Internet Marketing with an E Newsletter

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One very popular Internet marketing strategy is to publish and distribute an e-newsletter on a regular basis. E-newsletters are essentially emails which may contain content, graphics, links and subtle forms of advertising. In general e-newsletters should be informative in nature and useful to the recipient but should also serve some type of marketing purpose as well. This article will examine e-newsletters and explain how they can be used effectively as a marketing strategy.

The first item to consider when attempting using an e-newsletter as a marketing strategy is the distribution list for the e-newsletter. This is very important because you want to ensure you are distributing your e-newsletter to recipients who will be interested in your products and services and will likely view the e-newsletter as worthwhile instead of viewing it as spam. Using deceptive tactics to harvest email addresses and sending out your e-newsletters blindly to a large audience is not a good marketing strategy. This strategy is not worthwhile for a couple of reasons. Most importantly this type of strategy does not help you to reach your target audience. You may reach some members of your target audience by accident but are not likely to reach a large population of this intended audience.

Additionally, sending your e-newsletter unsolicited to a large audience with no interest in your products and services will likely result in your e-newsletter being viewed as spam. This can have more serious consequences than simply being a wasted effort. Specifically, recipients of your e-newsletter may block your email address or even report you to their Internet service provider as a spammer. This can have damaging consequences such as loss of business or even harsher penalties.

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner. Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services. The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included. These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content. Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.

To Your Success
Cody Moya

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Making Money with Articles: Freelance Writers

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If you cannot or do not wish to write your articles yourself, you can search different outsourcing companies to find a freelance writer to help you grow your business and your website. These freelancers will ghost write articles for you which means that you will own all copyrights to the material that is produced to do with what you want. Freelance writers have a talent for writing, however, they would rather make quick money off of writing for others, rather than taking the time to build a niche website that will need to be heavily marketed and promoted to begin earning revenue. They are usually not marketers, but rather people who have a gift for the written word. On the other hand, those who are looking to make money from articles are marketers. They are looking to build websites that will give them long term revenue, rather than one quick payment and that is it. This Internet pool or freelance writers will open up a good opportunity for you to receive the quality, original content that you are looking for to build your niche site.

To Your Success
Cody Moya

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Branding, Sloganizing and Search Engine Marketing

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It is two different sources that lend to the search engine when looking for something. The first is the title tag of the display page; this is where the Meta tag or the numbers or same characters are displayed within a limited range. Sometimes the tag will pick up as much as 150 or more characters.

Generally the keywords will patch through right to the strongest page ranking right off the hop. This has nothing to do directly with content, rather the Meta tags, and logged traffic. This is an easy way of determining which order the pages are displayed, and in which order. This however, is not always the case; many Meta tags are not even acknowledged. This is not related to the theme, rather the corporate web sites content. The header is the indication is pretty much what determines the order all together. The ideas of search engine mechanics always seem to confuse and annoy web marketers, when it comes to positioning. Meta tags in web pages employ instruments of branding. If this is the case, then it is generally it is the indexing of the page that dictates the flow and traffic of the page. This is what is known as a business card, in the marketing world.

What the search engine does in general is act as a public representation. If this is not the case then it can be referred to as a diversionary tactic. This is where Spam could be treated with a penalty. This is a case where the title and description are the leading factor in making the visitor click on the link to begin with. Business cards so to speak, are not nearly as fluent in the search engine realm as are summaries or brief description of the page itself. If the search engine displays promotional text on every page presenting one and the same, results in unification. In turn however, corporate points of view shun this idea and consider it as hampering to the online marketing process all together. Here is a prime example, if you are the owner of say a dealership for used cars. You have the typical roll on the net for marketing, such as a web site. For a hypothetical your slogan was “sold by the people to be bought by the people”. It may be very possible that you have an extremely wide variety of used autos on your lot.

Say for sake of argument that you have approximately 175 pages that you wish to be indexed and placed in the search engine. If your pages have eye-catching titles, the biggest traffic booster will be the slogan that you have, not the amount of pages you have of cars or the wonderful web page itself. Just the slogan will draw attention. This is the heart of the whole search engine premise. Slogans sell; they draw attention and lure you to where the seller wants you to be. That would be right to their web site and the corresponding pages. Sometimes however, just a catch phrase alone is not enough to generate traffic. This is where a brief description takes on a new meaning. By placing a summary of the products themselves, you open the doors for the viewers too look around. This in turn gives a good flow of hits and potential buyers at your showroom. By showing what you are willing to do for the customers as a whole will speak volumes to them on the quality of the business, this will lead them right to your doorstep so to speak.

If the buyer is serious, and actually is indeed looking for a vehicle then the method you have chosen will easily draw them to your site, and in turn generate more sales. The good thing about having a web site and it being rather high ranking is the issue of topical or geographical correctness. All in all, yes the idea of having a wonderful slogan is great but there are many things to keep in mind while setting up your page do not just bank on a happy and fun loving saying for the sake of your business. Choose your wording wisely, and you can be assured that you will come out a winner in the Internet marketing realm.

To Your Success
Cody Moya

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Secrets Of Success With Autoresponders

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The world of affiliate marketing can be very challenging, although very rewarding as well. All across the Internet, there are hundreds of thousands of affiliate marketers making lots of money selling other people’s products. Some marketers make a lot of sales overnight, leaving other marketers to wonder just how they done it.

Affiliate marketing is indeed a good way to make extra money, or a lot of money if you are proficient at it. If you are just starting out, you may not think there is any potential. Those that have a lot of experience however, have thousands of customers and clients. Once an affiliate marketer has been in the business long enough, it’s not surprising to see him or her with 10 – 20,000 customers.

Almost all successful affiliate marketers have used an autoresponder at some point in time. An autoresponder can make business a lot easier, and enable you to contact all of your customers or potential customers with the click of a button. You don’t spend hours or days sending out emails or answering questions anymore – autoresponders take care of all that and a lot more.

Anytime you have a new product, all you have to do is write a review about it, add it to the broadcast page of your autoresponder, make a few adjustments, personalize it for your customers, then send it off to everyone on your customer list with the click of a button. If you have a follow up autoresponder, it will keep your message going.

Keep in mind that it will take you a long time to build a large customer base. Using an autoresponder can speed up the process, help you save time, and help you manage your list. Once you get your first customer, you can rest assured that a lot more will follow. As we all know, a lot of customers in your customer list will lead to a lot of money with affiliate marketing. If you don’t have any customers – you simply can’t make any money.

All across the Internet, there are many companies and businesses that offer affiliate marketing programs. All you have to do is contact the company and find out information about their program, then get started selling their products. You can make a commission with each sale, using your autoresponder to do over 50% of the work. Making money doesn’t get any easier than affiliate marketing and autoresponders.

If you already have a website and companies that you are an affiliate with, you should start building your customer opt in list as soon as possible. Once you have some customers in your list, you should drop them an email or a message every week or so. You can send them information, tips, or just a general newsletter. If you take the time to send them messages – you’ll keep a good relationship with them and they will keep coming back.

To Your Success
Cody Moya

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Steer Clear of these Seven Mistakes in Blog Design

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You have taken the steps to create a blog and you have quality content, it is now time to design your blog. Designing your blog is an integral part of the blog marketing process. This is especially true now that there are so many blogs on the Internet and the competition is high. Some blogs with quality content may never receive any visitors simply because of some faults in the blog design. Steer clear of these seven mistakes in blog design.

1.Customize the Banner: The banner for your blog is what needs to capture your visitor’s attention. There are many generic banners used by the blog hosting services. Try to customize your banner so your blog will stand out from the rest. There are some free banner customizing websites, but for just a few dollars you can generally find a website to customize a banner unique to your site.

2. Customize Your Blog: Most free blog hosting services will give you basic templates to choose from for your blog design. A few of the services may have some customization features. Generally if you would like your blog to be more unique you need to go outside the free blog hosting services. There are websites that offer free templates and backgrounds or for a fee you can find more extensive layouts. This may take more time, but it is a way to make your blog stand out from the many that choose the simple templates.

3. Be Careful Where You Place Content: If your blog template uses a banner and template that consumes more than one third of the page before any content, a web surfer may just pass on by. Today’s web users are use to scanning web pages fast. If they do not see what they need quickly they will move on. Use caution when creating large graphics in your banner and headlines. Another reason for using caution in assuring the visibility of content is the way many web users surf the Internet. Often a visitor may have multiple windows open on there desktop. Your banner, headline, and content, need to grab your visitors attention without the need to scroll too far down your page.

4. The Blog is Too Busy: A couple of links are okay, but in the world of blogging readers do not want to be overwhelmed with advertising. Most blog readers are interested in the content of your blog and might me annoyed by too much outside sales and marketing. This can also lead the visitor away from your blog before you want them too.

5. Comments Go Unanswered: If readers take the time to comment on your blog than you or another administrator should respond to these comments in a timely manner. This encourages these visitors to return. This dialogue also makes your blog more interesting to read. If you do not return a comment there is a very good chance they will not visit your blog again. Ideally, it is good deceit to visit their blog as well. Not to mention leaving a short comment on another blog is simply a quick way of dropping another link to your own.

6. Not Updated Regularly: Not only is this frustrating to your readers, but you do a injustice to your own page ranking. The search engines love content and by updating your blog at least two or three times a week the search engines will crawl your blog more often. You will also retain more visitors.

7. Not Pinging your Blog: If you use a free blog hosting service, you may have seen this option offered to you. The big mistake is not taking advantage this service. Every time you write a new post you should ping your blog. This means a signal is sent to a server, which then creates a list of the newly updated blogs, and you will be included in that signal. There are many ping services on the Internet, such as iPing, Ping-o-Matic, and PingGoat. This ultimately gives your blog more exposure and increased traffic.

Do not let your quality content go unseen. Remember, that blog design is important, too. Steer clear of theses seven mistakes in blog design and your blog will stand above the rest.

To Your Success
Cody Moya

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The Meta Tag Myths.

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1. Add every meta tag that you can.

Take a look at the code of a few websites out there. Many sites have silly amounts of tags – far more than they need. Remember the old adage: keep it simple, stupid. Don’t add tags unless you know what you’re doing – and don’t make up your own tag names, because no-one’s paying any attention to them. Most of these tags are skipped over by most search engines anyway. The only crucial tags are the description tag and the keywords tag which are both utilized occasionally. Many other tags are there just for the sake of crediting the webmaster, author, etc. These kinds of tags are there mostly for the sake of other webmasters if they need to know who to contact about the page itself.

#2 Have lots of keywords.

Using the ‘keywords’ meta tag correctly is good, but don’t get too hung up on it. Many search engines now ignore it altogether, including Google and AltaVista. Remember that putting too much in this tag could be considered spamming – make sure you don’t put anything in more than three times, and keep the keywords related to your site. As previously stated, many of your meta tags will be skipped over anyway, but you should keep to your primary key words and not worry too much about assembling a gigantic list. Be descriptive, be honest, don’t be excessive.

#3 Keyword lists must have a formula.

People have a tendency to get very distracted by the keyword meta tag – you shouldn’t misuse it and you definitely shouldn’t expect miracles from it. It gets skipped more often than not; even it’s used it is used in company with the content on your page. If you want to obsess with optimizing something, optimize your content.

#4 The title tag doesn’t really do much.

Out of all the tags, this one is the most important when it’s used correctly. Just like with your site’s content, write your title tag for your audience first and the search engines second. Think about your site’s branding and navigation issues as you create your title tags. Your title should be relatively long. A seven to ten word title is not out of the question. The title is the first thing that a search engine really cares about and it should be the most common thing that you want your visitors to find you for. Your most important key words should all be worked into your title.

#5 If I copy my competitor’s keywords I will do just as well.

You need to understand tags and the details of search engine optimization in general. What works for one site doesn’t necessarily work for another! You do not have identical sites so you cannot work with identical keywords. Aside from this detail, a site that has been around longer is more likely to have success from its key words than a new site. If you are trying to take over a small niche, you have to expand and do something that your competitor hasn’t done yet.

#6 If I repeat my keywords in a comment tag I will rank better.

There was a time long ago when this was true, but it was a really long time ago. Search engines are all wise to this trick nowadays.

#7 We need to have as many different keywords as possible throughout our site

This is an SEO nightmare. Your pages need to be focused, not always trying to cover all basis. Limit your keywords.

#8 Anyone can write a website’s tags.

SEO calls for copywriting and marketing talent: writing good tags that can attract both humans and search engine spiders isn’t easy.

#9 Google doesn’t rank me by the description tag, so why should I use it?

Google does still use the description tag from your site – it displays it to its users in the results. If there’s no description tag, they’ll just see a nonsense excerpt from your site, which is bad. Don’t forget that there are still plenty of uses for the description tag. Make the title and the description complement each other, as they will often be displayed together.

To Your Success
Cody Moya

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Top Five Mistakes to Avoid to Keep your Blog’s Longevity

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It was not long ago that Blogging was a small community on the web. Today Blogs are popping up everywhere. More often than not these Blogs pop out as fast as they came in. You have taken the time to set up your Blog and contribute quality content; you should also take the steps to prevent you Blog from fading away. Let’s take a look at the top five mistakes to avoid keeping your Blogs longevity.

Blog Mistake #1- No Blog Plan

Some Bloggers are so excited about setting up their new Blog accounts and customizing the Blog templates they loose focus. Just like a website or a business your Blog needs to have a main idea, main focus. Are you jumping all around from topic to topic, things that are not related to each other? Have you found your niche? Are you only writing about what you are an expert in? (Remember, Blog readers do not want to be fooled in to reading good content. Many are experts themselves and you will not be able to trick them.) Be sure to take the time to explore the world of Blogging and determine what works for high quality, high traffic Blogs. Do these Blogs have a bunch of advertising? Are their posts long or short? Formal or casual? Take the time to do your research and due diligence on your Blog. This should include the installation of some sort of statistics counter. If you are using a Blog hosting service, they may provide one for you. Use the statistics counter to track your visitors. Determine which topics are receiving the most visitors. Keep an eye on where most of your visitors are coming from.

Blog Mistake #2- Loosing Touch with Your Readers

Generally speaking, most Bloggers enjoy receiving comments. Not to mention this is a great way to show the popularity of your Blog. People leave comments on Blogs for the same reason they themselves Blog, to exchange ideas and express their points of view. If you do not respond to your reader’s comments then they will probably stop leaving them and perhaps stop visiting. You can respond by simply thanking them for reading your Blog, if you do not have anything else to say.

Blog Mistake #3- Not Participating in a Blog Network

It is not necessary that you become pen pals with every reader that leaves a comment. It is necessary that you market it your Blog. The Blogging community has many networks to do this in. As readers make comments on your Blog you can visit their Blogs as well. Chances are this reader might be someone who receives ten times more visitors than you do. By leaving comments on their Blog, you are also leaving a link back to your Blog. This is also how a network of friends or a Blog Roll is started and your Blog will start to be added to other Blogs as a link.

Blog Mistake #4- Plagiarizing!

DON’T just copy and paste someone’s words in your blog without giving them credit. If you write it, write it in your own words, change it and write it better, adding your own thoughts and ideas. Even if you have changed the words you should still be gracious and give mention to where you got the idea, then give a link to that Blog or site.

Blog Mistake #5 Unrealistic Expectations-

There are tens of thousands of Blogs online, and if you did you research, avoiding mistake #1 you would learn that your ideas are probably not too unique. It takes time to establish a readership and even longer a strong readership. This has much to do with your quality content and marketing. Even the search engines need time to update your pages whey after their spiders crawl your Blog. It is a snowball that will get bigger, but slowly. Walking away and abandoning your Blog is a mistake. Frequently I will come upon a Blog that has obviously been optimized for the search engines well, but there has been no new content in months; it has been abandoned. Little does that Blogger know they are still receiving hits without any content.

It is fast and easy to become a Blogger, but patience and consistency are important in being a successful Blogger. Avoid these top five mistakes and you will keep your Blogs longevity and increase your visitors.

To You Success
Cody Moya

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Working at Home? How to Separate Family from Business

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What are the biggest perks of working at home? Undoubtedly the privilege of sitting out the morning rush hour comes to mind as the biggest and best perk! Next is the fact that you will be able to tailor some of your workload to allow you to spend more time with family and friends. Consider the advantage of being there to see off your children when they are leaving for school in the morning, and then also being home when they come back in the afternoon. You will be able to hear about their school day, help with the homework, and have some tasty snacks waiting just for them!

Of course, there are some problems that come with working at home. Here are five tips on how to separate family from business without shortchanging either party!

Install a business telephone line with voicemail. You and nobody else should only use this telephone in the home, which is a rule that will be especially important if you have teenagers in the home. Turn on the ringer when your business opens, for example after the kids have left for school, and then turn it off again when your business day has come to a close, for example when the kids are due to arrive home from school. The voicemail should be able to get whatever business related calls you will get after hours. Resist the temptation of giving out your business line number to friends and family as an alternate way of getting a hold of you. Similarly, do not give out your home number to your business contacts, no matter if they are your best clients or not. Think about it, you would not consider working at a store and giving your home number to customers just in case they have a question on the television they just purchased, would you?

Practice saying “no” to friends and family. It is truly amazing how quickly friends and family will assume that you have plenty of free time now that you are working from home. It is uncertain why thought permeates the minds of those who do not work from home, yet it is almost a given that before long you will be called upon to give rides to the grocery store, baby-sit children, take family pets to the groomers’ or vet, or simply to be an available friend for a visit and chat. Make sure to explain to your family and friends that during business hours, you are working and you will not be available for errands or even friendly visits. If they wish to schedule a lunch with you, it needs to be scheduled just like you would any lunch visit during working hours.

Practice saying “no” to customers and clients. This might be a bit harder since you do not want to alienate the people who pay your wages. Nonetheless, work time is reserved for work, and family time is reserved for family. If you do not draw a line with clients or customers, do not be surprised if they show up on your doorstep at all hours of the day or night, and call you incessantly. Require that clients set up appointments and that your customer will respect the “closed” sign that is located on your door.

If you must work while your children are in the home, make sure to explain to them that during working hours they will need to find alternate methods of entertaining themselves. This is a good time for them to playing with their Lego blocks, model cars or dolls. You might even consider putting a sign on your home office door that alerts your children to the fact that the only things that should cause them to disturb you are the need for a hug, band-aid, or fire extinguisher!

Last but not least, resist the temptation of working past your posted hours. Your family had done everything in their power to let you have the time you need to get your work done. Working longer hours cuts into their time and is not fair to them. A healthy balance will ensure that everyone’s needs get met.

To Your Success
Cody Moya

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Affiliate Tracking Software: How It Can Help You

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If you own an online retail store or run an online business that sells a specific service, you may be looking for ways to increase your sales. There are a number of different methods that you can use to do this; however, one method is more effective than most. That method is creating your own affiliate program. To determine whether or not you can benefit from this advertising method, you are advised to learn more. You may end up surprised with what you have learned.

Affiliate programs are designed to connect you with webmasters. Webmasters are individuals who own and operate their own online websites. Online, there are an unlimited number of websites. Many of these websites have different focuses, but there is a good chance that some of those websites are, in one way or another, related to your business. By striking a partnership with one of those webmasters, you may be able to increase your own sales. However, to make a partnership with webmasters, you often have to give them something in return. That is where the affiliate programs come in.

With affiliate programs, you will provide webmasters with pre-made banners and links. These banners often show pictures of the products or services that you offer for sale. By placing your banners and links on a related website, especially one that receives a large amount of internet traffic, you should also see an increase in your page views. If you have a wide selection of products or services available for purchase, you may also see an increase in sales.

They key to starting an affiliate partnership with webmasters is to offer them an incentive. The incentive that works the best is money. By allowing your affiliate partner to make money off of each sale that they bring in, you will not only make money, but they will as well. For many business owners, maybe yourself included, the hardest part is getting started. Many business owners automatically assume that it would be too difficult to track how each sale was generated. This process can be difficult, unless you use affiliate tracking software.

Affiliate tracking software programs are programs that designed to make it easier for all business owners, just like you, to start their own affiliate program. These software programs will often work in conjunction with your links, banners, and your website’s checkout program. Each time that a sale is generated, the software program will automatically outline whether or not that sale was generated through one of your affiliates. In addition to outlining which affiliate, if any, generated the sale, it will also assign the appropriate amount of money to that affiliate. This can be done as soon you enter your business and affiliate information into the software program.

When it comes to obtaining affiliate tracking software, you will need to decide which type of software you would like to use. There are a number of individuals and companies who have designed their own unique software. This software can often be purchased for a reasonable price, online. The only problem with this software is that many programs still require you to monitor and pay each affiliate on your own. However, there are alternative software programs that will handle those important issues for you. This software is often referred to as third party affiliate tracking software.

Third party affiliate tracking software is also known as an affiliate network. This is because these types of companies will not only provide you with affiliate software, but they also monitor almost all aspects of your affiliate program for you. In addition to monitoring and outlining which affiliates helped you to generate sales, it also pays them and keeps a detailed report of those payments. If you are looking for an affiliate software program that requires little or no work, this may be your best option.

Regardless of which affiliate tracking software you choose to use, if you choose to use any at all, you should be able to seen an increase in sales by starting your own affiliate program. With a large number of webmasters looking to make money, you shouldn’t have a difficult time finding affiliates; in fact, many of them will come to you.

To You Success
Cody Moya

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The Good and Bad News About Reciprocal link Exchanges.

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Reciprocal linking is a topic that generates a lot of discussion: everyone wants to know how to get it to work for them. Much of this discussion involves link trading, or linking together their own websites, and whether it’s going to get you in trouble or not. They invariably fear that they will run into problems with search engines who may consider it cheating. Many of them have heard horror stories about Linking Farms which often get banned from Google along with every page associated with them. This fear is justified by the obvious disasters that link farms can ensue upon a web site. There are very few webmasters who are willing to take the risk and rightfully so.

Misunderstandings cloud the debate on reciprocal links on both sides. Reciprocal links deserve a fair hearing, because some are bad for a website, but most aren’t. In the beginning, almost all sites had plenty of reciprocal links (the tradition of the ‘links’ page), and they worked exactly as intended. Links brought in additional traffic, and affiliate links let people make money. These ‘links’ pages are less and less common now, but seem to be making a slight come back during this period in which SEO work has become a phenomena and a hobby for many web masters. The fact that SEO work is so common now will inherently lead to answers to questions which have been guarded for years. These answers will help people decide if the old fashioned ‘links’ pages are worth having or not.

Most people see nothing wrong with good, old-fashioned link trading, but swapping links is only one aspect of reciprocal linking. These link swaps are allowed and, in many cases, considered beneficial. Link trades are great for web sites because they allow them to communicate a greater amount of information to their visitors. These link swaps are only beneficial, however, if they link to pages that are somehow relevant. Links to completely random pages that visitors will not find interesting are useless and could be considered fraudulent exchanges.

There are also automatic link exchanges on the good side of things, and link farms on the bad one. Link exchanges can be extremely beneficial, but before you allow yourself to get roped into this kind of situation, make sure that it pans out as a legitimate source of traffic. If you subscribe to a link exchange, the links should be hand made by you. They should not be kept in a gigantic database on the middle man’s server. They should also be done upon request rather than automatically. You should be able to look through each link and view each page to insure quality.

Reciprocal links are popular because of the good things they give you: they act as ads for your site as well as increasing your search engine rankings. Some people, however, say that you shouldn’t link to other websites as it decreases your own link popularity – they don’t realize that you need to give a little to get a little.

Third Party Link Sites.

These sites allow anyone to join, like a club – but they don’t usually work to your advantage. They say they’re going to make it easier to find sites that will exchange links with you, but in reality you often won’t get the kind of link quality you were expecting. It’s a bad idea to use one of these ‘link agencies’, as many of them lack basic linking knowledge and have no idea of the best link strategies.

There are some rules that you should follow when you agree to link to another site, and some rules that you should expect the other sites to follow. Many webmasters don’t know how to trade links effectively – you need to teach them. There’s a right way and a wrong way to manage links – always remember that quality is more important than quantity. FFAs with hundreds or thousands of links are completely useless, and no search engine wants them in their index. Many have been banned from the search engines.

The abuse of linking going on today is proof of the ignorance that surrounds link trading – just look at an FFA if you don’t believe me. Trading links has been going on since the beginning of the web, but all it would take for it to lose its popularity is for the search engines to start paying less attention to it, as they will soon be forced to do.

To Your Success
Cody Moya

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