Looking Good With Autoresponders

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When someone sends an email, they would prefer to get an immediate response. Although most responses take time, customers and potential buyers prefer to get their response immediately. To give an immediate response to an email, you can use an autoresponder. They are a great way to let someone know that you received their email, and that you are taking care of their request. Autoresponder messages can be custom tailored, and look much better than simple thank you pages.

Some Internet marketers use their autoresponders to save themselves time and make their customers feel a bit more at ease until they get the time to handle the request or issue. If you set up your autoresponder in your email account, you’ll find that there are many advantages, although the biggest advantage is answering email questions and acting as tech support.

Your autoresponder can act as tech support for your business by answering any questions you receive via email. To make this work smoother, you can always add answers as you go or just include the most common preset answers in your autoresponder. If your website has a technical support page, you can include different addresses for each specific question. When a customer emails the address, the autoresponder at the other end will automatically send them the answer.

Using an autoresponder to answer your email questions can drastically cut down the amount of emails that you need to answer. Instead of having to wait on your response, your customer will get an instant reply. Customers love to get instant replies, which is one of the main reasons why autoresponders are so popular with online businesses and Internet marketing. If customers start to ask questions that your autoresponder isn’t set up for, you can easily add answers to it anytime you need to.

No matter what the question may be, you can use an autoresponder to answer it. With most autoresponders, you simply type the answer to a question or other piece of information into a text file. You can include an answer section on your website as well, where customers will ask their questions. If you set it up so that it includes a mail form, you can add several pages to the answer section. Once a customer sends the question, the autoresponder should immediately send them an answer.

For a growing Internet business, an autoresponder is a must have. If you deal with a lot of customers, you’ll find this tool to be very beneficial. No matter what type of company you may have online, an autoresponder will help you stand out in a crowd – and keep you looking good night and day. When customers email you and get an immediate response – they won’t forget it.

To Your Success
Cody Moya

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Do Entrepreneurs Need Partners?

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It is said that no entrepreneur goes it alone and has un-dreamed of success by himself. In fact, if you look at every wildly successful entrepreneur, you will see that they didn’t do everything themselves – they had a partner or partners. This is true in every market.

So my question to you is – are you trying to go it alone or are you partnering with others and in doing so allowing yourself to go farther than your own limitations?

If you’ve never partnered before or if you’ve attempted it unsuccessfully, here are some tips:

1. Figure out what type of partner you need.
Do you need a graphics partner, a writing or copywriting partner, a silent financial or legal partner, someone with technical skills, or a joint venture partner with far-reaching contacts? Before you can go any further, you need to know what you want; identify the category of partnership you’re seeking.

2. Identify your own weaknesses.
Maybe you procrastinate, don’t care to micro-manage details, or you’re an ideas-man. Look at plugging up the holes where you’re weak. Find partners who are strong in what they do best so they can compliment what you do best.

3. Determine your goals, your USP, your values, and decide what you’re not willing to compromise on. Ideally, you want your partner(s) to share your values and work ethics.

4. Look first at your business contacts and determine if any are a good match-up with you and your plans. You’ll never know if they’re interested in partnering with you unless you ask. You may need to actually do some recruiting to find partners. In that case, you can ask business acquaintances you respect, ask on business forums, and look through social media sites such as LinkedIn.

5. Make the right offer. Don’t try to be cheap, give the partner their fair share. If they feel they’re not getting paid what they’re worth, be it through salary or a percentage of profits, they’re not going to put out 100%.

6. Be clear and honest up front with the potential partner and ask them to do the same. If you don’t see eye to eye about the direction of the project or the time frame, etc., you need to decide whether these differences matter to you both or if they can be worked through. Above all, you want total commitment from partners and if they can’t, it’s best to find out up front.

It’s not always easy to find the right partner(s), but take the time and put in the effort required to find people who will help you take your business to the next level and beyond. It’s worth it.

To Your Success
Cody Moya

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So You Think You Can’t Write an Ebook?

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There are several reasons why an Internet marketer should have his own ebook product. With his own product he can have total control over pricing and what can be done with the product. He can change it as he sees fit or update it as the market changes. He becomes a product creator, which can give him a confidence boost. He can also be considered an expert on the topic he created the ebook about.

So how do you go about creating an ebook?

Start off with finding a niche of people who are buying. These people have a problem and they’re willing to spend some money to find a solution. You’re going to give them something to buy – an ebook with the solution.

Next, do some research on your chosen topic so you sound like you know what you’re talking about. Your research can include articles, such as EzineArticles, short reports, and other ebooks on the subject. Take brief notes but make sure you’re not copying anything from the material you’re looking at. You do not want to plagiarize. Plus you want your ebook to be original; filled with everything you know on the subject and from your unique angle.

Once you have the topic picked and you’ve done your research, it’s time to organize your ebook. An outline of some sort is a must. The structure of your ebook is typically: Introduction, chapter 1, chapter 2, chapter 3, etc., and the conclusion with further resources. Decide what each of your chapters will be about, putting them in a logical sequence.

Now take each chapter heading and write. If you are intimidated or overwhelmed, treat each chapter as if you were writing a 400 word article. That’s not so bad, is it? Thinking of it that way makes it much easier to tackle.

In each chapter you can add tip boxes, little story examples, screenshots, and/or graphics.

After your chapters are written, take some time to write the introduction and conclusion pages. The introduction may have some brief personal information about you – why you’re qualified to write on this subject or how knowing this info has changed your life. The conclusion is a good place to refer people on to bigger and better information, preferable through your website, product links, or affiliate links.

Pick a font that’s easy to read, such as Verdana 11 px and set your paragraph spacing to 1.15. If you go bigger, people will accuse you of trying to inflate the number of pages of your ebook.

Proofread your work! You don’t look much like an expert if you can’t keep the typos and bad grammar in check. If English is not your first language, hire a proofreader to set it all straight. Run the ebook by someone you trust before you go live with it and ask them to catch any mistakes they run across.

Writing an ebook seems like a daunting task until you put it into ordered steps and take them on one after the other. Spend time finding the right niche and topic first, and you will be rewarded with sales later.

To Your Success
Cody Moya

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10 Tips for Being a Better Seller

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If you’ve got this far, you’ve got the basics of eBay. There are a few things left, though, that you might not have thought of trying. Quite a few of these tips go against the advice many give for eBay selling – some are a little risky and some are just odd. They’re all worth a try, though, and I’m sure you’ll find at least some you want to keep using.

1. Keep more records. It might sound time consuming, but you’ll actually find it easier in the long run – less time spent trying to figure out which item that cheque you got this morning is for.

2. Post without payment. Don’t even wait for payment to clear! That might sound risky, but it’ll mean that the buyers get their items more quickly – for small items, you might find it worth the occasional loss to give such quick service.

3. Post every day. Once you start shifting a high volume of items, go and post them every day – again, they’ll get there more quickly, making your customers very happy. The best way to do this is if you have items small enough to drop in a postbox.

4. Encourage an auction mentality. Don’t have a Buy it Now price, and make it very clear when it’s the last or only stock you’ll be getting in. Always refer to winning bidders as ‘winners’.

5. Mention every defect your item has. Now why would you do that, you might ask? The answer is that it builds credibility: the small hit you take from the slight flaws is nothing compared to the big boost in trust you get for admitting it. People bid more when they trust the seller.

6. Say how you got the item. Don’t be afraid to go off on a tangent and give all sorts of fun details of how you got hold of what you’re selling – it gives your auction character and, again, builds trust.

7. Accept odd payment methods. Sooner or later you’re going to get a buyer who wants to pay by sending cash in an envelope, or something equally unusual. Why not let them? Be flexible.

8. Don’t be afraid to sell low. Let the occasional item go for a really low price to a good buyer. You might only just break even on the item, but the person who got that bargain will be back again and again.

9. Give free shipping for a certain number of orders, or orders over a certain amount. People might buy something else they don’t want as much, just to get the free shipping. (Amazon use this strategy to great effect).

10. Ship worldwide. Take the time to investigate the prices, and be nice to international customers – imagine how much you’re expanding your market. That’s not to mention the effect of people bidding highly for items that are rare in their country.

Another way to make it easier is to be a better seller is to use some of the many third party eBay tools that are available. The next email will take a look at a selection of tools you might find useful.

To Your Success
Cody Moya

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What Is Social Networking All About?

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There are many different reasons that social networks exist. Likewise these social gatherings serve many purposes for those who use them.

If you consider yourself Internet savvy, then you probably already have a pretty good idea what social networking is. Whether you are that savvy or just getting introduced to the Internet, social networking web sites are increasing and doing quite well for the network creators as well as those who join them. So what exactly is social networking and what’s it all about? Read on as we explore this phenomenon.

A basic definition of social networking is paramount to understand what it’s all about. A broad definition is the gathering of people in an online community for the purpose of sharing interests and activities together. This leaves a world of possibilities when it comes to what social networking is all about.

SOCIALIZING
This may speak for itself on the surface but actually socializing is one of the primary ways that we communicate with each other. And thanks to the Internet, it is now possible to socialize on virtually whatever level you desire with people from all walks of life. Networks exist for every interest; from the simply frivolous to the absolute essentials. And because the Internet affords a level of anonymity that many people appreciate, this electronic form of socializing can be intimate, therapeutic, confidential and just plain fun.

NETWORKING
This normally brings to mind the idea of people gathering together to create a group of people with a common goal such as finding jobs or raising funds for a charity. Today the Internet connects people from around the world into social networks for sharing pictures, blogs, live chats, instant messaging, emailing and virtually any other social idea you can come up with.

AFFILIATE MARKETING
Here are opportunities to promote products and services through exposure that comes with belonging to a social network. You’ve probably seen the advertisements that are placed on the pages of social network members. Additionally, when you have the necessary coding, you can place their notices on the pages of other members. It has become one of the greatest ways to get affiliate sales by marketing your business on every available social network.

SEO (Search Engine Optimization)
Many website owners are turning to social networks to gain added SEO with general information about a particular subject. These articles can be placed as blog comments or stand alone pieces that must be placed in the applicable forums. With the proper use of certain key words placed as back links in the articles, an article can create a wonderful search engine placement benefits for those working to generate new customers and increase profits.

FUN
It may be overstated but with so many pressing situations being broadcast in the media, the opportunity to connect with others in a social setting such as the ones that social networks provide is fun. After a hard day at work or searching for work, there is plenty of pleasure to be derived from sitting down in front of the computer and finding several messages from friends in your social network. Whether it is games such as role playing or sharing such as how-to features, the fun aspect of social networking can relieve stress and provide hours of enjoyable time online.

So if you have not joined a social network yet, go to your favorite search engine, and search for some social networks related to your interest. Find one that you are comfortable with, one that looks active, and join the crowd!

To Your Success
Cody Moya

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Writing a Business Plan

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Are you getting ready to start developing your business plan? If so, have you thought about how you are going to go about developing that business plan or what you should include in it? If you are unfamiliar with business plans, particularly what they include, you may want to the take the time to familiarize yourself with items commonly found on a business plan. Doing so may make it easier for you to develop a business plan that will fit your needs.

One of the most important things that you should include on a business plan is the type of business that you are interested in starting. For example, are you interested in starting a retail store, an online store, or a cleaning service? Regardless of which type of business you plan on starting, you need to outline that business, preferably in great detail. It is also important to mention the products or services that you plan on selling, also in great detail.

It is also important to mention where your business will be located or, at least, where you want your business to be located at. If you are planning on starting an internet business, this process will be a little bit easier to explain. If you are starting an internet business, it may be a good idea to mention the domain name that you would like to choose for your online website. If you are planning on running a storefront business, you will want to focus on properties that are available for sale or for rent. If you do not want to do this, you will, at least, want to focus on the type of building that you would like to rent or buy and your preferred business location.

Another point that you should mentioned in your business plan is how your business will be run. For example, will you be running your own business or will you hire someone else to run it for you? It is also important to mention whether or not you plan on hiring outside assistance. The amount of staff that you would like to hire is important when examining the potential success of your business, as well as the costs associated with running it.

In addition to your business expenses, it is also important to focus on how you plan on generating income for your business. That is why your business plan should include advertising or marketing strategies. These strategies should be used to reach your target audience. Your target audience is who you think is most likely to become a client or a customer of yours. In fact, your target audience should also be outlined in your business plan.

It is also advised that your business plan focus on your competition. This is extremely important, especially if you are planning on using your business plan to obtain financing for your up and coming business venture. Financial lenders and investors will want to make sure that your business will be a success. In most cases, you will find that the success of your business relies on the competition. That is why it is advised that you obtain an accurate count of businesses in your area that are offering the same products or services as you are, as well as the prices that those products and services are being offered at.
The above mentioned points are just a few of the many that you will want to cover, when making your business plan. Some of the other points that are worth mentioning include your financial needs, security plans, and business insurance.

To Your Success
Cody Moya

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Is Outsourcing the Answer to Your Software Problems?

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Determining whether or not outsourcing is the answer to your software problems is not necessarily a difficult question but it is a question which involves careful consideration. There are a series of questions which should be asked to help determine whether or not outsourcing is a wise decision in a particular case. Examples of some of the questions which should be asked are:

* Are there in-house employees capable or resolving the software problem?
* Do current workloads allow in-house employees to work on this problem?
* How expensive will it be to outsource the task?
* What are the benefits of outsourcing the problem?

This article will take a look at each of these questions and provide insight into how these questions can be used to help make this important decision.

The Capabilities of In-house Employees

Some software problems require highly specialized training to resolve the issues. It is often the case that a company’s in-house employees do not have the capabilities of resolving these software issues. When this occurs outsourcing the problem to a specialist is the obvious choice. However, in situations where the in-house employees are qualified to resolve the problem, the issue of whether or not to outsource becomes more complicated.

Those tasked with making the decision often weight the options by considering the cost of outsourcing versus the speed at which the problem would be resolved in both cases. If there is an expert readily available to tackle the problem it will likely be resolved relatively quickly. However, if in-house employees are currently overburdened, they may not be able to make this problem a priority.

The Workload of In-house Employees

The workload of in-house employees often comes into question when considering whether or not to outsource a specific software related task or tasks. In the previous section we discussed the importance of outsourcing when the in-house employees are not qualified for certain tasks. However, this is not always the case. Often in-house employees are fully capable of completing a task but they are unable to do so because of their current workload. In a situation when all of the in-house employees are unavailable to take on additional tasks, outsourcing again becomes a viable option.

Will Outsourcing Save Money

One of the main factors company’s consider when they contemplate outsourcing is whether or not they will save money by outsourcing. Hiring an expert on a contract basis can certainly be expensive but it is often a worthwhile investment especially for highly specialized work. The cost of outsourcing is usually higher in terms of the hourly rate of the employee but overall the costs may be reduced. When considering work performed by in-house employees it is important to realize the cost of the work includes the employee’s hourly rate, the cost of benefits such as social security, Medicare and workers’ compensation and resources such as office space, hardware, office supplies and other incidentals. After factoring in all of these costs it becomes clear that outsourcing isn’t always the more expensive option.

Another factor to consider when calculating the costs of outsourcing a software problem is how quickly the problem can be resolved by outsourcing as opposed to handling the problem in-house. This will depend on the capabilities and availability of the in-house staff. If there is not a capable staff member available it may take significantly longer to handle the problem in-house.

The Benefits of Outsourcing

Finally, the benefits of outsourcing should be considered in deciding whether or not to outsource particular tasks. We have already touched upon some of the benefits of outsourcing but for the sake of completeness we will include a list of some of the most significant benefits below:

* Decreased labor costs
* Access to industry experts
* Flexibility in scheduling
* Increased manpower

With so many benefits it is clear that outsourcing can be a viable solution to many software problems. The bottom line in determining whether or not to outsource a particular software problem often involves comparing the benefits of outsourcing to the costs of outsourcing.

To Your Success
Cody Moya

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How Outsourcing Software Jobs Can Save You Money

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Pay an individual outside of your company to complete a software project for you and you could find yourself saving money in the process. This is a concept which may seem counterintuitive to some but those who have embraced the idea of outsourcing realize the cost savings associated with the process is one of the benefits. Outsourcing results in an overall cost savings for a number of reasons. Outsourcing contributes to reduced labor costs and greater productivity. Additionally, outsourcing virtually increases manpower giving companies greater capabilities.

Reduced Labor Costs

For many the most important reason for outsourcing is to reduce labor costs. Employers may not be obligated to offer benefits such as social security, Medicare and workers’ compensation to the workers who are completing the outsourced work. Additionally, these individuals often have their own offices and computer equipment and are capable of completing their work offsite.

Labor costs can be a significant part of a company’s budget for the year. A company that is able to reduce their labor costs will be able to enjoy a greater profit margin without making any other changes to their business operations. There are certainly other changes which can be made to increase profitability but reducing labor costs is a guaranteed method of increasing profitability while other methods of increasing profitability such as marketing different niches will not guarantee success.

Greater Productivity

Another benefit of outsourcing is increased productivity. Greater productivity can be another cost savings benefit for companies. When work is outsourced there are a number of factors which contribute to increased productivity. Productivity may increase due to workers being assigned appropriate projects, workers being more efficient and less cases of underutilization.

Assigning workers to tasks that are beyond their capabilities is one way to cause a decline in productivity. While challenging employees to think for themselves and take on increasing responsibility is worthwhile, giving an employee and assignment he is not qualified to complete can be damaging to productivity because of the learning curve involved. This is why it is so important to outsource complicated software tasks to experts in the industry. They are often able to complete complex tasks quickly and efficiently.

Outsourcing also makes employees more efficient because by allowing individuals to focus on only one task at a time there is less time spent transitioning from one task to another. Many employees and employers think multi-tasking is a way to increase productivity but it can actually have the reverse effect. Employees with too many responsibilities may feel pressured to work on each task each day. This can be detrimental because each time the employee switches from one task to the next it is necessary to get back up to speed with the new task and remind himself where he left off when he stopped working on the project.

Finally, outsourcing can lead to greater productivity by reducing underutilization. For example outsourcing very specialized projects requiring expert analysis is preferable to maintaining this expert on staff when their services are only needed occasionally. If this were a salaried employee he would be greatly underutilized. However, outsourcing these occasional projects to an expert prevents the underutilization phenomenon.

Increased Manpower

Another way outsourcing can save you money is through providing your company with increased manpower. This is especially important for smaller companies who would normally be precluded from attempting to secure larger government projects. This is because there are typically requirements regarding the number of employees a company must have available to work on the project. Maintaining a network of qualified individuals gives a company more bargaining power when negotiating larger contracts.

Outsourcing is really ideal in this situation because it enables the company to work with highly qualified individuals when necessary without having to retain these individuals as salaried staff members. This is significant because niche experts often become so specialized that working as an independent contractor is really their only option because as a salaried employee they are more of a liability to companies than they are an asset. This is because many companies do not want to bear the burden of keeping these individuals on staff when they can outsource the work to them on a per contract basis.

To Your Success
Cody Moya

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Action Tip – Step by step, one at a time

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Action tip today is something close to my heart, because it’s a mistake I made literally from day one, and even after my business began to be successful, I didn’t realize what I was doing until late 2004 when I was profitable, but also burned out, tired and trying to do a million things at once.

My first site that you’ll probably hear about a lot throughout this, as that’s where I learned the majority of my lessons over the years, was an all singing all dancing site that serviced customers like no other. It was packed with tools, packed with scripts, live customer support, guides, tutorials, reviews and more. And you know what? That very site never brought in more than $5000 per month in profit for me at it’s peak. I could have hired someone to go ahead and manage it for me, but instead, I went and closed it down.

Why the hell did you do that? Everyone started screaming at me (especially my long term contacts that had been with me from the start) My response was I’ve learned a lot, and I now know I can still offer that kind of quality, do half the work, enjoy life a lot more and make a whole lot more money in the process.

Of course they had a good laugh, I got the normal reactions about how stupid I was to be doing what I was doing, but you know, here I am in 2006 earning twenty times that amount after just two weeks of a product launch and a month of previous work.

So here’s my advice to you directly from what I learned. Aside from you shouldn’t listen to people who have no clue about what you’re doing and why you’re doing it (even your loved ones may unintentionally hold you back, you go for it!), my number one point here is this: Don’t take on more than you can handle. If you find yourself working all hours of the morning, find yourself looking at the clock at 2am when everyone else is asleep or out having fun, or relaxing, you’re working too long. Look at what you’re doing and ask yourself, is it worth it? Not from your customers point of view, or your families point of view, but yours. After all, you’re not putting all this work into your business so someone else can take advantage of the rewards you’re working hard to get right? If they want it, they got to go through it all and get it. If they don’t, they don’t want it enough. This is all about you now.

Are you working too hard for too little in return? I know that feeling well.

If the answer is yes, you have two choices. Choice one, is quit. If you can’t take the heat, get out of the fire. Of course that means giving up your hopes and dreams for the future and working a job until you’re 60 (Unless you’re in the UK like me, then it’s about 106 now, I lost count). But you don’t want to do that right? Glad to hear it. You have another choice.

Change what you’re doing. If it means some as small as taking longer breaks, or something as big as restructuring your whole business simply so it’s less work for you, so be it. You can’t be successful unless you’re in it 100% all of the time. That takes a lot out of anyone. If you’re wondering why everyone else is such a hard worker and so successful, let me let you in on a little secret here.

The successful people work hard to learn about how to be successful. Once they learn, they work smart and begin to work less hard and be more successful.

That’s how you can always tell you’re rising up the ladder: When the work- load eases off, but you find yourself being more successful. Then you have space to learn something new, take things to the next step, work hard, learn, refine, and again you have space to learn something else and so on.

See what I’m getting at? It’s like a circle and development, of progress and if you’re constantly working your hardest and have no space to move, then you’re doing something wrong, because you have no space to move forward. Make space today. It’s either that, or stay as you are now forever.

Take it slow, one step at a time, and you’ll progress much faster than if you try to climb the ladder in two big steps, not to mention you’ll be a heck of a lot less tired while doing it. I’ve seen this at every stage of the development of my business, and you know what? This is big.

Every single successful person I know has taken this into account, put it into action, understands it, uses it, and would give this as their success making piece of advice if someone were to ask. I have never met a successful person that hasn’t mastered this. That’s how big this is.

To Your Success
Cody Moya

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Working on Your ‘Why’

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In today’s society we often put a lot of emphasis on how things are done. Present a plan with lofty goals to the board of directors of any company and surely they will ask you how you suppose those goals will be met. Apply for a mortgage and you will be asked to demonstrate how you plan to pay it off. Give a professor the correct answer to a complex question and you might be asked how you arrived at your conclusion. The How is often so predominant that the Why is sometimes completely forgotten as if the Why is of less importance. Nothing could be further from the truth. Why you want something is infinitely more important than how you think you’re going to achieve it.

To find out what your Why is start with identifying what it is that you want. After all, if you can’t visualize what you want how could you ever hope to realize it? This seems easy enough but apparently it’s a bit more challenging than one would think. Ask an adult to write down everything they want on a list with a minimum of 50 items and you will find that for most it turns out to be quite difficult. Stating that you want a certain amount of money, want to quit working or just want a bigger car than your neighbor can cause people to experience discomfort. After all it may make them appear greedy or lazy and that’s not generally considered positive. So they try to come up with something that’s socially acceptable and in doing so make what they want subject to the opinions of others. Kids on the other hand have no problem here. They’ll come up with 50 items and more in no time, listing things you didn’t even know exist. They don’t worry about what others may think of it, whether it makes them look greedy, lazy or whatever. All they know is that they want it.

After you have identified what it is you want, then you get to the Why. Why would you want all those things? Again, kids have the upper hand here. They’ll be quick to point out why they want it all: mostly the fun they will have and the popularity it will give them. Ask an adult why they want something and you’ll enjoy watching the expression on their face. You’ll see them searching for an answer. Why would you want to be rich? Why would you want to quit working? What would you do if you no longer had to go to a job every day? You may decide you want a bigger house than anyone in your family before you ever had. But what does that do for you? Would you sleep better? Would it make your life better? Or is it because you just love cleaning house all day? Whatever it is, it’s important that you know.

Exactly how you plan to achieve your goal is far less important, especially in such an early stage. Too much focus on the How early in the process can have a devastating effect. It could paralyze you. If your financial situation is so bad that you are actually below broke, achieving financial independence can seem so far fetched that reaching it appears impossible. You might sell yourself on the idea that it’s so far out of reach that you couldn’t possibly make it happen in this lifetime. As much as that may seem true at the time, it doesn’t have to become your reality. However in order to get there you will probably have to overcome some serious hurdles. And for that to happen you need a reason to get up and take the necessary action. That reason needs to be strong enough to pull you through the tough times that inevitably will come. That reason is your Why.

History is packed with unbelievable stories of accomplishment. People facing seemingly insurmountable odds who overcame obstacles you wouldn’t believe. Individuals with relentless determination who decided to push on in situations where most people would give up. Why is that so many people throw in the towel when things don’t go their way and only a small number of people seem to persevere? It’s not because they’re genetically stronger and it’s not because they’ve been dealt a better hand in life. What sets them apart is their Why. That’s what keeps them in the game. Their Why is so strong that whatever gets in their way they will find a way to deal with it. They don’t have all the answers, but what they do have is an inner conviction that they can and will find them.

Working on your Why is one of the best ways to improve the chance of reaching your goals. So make sure that you know what your Why is. Find it and refine it over and over again. Make it so strong that achieving it becomes an absolute must for you and the How will magically reveal itself to you over time.

To Your Success
Cody Moya

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