Telling Good Traffic from Bad

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Everyday that goes by you can bet that any serious website owner is wondering how to get more traffic to their site. This intense desire to generate more clicks makes virtually any online entrepreneur easy prey to many of the traffic schemes and scams that pervade the Internet.

Wild promises of high volume traffic and big bucks often separate even the most savvy business person from their money because they want to believe the promises made by these traffic hucksters. The problem is that high volume doesn’t necessarily translate into a high sales rate.

The visitors who come to your website as a result of a desire to find out more on a specific, niche topic, not as a result of exit traffic or membership in a safe list where members simply pitch each other. Good traffic comes from people clicking links on topics targeted to their interests and getting directed to a website containing information they want and expect as a result of clicking the link. The bottom line is that when you get right down to it the best and most dependable sources of targeted traffic come from links that people click.

Being able to determine which clicks actually result in sales is vital. To track conversions from click to sales, depending on the type of shopping cart software you are using, you can then create a custom order confirmation page – i.e. the page that is displayed once the transaction is complete. This is very easy to do if you’re using a payment processing service such as PayPal.

It’s well known that each search engine and each web site has a particular type of user (age, interests etc.), and they’ll all have different triggers leading them to purchase. All of these things are important for you to know so that your advertising dollars will be spent in the most advantageous places.

To Your Success
Cody Moya

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Using Auto Responders

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Do you often feel you spend more time answering customer e-mails then working on your business itself? Are your customers getting upset with how long it is taking you to reply? If you’ve answered “yes” to either of these questions then you’ll be able to comprehend the benefits of auto-responders.

Auto responders come in different forms. Some run along with your mail program and still others are completely separate. Either auto responder will accomplish many tasks. If you have specialized e-mail needs to deal with or have a lot of e-mail that needs to be handled, you may want to think about the auto responder program that’s run through your web host.

Auto responders are wonderful for maintaining customers satisfaction with fast answers to their most general questions. Say you have a newsletter that your customers can subscribe to. An auto responder can automatically distribute a newsletter without you doing anything. You can set this up for questions concerning general information like price lists.

Not only do auto responders make everyday e-mail tasks faster, but they can also be very helpful in mailing batches of other information to your customers. For example, say you’ve changed your price list need to inform your customers, or you’ve written an article that you want to distribute to your mail list. You can utilize an auto responder to take care of this chore for you.

Adding a personalized signature to auto responder messages is easy. You can include whatever contact information and message you like and you also give the messages a personalized touch customers respond positively to.

Auto responders are one of your best assets because they save time and money. Not only because most auto responders are free, but because they take mundane, time-consuming tasks and make them easier. Consider how much other work you can accomplish while your auto responder deals with the routine e-mail tasks for you.

They are also important assets because they keep your customers from becoming disgruntled with the slow reply that they would receive if you had to deal with your e-mails individually. And everyone knows that unhappy customers don’t make return visits, which means sales are lost.

To Your Success
Cody Moya

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Sell Resale Rights or Master Resale Rights to Your Info Product

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Well, you can use resale rights to make money in a ton of different ways. For example, if
you have already created an info product of your own, you can easily bring in some extra
money by selling resale rights or master resale rights to that product.

You can easily sell these types of rights for about double the price of the original product,
especially if you allow the purchaser to “brand” the product that you sell resale rights for.
By “branding”, I mean that you still have your name on the product as the author or
creator, but that the purchaser can add his or her own name (and possibly a small advert
and/or website link) as the “Presenter”. This way, you’ll both get exposure!

You can also purchase other people’s products with master resale rights or private label
rights and then resell the resale rights to those products. If you have purchased a product
with private label rights, you can even modify the product as you see fit and then resell the
resale rights to your newly created product. This product is your very own.

If you have an affiliate program, you can allow the purchaser to include his or her affiliate
link in your info product. They will try a littler harder to promote it if they will get back end
commissions. In fact, you can also consider making the entire product brandable. For
instance, say that you included several different affiliate links in the ebook so that you
would make money on the back end. Well, if you can, only include those products that pay
on two tiers. Then, give the purchasers branding rights and allow them to even brand the
affiliate links scattered throughout your ebook. This way, you’ll even make money from
their affiliate sales AND they’ll be even more likely to hustle to promote your book!

To Your Success
Cody Moya

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Bandwidth Bandits

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Files that are loaded to or from servers uses internet bandwidth to push files along the network at various speeds. Every time you upload a file to your ISP, surf the web or use an audio application, you are using bandwidth. 

Bandwidth is a bunch of wires or fibers connecting servers to a network. Depending on the grade of the wire it determines how much data is coming across the network where your web-site is hosted. When someone attempts to get more data than can be handled by the network, the whole network slows down.

ISP’s can put a limitation on bandwidth at certain times during peak periods or charge you a flat fee per month for bandwidth usage. If you go over the flat fee, then they charge you extra for using extra bandwidth. Some ISP’s will shut down the transmissions until traffic is more stable on the network.

You can load most files (images, sound files, videos and flash scripts and other programs) in your web site. This excludes, of course, banners and pop ups and specific documents and images which are supposed to be loaded from a central server. 

Bandwidth bandits link to images and other files directly to some other server instead of putting them on their local server. There are various reasons as to why they do this but one reason is to get as much bandwidth as possible to show their links and images. So they “steal” images or audio files each time the site is initialized meaning that they steal the bandwidth. 
 
There’s certain ways that you can stop the person from stealing your bandwidth allocation. If they have an email, I would contact them personally or go through Network Solutions and do an IP lookup which will give you information on the person and who the site is registered to. You can always get in touch with the company that hosts their site too.

Bandwidth can be expensive and the last thing that you want is someone stealing it.

To Your Success
Cody Moya

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The Disadvantaged Blog: Why Free Blogging Sites May Not Always Work for You

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Many first time Bloggers have started their Blog on a free hosting service. These free Blog hosting services make it easy to get up and going quickly, and of course the fact that it is free is rather enticing. You have control of the basic features of your free Blog, including some template options, customized HTML and Adsense. However, not only might you be limiting yourself to the customization features but frequently the free hosts have bugs in their networks that impact your Blog and your visitor‘s. The free option might be a disadvantage to your Blog. Free Blogging sites may not always work for you.

Some of the problems with free Blogging services are bugs and spammers in the service’s network to watch out for. Some of the most popular Blog hosting services, like Blogger, are experiencing problems with Spam. Blogs also get deleted or banned in error and the owners are locked out. The Blog has to remain this way until it is reviewed because most likely someone or a spammer has “flagged” the Blog. This is an option on all Blogs to report the Blog in view as poor content, spam or otherwise unacceptable. The technology also seems to have a hard time keeping up with the number of users and the amount of content. The publishing and load times can often be very slow or freeze. WordPress is another free option, but they have their own service issues. If they determine a Blog links to a website or looks as if it might be promoting people to go to a website, they will suspend your account without warning and lock you out of all the content. WordPress also has certain conditions under which that consider a Blog to be a “Genuine Blog”.

Keep in mind that free hosting limits your Blog because it is not 100% under your control.

There are other options for Blogging. It is necessary to take some time to find the right service for you. Blogging under your own domain name and installing your own Blog can prevent the bugs and frustrating issues that come along with free hosting. You may have heard that using a free host for your company’s website is bad for business, so why put your company’s Blog on a free host? The same goes for individuals. Freedom of speech and expression is the beauty of Blogging. These are people who likely produce no content of value themselves and think they know what is best for the rest of the world. Get your own domain name and install a Blogging platform that fits your needs. It’s the best advice you will ever get about Blogging.

Do not worry about the added benefits they may try to sell to, such as marketing your Blog. You can do this yourself by pinging your Blog at sites like Ping-o-Matic or iPing. Optimizing your Blog name and URL will be easier under your own site rather than under a host service. Many Blog hosts promote their directories and other promotions as other key marketing tools. The truth is that the only thing that is going to generate traffic to your Blog is quality content, good search engine optimization, pinging your Blog, and some online marketing. Another important fact to remember is you only own the Blog if it is on your own domain name. Everything else is just providing content for someone else. Have you ever thought about what you would do if you need to move your Blog from one host to another? Will you be able to retain the name of your Blog? You could loose a valuable Blog name or get stuck with a hosting site for a long time.

There are some definite disadvantages to free Blogging sites; they may not always work for you. Before you are enticed to sign up with their user-friendly set-up packages take a look at hosting your own Blog. Do not forget that ultimately the key to your Blog success is you and not the host company. This means you and your Blogging skills. Blogging under your own domain will give you ultimate control of your Blog and it’s appearance

To Your Success
Cody Moya

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Constant Change Is A Certainty In Online Marketing

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There is an old saying in Montana, if you don’t like the weather, wait ten minutes because it will change. This can pretty much be said for the dynamics of an online business. Just as the weather changes in the north, so too can the market of Internet business.

The general rule of thumb is that marketing on the Internet, seems to rotate or change approximately every year or so. This being the case, it is advisable for marketers to evaluate and reassess their strategy on a regular basis. It seems like only yesterday, that banner ads and pop ups where the big ticket. Now you can trust that people can live without them. The pop ups and banners are a nuisance, and people go out of their way to avoid them. In the very beginning, the idea that you had traffic on your website was a sign of a successful endeavor. That could be no further from the truth in today’s net circle. Increasing traffic to your site is merely a chip in the paint when it comes to the conversion ratios and traffic quality margins. This is completely understandable, as technology takes us further into the future on a daily basis. This is a market of absolutely dynamic scope and range. It is not enough for you to make a site and sit back and wait for traffic or someone to just magically fix your site for you.

Analyzing and monitoring will be a continual process, in a market place such as this, so you better get your game face on. If not, you will definitely pay the price. To perfect any craft, one must put everything into it fully or they might as well go home. This industry will not sit and wait for anyone to say, “ Oh I finally get it”. The impression that most marketers give in this field is, as the net grows so do you and your knowledge. One of the biggest targets when trying to logically pinpoint where you should launch is what is known as your demographic. This is a specific audience that is in desire to obtain exactly what it is you have to offer. All of your traffic tools, providing you were smart and got some, will tell you all you need to know about where your clientele are located. This can be by way of E-mail, search engines or your personal logs. These log tools that we speak of are free to Internet marketers, you just have to look for them. They allow you to be proficient in viewing and understanding your logs, without the need to be a rocket scientist. When looking at a traffic analysis you can get a really good idea where your clients or visitors are finding their way to your site. This in turn will allow you to work diligently in that area to improve. Again this will only boost traffic, and then boost sales.

Your entire journey in this field is to find out what is generating the traffic and then working on that spot, to make it more appealing to the masses. This is, of course, dependant on what type of business you are running. It makes no sense to work only on one area, to appease the masses if you sell a large variety of items and or services. Many times the simplest of things can make a world of difference to the site. A simple change of color, addition of some different themes, can really change the face of the site. Sometimes this can be for the better, or unfortunately can be for the worst. By studying the market and your personal logs on the traffic, you will be able to get a pretty good sense of what could or should be changed. This is going to be a trial and error stage that you will not be alone in. everyone goes through this as they try to find their niche. You are pretty much going to have to wing it, and see what works best. Just stay with it; do not give in to the change of the scene. This scene is going to change rapidly, ride the waves to success.

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Cody Moya

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Copywriting Tips

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Within this article today on copywriting tips, we’ll look at how you can acquire more clients as well as improve your writing skills.

Improving these two skills will allow you to have a meteoric rise in the income that you bring in. Many copywriters are very strong in their profession but are not very good at procuring clients. If you are able to sell yourself to potential clients, you’ll never find yourself short of work. The ability to sell yourself is what will set you apart from all the other freelance copywriters out there. You must make sure that you have a portfolio of your best work. Within this portfolio, you’ll want to have a letter explaining your qualifications along with samples of your writing as well as testimonials from your previous jobs. If you are able to e-mail this to your potential clients, this will help set you apart. They can see the professional work you have done in the past as well as the client base that you currently work with. If you are able to reference Fortune 500 companies you have worked with, this will continue to improve your credibility. If you are just starting out in the copywriting field, delete the potential references and replace this with more work that you have done in the past. If you have worked for an advertising agency and are beginning to freelance, make sure to include some the work that you have done at the advertising agency.

Two possible ways that you can acquire clients are to post at different contracting websites such as elance.com or directfreelance.com. You can also research companies who you can potentially see if they need work. If you spend time reading the business section every day, cut out articles that might be within your particular field and keep them in a centralized location. This could be a potential source of leads for you depending upon how the companies are doing and if it is in a predicament where your skills may be needed

If you want to learn more about writing great copy, look into learning more about Dan Kennedy. He is one of the world’s foremost experts on direct selling and reading through his book will give you some insights into how to write great copy. The book that you want to specifically pick up is called “The Ultimate Sales Letter.” This book breaks down the Kennedy system of writing great copy. By taking the time to read through this, you’ll be able to see what he has done to be so successful and he takes the time to look through different examples that you can see what works with in many of these advertisements.

Hopefully this article today on copywriting tips has proven to be beneficial to you. Stephen King was once quoted in Time magazine that writing is similar to working out. When you work out and lift weights, within a period of time, you’ll find yourself becoming much stronger and more muscular. The same can be applied to copywriting. If you continue to develop your skills and write habitually every day, you’ll find yourself becoming a better writer over the course of time. The key behind copywriting tips is that you must apply them.

To Your Success
Cody Moya

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The Magic Of Autoresponders

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A majority of those who visit a new website have no intention of purchasing anything. Most of the time, those who visit new sites are surfing the Internet for information, and happen to stumble across your website. There are a few impulse buyers out there though, buyers that will buy from your site on the first visit. Although most visitors will leave without buying anything, you’ll find yourself wondering why your visitor counter keeps increasing and your sales aren’t improving.

In most cases, it takes several exposures to new products or services before someone will decide to buy it. To get the most from your sales and capitalize on visitors who happen to visit your site without making a purchase, you’ll need a way to follow up with your visitors several times. An email list is one way to do it, as you can show your product to the same market as many times as you like.

To successfully manage an email subscriber list, you’ll need something known as an autoresponder. An autoresponder is a great asset to your website, as it can handle virtually any email you receive. You can think of these tools as salesmen who never get sick and are always there to answer emails 24 hours a day – 7 days a week. They will also follow up with your clients when you instruct them to do so, continuing to add information to your database as well.

Autoresponders are very helpful tools that people can subscribe to. It can also capture and manage email databases that it collects from your website traffic as well. Once you have signed into your autoresponder account, you can use a sign up form and capture both the name and email address for any of your website visitors. Once you have the information, you can add it to your customer list so that you can get back to the customer with information about your services and products.

There are many other uses for autoresponders as well. Along with sending out personalized emails to your clients, you can also send them free examples of your products, snippets of useful information, or special offers towards your products. You can add virtually anything you want to an autoresponder, and send it out when you wish. You can also send out a broadcast message to everyone on your customer list at the same time, which will get your information out there and save you a lot of time.

You can get an autoresponder program for your website in several types and several locations. You can get scripts to add to your website, although they aren’t normally recommended. Many prefer to go with third party services, which will operate the autoresponder for you. This type of autoresponder is known as remote hosted, and proves to be very beneficial for those who don’t want to operate the autoresponder themselves.

If you want to run the autoresponder yourself, you can always go with locally hosted autoresponder programs. These programs will allow you to run the responder yourself, giving you complete and total control. To do it this way, you’ll need to buy an autoresponder program then set it up either on your computer or through your website.

To get started in the right direction, all you need to do is find yourself an autoresponder. To find one, all you need to do is run a search with a search engine such as Google. You’ll receive hundreds of different results, including free programs. You should always avoid free autoresponders though – as programs that you pay for will give you a lot more in return.

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Cody Moya

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