t been asked for your bank and credit card details already, you will be at this point, and some services will even ask you to fax them a photocopy of your physical card, to prove you’re the real cardholder. Some services will even cross-reference your phone number with your address and then phone you up to make sure it really was you. Don’t be too disturbed by all this: it’s all in the name of security, and you’re not doing anything bad (or at least I hope you’re not!).

Step 4: Add the Payment Button to Your Pages.

When it comes time to actually start accepting customers’ money through the service, all you’ll need to do in most cases is add some kind of button or image of a button to your sales page that says ‘Pay Now’. The payment service will usually provide the HTML for this, and a few tutorials to explain things like ways to make sure that the correct amount shows up on the payment page.

Step 5: Withdraw Often.

Whenever you’re dealing with electronic payments, the final step is to withdraw every time you get an amount of money you consider significant, and an absolute minimum of once per week. There are all sorts of reasons for this, but the biggest one is that online payment services aren’t anywhere near as strictly regulated as other financial institutions, and aren’t under that much of an obligation to give it to you in any timely manner. You should consider any money left with them to be at risk until it’s securely in your bank account. Besides, you don’t want your money sitting there earning interest for them instead of you, do you?

To Your Success
Cody Moya

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Secrets of Profiting From Resale & Master Resale Rights to Niche Products

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Here are three ways to profit from resale & master resale rights to niche products:

1) Profiting by selling the rights to your own products

Creating and selling niche products can be a challenging but very profitable business. There is considerable work involved and many hard hours before your product will be ready for sale.

Imagine then your bitter disappointment when you don’t make a single sale. After days and days of relentless promotion all you have to show for the effort is a string of bills…

That’s one end of the spectrum, here’s the other:

After considerable effective promotion you have made numerous sales, but sales are dropping off. The market that you have managed to penetrate is becoming saturated; you simply can’t find enough people to sell your product to.

In both cases you need to find a different market niche or approach your existing niche from a different “angle” to find more customers. One very effective way to do this is to use the efforts of established marketers who are already selling in your market niche or in a similar one. It is to these marketers you can offer the rights to your product.

Essentially you are selling the rights which allow them to sell your products and keep all the proceeds (resale rights), or you could allow them to sell the rights to your products (master resale right).

You should only sell a certain number of products with rights and base your product pricing on the rights, for example:

– Unlimited copies with no rights @ $20 each.

– 200 copies with resale rights @ $150 each.

– 100 copies with master resale rights @ $300 each.

2) Profiting by selling products you have purchased the rights to

You might not be in the slightest bit interested in creating your own niche products, so buying the rights to sell somebody else’s products gets you started quickly.

Don’t “jump the gun” – it’s important you have a market to sell to. Getting carried away and buying resale products just because the price is good is a sure way to loose money. The correct sequence is:

1) Find a niche market that is ready and willing to buy.

2) Purchase a niche product to sell the market.

One point worth remembering is niche product creators who sell resale rights often include the sales website as a bonus. This means a number of people will be selling the same niche product from identical websites.

The success of your sales is going to depend on how much you can differentiate your package from everybody else’s, don’t follow the crowd. A few examples of how you could do this are:

i) Redesign the sales website, for example you could:

– Use different sales copy

– Use different graphics

ii) Purchase similar products that have resale rights and offer them as bonuses. Check the rights before you buy the product… Very often product creators will not allow their products to be given away or used as bonuses.

iii) Write your own brief 10 to 15 page report related to the niche product and offer it as an exclusive bonus.

3) Profiting by creating and selling resale rights packages

To do this you must own niche products with master resale rights. You want to sell the resale rights to other people.

Far too many people try this avenue for earning an income on the internet and the end result is a number of resale rights packages which are practically identical, because they all bought their master resale rights niche products from the same sources.

If you have decided to pursue this avenue, your success will depend on how unique your package is. You need to source as many niche products with master resale rights (preferably that nobody else is selling) as you can. The products don’t have to be from the same niche, but must be related.

For example, if you decide to put together a package of products related to dieting; your package could include e-books in these niches:

- diet recipes

- exercises

- dieting

- fat reduction

Bear in mind your exclusivity won’t last long. As soon as your package is revealed, others will try to include the same products as you.

In all three cases, you can profit from resale and master resale rights to niche products, but there is one common denominator… Make sure you have a market to sell to. Do your research first and make sure your niche is full of people who are ready and willing to buy.

To Your Success
Cody Moya

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Picking a Type of Web Hosting Service

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There are various types of web hosting services and it all depends on what you want to accomplish in building your web-site for your business. You should look at the different options which depend on these following factors:

Complexity of your web-site – You may want to talk to a developer on the complexity of your web-site, especially when it comes to graphics and database administration. You may have to consult with an internet specialist on the type of hosting that you need.

Some web hosting services are provided for free but you have to put up with ads that are on the top or bottom of your web site and those ads might not be conducive to the web site that you have developed. If you are going to get a site with ads, then get a free web hosting package that matches with the online ad that’s already there.

Free hosting also has low bandwidth on the internet because of so many people using the free service instead of the paid service. Basically, you also get a free web email account with free hosting services.

Then there is hosting that you pay for that you have more control over when you load and host your web site. You get POP mail access and can create as many emails as you want to which depends on the type of account that you pay for.

Every company has special packages for each and every need. From personal to business servers, even servers for special kinds of operating systems (UNIX, Windows, Linux and Apple) the choices vary depending on what you want to do.

The prices depend on how much space you need on the server to load your applications so you have to take into consideration what you want to put on the server through your web-site.

To Your Success
Cody Moya

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Cold Fusion Webhosting Tips

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Cold fusion is defined as “A scripting language for web designers that wish to do advanced development and/or database interfacing. Cold fusion supports MS Access, dBASE, FoxPro, and Paradox databases.” A more detailed definition of cold fusion is, “An application development tool from Allaire Corporation, MA, (www.allaire.com), for writing Web pages that interact with databases. Instead of writing tedious CGI and Perl scripts, operations are coded in the Cold Fusion Markup Language (CFML) which uses HTML-like tags embedded in the Web pages. The Cold Fusion Engine, which interfaces with a Windows-based Web server, interprets the codes, accesses the database and delivers the results as HTML pages for the Web browser.”

Cold fusion webhosting is all about making use of content within a specific time frame. Just as products in the grocery store have a shelf life (and expiration date), so does content that appears over the Internet. Cold fusion makes it possible for you to design a time frame system that can work to your advantage and your “timeline” for content. Cold fusion has functions that make publishing as well as getting rid of information as simple as can be. These include cold fusion’s Now ( ) function as well as the CFIF tag and CreateDateTime ( ).

The CFIF tag is one of the most useful and also one of the most popular tags used in cold fusion web hosting. It is made use of in order to “hide or display content based on comparing a set date to the time that the page is parsed for the visitor.” On the other hand, the function of the CreateDateTime ( ) is to take the boundaries of certain dates and times and then create a cold fusion “date/time object.” There is a very specific formula to how CreateDateTime looks- it goes like this (year, month, day, hour, minute, second). So another words if it was 10:02 am on April 16, 2006 it would look like this in cold fusion terms- (2006, 4, 16, 10, 02, 0). The Now ( ) component of cold fusion also deals with dates and times but it has no limitations put upon it. Now ( ) devises a cold fusion date/time object for the date and time in question and it takes into account time down to the very second.

The above elements of cold fusion are very helpful when it comes to, for example setting a date in the future for a contest to end. With these functions in place developers can set dates on their websites for announcement, campaigns, events, etc. ahead of schedule and won’t have to physically do it on a certain date. You can have your content be near or far and can, on your own timetable make it “appear or disappear” as you wish.

Another tip about cold fusion webhosting are the templates that are used and these are cold fusion custom tags. Very similar to other files in the CFML format, cold fusion custom tags are specifically designed with the purpose of using them over again. Custom tags save a tremendous amount of time for coders especially if they are to be used often. As well free and/or cheap custom tags can “add functionality” to the entire set up. Cold fusion custom tags are broken down into two basic categories- one makes use of the CFML code and the other includes C + +, Java and/or other languages.

A simple custom tag (or CFML based tag) is put to use on a page and then code is added to the selected template and there are no inputs involved. In order to add a “custom tag’s functionality” to your web page you will need to open up the custom tag directory and include the custom tag in it. It is a good idea to make sure that the custom tag is placed in the exact folder that it was assigned to via the Cold Fusion Administration panel.

In order to create a simple custom tag it is necessary to save a certain percentage of the code as a template of cold fusion. Attributes that are used in designing a custom tag make it imperative to “reference the attributes using the attributes scope.” It is within CF_States is such that nonverbose and selected (attributes.nonverbose and attributes. selected) are used as references in the cold fusion custom tag.

To Your Success
Cody Moya

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How To Explode Your Niche Product Sales Using Autoresponders

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The bottom line to selling a niche product or service online is you need to get as many unique visitors to your sales page as possible. There’s no doubt about it, the more people who visit your sales page the more money you make, but just how do you get more people to your website?

There are many different ways of increasing the amount of traffic to your website, but every single one of them fail because they only get your sales message in front of them once. You spend all that time and effort getting them to your sales page, they have a quick look round and they are gone… Perhaps you caught them at a bad time, they might have been in a rush, or they might not have had any spare cash, or they were simply in a bad mood. It doesn’t matter because they never bought your niche product or service, you missed the sale.

What if there was a way to get your sales message in front of your website visitors not once, but many times, a system which will regularly call attention your product. Fortunately for you there is such a system and it’s easy to install and operate.

The internet marketing fraternity has come up with a utility called an autoresponder. Not the system you can setup with your email account that tells anybody who sends you a message that you’ve gone on holiday or whatever. This is a system which can send unlimited individual and unique messages to your website visitors at any interval you desire.

When your prospective customer visits your website, you present them with an irresistible free offer in exchange for their name and email address. This could be a free information series based on your product, or it could be another valuable product on a similar theme to yours.

Once they have signed up for your free gift, you send them a series of messages spaced a few days apart and offer them useful free information with links back to your sales page. If they find your messages interesting and useful there’s a very good chance they will decide to buy your product to get more information.

Don’t think it all stops there… They are still subscribers to your list; they still expect to receive interesting and useful information from you, so give it to them. Continue sending emails to your list of subscribers at regular intervals.

The key is not to inundate them with advertisements; send them useful and relevant information in every email and place a link to other products of yours or join a few affiliate programs and offer those products.

To get your hand on an autoresponder, you have three basic options:

1) Join a free autoresponder. A search on any search engine will get you a list of many free autoresponders, but there is a price to pay… Many free autoresponders will display their own advertising messages at the top of each email sent out by them. This message detracts from your message and considerably reduces your emails effectiveness.

2) Join a paid autoresponder. Again a search on any search engine will get you a list of autoreponders to join, but there is one factor which can greatly affect the delivery rate of emails sent out… Many paid autoresponders are used by spammers and most email service providers will block emails sent from these autoresponders. Unfortunately this is not widely known and obviously the people supplying the autoresponders don’t make this information public.

Before you join any paid autoresponder service find out how they guarantee email deliverability. If they don’t do anything, or won’t answer you don’t use their service.

3) Purchase and install your own autoresponder script. This is the option many internet marketers opt for as it gives them complete control over their email marketing efforts, but they also have to deal with spam complaints themselves. If you join a reputable paid service, the autoresponder provider will ensure all your lists are double opt-in which means every subscriber has to confirm their subscription, any spam complaints from subscribers to your autoresponders are handled by them.

When it comes to incorporating any of these autoresponder options, the service or script providers offer extensive documentation explaining how to get your autoresponder set up and working properly.

To Your Success
Cody Moya

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Choosing The Right Web Host For You

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Choosing the right web host is probably as important for your sanity as it is for your Internet marketing business. There really is nothing more frustrating than tearing your hair out because you’ve got a web hosting problem and your web host really doesn’t seem to care.

Obviously you need a web host that’s affordable, but at the same time you need to get the balance right between quality and price – if the price seems too good to be true, that’s probably because it is.

You must be prepared to pay for the features and functionality that you need. You should spend some time thinking about what you need now and what you’re likely to need in the future as you develop your business. Is your web host going to be able to continue to provide what you need as you grow?

Is the control panel they provide you with easy to navigate and understand? Is it easy to access the main features that you need on a regular basis? Not all web hosts use a standard control panel. You need to check out the control panel your favored web host is going to provide you with and make sure you’re comfortable with it and it has all of the functions you need and that they’re easily accessible.

Some web hosts provide a Website builder as part of their package. You need to decide if this is important to you or not. If it is, then make sure your web host provides it.

Are they man enough for the job you intend to throw at them? Do you get enough hosting space and bandwidth for your needs now and into the future?

How reliable are they? What is their published server uptime? You should be shooting for uptime of 99% in an ideal world.

You should also try to get some idea of their security record. A hacker proof web host is definitely what you should be looking for.

And, of course, you shouldn’t just take their word for anything. Ideally you want to be looking for some independent user reviews. Just exactly how highly rated is your potential web host out there in consumer land?

A final point. You’ll tend to get a better deal on price if you make sure that you’re dealing with the hosting company themselves rather than a reseller.

Remember, it can be a real pain to have to change web host so make sure you do your due diligence to try to choose the right one for you in the first place.

To Your Success
Cody Moya

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Top 3 Ways To Make Money Online

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Money is one of the most important things here on earth in these modern times. However, earning money is not child’s play. There are times when you need to exert all your efforts and sweat it out just to acquire a certain amount of money. Fortunately, with the Internet being accessible nearly everywhere, it is now possible to easily make money online. You simply have to be aware of the ways to do it.

Here are the top three ways which you can consider on how to make money easy online:

1. Blog: One of the most popular things on the worldwide web nowadays is having a blog. A blog is actually like a daily journal where you write anything and everything under the sun. In fact, what makes it really in vogue is the fact that you can generate money with your blog. This is possible especially today when there are plenty of websites which are willing to pay for your blog. Aside from that, you can also gain money from your blog through the affiliate links included on your pages. You just have to make sure to maintain a good amount of traffic to your blog page or site.

2. Affiliate Programs: This is truly one of the most effective ways to earn money online. You just have to first create your own web page or site and then insert some major affiliate links on your page. When a visitor buys the product you are recommending, you earn a commission.

Pay per click, or PPC, is another type of affiliate program, but with a twist. You simply open an account with a pay per click website, such as Google Adwords and insert the code on your web pages. When a visitor clicks any of those links, then you can get an instant commission from that link. You get an instant pay for every click of your visitors on any of the links on your page. The commissions are much smaller, but you only need a click through, not a sale.

3. Online Surveys: One of the most enjoyable ways of earning money online for stay at home types is to take online surveys. There are already a myriad of websites which are very eager to pay people who are willing to take their surveys. Thus, you can easily have money by simply answering their surveys with all honesty.

Indeed, there are many various ways to make money easily online. Nevertheless, you have to make sure to be very careful because of the existence of online scams. In this way, you can be certain that you can be victorious in making money online effortlessly and without any troubles at all.

To Your Success
Cody Moya

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How to Develop Your Own Niche Products or Services

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If you create a product based on what you like, or what you think people will like, you will be extremely lucky to sell one single copy, and you’ll probably have to bribe the person to buy it!

The only way to create niche products or services that become best sellers is to discover what your potential customers want. What problems are they facing that you can solve. What pain are they experiencing that you can soothe.

There’s only one way to get this information… You have to conduct some research. You have to uncover your potential customers needs, their pain, even their dreams and aspirations. Here are a few idea to get you going:

~Use Forums

Use the search engines to find a number of forums related to the niche your’re interested in. Visit these forums regularly and find out what questions people are asking and how often they are asked. The same question asked by many different people on many different forums is a possible topic for your product or service.

~Use Surveys

If you own an opt-in email list, send a brief survey to your subscribers to discover the problems they are facing. If a common problem emerges from your survey, providing the solutions to this problem is a possible topic for your product or service.

If you don’t own an opt-in email list, you could send a solo advertisement to a few ezines with a large subscriber base and invite people to take part in your survey by offering a useful reward for their participation.

If you own a website which receives a lot of traffic, you could use a popup to invite people to your survey.

~ Use Wordtracker

Wordtracker.com is one of the most useful research tools on the internet. You can use it to uncover what people are searching for on the internet.

Not only that, you can use it to find out how often people search for different topics. It is a great tool for discovering niche markets.

On its own, Wordtracker is unlikely to point you to your next best seller, but when used in conjunction with surveys you have a very powerful research tool.

Once you have discovered what problems your potential customers are facing it is time to set about creating a product to solve them using any of the following three methods:

1) Use products which come with Private Label Rights.

If you purchase a product with Private Label Rights you can do virtually anything you want with the existing product, you could:

- Insert your name as the author/creator

- Re-arrange the contents

- Add to or remove contents

Private Label Rights is by far the quickest method of creating your own product. The only real disadvantage is other people will be using the same content as their own, so if you use the contents “as is” you won’t have a unique product.

2) Use products found in the public domain

If a product is in the public domain, it means the copyright on it has expired and you are free to use the contents. While not as quick as Private Label Rights products, using a product from the public domain means you can get yourself a unique product.

Do a search for public domain products and once you have found one purchase a copy and have it digitized (made into an e-book). You could do this yourself with a scanner and good character recognition software, but you will be busy for many hours proof reading and correcting. A quicker route is to have the work professionally digitized as they do all the proofing and correcting as part of the service.

You can copyright your new digitized product, meaning nobody can sell copies in that particular format.

3) Create your own product

Even going this route doesn’t mean you have to do all the work. There are many people willing to write articles, write e-books and even code scripts for a price.

By going to websites such as Elance.com you can negotiate a fair price with people willing to do the work for you. Part of the contract being you keep the copyrights, they simply provide the finished content (known as ghostwriting).

The biggest disadvantage is you have no idea whether they have used other people’s content. If they have you will be charged with copyright violation, not them. Before using a ghostwriter, try and do a background check and check their references thoroughly.

To Your Success
Cody Moya

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Email Autoresponders

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Those of you who wish to take control of your business on the Internet with automated tasks need a functional and easy to use automatic email response system. An automatic email response system will take care of any emails you receive, and automatically deliver a response to potential clients 24 hours a day – 7 days a week.

You can set up your autoresponder program on your own computer or server without any problems. Using your own program is the way to go, especially if you want to avoid paying a monthly fee to companies that charge for the same services. There are several companies out there that offer autoresponder services, although they can get expensive over time.

If you decide to use your own email autoresponder program, you can save a lot of money and a lot of time. These programs will streamline your business, freeing up your time to concentrate on other important areas. You can let your email program handle responses and follow up emails, while you work on making other ideas work or just getting out there and spending time with your family.

An email autoresponder can help you generate thousands of leads in little to no time at all. With a lot of leads, comes money. Although you may disagree, a customer list is what leads to money. If you don’t have a customer list or database, chances are that you won’t be doing a lot of sales. Having customers to send emails and products to is a plus – especially when you weigh in the fact that customers make your business. Without customers, you wouldn’t make any money at all.

When you are using an autoresponder with your website, you should always include a subscription box for visitors who wish to sign up. This way, anyone who visits your website and wishes to learn more about your products or offers, can easily sign up. Your autoresponder will instantly send out an email, which will in turn help you build your customer list. To survive in the online world of business, you’ll need to have a customer list. Autoresponders will help you manage your list and help it grow at the same time.

Everyone who owns a business on the Internet is always looking for better ways to carry out business. Email autoresponders make things easier than ever, helping you to minimize your daily routine by handling email support for you. You’ll save money using them as well, simply because you won’t be wasting your time answering emails. In the end, email autoresponders will help you get better profits as well. Even though they will cost you money – the results they give you will far outweigh the cost.

To Your Success
Cody Moya

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Adsense Alternatives 2

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Bidvertiser (http://www.bidvertiser.com/)
Like AdSense, Bidvertiser displays text ads in your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use tool and detailed reports on your site’s status.

Quigo AdSonar (http://www.quigo.com/adsonarpublishers.htm)
Quigo AdSonar achieves relevancy by placing a filter according to your site’s categories. It also offers you on-line reports of your site’s status and the possibility to add your own custom ads replacing ads that don’t gain you any revenue. The setup is very simple, in a similar fashion to AdSense’s and quite customizable as well.

Vibrant Media IntelliTXT (http://www.intellitxt.com/site/web_01a.html)
Vibrant Media IntelliTXT offers user-activated ads, highlighting certain words within the content of the page and presenting relevant ads when a user hovers his mouse over them. It uses a pay-for-performance pricing scheme and can easily be used along with other advertising methods, because it is unobtrusive. It places you in full control, allowing you to easily integrate it within your site with some simple JavaScript.

Nixie (http://www.nixxie.com/display.php?section=Partners)
Nixie claims to hold a technology that can read and understand your site, enabling it to display the most relevant content to your site. Besides text ads, Nixie also features price comparison listings as well as live auction advertising. It’s very easy to implement and has a good payment policy as well.

MIVA AdRevenue Xpress (http://www.miva.com/us/content/partners/arx.asp)
MIVA AdRevenue Xpress is targeted towards small and mid-sized publishers. It implements Search Box functionality and also features things like a Category Directory as well as the handling of 404 error pages. It can be integrated with your page using a simple on-line wizard.

Fastclick (http://www.fastclick.com/publish.html)
Fastclick offers you an impressive 65 percent of what it makes from a click on your website. Payments are done monthly, via PayPal or through checks. The ads can be formatted as you wish, and Fastclick even offers a free support serice for its members and no fees are required to register with the service.

contextWeb ContextAd (http://www.contextweb.com/Corporate/publisher/publisher.shtml)
ContextAd offers the possibility of contextual ads for dynamic pages, meaning ads will change as soon as your page does. It’s very easy to use and free to sing up for and offers a transparent payment policy. The ads are fully customizable and real-time reports are available 24/7.

AdBrite (http://www.adbrite.com/)
AdBrite offers publishers the possibility of integrating text ads in their pages. These are done on your own rates, with the websites you approve by hand so it bares some similarities with a classic advertising scheme. You also have the option of adding a “Your Add Here” button that buyers can immediately click to ad space on your page. It can also be used in conjunction with Google AdSense, maximizing your CTR and offering advertisers the possibility of showing their links in your Google AdSense space. You have full control over the look and feel of your adds and finally, you get an incredible 75% of what the advertiser pays for on every click.

So, as you can see there are many offers for this kind of advertising, and many hybrids based on AdSense like advertising. Also, a lot of services can work together with AdSense to earn you an even greater amount of revenue for your ad space.

To Your Success
Cody Moya

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