You can use resale rights to find a way to charge more for your own info product. One
way that you can do this quickly and easily is to include other, complimentary products
with your info product, to form a complete package. This way, you are not just selling an
info product, but rather, a complete course!
Most resale rights products come with their own pre-made websites. Although this may
sound good to beginners, it has one drawback. Everyone is trying to promote the product
using the same website! So, be a little different. You have 2 choices here. You can either
create your own website for the product (more on this later), or, try to locate products that
do NOT have websites created for them AND do not normally come with resale rights.
Your product will stand out because it is not selling the same thing as all of the other sites.
You can also use resale rights to bring new life to an old product. Simply contact the
authors and ask if you can use excerpts from their product in your own. For example, you
could find 5 products on copywriting. Contact the authors and tell them that you are
working on a new book on copywriting. You want to credit them as an expert in the field
and use a portion of their work. They will probably be more than happy to allow you to do
this. Most resale rights products are considered “old” after about 3 to 6 months of being
sold with rights, so this should give you plenty of products to choose from.
Need a few more ideas?
How about this … Sell your own info product that you created in the prior chapter from a
website. Include a related, complimentary package of products with resale rights as a
one-time offer. Or, use it as a back end offer on your thank you page. Not many people
think about putting a second item up for sale on the thank you page, and they are missing
a perfect opportunity. Think about it! You already have the sale in the first place – the
customer might even still have his credit card in hand. Why not try to sell them something
else right then and there? There are a ton of ways to be creative to profit from your thank
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