Before You Do Anything: Try It Out.

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So you know, roughly, what you want your home business to be. Before you go any further and start investing, though, you need to try it out. Here’s how.

Build a Prototype.

If you plan to sell physical things, or you’re going to do something like starting a website or making software, then you should build a prototype to see how your idea will work out. A prototype is a version of your product that is built quickly by you alone, and serves to show that your idea is feasible in the real world. If it would be too expensive to build the whole thing, then just building the new part that differentiates you from your competitors is good enough.

Show your prototype to a few people, to see what they think. Are they excited? Would they use it?

Get a Few Customers.

If your product is relatively low-value, or you’re providing a service, then it shouldn’t be too much trouble to get a few customers and do a few dry runs. Do them a generous discount (you could even do it for free), to make sure that everything runs smoothly and the customers are satisfied at the end of it.

For example, let’s say you plan to be a landscape gardener from home. You could borrow the tools, and volunteer to do a garden for some kind of charity project – this is good, since it means that you’re doing something nice for charity, but they’re not paying for perfection, so it’s not that bad if small things go wrong. You should then go through all the motions as you would once your business is established, and see what comes out at the other end.

Here’s another one. Let’s say you’re an Italian living outside Italy, and you plan to start a home business cooking pasta in your kitchen and delivering it to customers (you’d be surprised how many home businesses there are in the catering industry). You could make a rough draft of a leaflet (with discounted prices) and deliver it to a small number of homes in the area, until you get a little response. You could then see if it really is feasible to make and deliver these things, and whether there would be any profit in it.

The best dry-runs, though, are the ones where you can get one client at full price. This generally happens in the kind of industry where most transactions are business-to-business, and go through a bidding process. If you’re doing something like freelance writing or artwork, this can let you take on one ‘job’ without being committed to any more afterwards. If you find it’s not for you, at least you haven’t lost too much – and if you love it, then you’re getting valuable experience before you try to take it full-time.

When you try your business out, make sure to do some kind of survey – you could hand it to the customer, include it with your delivery, or even phone up and say that you’re just calling to make sure everything is alright. Following up this way isn’t just good for you, it’s also good customer service.

Don’t Rely on Scale.

One of the most common things I hear when I tell people to try out their home business ideas is that a small-scale trial wouldn’t do the idea justice, since they ‘plan to make money on scale’.

Never, ever rely solely on scale. You think that supplies will get magically cheaper if you’re doing ten orders a day instead of one? Guess again. You think you’re going to save time by doing lots of orders at once? You might save some, but not as much as you might think. When you’re trying to see whether your business is viable, you should always err on the conservative side – the thinner your margins are, the easier it is for something unexpected to happen and destroy them altogether.

You’re cheating yourself if you don’t try out your business before you start it – you’ll be throwing yourself in at the deep end, and there won’t be a lifeguard. Trying it out gives you the opportunity to make your beginner mistakes (there will be a few, I guarantee it), and to build confidence in yourself and your business without taking pointlessly large amounts of risk.

To Your Success
Cody Moya

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Creating Your Info Product

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Whether you choose to create an ebook yourself, or hire someone else to write your ebook or program your software, you will still need certain tools to put your product together. If you are writing an ebook, you will need to consider what format you deliver it in. There are a few different standards out there.

Many ebooks come delivered in a compiled version. What this means is that you create the ebook by putting each chapter onto its own html page. You then place all of the pages in a single folder on your server. Then, select one of the many ebook compiler programs and use it to compile the ebook.

In selecting the software that you choose to use as your compiler, decide whether you want to make your book brandable or not. A brandable book is one where you allow your reader to either pass the book out for free, or one where you provide your reader with some form of redistribution rights.

To encourage the reader to redistribute your ebook, you allow the reader to include his or her own name and usually URL in the ebook. If you would really like someone to work at redistribution, consider including brandable affiliate links as well. These are things that you should carefully plan out when putting your ebook together.

Another format you can use for your ebook is the Adobe PDF format. There is no need to purchase an expensive Adobe product to do this. You can obtain a great little tool free of charge. It is called PDF 995 and its companion product, PDFEdit 995. You can get it at:

http://www.pdf995.com (make sure you get both downloads!)

This is the tool that I use. Here’s how it works. Download all of the separate components to PDF995. Then, install them on your computer. Once they are installed, open up your ebook in whatever program you used to create it (usually Word or WordPad). Next, select “Print”. Hit the print button. This will cause a new window to open, prompting you for a file name. Select a name for your ebook file and hit Save. If you are using the free version of PDF995, a small ad window will open. Don’t worry – this only happens when CREATING a PDF file ,.. your readers will never see the ad.

Immediately after you have printed the file, you will need to open PDFEdit995. Again, you will see a short ad upon open. Once inside, this is where you can add features to the last file that you printed. You can do things like add page numbers, make hyperlinks clickable, add comments, add bookmarks, etc.

The PDF995 suite of tools is very useful in creating info products. The price is certainly right as well! I would recommend using PDF995 for all of your ebooks. You can even make brandable PDF files with a little tool called Easy PDF.

You should also be aware that you should NOT use DOC (Word) files when distributing an ebook. This is to protect the security of your work. (The only time that you would want to distribute an ebook in DOC format is if you were transferring private label rights to your purchaser.)

Here’s the reason. You want to make it as difficult as possible for your reader to steal your valuable, intellectual property. You’ve put a lot of time and effort into your info product. It would be a shame to have it stolen. The harder you make it for someone to steal from you, the less it will happen. In fact, you should even consider disabling the right click function in your PDF document as well. This doesn’t prevent people from copying the text, it just makes it more difficult.

To Your Success
Cody Moya

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Cashflow Problems: How to Get Your Money.

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One of the most common problems that affects businesses is that their customers owe them money. When you’ve done the work but people are being slow to pay you, you can get behind with bills and be short of money to invest in your business. This is, understandably, an annoying situation — you’re being chased for debts that other people refuse to pay. There are, though, a few ways to improve your customers’ payment speed.

Remember You’re a Credit Provider.

When you do work and invoice afterwards you are extending credit to your customers. As such, if the cost is going to be high, you should consider running a credit check on them before you start work. This will show you whether the company you’re about to do work for is in trouble, and can help avoid lots of problems later on. You can usually run credit checks onlin for next to nothing.

Give Invoices a Due Date.

A mistake many home businesses make is to send invoices that have a fancy layout and say how much the customer owes, but don’t contain any direct instruction to pay now. This results in customers receiving the invoice and putting it on their ‘unimportant chores’ pile — you know, the one that doesn’t get done for months.

To avoid this, a good strategy is to give your invoices a due date. Set it two or three weeks from when you sent the invoice, and make sure you highlight it. People will see your deadline and realise that you mean business — they’ll think ‘oh, I’d better deal with this’ and you’ll get your payment sooner rather than later. If you don’t, a follow-up phone call saying ‘I wonder if you realised that your invoice’s due date was yesterday…’ will usually do the trick. Almost no-one refuses to pay if you confront them directly — they just do it because they think they can get away with it.

In some places, the practice of putting due dates on your invoices might even entitle you to charge interest on money you are owed, or charge fees. Check your local laws.

You Could Try Debt Factoring.

Some businesses have success with a technique called ‘debt factoring’. This is when you sell your invoices to a third party who specialise in administration and collection, and they give you the money for the invoice straightaway instead of you having to wait for the customer.

If you try this approach, though, you should consider the percentage of your invoices that the company is taking, and whether they’re treating your customers the way you would want them to be treated. It might be best to only sell invoices to debt factoring companies when they haven’t been paid by the due date, letting them act more like a collections agency.

Collections Agencies.

Of course, your last resort is to sell the debt to a collections agency. This will cost you around 10% of the debt. The collections agency will try to intimidate your customer into paying, ultimately taking them to court if necessary, and they might try seizing the customer’s assets. Make sure you check out the agency you plan to use beforehand, though — you don’t want them to be doing anything illegal.

You should always try to talk to the customer before you take this route, as if they’re not paying the chances are that there’s a reason. You might be about to force them out of business. On the other hand, they might just be forgetful, in which case they won’t be too happy about you setting debt collectors on them.

Be Prepared to Settle.

Sooner or later, you might end up being owed money by a business that is in financial trouble — you’re just one in a long list of creditors, as everything falls down around them. In this situation, you need to be prepared to settle with them for less than the original invoice price, or you risk getting nothing. It is a bad situation to be in, but it’s better to give someone a break and get some money instead of pushing them further towards bankruptcy and getting nothing.

To Your Success
Cody Moya

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ompetition for Public Domain Works

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Public Domain works cannot be ‘used’ up like a regular resource, such as oil or coal. So, if
one entrepreneur (or infopreneur) taps up a public domain work on ‘making more money’
or ‘public speaking’, nothing is stopping you from using the same resource for your own
business venture.

How does that work?

Let’s take a real-world, non public domain example. Consider the number of pizza joints in
your town? Quite a lot, aren’t they? And yet, almost every month or so, you hear of a new
pizza place opening up. Essentially, what are these people doing?

They are taking an idea, and differentiating it to build a business.

There’s a powerful business idea enshrined in that sentence. What is it?

There are seldom new ideas, but there are always new products.

You don’t need to ‘invent’ something, or ‘create’ something that is ‘new’. In fact, all you
need to do is follow the two basic marketing principles:

* Find an idea or need that is in hot demand (we already discussed this when you
learned how to research your market);
* Find a new way to package and sell that idea / solution.

There are details, but if you are looking to keep one eye on the ‘big picture’, these are the
two steps any successful business MUST have taken.

You can use the same information/public domain work that someone else has used, and
create your own product from it!

But wait…What about market competition?

That’s a very good point and an important one in this case. If too many people start
marketing the same type of products (that is, there is too much competition in one market),
it isn’t as profitable as before to start a business in that niche.

However, it’s important to understand the ‘nature’ of the Public Domain.

The Public Domain is not a business in itself. It is the information, the knowledge
contained in public domain works that can be used within a business.

In other words, the public domain is a very powerful resource. Nothing more. Since
everyone can essentially use the same information, you can have a situation in which the
same knowledge, packaged in more or less the same formats, is saturating the market.

To Your Success
Cody Moya

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Can the Public Domain Ever Be “Used Up”?

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When discussing public domain, people often ask:

The public domain is limited. Even if it will never be ‘used up’, it’s going to be used more
and more compared to what will be added to it in the next few years. What will happen
then? Will the public domain become useless?

First off, there is literally so much contained within the Public Domain already that so many
of the regular people don’t know about, that there is no chance of the public domain
‘running out’ of options in the foreseeable future. And then, of course, more work is being
added to the public domain every day.

This is another area where people are often ignorant, or just don’t make the effort to think
hard (no offense, it’s a big problem with the world today).

When most Internet Marketers talk about the public domain, they only talk about books
and recipes and self-improvement courses. Now, this is either because they don’t know
better, or they’re not telling you everything. In both cases, they are doing you a huge
disservice.

The future of Public Domain is in its diversity. With government publications on
environmental issues, public health issues, and many more subjects of relevant interest
being placed in the public domain every year, this is just ONE of the sources of public
domain that you can use to generate a stable income stream.

But there are literally THOUSANDS of sources of public domain. You’ll find music,
software, art, movies, and more. Most importantly, the public domain is full of ideas!
Many of those ideas can help you in your business.

How does this help you?

There is more than one way of profiting from a market. For now, remember this:

The Public Domain is far wider, and far deeper an ocean than you think (and the Internet
Marketing gurus would have you believe).

To Your Success
Cody Moya

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Avoiding Home Business Scams

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Now maybe the reason you’re interested in setting up a home business is because you’ve seen an ad somewhere, or you’ve been approached by someone. It was all about a great work-from-home money-making opportunity, and you’re excited. Finally, you can quit your job!

If you’re thinking of working from home by someone else’s rules, though, you have to realise that at least 99% of the offers out there are scams – after all, if it was that easy to pay a few dollars and make thousands, wouldn’t everyone be doing it by now? Here are the biggest scams out there, how to recognise them, and how to avoid them.

Location, Location, Location.

Where did you see that work from home offer? If you got it in the post, or by email, or saw it on a poster taped around a telephone pole, then I can guarantee you right now that it’s not a legitimate offer. If you saw the ad in a newspaper, in a jobs magazine or on a jobs website, then it’s a little more likely to be legit – but not much. Always check out any offer, and assume it’s a scam until you have iron-clad proof to the contrary.

Envelope Stuffing.

This is the most established work-from-home scam, and it’s been going for decades now. Basically, once you pay your money and sign up to work from home, you’re sent a set of envelopes and ads just like the one you responded to. You might make some money if someone responds to your ad, but eventually there just won’t be a market for it any more. Anyway, work from home offers like this are illegal pyramid schemes.

You won’t make any money putting letters in envelopes – get over it.

Charging for Supplies.

The practice of charging for supplies is hard to pin down to any one scam – it’s the way almost all work-at-home scams work (including the envelope stuffing, above). You’ll be asked to make a small ‘investment’ for whatever materials would be needed to do the work – and then you’ll be sent very shoddy materials that aren’t worth anything like what you paid, and you’ll find that there’s no market for the work anyway.

If anyone asks for money upfront, run. A real company should be willing to deduct any ‘fees’ from your first paycheque – if they won’t do that for you, then that’s because they don’t ever plan to pay you.

Working for Free.

This variation on the scam is common with crafts. You might be asked to work at home making clothes, ornaments or toys. Everything seems legitimate – you’ve got the materials without paying out any money, and you’re doing the work. Unfortunately for you, when you send the work back, the company will tell you that it didn’t meet their ‘quality standards’, and will refuse to pay you. Then they’ll sell on what you made at a profit, and move on to the next sucker.

Never do craft work from home unless you’re selling the items yourself. Note that you don’t need to be selling to consumers (you could be selling to wholesalers), but you still need to be the one deciding what you make and getting the money.

Home Typing, Medical Billing, and More.

There are lots of work-from-home scams that involve persuading you that some industry has more work than it can handle, and so has to outsource to people working from home. For example, you might be told that you’d be typing legal documents, or entering medical bills into an electronic database. These scams have one thing in common: they all say that all you need is your computer, and they all then go on to say that you need to buy some ‘special software’.

This software might appear to be from a completely unrelated company, but don’t be fooled – the whole reason the ‘work-from-home’ ad was there to begin with was simply as cynical marketing for the software.

As you can see, running a ‘home business’ that just involves ‘working’ for one company is a bad idea. You don’t know who you’re dealing with. Here’s the clincher, though: even with entirely legal work-at-home offers that do pay you for your work, you still won’t make anywhere near as much as you can with your very own home business. So why bother with them at all?

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What Is PLR and How It Can Help Your Internet Business

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Creating new products and content to sell or give away in your Internet marketing business, is just good business sense. Your prospects and customers, have a never ending need and desire for new information.

The main job in your Internet marketing business is to provide the information and training that your customers are looking for, to solve their problems and needs.

Unfortunately for many of us we would have rather have our wisdom teeth extracted than to actually have to write that content ourselves.

The more content you add to your product library the more valuable your services are to your lifetime customers; there’s really no escaping the need to create new content. If you want to have a viable business on the Internet you need to constantly provide new and interesting content to your customers and subscribers plain and simple.

But it’s never really that simple is it? Regardless of whether you use freelance workers on websites like Elance.com and vWorker.com or create everything on your own, content creation takes valuable time and money. These are hard to come by resources for many small home Internet marketing entrepreneurs.

This market is too fast paced for you to release content slowly, if you want to keep your Internet business profitable, you need constant content, and creating content on your own takes a lot of time and money.

One of the biggest time and money savers is you will ever find in your Internet marketing business PLR content (Private Label Rights).

You’ve probably already heard about it and may have used it before.

PLR content can save you a ton of time from creating your own content in-house, and can also save you time and cash over hiring outsourcers to create content for you.

There is one small problem that you need to be made aware of…

Most PLR Content Sucks!
There I said it, most PLR content sucks, it’s unfortunate but true.

There are literally thousands of places to get PLR content on the Internet, but most of the PLR content that you come across on the Internet can be flat out cheap and tacky.

There are many PLR content creators that try to take the cheapest route possible when creating the content that they will try to sell to you. You have to be very careful when purchasing PLR content, because of the content sucks, it’s going to make it look like you suck when you try to delivered that content to your customers.

You are better off delivering no new content to your customers, then to distribute content with your name on it that has been created poorly.

When you do find good quality PLR content however, you can resell that content directly to your customers as is, or rip the content apart and create new derivative products and training tutorials at a cost well below creating content from scratch.

The point of buying PLR is so that you have the freedom to customize your products but you don’t necessarily have to! The products should be of a high quality standard! Jeremy Burns, Creator of Source Code Gold Mine, understands this. All of his products are pretty much ready-to-sell and you have complete control over anything you want to customize.

Jeremy just launched his latest package of 10 brand new PLR products. SOurce Code Gold Mine v12 is live.

This package contains not only the products for you to resell but its also available with all the necessary web pages, marketing tools and more to jump start your Internet business!

10 new PLR products for less than $10 a piece?

Click here to check it out

To your success,
Cody Moya

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Spot the trend, and ride it

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When you are looking for a new business idea, use social and marketing trends
to help you out. For an extreme example, Internet Marketers seem to use every
holiday, be it January 1st, December 25th, 4th of July or even April 1st, to offer special deals and discounts in order to make a few more sales.

You can use the same strategy but come off looking good.

How?

Here’s how you can spot trends and profit from them.

1. Use seasons and times of the year to see when is the best time to launch
your business. For example, if you want to sell customized t-shirts, when
do you think it would be better to start? Summer? No. Start in winter so
that you’re prepared for the spring wardrobe change. Now, turn this into an
info product idea.

2. Look at developing interests through international events (sports, social,
political, cultural and even economic) to use locally in your business. From
simple things like using your favorite soccer club’s recent success by
offering souvenirs and special discounts to elaborate business
investments such as sponsorships and partnerships with other
businesses, it’s always important to keep your business grounded in real-
world events.

3. Movie releases, books, public events and seasons tend to increase
peoples’ interests in various topics. And what is the primary method for
people to search for information? The Internet! Cash in on trends by
having the right ‘information’ ready in time, and then use that traffic any
way you choose (hopefully to make a lot of money). In the next section I’ll
tell you some excellent ideas on using public domain works to profit from
trends.

Info products are perfect for capitalizing on ANY trend, fad, holiday, etc.
Set out to find that right market and proceed with your info product
business.

To Your Success
Cody Moya

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How to Tell if a Niche is Too Crowded

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Many people make the mistake of choosing a highly competitive niche and developing a business idea around it, only to find that the market segment is so inundated and crowded with competitors that it’s virtually impossible for a new comer to make any money at all. Many new comers start off by choosing a niche that is far too broad and as a result far too crowded. If you’re thinking of building a niche marketing website, a quick check using any online keyword research tool will tell you if this is the case.

Even if you get there first and discover a unique tight niche and create products and services to offer your customers, the existing internet marketers will notice you have discovered a profitable market segment, and you will soon find yourself having to compete with them. In no time at all when someone searches for a keyword similar to yours, they’ll be amazed to find that there are so many other websites serving the same customers.

Before you start building a niche website, doing a little keyword research using an online keyword utility will return the number of web pages with a similar theme and which contain roughly the same content, this number being an indication of the competition you are facing. Bear in mind that even if the niche is narrow and tightly focused, it will start to become crowded even if only two or three new businesses start working on the same niche.

Unfortunately the plain truth is if you dominate a profitable niche market you will not be able to keep it a secret for long. No niche can be kept in absolute secrecy forever: there are too many smart people out there on the internet who all want to get their hands on a slice of the pie.

To keep your niche market profitable you need a constant stream of ready to buy customers, and one way to do this is to capitalize on search engine traffic. Use a good quality keyword research utility to uncover all the different words and phrases people use when searching for information on the internet. Next you create web pages which are optimized for these terms (known as keywords).

A point to bear in mind is some keyword research tools use the data from pay per click search engines to calculate the number of searches conducted for a given keyword, and this figure is not that realistic. Keyword research utilities such as WordTracker use data from the major metacrawlers like Dogpile to calculate very realistic keyword search statistics, and will give you the number of times any given keyword or phrase was searched for during the previous three months and a predicted count for the next 24 hours.

Each of these keyword research utilities maintains a very powerful database of raw data for your subsequent research. If the niche is starting to get too big, then the number of searches on your keywords will be in the thousands. Careful analysis will also reveal the number of websites in the niche, which will be a large number if your niche is crowded.

You can also use pay per click search engines to drive traffic to your website, but it’s worth remembering that popular keywords are expensive. If the niche is profitable, your competitors will be prepared to pay hefty sums to buy those keywords. The only way you are going to get cheap pay per click traffic is by finding keywords which your competitors aren’t using. Unfortunately these little known keywords won’t be popular so you’ll need to find a lot of them to get a reasonable amount of traffic to your niche site.

As your niche gets more and more crowded with new competitors these pay per click keywords will become progressively more expensive. There will be those new competitors who understand the value of keyword research and will discover the same keywords you are using. This will reduce the traffic to your website and so reduce the amount of money you can make.

A point will be reached when the niche becomes so competitive it is no longer profitable, and you will either have to abandon the niche or discover new methods of getting customers to your website.

To Your Success
Cody Moya

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How to Profit From Drop Shipping

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Smart Internet marketing involves smarter business strategies – and one such strategy is drop shipping. With drop shipping, you can save your time and put it to better use making you more money.

Drop shipping is an entrepreneur’s dream, offering a host of benefits. To put it simply, drop shipping allows you to sell goods online at a price of your choice without keeping any inventory. When the customer purchases the goods and makes payment for them, you will place an order for the product though your supplier, a drop shipper. Your drop shipper then charges you a wholesale price for the product and ships the product directly to the customer. You get to keep the difference between wholesale and retail price.

Drop shipping offers many unique advantages to you:

1. You don’t need to keep stock or inventory.

2. You don’t need to bother with packing and shipping.

3. You can make money easily by just taking orders.

4. Your profit margin could increase.

Even though drop shipping can have many advantages, however, there are some things you need to consider:

1. Any product or service you intend to sell online must be in demand.

2. The product you choose must sell in high volumes: the fact that you could sell the profit cheaply and make a good margin doesn’t mean anyone is buying. Research the market for any product line you’re considering. Try to determine demand for the product, how much competition there is, and what they’re charging.

3. Signing up with a well-known supplier offers you many benefits. For instance, you will probably find it easier to return unsatisfactory products. Some drop suppliers will even pay the return costs in these cases. As a promotion, some suppliers will even offer you products for free if you meet their targets.

4. Target one or two products at a time — don’t be in a rush to sell lots of different ones. Maintaining a large drop shipping business is often difficult and can become unmanageable.

How do you set your drop shipping business? To get started, find a directory of legitimate drop shippers with excellent reputations. Make a list of drop shippers who are established in the business and have a proven track record. Next, take the top five from the list and look through their website for products and services. In most cases you will find that their catalogue is massive, with all sorts of things available. Above all else, you need to be sure that you can sell what you choose.

Once you’ve done your homework, make contact with the drop shipper, either by phone or by mail. Don’t start prematurely telling them all about your project, though — you should start by asking for additional information on the terms and conditions. You will have read every clause and sub-clause thoroughly, taking care to understand the business model you’re signing up to. Terms and conditions and service policies often vary with different drop shippers — look out for any hidden clauses that could cause you trouble in the future.

The next step is to select the best offers from the drop shippers and start negotiating for better commission rates. If you have a thriving web business with a lot of traffic, it’s possible to make a case for a better commission rate. Once the terms and conditions are acceptable to both of you, you can add the products to your online store.

When you work with a drop shipper, you become a “merchant” or “trader”. This usually means that you will need to register with the relevant authorities. To become a merchant you may have to register to file tax returns and get a valid license to sell your products. Such regulations vary from region to region, so you should check it out with your local authorities.

The biggest headache associated with drop shipping is product returns. Don’t expect it to be anything like smooth sailing. You’ll run into back orders, product returns or even refund demands, if products are defective. As the shipping isn’t under your control, it’s difficult to explain your customers what’s going on when products are unavailable or delivered late. Your own terms and conditions, user policy and other such notices must be precise and explain everything in detail to the customers. Always aim to avoid legal hassles, but do be prepared to contest customers’ claims.

To Your Success
Cody Moya

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