Advertising in your E-book?

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From affiliate links, to upsell, there are many forms of acceptable advertising in your E book – advertising that you can take advantage of to create additional streams of income, or promote your own products more.

One of the most common ways to add advertising to your book is to add an appendix of recommended resources and more – these resources can be considered a valuable and viable advertising method. These can be from your own products, of matching niche, or area of sale – or from other, select marketers that gives you benefit that you can measure and justify to your readers. Its not a good idea to promote too much, or your book will lose perceived value – add only carefully selected affiliate links.

Another powerful advertising method in your arsenal is to add a promotion for a product right at the start. This should be for one of your own projects, and will give your readers a reason to automatically sign up.

In freely distributed e books you can build up reasons as to why your customers should buy something – in an ideal world, everything would be free, but the reality of marketing is that the most important tools cost money – whether they are yours or not, you can promote them in the book, making it a viral way to push your own affiliate link to others. These e-books are usually in support of your main ‘niche’ area, and make your point all the more valuable, and attainable.

Any tool you choose to promote should be one you’ve personally used in the past and has produced tangible, measurable results for your projects, should match your overall theme of your niche, or supplement it in greater detail. This will produce a higher trust metric, which, in turn leads people to buy from you far more often.

To Your Success
Cody Moya

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Increase Traffic with AdWords

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Adwords is the component of Googles advertising programs that allows web masters or SEO professionals to advertise web sites via links from other web sites. Adwords is used in conjunction with adsense in such a way that your links are placed only on the most relevant web pages. You are given a good deal of traffic at a very reasonable price and the conversion rate from adwords is higher than that of any other pay per click advertising system on the web.

As I just mentioned, Google Adwords is a pay per click service. This means that you must pay Google a certain amount for each click that you receive via your adwords links. The best part about this is that you never have to pay unless your link is clicked so every payment that you make to Google was in exchange for a real, live potential customer.

When advertising with Adwords, it is crucial that your advertising links go to pages that have high conversion rates. You don’t want to send traffic to a page that doesn’t make money. If you have one page that absolutely blows the other pages out of the water in the way of conversion rates, setting up an adwords program that links to this site can give your profits a huge kick.

Once you have decided what pages you are going to link your ads to, you must decide what you are going to place in your ads. Google Adwords allows you to place a headline, two descriptions, a URL to display, and a destination URL. The best way to configure this is to put the title of your destination page into the title, use the two description lines to inform your visitors of what they are going to see, list your domain or root directory as the display URL, and use a high conversion page as the destination URL. This combination of information will provide your visitors with the best idea as to whether or not they are going to find something that they want to purchase on your site.

Remember that there may be a page with a high sales rate that doesn’t stand alone well if you send traffic directly to it. If you have pages that build up the products sold, these may be the places that your links are better spent. You may want to provide your visitors with a brief description or several pages of information regarding your product before sending them to the order page.

Google attempts to enforce its standards so that you do not pay for clicks that are made merely in an attempt to boost an adsense users profits. This is crucial because there are so many web masters out there who will continually click on the ads on their own pages in an attempt to boost their profits. These clicks do nothing for you as the web master probably doesn’t even look at the page before exiting it and clicking the links again.

Google’s anti-fraud system is a match for that of any advertising agency on the net. It is, however, possible that you will pay for an click here and there that is not honest. This is the risk involved in Google Adwords. It is so easy to think that you have come up with a powerful solution with no possible downside, but the possibility of fraud is always there when it comes to online pay per click ads.

The best way to combat fraudulent clicks is to keep close tabs on your statistics. If you are getting hundreds of visits from a particular web page each day and each of the visits is under twenty cents in length, there is more than a slight possibility that it is a fraudulent attempt to inflate that site’s adsense earnings. If you encounter such a practice, report it to Google immediately. This will save you and many other web masters a great deal of money. The fact that there are dishonest people in this world will not change, but the dishonesty of pay per click advertisement is diminishing and will, hopefully, continue to do so.

When using adwords, you will increase your traffic, but that isn’t the goal. The goal of advertising is to increase profits so if your profits do not increase when you begin to utilize adwords, you may want to reevaluate your usage of your ads. You may decide that you need to change the destination page or you may find that you want to display your ads on pages based in different countries. Whatever you decide, the fact is that if you plan carefully, adwords is bound to increase your sales opportunities.

To Your Success
Cody Moya

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A Guide to Advertising in the Media.

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The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know what you’re doing.

Advertising in Newspapers and Magazines.

There are two kinds of advertising you can get in newspapers and magazines: classified and display. Classifieds are the small ads towards the back of the publication, while display ads can be almost any size, from a small corner of a page to a massive double-page spread.

If there’s a publication you’re interested in advertising in, either go to its website (the rate card section) or call its advertising department to find out the rates it charges. Now pick your jaw up off the floor. Yes, advertising in the print media really is that expensive, and for most home businesses it probably just won’t be that economical.

There is, however, an exception: niche and trade magazines. If you’ve ever looked around in a newsagent, you will have seen just how many magazines there are out there, filling every conceivable gap in the market. You need to find the magazine that people who are interested in your services might read. For example, if you’re a wedding photographer, look for a magazine called ‘Your Wedding’, ‘Bride’, or something similar. Advertising in these magazines will be far cheaper than placing an ad in a general-audience publication, and far more likely to actually get some responses.

Advertising on the Radio.

Wherever you are, the chances are that there’s a local radio station. Once your home business grows to a decent size, you might consider buying some time on it.

Really, though, the only kind of home business that can benefit enough from radio ads to justify the cost is one that does anything to do with cars. Since radio is almost entirely limited to use as in-car entertainment now, you know that almost everyone your ad reaches will be a car-owner, and so might be interested in what you’re offering. If you offer something that people need cheaply or even for free, you can get a big response.

Unfortunately, that response could be a little too big — thanks to the time-sensitivity of radio, you’ll get mobbed the next day, and then everyone will forget you again. Radio advertising offers the listener no opportunity to keep your ad and refer to it later, or to find it again in the future. You will find that any ads involving a phone number are spectacularly useless.

Advertising on the Television.

Unless your business is getting pretty big, this would be quite a bad idea. You’d have trouble producing and airing an ad even on local cable channels for less than $10,000. Of course, if there’s a market for your product and you’ve got the budget for this, you could take a gamble and make a mint. The home businesses that tend to do best out of TV ads are ones that have a ‘unique and useful invention’ product with easy-to-demonstrate benefits — think infomercial. Research shows that you can sell almost anything given a 60-second ad, a free phone number and a price point of $19.95.

Advertising on Billboards.

Here’s one that gets overlooked pretty often, but can be very effective if you do it right. Billboard ads are relatively expensive, but they do generally stay up for a long time, and they can be very specifically targeted to an area — the one where they’re physically located. You’ll have the best results with this if you can put one near enough to your business that it could say ‘turn left at the next junction’, or something like that. Phone numbers are, again, pretty useless, although you could have some luck putting a website address up there.

Advertising at the Movies.

Finally, here’s one that often gets overlooked. If you turn up to the cinema early, you might have seen that before the big-budget ads, ads for local businesses are run. This can be a great place to advertise relatively inexpensively in quite a high-profile way, and it works especially well for takeaway food businesses.

To Your Success
Cody Moya

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Some Advice For Those Who Want To Become Affiliates

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Today, many of us are growing increasingly tired of the workplace and the daily grind. We are continually overworked and undervalued. Working a traditional job offers very little incentive to produce more. The vast majority of us pare paid a wage with very little movement for increases.

Increasing numbers of us want to work for ourselves but this requires money and a great deal of risk. Starting your own business is a risky venture and it may be years before any significant profit is seen. Most of us can’t wait that long as our financial obligations need to be met immediately.

To bridge this gap, some are turning to the field of affiliate marketing. Affiliate marketing allows you to work for yourself. Instead of creating your own business, you working to expand an already existing one. This keeps the risk factor and investment low so you can concentrate on how to make profits.

Many think it sounds easy. Certain aspects of affiliate marketing make it very attractive but it isn’t easy at all. There are steps and loads of advice you should follow before plunging head first into and affiliate marketing scheme.

The first thing you should do before committing to an affiliate marketing scheme is to evaluate your skills and expertise. How motivated are you? How many hours are you willing to put in? What business skills do you already have and what skills do you need? Even though the risk is minimal, you want to make the most of the venture. You will need some business and sales skills. If you have none then you need to learn. There are very few products that sell themselves. If they did the company wouldn’t need you to do it for them. You profit will be based on your performance. If you can’t perform then your venture will struggle.

The next thing you should consider is a product themselves. You should find something that you know something about. That way you sound much more sincere when you are marketing them. However, you also need to look into how salable they are. You may have loads of knowledge about a particular area but if it isn’t something that sells it will be useless. Find out from the company how well these items sell. How much of a return you can reasonably expect. Don’t let them dazzle you with the sky is the limit speech, or one of our salesmen hit the million dollar mark. You need to know what you are likely to achieve.

Finally, you need to have realistic expectations. One of the reasons that many work at home ventures fail is that people want instant results. Running a business of any type takes time and hard work. With affiliate marketing your will get out only what you put in. with patience and hard work it will be lucrative. Learn what is realistic and shoot for that. If you make more then great.

Affiliate marketing is a fantastic way to start in your own business. If you’re self motivated and independent then this fields could be an excellent choice. Before you jump in, research the company. Look up the salability of the products and ask for reasonable projections. Base your goals on these and build from there. With patience and hard work you will make a success of affiliate marketing.

To Your Success
Cody Moya

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Going Beyond Banner Advertising

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A major mistake the new people to the marketing circle make is the notion that a few banners being placed selectively on your site is going to generate hits, and in turn bring you business. This is indeed not a sound thought, as it is not true. These banners may look great and really fluff up your site, but the reality is people generally view banners as Spam. In today’s net society, Spam is a major pain in the butt, and should be avoided at all cost. If a viewer sees Spam in your site, they are less likely to return. There is a possible sale lost.

Taking into account, affiliates can easily draw attention to your site by a similar interest perspective. By going the way of an affiliate site, this is a great thing for a newbie to look into and in turn runs more hits to your site. This will boost your page ranking, and volume of visitors for the web site. This leads all to more sales and increases in profit in doing so. When looking for an affiliate site, make sure that there is some relevance between your site and the affiliate that you are looking to work with. It will make absolutely no sense to place a link to your candle site, in a tropical fish web page. The two just don’t seem to meet in the middle. This is not to say that the content of the two sites has to be an exact match, just a very close association. It can be a very slim margin of visitors to your site if you do not promote a relevant subject on the affiliates site. This is a good way to waste another sites page space and time, and really will not get you anywhere fast in this industry.

Don’t discount the fact that you may make a few sales, yet a few sales are not going to keep you in the business very long. Sometimes you can get a dose of blind luck however, don’t bank on luck to see you through. That being said, the likelihood of the affiliate site even wanting your link on their site, if it is not related to what they deal with is improbable. A major stumbling block for young up and coming web site stars is the understanding of not wasting time on something that most probably will not sell. Count your losses and move on to the next endeavor. The use of really good articles that give summery on what your product is can be a one-way ticket right to the top. By allowing people to view small informative segments of product info, you do not bore them or have them feeling the site is too cluttered with meaningless junk. No one wants to spend an entire day just looking for a small piece of that pie.

As mentioned, banner ads are pretty much a poor choice. This is not solely reserved for your site. You will want to stay away from placing a banner ad on the affiliate site, as well. These banner ads are just an eye sore. It is not a great idea, to attempt to place one on the affiliate sites page. It will make their page less appealing, and still not do what it is you want it too. Even if you do get a decent flow of traffic to your site, it is still recommended for you to keep the banners to a bare minimum. Pretty much the entire net marketing circle considers them to be nothing more than eye candy to the inexperienced viewer anyway. It is clear to the best net marketers that the best method of advertisements is of the text-based variety. This may seem more flat and less shiny, yet it does convey the information and directive just as clearly to the viewer.

No one wants to be force fed information; they would like to find out things for themselves. Banner ads, themselves are mostly overlooked anyways, as they are like elevator music, when on the phone with your doctor’s office. People are indeed interested in learning, yet this will always be done at their own pace. Trying to force a sale will only drive them away. They get enough of this by way of retail stores; nobody wants it on the net, as well.

To Your Success
Cody Moya

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Why You Should Use Google Analytics On Your Web Site

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Google offers a free statistical tool to analyze your website visitors. It is called Google Analytics. It is very easy to use. Once you sign up with the service and add the URL of your website, you get a snippet of Java Script code that you add onto every web page you want to track.

Google Analytics tracks visitors from all sources, including display ad campaigns, PPC (pay per click) campaigns, organic searches from search engines, email marketing, bookmarks, websites that have your inbound links, and other digital sources like URLs embedded in PDF files or Power Point slides. It designed for online marketers who want to track visitors to their sites for improving user experience and conversions.

Why do you want to use Google Analytics? There are several reasons for that.

You want to know if your marketing campaign is going in the right direction or not. For example, if you are doing article marketing to drive traffic to your site, you want to know the article directories that are the most effective in sending visitors to your website.

You don’t want to waste your time submitting articles to directories that are not sending you any traffic or a very low amount of traffic. You can write more articles and submit to only those directories that are sending you a good amount of traffic.

If you are using a pay per click (PPC) marketing campaign, you should use split testing to test the effectiveness of different ads. You want to know which ads are performing better than the others in terms of conversions. If you integrate Google Analytics with your AdWords PPC campaigns, you will be able to track the effectiveness of each ad you are using in your PPC campaigns.

Using data from Google Analytics, you will be able to find the pages that are getting the most traffic from search engines, bookmarks and inbound links. Knowing this information helps you spend time on optimizing only those pages that are getting the most traffic.

You can work on providing improved user experience of your site on those high traffic pages. Make it easy to navigate those pages from anywhere in your site. Place a “What is new” about your site on those pages.

If you’re selling ads on your site to advertisers directly, you need a visitors portfolio of your site. This portfolio contains information about the number of monthly unique visitors to your site, visitors’ geographic locations, the number of page views per visitor, the bounce rate of visitors, etc.

The more information about your visitors you can provide to your prospecting advertisers, the better is your chance of commanding a premium price for advertisement spots on your site. Google Analytics will help you develop a visitors portfolio of your site.

Even if you are not going to use visitors data immediately, you can still sign up for Google Analytics and let the tool start collecting visitors data about your site. When you need those data, you will have them in your Google Analytics account.

To Your Success
Cody Moya

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Promotions That Stick Like Peanut Butter

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Are you always searching for new, better ways to promote your product or service on line ? If so, then you are certainly not alone.

Promotion of your site’s product or service should be the type of thing that is at the top of your list if you are intent on creating some traffic and sales.

Everyday you are likely flooded with new email offers which promise to create a flood of new traffic to your Web site. Some of these offers are fresh, creative approaches, but most of them are simply re-hashed efforts of systems and creations of others.

For the most part, if they sound too good to be true, they probably are.

This article is aimed at giving you three good, time-tested approaches to promotion of your site that brings you some long term residual benefits and traffic. As you probably already know, increased traffic = increased sales and more profit for you.

Here is three suggestions:

(1) Write Articles

Writing and distributing articles is probably the very best approach in your promotional arsenal.

It’s something that you can do for free and with just a little effort. Try to include article writing in your weekly activities. Make a goal of creating one or more articles each week.

Once you have your articles written, you should distribute them through services like iSnare.com, http://www.isnare.com , an article submission and distribution directory. Your articles will be sent out to thousands of ezine publishers and article directories within a few days.

While there is a cost for the distribution, it is small and well worth the cost to quickly and efficiently distribute your articles widely and quickly. It would probably take days of your time to equal their efforts.

(2) Build A Partners List

Establishing a joint venture effort with several of your on line partners who have complimentary but not competitive Web sites, can be very beneficial.

One good source of potential partners would be the Directory of Ezines.com. http://www.directoryofezines.com/ . While this is not a free resource, it can be a beneficial investment that provides you with a ton of information on ezines, advertising and other resources.

You can then swap advertising efforts and share in promotion of each others offers. They can benefit from your promotion of their products or services in your list of subscribers and you can do the same.

To make your contacts with potential joint venture partners easier you can create some contact letters to use as templates. Simply personalize each new contact with their name and information.

It’s a win-win situation.

(3) Visit Forums

Location and use of on line forums which are appropriate to your niche can be very beneficial to your site. Most of them will allow you to include a signature file with a URL to your site in your posts you make to the forum.

To locate appropriate forums to visit, simply do a search on one of the major search engines for “forums:marketing.” Include the niche you want to find as the second word in your search.

Try to provide helpful answers to those asking questions and needing help in forums you visit. Become a resource that is trusted and respected. You will be more likely to gain some traffic and sales at your site. Be sure to read their rules to make sure you are not spamming.

A conscientious effort by you to apply these promotional efforts outlined in the article above create promotions that sticks like peanut butter and results in increased traffic and sales of your product or services.

To Your Success
Cody Moya

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Meet the Tweeple

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It seems that there are hundreds of new terms entering our vocabulary each year because of technology. It wasn’t so long ago that nobody would have understand what ‘go and Google it’ would mean. The latest craze bringing in a wealth of new terms of its own is Twitter.

Let’s look at how you can increase your chances of meeting the tweeple. (This is just one of those new terms mentioned. It is so new that spelling checkers still think it is a mistake). Tweeple are simply people using Twitter. Why would you want to meet people using Twitter? The reason is that there is a potential to reach a huge audience very quickly. Unlike spam email the people reading your messages (or tweets) have opted in to do so by becoming your ‘followers’. This raises the possibility for Twitter marketing.

It is not a good idea to blatantly advertise in twitter – even though many do. Apart from the fact that people may stop following you, they are also a lot less likely to click on any of your links. A better method is to tell a story. For example, you could send a tweet that said something like ‘You’ll never guess what happened to me at the shops today – find out the full story [link]’. This would arouse curiosity. The link would send readers to your blog or website where you could include an interesting pre-sell story. Not only would you get more clicks, you are likely to get higher conversions.

Of course, none of this is going to happen if you don’t have followers. There are some simple steps you can take to increase the likelihood of others following you. The simplest is to make good use of your twitter profile. You should include a picture of yourself in order to appear personal and approachable. If you have a website then you should include the URL in the profile. Twitter allows you to add up to 160 characters for your bio. This is an area you should put some thought into. As well as introducing yourself you should add something about the niche you are targeting.

An advanced tip is to change the profile background. Most people couldn’t be bothered doing this so this one small change can help you stand out from the crowd. Not only can you change the background color, you can also add a picture. This could be a picture of yourself, your product or one that just sets a theme.

If you set up your profile well and provide useful tweets that add value you are likely to build an army of followers as well as make some extra sales and get increased traffic to your website along the way.

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Cody Moya

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Are You Promoting The Right Link?

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If you are promoting an affiliate link or your own site or service, without first capturing the customer’s name and email address, you are leaving lots of business and money on the table.

This may seem very basic promotion and marketing information for many of you who have been working on line for any length of time. It seems that many others just have not totally figured out how to go about promoting effectively.

When you promote a bare affiliate link, the potential customer clicks on the link and goes to the site. They either buy at the sales page or surf on never to return The percentage of sales for first-time visitors is very low.

Whatever effort including money and time that you put forth to get the customer to that sales page is gone. That potential customer has been lost to you forever.

Here’s a much more profitable approach:

- Invest some money and purchase a good, dependable auto-responder service. A simple search of the internet will provide you many options. Staying with one of the better known ones will probably prove to be your best investment.

- Get their name and email address by sending them to a lead capture page. These are simple to set up and there are even some free software programs that will provide you one by simply filling in some information about your site.

- After signing up to your auto-responder on the lead capture page, they are sent a welcome message with the link you are promoting, and they then go to the sales page.

- They are sent a series of follow-up messages over a period of days and weeks. Your offer is seen again and again by them. You will probably want to include additional, related offers for them to review also.

- Multiple exposures to your offer has been proven to be much more effective to over coming sales resistance. As many as seven messages may be needed according to some research. Remember, the “Squeaky wheel gets the grease.”

This approach of first capturing their name and email address on your list will turn out to be much more profitable to you in your promotion and marketing efforts.

Your sales will increase because you have captured their name and email address and are able to remind them of your product or service over and over again with personalized messages which are sent out automatically by your auto-responder at pre-set intervals.

To Your Success
Cody Moya

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The Importance of Keyword Tracking

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Pay Per Click (PPC) is a great way to obtain large amounts of traffic. However, the downside is clearly visible in the word ‘Pay’. Although you don’t have to pay for impressions, every time someone clicks on your ad it is going to cost. The actual cost depends of your maximum bidding amount. This can vary between 1 cent and many dollars.

While you may not actually have to pay the maximum, many novices have found to their dismay that the costs of advertising soon add up. This is not a problem if you are making sales, but if the offer isn’t converting you can lose a considerable amount of money.

On the other hand, you may be making sales but still operating at a loss. Your profit depends on the difference between the amount you are making in sales minus the amount you are paying for traffic. For a beginner, this can be frustrating to see that an offer converts, but seems impossible to operate at a profit.

Lowering your bidding is one option. However, this may have the effect of reducing traffic, or even turning it off completely. Fortunately, there is a technique that can turn the odds back in your favor. It is one that is used by the majority of successful PPC marketers. The method is to track your individual keywords.

In any given campaign there are differing types of keywords. Some get small amounts of traffic, some get moderate traffic and the stars which get enormous traffic. The same goes for conversions. Some get no conversions all the way through to great converting keywords. Unless you track keywords you could end up in the unenviable position of having a keyword that generates an enormous amount of traffic, but no sales. This can be very costly.

However, if you track keywords then you will learn this quickly and can pause the keyword. It is usually better to pause rather than delete keywords because then you have an on-going record. Otherwise, when you get to the stage of having thousands of keywords you may inadvertently run that losing keyword again.

Over time, by removing the non-performing keywords (in terms of conversions) you can turn a losing campaign in to one that is quite profitable. Of course, not all campaigns have the potential to be profitable. When you have done your best to optimize a campaign based on your keyword tracking then it is usually best to pause the whole campaign. By cutting your losses and running with your winners you should eventually find success using PPC.

To Your Success
Cody Moya

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