What is Google adsense?

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If you look at the Internet a few years back, you’ll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You’d enter a site, and in some location you’d get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

But there was one problem with this kind of advertising. It really wasn’t exploiting the fact that the adds weren’t in some newspaper, but were instead presented over the Internet.

You’ve probably noticed a lot of things like this over the pages you’ve browsed. You’re looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you’re looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that’s also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it’s known as a targeted advertising program

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won’t even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It’s very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that’s bound to happen more often then with a traditional banner because people are actually interested in what’s in that banner (otherwise, they wouldn’t be on your page would they?).

But, this also does wonders for the people who want to advertise. And it’s because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can’t have more than two such banners on your website and Google only inserts text in these banners.

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it’s possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.

The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it’s one of the reasons Google are known for their innovation and new thinking.

To Your Success
Cody Moya

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Google Adsense: How Much Money You Can Make and URL Channels Explanation

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How Much Money Can I Make With Google Adsense?

How much do you want to make? How hard do you want to work? And how much time do you want to spend working the Google Adsense program?

These are the questions you must ask yourself in order to answer that question.

Look at it this way: how many business opportunities come your way where the only requirement is hard work and the time it takes to work hard? Not many. Almost any business venture requires some kind of start-up money.

If your total earnings is showing 0.00 after a week, not to worry. Keep reading and learning and working. If however, you’re still showing 0.00 after a month, it may be time to implement some of those optimization tips you’ll find on the Google Adsense Support Site. Play around with the placement of the ads on your site. Consider changing the colors. Look again at the content. Is it interesting?

As with any other business, with the Google Adsense program, the sky is the limit. Work hard. Work smart. Have fun. After all, you’re the boss.

What Are URL Channels and How to Organize Them in Google Adsense

URL Channels allow you to view detailed information about the performance of your Adsense for Content pages.

Suppose you have a blog at writingup.com and you also have a blog at bloggerparty.com. It might be interesting and profitable to track which one is getting more clicks. Log in to your Adsense account and click on Adsense for Content. Scroll down until you see Channels and click on manage channels. You may need to scroll up when the next page loads. Under Manage URL Channels you would type writingup.com and click on Create New Channel.

You will immediately see writingup.com in the Active URL Channels dialogue box Now type in bloggerparty.com in the same channel text box and again click on Create New Channel. You now have two channels and you will be able to track your progress on each channel. You can view channel reports from the Advanced Report page under the Reports tab. Choose Adsense for Content, choose the date range and then select the Channels Data radio button. Choose any number of active channels by holding down the CTRL key. Next click on Display Report. It’s as easy as that.

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Cody Moya

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Turning Traffic in to Adsense Traffic

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If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.

There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.

The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows.

To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analizer.

You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have.

From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords as often as you can in the links on your site.

Because of the way Google AdSense works this is a sure way to increase your earnings because you’ll get better ads in your AdSense banners, similar to how you would get a better Google PageRank

It’s also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you’ll get more hits on your ads.

It’s also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject you should generally know that the top three Google AdSense formats are: 336×280 large rectangle 300×250 medium rectangle and 160×600 skyscraper.

Make sure you choose the appropriate colors for the ads, as making them too different from your site’s content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.

Make sure these ads are positioned where they’ll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site’s actual content.

On pages with a long text body, you might find skyscrapers to do better, simply because users get exposed to them for more time. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that’s when people are finished reading your story and are looking for something else to do.

You should use more AdSense units if you have a lot of text on your page. Just make sure not to overdo it because you might find that you will get a lot lower CTR and lower revenues then you were getting in the first place by employing this technique inappropriately. You can add as many as three units, so use them wisely.

There’s a Google AdSense Preview Tool that will let you visualize what ads would get served on your page and it can come in very handy as a testing mechanism.

Just make sure you respect the AdSense policy regarding click fraud. As a pointer you could place a picture next to your adds, just make sure to leave some room in between in order to make sure this isn’t regarded as encouraging visitors to click the link.

Of course there are more ways to increase AdSense traffic from your site, but these should serve as a good starting point for income maximization.

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Cody Moya

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Google Adsense: Familiarize Yourself with the Google Adsense Preview Tool

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The Google Adsense Preview Tool allows you to preview the ads that may show on any web page thereby letting you make an educated decision on whether to add Google Adsense to your existing pages.

You can also view sample ad formats and colors which will allow you to see how the colors and formats you want to appear in your ads will look before they actually launch on your pages.

You can also view borders, backgrounds and text colors from the preview tool and by clicking preview you can see how these will look with actual ads.

You can also see geo-targeted location ads meaning you can see what ads users in Canada can see even if you live in Japan.

The Preview Tool is available in all active Adsense languages and is easy to install. For specific installation instructions, you’ll need to go to the Google Adsense Support site. Follow the instructions and click on the link provided and you’ll be a previewing genius in no time!

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Cody Moya

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Tools for Adsense

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If you’re just boarding on the AdSense train, and looking to find a quick way to make the profits you’ve seen all being pulled of all over the Internet, you might be interested in a couple of tools.

These software tools are designed to aid AdSense publishers in getting a better understanding on how traffic flows through their site. Some will help you in understanding which keywords gain you more money and which locations give you the best AdSense payment.

One of the best such tools available is AdSense Gold (http://www.profitbooks.com/go/astracker) which allows you to have a better understanding of which ads and formats actually get more clicks and which are useful or nearly useless.

This program works by tracking views and clicks on all the publisher’s pages. It even goes as far as offering you the possibility to see which referrer each visitor came in through.

There’s a free tool called SynSense (http://www.singerscreations.com/RSS/Posts/235.asp) which is more of an AdSense monitoring tool. This sits in the tray and offers actualized AdSense stats as you hover your mouse over its icon. It’s a very nice tool for those which like to be informed on how their AdSense is doing at all times of the day.

Google provides you with stats in a csv format on their site. So someone made a tool that can automatically download such files and extract a lot of information from them. The name of this tool is CSV AdStats and it is available from http://www.nix.fr/en/csvadstats.aspx?q=download

It has a large number of features, including the possibility to highly customize reported stats, exporting data and charts to other formats. It’s in French but the language can very easily be changed to English.

Of course any tool can only access these stats as often as 15 minutes but the authors are well aware of that fact and none of these tools will get you in trouble with Google because of that.

If, however, you’re browsing content most of the time, and your tool of choice is the Firefox Internet browser, there’s an extension for this program that allows you to view the stats in your status bar.

Again, this software is aware of Google’s 15 minute rule and enforces its usage, 15 minutes being the minimum time between updates. The Google AdSense notifier for Firefox can be obtained from http://code.mincus.com/?p=3

There is also a program called Golden Keywords out there that helps you in getting the best keywords for your site. It’s really efficient and very easy to use. It does come with a price tag though, it costs $49.95 and it can be obtained from http://www.regnow.com/softsell/nph-softsell.cgi?item=8616-2

So as you can see, software developers are making more and more programs meant to help you in your quest to maximize your AdSense profits. But before you go out looking for them remember that Google has a few features of its own as well.

It does offer some reports (albeit a bit more limited) and using the ‘channels’ feature is a good way of finding out which ads on your site are really bringing in most of the revenue.

Be on the look out as new tools appear daily and make sure to invest time in your site, as that is the real key in success with AdSense.

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Cody Moya

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The Future of Google Adsense

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There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now.

Firstly, it’s clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine itself over the last few years and it should be of no surprise as this happens with AdSense. Advertisers will appear in more appropriate results and those advertisers who manipulate their content to allow high paying keywords to appear may struggle to do this unless it is actually appropriate to their content.

Another thing which is bound to happen is more protection for AdWords advertisers concerning click fraud. Google acknowledges this to be a very key issue that it needs to address as quickly as possible and there’s no doubt it will happen as fast as possible. At the moment those who have high levels of traffic, can easily disguise IP addresses and increase CTR ( Click Through Rate).

Google is always keen on improving its products and this has been seen before in AdSense. The search engine company has introduced site-targeted AdSense CPM, “smart pricing” and domain blocking and there will probably be improvements that have already been added by other similar sites.

One such example is the option for the advertiser to have more control over where the content is being displayed. This could mean blocking your site from displaying on several addresses that host AdSense banners.

Another idea that has been advanced is that Google will integrate AdSense in other forms of media like newspapers or television and so on. While this might seem to be more on the science-fiction side of the facts there’s no indication that this might not happen.

Google have access to an international array of over 150,000 advertisers of whom may choose to penetrate offline markets in different countries. With Google’s strong network of advertisers, they may choose to appoint or allow offline distributors to create a format for Adwords advertising in content, in search and now offline.

More options could be implemented for AdSense publishers, allowing them to specify keywords of their own. While Google has been reluctant of this there’s no indication that this will not happen in the future.

Also, a lot of people are demanding a clear specification of the pricing policy of AdSense. Google has given no indication of why this isn’t public information but at this moment it seems highly unlikely that such information will ever be present on Google AdSense.

Another feature that could find itself into AdSense would be letting website publishers see which links are generating clicks on their website and based on what keywords they arrive there.

This could end up being a major issue that could threaten the entire system as it could perhaps encourage more adsense only websites as profits become more transparent. A lot of people may make AdSense-only sites, designed just for making profits through AdSense.

While this is already happening today, it might be foolish of Google to put such tools in the hands of its publishers.

However, one thing that could happen is a way for users to fix their issues with low AdSense generated income on their site. This could be done through an on-line wizard or something similar that would make suggestions to website owners based on their contents.

But the major buzzword of the day is RSS. The possibility of sending targeted ads directly to users without requiring any navigation on their behalf is becoming a reality with RSS. And there are clear signs that Google isn’t going to let such an opportunity pass by.

This is what “interactive television” and similar items have been trying to do for quite some time now. But the Internet would be a much better medium for this, because there are no mediums quite as interactive as the Internet.

But in the end, this is mostly speculation and we are bound to have Google surprising us with new features we would have never thought of.

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Cody Moya

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Where Adsense Should Appear

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When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable.

The choice can largely come down to the commercial goals and the purpose of your website. Many businesses who sell products decide to place Adsense adverts within their website. This would appear to be a strange choice, opening up opportunities for rivals to promote their service or product to your potential customer base.

Many publishers claim that they are only doing this to allow companies who provide ancillary services to advertise. These claims have some merit, as those who for example sell pillows could provide those who sell bedding with an opportunity to advertise.

Although this would make sense, there are still those online retailers who allow rivals to penetrate their audience. Many claim that there are still benefits in allowing your direct competitors to advertise within your website. One of these is that ultimately if visitors wish to see your competitors they would be able to see them through a Google search regardless. This may be true however the thought of an established brand like coco-cola having a Pepsi advert in their website is not even a possibility.

Another factor which is considered in this situation is that publishers do not feel that Adsense is effective in making conversions. They feel that visitors who would click on adverts are not highly qualified customers, as they would quickly navigate to the materials or products that interest them if they were.

Despite Adsense being a questionable choice for online retailers, it is surely a good supplementary service for other varieties of online publishers. For example, a website which provides a free service like dictionary.com gets high levels of traffic, and is able to make their service profitable through adsense. This has been the case for Bloggers who originally provided content free of charge, being unable to reach the scale that is necessary to contract with advertisers directly.

This could also apply to other previously free services, including wider forms of information broadcast, and news for example. In 2006 a man who later published a selection of Videos claims to make $19,000 a month through adsense, claiming that he was also contacted through Google to help him increase the CTR (Click Through Rate) that he achieved. The thought of success like this has been a major factor in stimulating online publishers to opt for Adsense.

Many publishers also claim that adsense makes their website look more professional. Those who are able to contract with advertisers are generally seen to provide a service with large appeal, and therefore those unfamiliar with the program may feel that the Adsense advertiser is in this position.

Adsense however, is also aligned with those publishers who use the service purely to provide links to adverts. Everyone has done a Google search, clicked on an Adwords advert and came into a website which reads top ten resources on… This is a major problem, as is generally something that surfers find frustrating. If people see that it says adverts by Google, and they then see adverts by Google on another site, they may align that site with consumer unfriendly practices. This is therefore an issue which Google has to address, to maintain Adsense as a reputable service.

Regardless of the disadvantages and the websites for which the service may be inappropriate it is still a useful tool for website visitors. Those who visit a website, and click on a link provide revenues for the publisher, whilst those who provide free services are able to generate revenue.

The only fear that Google has, is that rival PPC programs offer better deals to publishers and they decide to go elsewhere, therefore taking advertisers with them. However, ultimately it is best for advertisers and publishers if they largely remain in same PPC circuit.

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Cody Moya

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Google Adsense: Dos for Using the Google Adsense Program

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Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Dos for using the program:

DO

Read the Terms and Conditions and Program Policies thoroughly.

Read everything you can about Google Adsense. Learn from others’ experiences and mistakes.

Learn how to optimize your site for the most enjoyable and profitable Google Adsense experience. Realize it does take some time and hard work. That’s why it’s so important that you write about something you care about. Hard work is even harder if you don’t like what you’re doing.

Visit other sites that are benefiting from Google Adsense. Click on the ads only if you are truly interested in the product or service being advertised. Read other people’s blogs and comment on them. Only offer a comment though if it is truly sincere.

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

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Cody Moya

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The Advantages of Adsense For Search

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Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues.

The effectiveness of this tool for publishers comes in its functionality for website visitors. Those who have browsed resources on a website may return to Google to complete a search. If this resource is contained within a website they are currently on, then they are likely to use the publisher’s website for search, and therefore the publisher can receive returns.

Publishers often claim that having a search tool within their website is a good way to generate Adsense revenues without the concern of diminishing their brand. In the way that a company who sells a product would not want a rival provider having an adsense advert within their website, they will not feel that this disadvantage is relevant. The advantages of adsense for search also lies in the space that it occupies on screen. The results are displayed on a separate page, so publishers do not feel that they are sacrificing space where Adsense would previously appear.

The tool may also lead to visitors selecting the given website as their homepage. If the website contains relevant resources, and still has the functionality associated with Google then the website has broader general appeal. Those who are visiting the website for the first time, and realising it will not satisfy their needs may still use the websites search function.

Adsense publishers often state that they receive less per Click Through with Search. Although this is the case surfers are more likely to be targeted towards adverts than with Google Adsense. If a visitor has have changed the item or topic they wish to search for, and isn’t compelled by the adverts; they can still find what they are looking for as the publisher earns a percentage.

It is also a good tool as publishers can allow their site to be searched using the same technology. Therefore surfers are more likely to also find the resources within the publisher’s website that they require.

Google has a lesser database of advertisers for Adsense through the selectiveness of advertisers. The search toolbar provides results which include advertisers that do not want to appear in Adsense for content.

Google for search is also used by large market leading websites where this is rare with adsense. Companies who provide a service or sell a product are more regularly opting to incorporate the search toolbar into their website whilst not feeling that it depreciates their brand.

In fact; many businesses actually feel as though their brand is strengthened through it’s alignment with the Google logo. Other’s who choose not to use the Google logo, may benefit from the customers assumption that the search technology used belongs to the website they are on, and therefore further benefits are reaped by the publisher.

As adsense is plagued with click fraud, the same is less likely to happen with search. Click Fraud would require the person or persons committing the crime to follow realistic searches, and to avoid any suspicious behaviour. This could be particularly hard, and with less revenue per click those committing click fraud are likely to stay away from search all together.

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Cody Moya

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Optimizing for AdSense Performance.

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Adsense and Adwords are two terms that are often used interchangeable. Unfortunately, they are not the same and should be kept separate at all times. Adsense and Adwords are actually the two separate components that Google uses to place relevant ads on web sites across the internet.

Adwords is the component that people who wish to advertise their sites use in order to gain exposure across the web. Adwords is separate from Adsense, but as they are so closely related, it is understandable how somebody could misuse the two terms.

Adsense is the component that allows people to place ads on their site and get paid a small commission for each click. Adsense is one of the most profitable online advertisement publishing services available, and it has the added benefit of being fairly family friendly. As far as relevance of the ads on your site, Adsense is the best. There is no other service available that provides ads that are as relevant and interesting as those that Google provides. It is rare that you encounter an ad that is not closely related to the content of your web page and if you do encounter such an ad, it was triggered by a word of phrase within you’re the page that it appeared on.

If you optimize for AdSense, you’re sure to make more money than you thought you would. Residual income is one of the best ways to make money on the web right now, and this article will show you how to make the most of it on your website.

Before you read on, go over to adsense.google.com and take their guided tour. This tour will give you a full overview of what Google AdSense is and how it works, so check it out. Done that? Great! Let’s continue.

Positioning.

Where you put your AdSense link boxes and banner ads is vitally important – trying to make money by putting them at the bottom of the pages is useless. You need to go a step further and have AdSense links right in the heart of your template, or as close to it as you can get. The best way to determine if your ads are in a visible place is to make sure that they are “within the fold.” the “fold” is the top five hundred pixels of your page. The reason that this is such great real-estate, if you will, is because most browsers at most resolutions will display this portion of your site without your visitor having to scroll. If you really want to use sub-prime positions, then you should use more than one.

Linking.

The ad links you put on your site appear as if they were just another menu – this is fairly new, and it works very well. By adding Google links to your menus, you can get more click-throughs than you’d ever expect. You might not fully understand it until you try it, but once you’ve got the system in place, you’ll find that many people won’t even realize that the links they’re clicking don’t belong to you, and they’ll find them useful all the same

Leaderboards and Skyscrapers.

Google AdSense comes in all shapes and sizes. You can put it across the top of your website (a leaderboard) or down the side (a skyscraper), and there are plenty of other choices. These ads might become your bread and butter in the future, so it’s good to learn as much as you can about them now. The best place to put these ads will be relatively obvious – anywhere else just won’t look right.

Square and Rectangle Ads.

This size of advertisement is a great compliment to any website, as they offer ads small enough to slot in easily. If you have content then you won’t want AdSense to get in its way – these sizes can be better at making you some extra money than the bigger ones are.

Don’t forget that many of your visitors are used to seeing AdSense within a website, and will need a good reason to click on them. You can have up to three per page, so be creative.

Filtering AdSense.

The AdSense manager gives you the option of using a ‘competition , which allows you to remove your competitors’ ads from your site. However, doing this might end up hurting your AdSense efforts – after all, isn’t it better to take your competitors’ money than not to get any? Take the time each week to monitor the ads being displayed on your site.

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Cody Moya

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