Identifying an Existing Hot Demand

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Every small business owner knows that competition is tough, but he or she may not be able to pinpoint exactly what changes are needed in order to get to the top. Conducting business as usual may no longer be sufficient. Investing in the technology that is now available can be a great help or a bank breaker. It seems that most small business and home based business are either starving (they don’t have enough technology) or they are obese (they have everything piece of new technology that comes down the pike).

There is, however, some fairly new technology that every small or home business owner needs. It can answer questions like; how can small businesses identify noteworthy trends, Identify an existing hot demand and make better decisions faster? Answer: business intelligence software. Business intelligence is the crystal ball of the 21st century.

Purchasing business intelligence (BI) software is one of the most strategic investments that a business can make. Using data mining, reporting and querying, BI helps businesses understand, monitor, manage and respond to specified situations. This software empowers decision-makers — and staff — to connect the dots around key business numbers in a way previously unimaginable. BI helps you figure out:

· Which customers are profitable?
· Which customers appear profitable but aren’t?
· Are you close to — or far from — reaching critical milestones?
· When is the best time to launch a marketing campaign?
· What was the best performing product or service last quarter?

Business Intelligence software may be more of an investment than small businesses can bear. It can certainly be pricy. Small business or home business owners, however, can subscribe to BI services on the Internet at a fairly reasonable cost. There are several to choose from.

eBay also published a “Hot Items” list the first week of each month. It gives valuable information to eBay sellers who use drop shippers.

To Your Success
Cody Moya

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The Importance of Search Engine Optimization

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One of the main things new businesses have to worry about is being seen. If the customer doesn’t know you exist, how can he visit your store? In the “real” world, radio, television, newspaper, and postal mailings all help businesses get attention.

What other things can you do to reach people who may be new in the area and not have had the opportunity to view or listen to you ads? Signs. By placing signs at your storefront and in other strategic places, you call out to everyone who passes.

This is how search engine optimization works. You need to have the biggest, most noticeable signs to get discovered. Just like cars flying down the highway, travelers on the Internet need something to catch their attention. The words you use and how you use them to describe what your site offers is the way to bring in consumers.

This is where search engine optimization done properly will help you out. If you can figure out the best set of keywords to portray your site, and if you can use those words in the content of your site, then you increase your chances of directing that speeding traffic to your site instead of directing them down the road to your competitor. If the customers don’t come to you, they will go to your competition.

Show up well on a search engine’s results won’t cost you a penny. But it can cause you to lose everything if your site doesn’t appear. The amount of profits you get from your business will be directly related to how well you can use this marketing strategy. If the customers can’t find you, the profits will never arrive.

Internet surfers are a fickle breed. They know what they want and seek out only that item or service. They will search, find, and buy. It doesn’t matter to them where they get what they seek, but it could make all the difference to you. So when you consider why effective search engine optimization is important, just think of the internet as a large highway with travelers speeding by.

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Cody Moya

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The Best Free Marketing Method

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Joint venture selling is easily the most neglected free marketing system available to internet entrepreneurs. Why? Most likely this comes from the stigma attached to teaming up in business. People are leery of business ventures going haywire, so they are apt to avoid any type of joint venture. Unlike many joint ventures, however, joint venture promotion doesn’t mean combining money. You simply share promotion tools. Allow me to clarify what makes joint venture marketing such a wonderful form of free marketing.

The initial and probably most beneficial reason is that it provides referrals from other sellers and with recommendations comes trust. Not only are you growing your contact pool to include your venture partner’s consumers but you will also earn greater trust from your venture partner’s contacts because he/she has recommended you. After a person gains trust they’ll have a dependable customer list far into the future.

The next advantage, as I previously said, is the larger customer base that accompanies joint ventures. If you join forces smartly you can add a customer base that might have alternately taken many years to grow. Consider how much time it has taken you to establish your current customer list, now think about how much time it would take you to, for example, triple it. I’m certain you can clearly see how advantageous joint ventures can be.

The third advantage of joint venture marketing is the ability to gain new customers. The simple fact that you will be giving a greater number of products or services through your joint venture is very appealing to possible customers. The greater your offerings, the greater the number of people who will visit your site,

Finally, a successful venture makes it possible to enter into a greater number of such partnerships in the future. This in turn will help expand your customer list again. When others see the success you have experienced, they are much more willing to join forces with you. With each successful joint venture, the quality of your future partners is increased dramatically and you will eventually attract the attention of those at the top of the marketing chain.

Jint venture marketing can most certainly benefit you. The above advantages are just the tip of the iceberg. The greatest advantage of all is that all these advantages come with a price tag of zero.

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Cody Moya

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Hiring a Ghostwriter

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One option in creating an info product is to pay someone to create a product for
you. There are tons of websites out there where you can easily find someone to
do this. For many, having their name on a best seller is simply not as important
as having a buck in their wallet. They’re willing to forego the name recognition
and often, they do so for what seems like very little money.

These writers are known as “freelancers” or “ghost writers”. Remember, though,
that even if you end up hiring someone to create your product for you, you will still
have to do the initial research to come up with the idea for your product. Only
then can you hire someone to create it. You can check out the following sites for
freelance product creators:

http://www.elance.com

http://www.guru.com

http://www.rentacoder.com

http://www.sologig.com

http://www.editor.com

http://www.freelance-work-exhcange.com

http://www.wildcowpublishing.com (this one is great for software products)

At many of the sites above, all you do is register as a member (usually for free)
and you are allowed to post your project for freelance creators to see. The secret
here is to make your product sound like it will be the next New York Times best
seller. You want to stimulate interest among the freelancers so that they will bid
against each other causing your cost to decrease. Again, you will want to be
creative here.

Are there other ways that you can compensate a ghost writer other than by an up
front fee? Perhaps a flat percentage of each copy sold? It would be unlikely that
you would find someone who would do the work without any money paid up front,
but you might be able to get the cost reduced if you can offer something on the
back end as a result of sales.

When working with any of the freelance sites, make sure that you clearly define
the terms of your contract in your offer. For example, don’t forget to discuss the
intellectual property rights to your product. You want to make sure that you are
the owner of these rights. If you are not careful here, you could find your ghost
writer trying to get a copyright on your product!

You want to make sure that you check references of those who bid on your
project, though. Ask to see samples of their prior work. Of course, they usually
can’t tell you what products they have “ghostwritten” as this would violate their
prior business arrangements. (Think about it, do you want them blabbing that
they were the “brains” behind your product?) So, respect them if they can’t tell
you. Simply ask them to see SOMETHING that they have done in the past and
make sure that their work is up to your standard.

To get an idea of how to work with a ghost writer, go to any of the freelance sites and scroll through the projects that are already posted by category. This will also let you see approximately how much you should expect to spend for your project as well. For example, in a review of projects on Elance.com, I came across several requests for bid for article writing. The topics varied from identity theft to insurance to cell phones, just to name a few. Most of the requests were for 7 to 10 articles and there were plenty of bidders even when the projected price was listed at less than $250.

One other note about working with a ghostwriter. Make sure that you have a “Work For Hire” contract in writing …. Either electronically or in hard copy. This is important so that you can prove that you own the copyright if this should ever become an issue. You can certainly find sample agreements in Google that you can use.

To Your Success
Cody Moya

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Protecting your Blogging Backside – The Fine Line between Opinions and Libel and Slander

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Since Internet laws have become stricter, what you write about other people could get you into a lot of trouble and end up costing a lot of money. When writing posts for your blog, it is best to avoid calling people by their first and last names. You can make up names for these people, but you should not use exact names as this could be considered slander depending on what you are writing about them. It is best to create composite characters when describing a situation or event. This will blur the edges of reality and even if a person wants to make a claim, it will be much more difficult to prove.

Everyone has an opinion about something these days. While it is fine for you to express an opinion about something someone has done, you cannot write anything that degrades this person, threatens this person, or make an accusation that is not true. While slander is when one person makes fun of another person causing them emotional distress, libel is when one person accuses another of doing something they may or may not have done. Libel is a much worse crime to be held accountable for because people could lose their jobs if they have been accused of a serious crime or other activity that is not socially acceptable.

You will have to be careful about what you write. When composing a blog posting, avoid talking about people and instead focus on topics. This will help you stay focused and keep you out of trouble. While you can mention people who were involved in an incident, you should not delve into it any further. If you have people writing for your blog, explain the rules to them and proofread their work before you post it. Since your name is on the blog, you could get into trouble.

While the legal ramifications of libel and slander are minimal, you could be slapped with a civil law suit. This is a suit in which the person whose career or livelihood was threatened can sue for an amount of money, which is usually very high. These cases can drag on for years, so you should protect yourself ahead of time by not uploading questionable material. In addition, if you do get caught up in a lawsuit you may have to retain a lawyer, which can be rather expensive as well. So, you want to avoid these situations at all costs.

It can be difficult for some people to accept these rules. After all, the nature of the blog is that the writer can express themselves. In addition, you want to be able to freely speak your mind when it comes to blogging. Part of the fun is being able to express yourself. Most people do this anonymously, so there is little fear of public ridicule.

Blogging can be a lot of fun and it can also drive traffic to your web site. Being careful about what you are posting on your blog is important and should be taken seriously. You will retain an audience by posting funny, useful materials they will enjoy reading instead of wasting everyone’s time by posting items that are false or exaggerated. It is always better to be safer than sorry. No one wants their hobby of posting blogs to come back and bite them. After all, the blog is a lot of fun and should be kept as an enjoyable thing for everyone. Remember you cannot always control who reads your blog. Talking about someone, using his or her specific name can be very risky overall. So, just don’t do it!

To Your Success
Cody Moya

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