Ways to Identify and Tackle Click Fraud

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Identifying and tracking examples of click fraud is the first step to eradicating the problem. Click fraud is an enormous drain on the resources of advertisers operating on a national and international scale, estimated to occupy around 30% of all pay per click advertising spend. With so much at stake, its no wonder the search engines are investing so much time and effort into devising solutions.

One way in which Search Engines and other pay per click programme providers have attempted to curb the growing click fraud problem is through introducing IP address repetition algorithms. These formulae are designed to pick up on suspicious click patterns emanating from a singular IP address, which can help to uncover the existence of click farms and competitor-led sabotage, as well as identifying potential fraudsters at source.

However, there is an array of problems with this method of attempting to identify the fraudsters. Firstly, fraudsters logging on through a dialup modem, DSL line or cable modem can almost completely bypass this check, as with every new online session, a new IP address is generated. Furthermore, there is an extensive range of software available to alter IP addresses, which again can be used for ‘cheating’ the algorithm. Cookie and session tracking are other methods by which search engines can attempt to uncover potential fraudulent activity, but again there are ways around these for the fraudsters.

More comprehensive software is being developed which profiles and reports on the browsing habits of each click-through to enable companies to track and monitor suspicious behavior, although this could be seen by many as intrusive and ineffective as anything on a small scale is still likely to go unnoticed, based on the vast coverage of ads across the internet.

The problem of click fraud recently hit the headlines with a class action raised against Google, prompting Google to offer $90million as a potential settlement. Perhaps an acceptance of their responsibilities, Google’s offer goes some way to suggest the extent of click fraud, and its vast costs to the internet economy.

There are a number of self-help remedies that can be implemented to keep an organization out of trouble. The first of these remedies is the reliance on search engine optimization and organic listings. If a site is well and fully optimized, it could eventually realize a ranking that another site is willing to pay $2.50 a click for. Similarly, with organically high rankings there are no clickthrough rates, therefore the costs associated with PPC are not applicable. Although the process is significantly more laborious and takes significantly longer to see results, the SEO process is much cheaper in the long run, and with an estimated 25-30% of all clicks being performed fraudulently, an organically high listing can save money which would otherwise be drained by click fraud for more beneficial reinvestment.

Year on year, as the pay per click advertising market continues to grow and expand, surely click fraud will follow suit. Unless an effective means of preventing click fraud is developed and successfully implemented, buyers will steadily lose confidence in the advertising medium and turn to more effective, less wasteful marketing methods, which would seriously hit the search engines and could potentially threaten the online economy as a whole.

To Your Success
Cody Moya

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Do It Yourself Or Paid Copyright Searches for Public Domain Certification

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When determining whether a document is in the public domain, should you pay for the
copyright search or should you do it yourself? This is a good question, and the answer lies,
as usual, in the method.

You should find two to three solid business ideas from confirmed public domain works
(works published before 1922, or government publications, or works ‘donated’ to the public
domain). You can then use them to start off two or three income streams, and once you
have a small but steady income from your fledgling online business empire, expand by
picking up more lucrative topics that may require more research and money.

Let’s face it: No one is going to help you build a fortune by selling you the content for $27,
$47, $97 or even $197 if they could possibly use it themselves in a massive way and
generate at least $1000 per month from it. Thus, what you are getting from public domain
packages on the Internet is small stuff – works that you can use to get started, but definitely
not your final destination.

Use these packages if you feel the need (Russell Brunson’s The Lost Files and
NichePD.com are two excellent starting points) to get a quick start, but in the end, if you
want to build a serious business, there is only one way to do it:

Do it yourself!

The fees charged by the Copyright Office are not too exorbitant ($70/hour for copyright
search and an additional $80/hour for search report certification) and subject to change –
you should contact the Copyright Office to confirm not only the rates, but also how much
time they will need for the whole process (just give them the details of the work (title,
author, etc) and they will give you an estimate.

Assuming that you have to spend $400 (a fairly high estimate) on copyright research, is it
worth it?

If you’ve followed my advice, you would only go for a business idea (and thus a potential
public domain work) if the returns were significant – say at least $1000 per month. If yes,
then the initial investment might be worth it (you would easily recoup your investment
within a month). On the other hand, if this was to be a $200 per month venture and you
had to spend $600+ to set everything up, you might want to think twice (although in the
long run you might still end up with a profit.

To Your Success
Cody Moya

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Things to Consider Before Buying Resell Rights

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Before spending money on a Resell Rights item you’ll want to thoroughly research. With such a wide variety of items out there with Resell Rights it’s not hard to find yourself confused and making a unsatisfactory investment. There are several things you need to think about before investing your hard-profits in a Resell Rights product.

The first thing you’ll want to find out is what type of Resell Rights come with the item you’re thinking about. There are a variety of Resell Rights and you’ll need to know ahead of time if a particular product has the kind of rights you are seeking. Read everything about the transaction before purchasing.

The next step is finding out what kinds of limitations come with the product. Every agreement is unique so you have to read the entire contract. For example, you may not be able to combine items you sell or you may be restricted on the price you set. Many products won’t allow you to sell the item on E-bay or other auction sites. These possible limitations are another good reason to study the fine print carefully.

Any product over 2 years old is considered outdated and probably not worth the investment. You need to find out how long this particular item has been on the market and how many people have invested in it already.

You’ll also need to determine how many similar items are available for purchase. Even if the items available aren’t identical, closely related ones may make this one less desirable. If you still want to invest, you might consider buying private label rights so you can improve on the item.

Finally, consider whether or not the item has a good potential for back-end sales-that is, will customers return to purchase this item again or is it a one shot product. The greater the chances of people needing to return, the higher your profits will be.

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Cody Moya

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Become an Affiliate

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You can become an affiliate of a website quite easily today. Some websites offer free affiliate programs to anyone who registers. The affiliate then sells the product in return for a percentage of the sale. You can expect to receive anywhere from 5% to 50% (and at times, as much as 70% or so) as a commission. The percentages vary from site to site.

Another unique twist in some affiliate programs is that you might be required to purchase the product before you have the right to sell it as an affiliate. This is perfectly legal and above board. Usually, the reason for this requirement is that the creator wants to make sure that the salesmen are familiar with the product. (In fact, in the sales world, they usually say that people who use their own products have much higher sales.)

There are a ton of websites out there that list all different kinds of affiliate programs. Go to any search engine and type in “Affiliate Program Directory” and see what I mean.

After you join an affiliate program, you will receive an affiliate ID (sometimes you get to select your ID). This ID is used to create a special URL that you will use to market the product. The URL is what tracks sales and credits you as the seller. Make sure that you keep a list of any affiliate URLs that you may have, so that you can refer back to it in the future.

Affiliate marketing is not difficult. However, it is equally time consuming. Wouldn’t you rather spend your efforts in a direction that would maximize your profit potential? That being said, one excellent use for affiliate programs is to couple them with your own products to add multiple streams of income. If used this way, you simply look for products that have affiliate programs, and that are in a market that compliments your chosen topic.

If you are interested in learning more about marketing with affiliate programs, do a search on “affiliate program training” in any search engine. There are literally thousands of sites available that can help teach you how to market using affiliate programs.

If you decide to take the affiliate route, there are a ton of resources out there showing you how to be an info product affiliate marketer.

To Your Success
Cody Moya

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Creating Your Info Product

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Whether you choose to create an ebook yourself, or hire someone else to write your ebook or program your software, you will still need certain tools to put your product together. If you are writing an ebook, you will need to consider what format you deliver it in. There are a few different standards out there.

Many ebooks come delivered in a compiled version. What this means is that you create the ebook by putting each chapter onto its own html page. You then place all of the pages in a single folder on your server. Then, select one of the many ebook compiler programs and use it to compile the ebook.

In selecting the software that you choose to use as your compiler, decide whether you want to make your book brandable or not. A brandable book is one where you allow your reader to either pass the book out for free, or one where you provide your reader with some form of redistribution rights.

To encourage the reader to redistribute your ebook, you allow the reader to include his or her own name and usually URL in the ebook. If you would really like someone to work at redistribution, consider including brandable affiliate links as well. These are things that you should carefully plan out when putting your ebook together.

Another format you can use for your ebook is the Adobe PDF format. There is no need to purchase an expensive Adobe product to do this. You can obtain a great little tool free of charge. It is called PDF 995 and its companion product, PDFEdit 995. You can get it at:

http://www.pdf995.com (make sure you get both downloads!)

This is the tool that I use. Here’s how it works. Download all of the separate components to PDF995. Then, install them on your computer. Once they are installed, open up your ebook in whatever program you used to create it (usually Word or WordPad). Next, select “Print”. Hit the print button. This will cause a new window to open, prompting you for a file name. Select a name for your ebook file and hit Save. If you are using the free version of PDF995, a small ad window will open. Don’t worry – this only happens when CREATING a PDF file ,.. your readers will never see the ad.

Immediately after you have printed the file, you will need to open PDFEdit995. Again, you will see a short ad upon open. Once inside, this is where you can add features to the last file that you printed. You can do things like add page numbers, make hyperlinks clickable, add comments, add bookmarks, etc.

The PDF995 suite of tools is very useful in creating info products. The price is certainly right as well! I would recommend using PDF995 for all of your ebooks. You can even make brandable PDF files with a little tool called Easy PDF.

You should also be aware that you should NOT use DOC (Word) files when distributing an ebook. This is to protect the security of your work. (The only time that you would want to distribute an ebook in DOC format is if you were transferring private label rights to your purchaser.)

Here’s the reason. You want to make it as difficult as possible for your reader to steal your valuable, intellectual property. You’ve put a lot of time and effort into your info product. It would be a shame to have it stolen. The harder you make it for someone to steal from you, the less it will happen. In fact, you should even consider disabling the right click function in your PDF document as well. This doesn’t prevent people from copying the text, it just makes it more difficult.

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Cody Moya

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Self-Employed? Why a Business Blog May Be Good for

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Blogs are often used to help increased business traffic to business websites. They are also used to create an interactive community in the blogging world.

Self-employed people can really do wonders with their blogs. For instance, these can be used as an inexpensive way to establish an online business presence. In addition, they can offer businesses an alternative way for people to communicate with current and potential clients, as well as employees.

In many cases the use of blogs has increased, and has sometimes either replaced e-mail newsletters or has added to them. Usually notifications of blog entries are sent to a person’s e-mail directly or way of an RSS feed. RSS feed readers can also be obtained which can help readers benefit from reading a business blog on a daily basis.

A few challenges need to be over come while generating business blog content, however. One common problem is that visiting traffic for many business blog sites is done on the weekends. This worries many business people who are wondering if those same people will return on Monday.

One idea that business bloggers can incorporate to attract visitors on the weekend is the use of some fun content. For example, a contest during the week may require an answer to a question that was presented on a Saturday or Sunday. Other ideas would be to include Saturday or Sunday Only Sales, or to just simply write some of the best quality posts on these days.

If you are opting to write your best quality posts on the weekends, you may want to consider advertising the content of those posts during the week. If you do this right the anticipation will be so tempting to most people that they will want to take a look.

If your business blog is more of an educational tool, you may want to use video and audio tools on your site. This can be very effective, and many visitors will stop and take notice. If you play streaming audio on your site it is recommended to embed it right into the pages of your blog site. This will help readers enjoy even more great content at a faster rate.

Another aspect to consider when you are making a blog for your home business operation is to make it readable. This means that you need written content that is both to the point and accurate. The average blog site length is usually 300-400 words long. For special presentations and sites that act liken newspapers these articles can be longer, but generally shorter is better.

The reason why blog entries are short is because readers want to view web pages very quickly. However, this does not mean that a business blog site should lack professionalism. Editing for grammar and spelling mistakes as well as any wording problems is a must when posting blog entries on a business site.

If a person wants to perfect a blog entry that person can usually start the entry in Microsoft Word and then copy and paste it into the blog software to be uploaded.

Another aspect of professionalism is to make sure when you make your business site you choose a color scheme and logo that suits your operation. You also need to make sure you choose the design for your blog pages that will attract your primary market target.

Blogging can be excellent for business growth because it encourages interaction. Customers can make comments about products they liked or disliked, and firms can place answers to people’s questions. In addition, reviews can be made for consumers regarding a company’s products or services.

When you use a blog correctly, it can drive quite a bit of traffic to your site. The other aspect of creating a blog is that it can encourage communication and interaction within the Internet community.

If you need to learn more about the other aspects of making a blog you can read more articles such as this. These articles will help you learn how to promote your blob site as well as guide you to further information about creating blogs.

You will notice a different in both business production and sales with the use of blogs in many cases. This is not a guarantee that your business will profit, but there is definitely an excellent change that it could profit.

To Your Success
Cody Moya

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Put Money in the Bank with Blogging

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Blogging is a great way to make money. There are a variety of ways in which you can make money while blogging.

One way is to place ads, such as those from Google Adsense on your blog pages. The blog content you write will then be automatically tailored to those pages.

One thing to understand about making money with blogs, however, is that it is not a get rich overnight scheme. It takes careful timing and preparation of on or more market niche areas in order to be successful at making money with blogs.

The easiest way to start making money at blogging is to just write about what you are passionate about. For instance, if you love dogs you would write about dogs. Or, if you love sports, you would write about that. The key is to writing these entries, however, is to be as specific as possible.

In order to help you written entries that are specifically tailored to a blog page, often people use specific keywords. These keywords are inserted as naturally as possible within articles, page titles, and so on. The keywords in these articles are then picked up by web crawlers and will automatically show up in search engines.

In order for articles of yours to show up in search engines, you will need to be able to choose the right key words. The right key words can be researched using a tool such as Wordtracker or Overture Keyword Suggestion Tool. A

It is not enough just to have the articles to make money, however, unless of course you sell the articles. Therefore, you will want to sign up with an advertising program. One of the most well-known ad programs that you can add to your pages is Google Adsense. You can also add ClickBank ads or ads from vendors through Commission Junction.

The names of the affiliate ad programs mentioned above are only some of the names you can use. Before you use any of these programs it is important that you apply to them first. Then, when you are approved you can use whatever ad code these advertisers give you to use.

One important aspect of working to make more money with blogging is that you need to be patient. It takes time, and practice, and dedication to create blogging sites that are intriguing enough for people to want to visit, let along click on your ads so you can make money. Building a blog is a learning experience.

In addition, another aspects of trying to make money with blogs is that you will want to make sure that the content on your site will end up in search engines. Therefore, you will want to do research on various keywords use those keywords in your article content. You can also create what is called a Meta Description, which is what people see when search results are shown. Usually most blogging sites will tell you how to use different types of Meta tags.

At first you may not fully understand every step of making money with blogs. However, once you combine all that you know about keyword optimization, blogging, and placing ads on your site creating a moneymaking blog gets easier. It is all a matter of knowing how to drive the right types of traffic to your site.

Another way to make sure traffic comes to your site to make money is to actively promote your site. For example, you can submit your site to directories and registries. You also need to make sure that you track your new entries to a site such as blogger.com or weblog.com. This involves the use of a ping, which you can find more explanations about in other articles.

In order to attract visitors to your site you would place links to pages of your site to your blogs, and vice versa. This sets up an interactive community within the pages of your site, and attached to your site. It helps create a reason for your visitors to stick around for a while.

For additional advice about how to make money with blogs, as well as how to write blogs, you can read more articles such as this one. You can also learn about all the components of the blog.

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Cody Moya

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The Basic SEO Rules for All Websites.

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Search engine optimization isn’t rocket science, but it can feel complicated at times. There’s no need to worry about the jargon when you’re just starting out, though, and part of the point of SEO is to make everything simpler and cleaner, the way search engines like it.

Everything a search engine does has a pattern and a reason. Even if the algorithms are too complex for you to understand, there are patterns that can be found if you look hard enough. All you have to do in order to find the patterns is be willing to look for them which basically just consists of keeping your eyes and your mind open.

Being good at SEO requires some effort, but is – for the most part – very basic. To have a successful campaign, just follow these simple rules – they apply to all websites.

Search engines always try to give users whatever they can find that is relevant to their search. You have to realize that most search engines don’t work by moving the good stuff towards the top: instead, they try to push the bad stuff towards the bottom, and hope that what’s good will ‘float up’. Content is King and it can get you good search engine rankings easily if it’s written properly and sprinkled with the appropriate keywords. This not only brings visitors to your site but also feeds search engine spiders and crawlers. I can’t stress enough that good content is the key to good SEO.

A fast way to develop good content is to generate a series of articles or an ebook regarding your topic. These items are very powerful in the world of SEO because they provide your visitors with something to read and they allow you to conquer some key words that you normally wouldn’t be able to touch. If you are managing a website for pets, an article about dog food is more likely to generate a high position in the search results for “dog food” than your home page. Therefore, if you write articles pertaining to your subject but slightly more in depth than you can put on your home page, you will benefit drastically.

To try to get to number one in an index, you must first find out where your site is now. That means checking each search engine to see your position, and coming up with a strategy for each one – who knows, maybe you’re already number one on one of the smaller search engines! You can’t just assume, however, that because your site is listed in one search engine that it will be listed in all of them. That’s not how search engines work.

Look at the sites that currently rank high on the search engines and you will see that have simple designs with graphics that use minimal bandwidth, and they’re easy to navigate. Simple, clean designs are what both search engine crawlers and search engine users like, as it lets them get the content they want without any fuss. This is what you should be aiming for.

Some sites are considered good enough to be ranked highly in search engines, even though their designs make them difficult to look at. This goes to show that the looks of a site have nothing to do with where a search engines places it in the rankings – all search engines care about is text. If the content of a site is relevant to what people are searching for then that’s all that matters to a search engine.

Let’s take a look at meta tags, keywords, descriptions, and titles. They’re all important elements, even if they’re not what will make or break your site – they’re just one part of your strategy. These elements need to be compelling and sprinkled with your keywords, as this will entice users to click through from the search results page to your website. It’s best to start off slowly, gradually adding things in as you learn.

If you have any questions and you don’t know where to go, then check out some of the forums on the subject – just do a search for ‘seo forum’. These people are usually more than willing to post answers to your questions, or direct you to someone who can answer your question if they can’t. Remember to be patient with yourself: learning something new takes time and effort, and SEO is no different.

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Cody Moya

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SEO ‘Tools of the Trade’.

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Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when you’re just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ranking.

WordTracker’s keyword research service is the only one on the Internet that provides a comprehensive database of the most popular keywords in a particular industry. It can help you recognize associated keywords that you may have never thought of. One of the differences between WordTracker and other tools is that it can spot subtle differences, for example singular and plural keywords, or often-misspelled ones, and tell you which versions are more popular.

Optilink has become very popular in a short period of time because of the power it gives you over search engines. Every site that links to you boosts your ranking, especially if its content is relevant to yours. Optilink helps you to come up with strategies to improve your link structure and get a better ranking. Here are some of the things it does:

1. Analyzes the link structures of your top-ranking competitors.

2. Tells you why your competitors rank well, so you can try to copy what they’re doing.

3. Tells you what kind of rankings you can expect if you adopt similar linking strategies.

4. Helps to monitor sites you’ve exchanged links with, to ensure that they’re still linking to you.

Zeus has an excellent way of increasing the link popularity of your site — by exchanging with other sites that are related to yours, giving you a head start on your SEO. Zeus does the work for you, identifying sites that it thinks you should try to exchange links with. If you look for the sites yourself you’ll often find it’s not worth the time, but an SEO tool like Zeus lets you do it instantly. Once you’ve got links, you can manage and maintain them automatically.

Agent Web Ranking helps you to check your sites rankings – this is good to see how your SEO efforts are working. Many people just optimize and submit, thinking the work is done, but they’re wrong. You need to continuously check your site’s rankings, and Agent Web Ranking is a reliable and quick tool for doing this.

The only real problem you might have with any of this software is that search engines can change the way they display their results, breaking the tools until their authors update them. This means that most position reporting software gets outdated very quickly. It’s not that much of an issue, though, as most software is provided on a subscription basis with updates included, rather than bought only once.

If you really want to stay ahead in the SEO industry, you should try as many different tools as you can. By paying attention to what tools others are using and learning how they work, you will have the edge in the SEO market. So get out there, and download these SEO tools of the trade!

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Cody Moya

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