ompetition for Public Domain Works

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Public Domain works cannot be ‘used’ up like a regular resource, such as oil or coal. So, if
one entrepreneur (or infopreneur) taps up a public domain work on ‘making more money’
or ‘public speaking’, nothing is stopping you from using the same resource for your own
business venture.

How does that work?

Let’s take a real-world, non public domain example. Consider the number of pizza joints in
your town? Quite a lot, aren’t they? And yet, almost every month or so, you hear of a new
pizza place opening up. Essentially, what are these people doing?

They are taking an idea, and differentiating it to build a business.

There’s a powerful business idea enshrined in that sentence. What is it?

There are seldom new ideas, but there are always new products.

You don’t need to ‘invent’ something, or ‘create’ something that is ‘new’. In fact, all you
need to do is follow the two basic marketing principles:

* Find an idea or need that is in hot demand (we already discussed this when you
learned how to research your market);
* Find a new way to package and sell that idea / solution.

There are details, but if you are looking to keep one eye on the ‘big picture’, these are the
two steps any successful business MUST have taken.

You can use the same information/public domain work that someone else has used, and
create your own product from it!

But wait…What about market competition?

That’s a very good point and an important one in this case. If too many people start
marketing the same type of products (that is, there is too much competition in one market),
it isn’t as profitable as before to start a business in that niche.

However, it’s important to understand the ‘nature’ of the Public Domain.

The Public Domain is not a business in itself. It is the information, the knowledge
contained in public domain works that can be used within a business.

In other words, the public domain is a very powerful resource. Nothing more. Since
everyone can essentially use the same information, you can have a situation in which the
same knowledge, packaged in more or less the same formats, is saturating the market.

To Your Success
Cody Moya

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Advertising in your E-book?

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From affiliate links, to upsell, there are many forms of acceptable advertising in your E book – advertising that you can take advantage of to create additional streams of income, or promote your own products more.

One of the most common ways to add advertising to your book is to add an appendix of recommended resources and more – these resources can be considered a valuable and viable advertising method. These can be from your own products, of matching niche, or area of sale – or from other, select marketers that gives you benefit that you can measure and justify to your readers. Its not a good idea to promote too much, or your book will lose perceived value – add only carefully selected affiliate links.

Another powerful advertising method in your arsenal is to add a promotion for a product right at the start. This should be for one of your own projects, and will give your readers a reason to automatically sign up.

In freely distributed e books you can build up reasons as to why your customers should buy something – in an ideal world, everything would be free, but the reality of marketing is that the most important tools cost money – whether they are yours or not, you can promote them in the book, making it a viral way to push your own affiliate link to others. These e-books are usually in support of your main ‘niche’ area, and make your point all the more valuable, and attainable.

Any tool you choose to promote should be one you’ve personally used in the past and has produced tangible, measurable results for your projects, should match your overall theme of your niche, or supplement it in greater detail. This will produce a higher trust metric, which, in turn leads people to buy from you far more often.

To Your Success
Cody Moya

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Search Engine Optimization (SEO) in Eight Steps

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Search Engine Optimization, or simply SEO, is a long procedure that is required if you want your online business to get attention and realize a profit. Without SEO, your business may look nice, but it won’t go anywhere. This is the most important way to get site visitors, so it is extremely for you to learn at least the essential steps to optimize your placing with the search engines. Below are the eight basic steps you will need to put into action.

1. Learn everything you can about those who compete for your customers. Do searches regularly to keep an eye on both yours and their rankings and to check for any new competitors on the scene.
2. Get together a list of keywords. The lists are there for the picking, but you have to go after them. Rank your list to reflect the words that best describe your site.
3. Find ways to create phrases with the keywords you’ve listed. The more phrases you are able to include in the content of your site, the higher your results will be.
4. Change the content within your website. Alter everything from headlines to content in your entire site to make your site more likely to attract traffic.
5. Fine-tune your keyword list regularly. Realize that the internet is always changing and you must adjust your words to keep having the same impact. Make adjustments as needed to keep your place at the top.
6. Make sure that your web address is submitted to the best search engines. You don’t want to be passed over because you didn’t tell the big search engines you are there. Do this submission regularly. Knowing the most popular search engines is essential.
7. Keep a record of your rankings. Just like test results, the rankings you receive will let you know how well you’re doing and how far you need to go to reach the top. Use the data to figure out what works and what doesn’t and adjust accordingly..
8. Repeat often. You will need to do these steps on a regular basis. Your competition will. Always search for new ways to get better results. Refusing to change isn’t going to get you anywhere.

This is a basically simple view of the procedure you need to follow to optimize your search engine results. There are definitely other ways to fine-tune your site’s rankings. To get you started, however, this list will give you a decent start to higher rankings and more profit.

To Your Success
Cody Moya

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How To Create Your Own Info Products

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Let’s start out by talking about developing your own info products. Honestly, I
believe that this is the route that you should take to ensure that you create the
greatest income online (with the exception of combining methods). Even if you
have to pay someone to develop your products for you, in the long run, your profit
potential is greater.

You see, with this option, you are able to develop your own force of affiliates to
sell your product for you. You also control whether you are selling the product
only or selling some form of resale rights to the product as well. In fact, you can
even charge a separate price for the product and the resale rights, providing you
with multiple income streams from a single product.

The one downside to creating your own products (or having them created for
you), is that it takes some time to do it properly. And, if you are paying someone
else to develop the product, your costs can be quite high. However, if you have
sufficient time and a desire to save a ton of money, the work is not difficult. In the
long run, though, I am sure that you will find that the costs are minimal compared
to the income you can derive.

One further benefit of creating your own product is the name recognition that you
will certainly attain if you have a hit product on your hands. Once you produce
your own product, you can instantly become an expert in your field. Who knows?
If your product is a big enough success, you may even attain that coveted “guru
status” overnight!

Think about what this can mean to your income online? People always look to
the experts to provide them with information. One good info product can open the
door for an entire line of info products, all created by you!

The first step that you will take in creating your own product is to find your market.
I can’t emphasize enough the importance of finding a market first, and then
creating your product for that market. Once you have your topic selected, only
then can you move on to the next step … deciding what type of product to create.

To Your Success
Cody Moya

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Visiting the Moblog and What It Can Do for You

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Moblogs, or mobile blogs, are pictures that can be sent to camera cell phones that people use to communicate with others. Since the technology is so new, some phone services are offering the technology for free. This will not last, however. As more and more people are on the go, they will need to be able to communicate quickly. Using the phone to send pictures is one way to do this. You can learn a lot from pictures and you can also use them on your blogs to increase your web traffic.

People enjoy looking at pictures. They enjoy going to web sites that have tons of pictures because they are many times easier to decipher than words on the page. If you create a blog that has pictures, people will now be able to look at your blog using their phone. This means that more people will be able to check out your blog without having to be near a computer. The amount of traffic could be very huge. People who are standing in line, on their lunch break, or at home will be able to access your blog and view it from anywhere. This will open the average blogger up to a whole new audience. In fact, since blogs are short, easy to read, and very entertaining, the average reader will want more and more of them. Where people once carried magazines to look at in the waiting room at the doctor’s office, now they will be looking at your blogs and the blogs of others!

This also means that you will have to become more creative with your blogs. You will have to incorporate pictures that tell a story as well as the text. Some moblogs are all pictures. This is a new way to tell stories that are easier to access when not at the computer. The market for this new way of blogging has the potential to be very big in the years to come. For right now, the technology is limited for several reasons. Camera phones are still being perfected, uploading photos is still be perfected, and many people do not yet have camera phones.

While you should continue blogging as normal, if you have the means, throwing up a picture or two may increase your traffic. While you will have to know how to do this, once you learn, it is not that difficult. Most web page creation software will be able to help you. Having a picture or two will help distinguish you from the rest. Your audience will be happy and will continue to visit your site. The truth is that although most people come to your blog to read the content, they are also highly visual people. In fact, sometimes they need to see a picture in order to fully understand what you are writing about. This is the case even when you are a very descriptive writer.

The idea of bringing pictures to the traditional blog is a great one that will likely catch on quickly. Bloggers will likely need to be aware of using other people’s pictures however. They will want to be sure that there are no copyright laws attached to using pictures on their blog. Of course, if the blogger can take their own photos, it will be even better. So think about getting a digital camera and taking some pictures of your own for your popular blog.

While there are now options for bloggers, the traditional way of blogging is still the best way to reach an audience and keep them. You will still have to be creative and write interesting postings. But this new technology is not too far off. Someday, most people will have camera phones and will be able to send pictures, upload them, and create their own blogs. For those who do not know how to write, this is a breakthrough in communication technology. Blogging in an interesting way to communicate with people you do not know. You can write a blog and someone across the world may read it. Someday people will be able to sent pictures just as quickly. This will create a whole new market for those who want to share their stories with the world.

To Your Success
Cody Moya

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Lead Me On – Learn About Internet Marketing Leads

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Business is the idea of selling something. From large to small, a product must be sold. Where there is a product, there is someone who wants it. This is a never-ending circle. Seemingly these days one of the most proficient methods of getting this product sold is by way of Internet. The general idea of advertising is to generate as many Internet marketing leads as possible. The more leads you have, the more likely you are to sell your product.

This is what could be known as a strategy. To build off the game plan you have developed is key to success. There are countless leads to be had off the net, which in turn can keep you quite busy with your business if you play it right. In essence another lead brings you one step closer to another sale. It’s that simple. It is also a big business for one marketer to sell to another; this is where the flow of the income keeps its consistency. The realm of Internet marketing is a big and competitive racket, this is not for the weak. It is mind boggling on just how quick new products and services are actually surfacing on the net daily. The drive of this new movement tends to be dictated by the strength of the search engines. However, there are situation where technology rules as the benefiting factors in the changes and growth of this market. It is a seamless and very fast moving train. You will want to be sure to jump aboard as soon as you have a marketable plan.

Many times the product itself is the key to the growth of this field, and in turn generates its own hits. By building an e-mail list, you can pretty much be sure to gain and retain new leads for business. Like all old marketing axioms state, the list is the key to the money. There is no real difference of the medium that the sales are generating from, the fact remains that if you have a large list of contacts and a great source of leads it will bring you to more sales. The only problem that may hinder this whole process is the Spam filter issue. This however is not a huge issue, and it can actually be your most powerful tool for the gaining of leads. E- mail is a great way to stay in touch with not only family and friends, yet business associates and buyers as well. Keeping this in mind, you will be able to keep track of what is going on in the market, as well as your business. Basically the start of the lead funnel starts with the e-mail tracking and lead generator.

If you use this system wisely, there are great incentives to using your e-mail as a lead generator. This system will pass responsive customers your way, many times without you even knowing about their whereabouts or how they found you. There is other lead generating methods out there if you so desire to check around. There is the popular pay per click method. This is a great way to advertise and you can get great exposure this way, as your site will have a link on someone else’s site. One of the best methods of getting your name out there is to associate yourself with forums. Forums are the hot spot for other marketers to haggle and mingle. This is generally a free domain, so this is either way money mark up if you gain any income from it. The best method of having marketable exposure is to have a product that is in high demand. This is always good process as everyone wants to have what it is they are looking for. If you have it they will come.

What you need to be sure of is your demographics, you most certainly not fair well if you target a group of tennis enthusiasts, To try and peddle off your quilting products. Keep it to where you know will sell. When starting up your own Internet marketing business, the last thing you should do is forget or forego a good lead generating plan. Doing so will end up costing you money, where it could have gone to good use.

To Your Success
Cody Moya

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How Article Marketing Will Make You a Fortune

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When you think about article marketing, what comes to your mind? This is where you write and submit the work to sites for money, sometimes it can be a small piece sometimes it can be a very big write. Generally, they are between 400-700 words in length. This has become a new trend in the market place, as site owners look to offer their viewers more than just the norm of sales pitch and product info. This is a great way to earn some extra income.

It is known by the web circles these days as a site boost, the web pages are crawling with articles on this and that. This form or marketing does more than just the expected, it not only gives insightful information, it also can be meant to entertain viewers. It is known now as one of the premier marketing strategies in the field. The best part about this method of marketing is, it is easy to get a grasp of and free to use. There are all kinds of e-mail groups and article sites that can by utilized for this process. Once you are finished with a piece and submit it to them and wait on a response. Writing several articles a week should be your goal, generally about five to start would be a good number. This can be related to the niche target of yours or another business that may ask you to write for them. Having an idea on what the niche of the subject matter like the back of your hand will the outcome, as you learn better techniques and gain skills. It would be easy for you to write somewhere in the 125-300 articles per year range.

If, by chance, someone happens to see more than one of your articles, it this time they will have already become familiar with your work. This can be a very good thing, as this can lead to new business or sometimes even to your site directly. This is a great way of gaining clientele. When you have quality articles, and a good number of them this will make your page rank fairly high on the search engines. By giving viewers an easy path right to your site, articles can be of the follow the breadcrumb marketing strategy. It may be very possible for people to view your work on another site and take interest in what you have done, or where your plan is going. This will generate more traffic to your site, and in turn could easily boost your sales. This is an efficient way to have the search engines place an emphasis on your site as a high rank and well-rounded page. Indexing of the articles will pretty much be done by the search engine, so when you update or add more material the site will just send more and more people your way. As all this traffic comes your way, the page ranking continues to climb. This can make a big difference between 50th pages, and say 2nd page. Where would you rather be? The answer should be clear.

Article sites should be used as they have a plethora of information and a wealth of tools to keep you writing and boosting your business. Many times, publishers will take articles that you have written and put them on their site, this is an excellent way to gain exposure on the net, and in your field. This article can then continue to be reprinted; the more it does the more you are spread around the net. This again generates more hits to your site. This also a really good idea for the purpose of expanding your horizons, this will allow for more successful attempts to gain affiliation with another site o business which will allow for more flow to your primary site. When you have this happening, you have again just increased your page ranking. As your page rank goes up, so to does your business. It should be clear to you now, just how helpful a few articles could really be. They can give you great coverage over a very broad net, and open many doors for the new marketer looking to make a splash in the industry.

To Your Success
Cody Moya

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Evaluating Your Email Marketing

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Email marketing can be a very effective way to reach a target audience around the world. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy. During this evaluation you may determine whether or not the email marketing is helping you to reach your goals. Likewise you can determine if the email marketing is having an adverse affect on your business. This article will discuss the importance of evaluating your email marketing and will also offer some useful advice on how to do this.

To say that evaluating your email marketing strategy on a regular basis is important is a tremendous understatement. Regularly evaluating your email marketing is not only important it is critical to the success of your business. Failure to evaluate your email marketing strategies can have adverse effects ranging from not producing results to causing you to lose customers to your competitors.

Consider an email marketing campaign which is not effective because it does not reach the members of the target audience. Some business owners make the fatal mistake of not taking care to ensure their email distribution list features recipients who are extremely interested in the products or services you offer. Business owners who take shortcuts by purchasing large email lists, often find their shortcut did not pay off because the recipients of their marketing emails are simply not interested in the products or services you offer. In this scenario the email marketing is likely to generate very few sales or website visits. However, reevaluating the email distribution list to include recipients who are interested in your products or services will likely result in significantly more sales and website visits.

Now consider a situation in which your email marketing is being construed as spam by the recipients. If you have taken precautions to ensure your emails are reaching members of your target audience but your emails seem like over the top sales pitches, the members of your email distribution list may view your emails as spam and not take your advertisements seriously. When this happens the member of your email distribution list may be more likely to seek out a competitor when they are in need of products or services rather than making a purchase from you.

Evaluating your email marketing efforts may be formal or informal in nature. If you have specific business goals in mind you might want to consider using whether or not you are on the way to meet this goal as an indication of whether or not the email marketing is working. If you’re interested in reading more about email marketing check out www.jeremyburns.com/blog – Alternatively, you can evaluate your email marketing efforts by soliciting customer feedback.

Asking customers for their opinions about the email marketing campaign and whether or not they were compelled to make a purchase because of the content, the advertising or some other element. Based on this information you should have a good indication of whether or not the email marketing is effective. If it is not effective you should consider making changes to create more interest in your products or services. The changes you make should reflect the feedback you receive though to ensure you are not making changes which will cause even less interest from the members of the target audience.

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Cody Moya

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CEO Meet SEO- Introduction to Optimization

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It is amazing if you meet a web designer who doesn’t know what an SEO is these days. Here is the newbies introduction to SEOs and why they mean something in Internet marketing. Search Engine Optimization is a tool that helps a website to get a better ranking among search engines. This allows a better-targeted audience to type in a specific query and still find you. Most searches plug in what they are looking for into their favorite search engine. These are usually the top search engines that are available and give them results in a matter of seconds. Most people will only look as far as that first page of displayed links for anything of any importance. If they don’t find what they want in those page’s they will try a new approach verses looking to the next pages in the current search. People don’t want to and it has been proven to look beyond two pages in a query. So, if you are not listed in the first twenty queries, then you really stand little chance of your site being seen.

To gain position in the search engine ranking, one needs to use many techniques. This will help to boost the web site into a position of better ranking and recognition that will drive business. Some of the techniques used are listed next but are from the whole picture. Here is a brief summary of four main key points.

Have great site architecture. The directory, page structure, page names, domain name, and language are easy to read and useful to you and the potential buyer.

Use optimized content that is key-phrase based and chosen on a target market. Each page on the website will be optimized for a specific term.

Have optimized html on the title page and Meta description. This what search engines use for their page results. This the key that is going to set your page apart from the others displayed on the same page.

Build link campaigns to help you page rank. Many search engines such as Google developed their page rank to be determined from a group perspective. So they will rank sites based on what other sites are linked to them. These sites will be listed together. If so many sites want to link together they must be of some importance is the logic used in the ranking system. Use other sites that are relevant to your content, projects, and e-mail newsletters. This will build your and the other site’s place in the hub or network.

The SEO tool is just one of the areas of growth for search engine marketing right now. Most web page owners will first turn to it for free traffic and growth. Unlike Pay Per Click, they have a flat rate, or like Affiliate Marketing, they get to promote their site and products instead of someone else’s. There is also a benefit to SEO consultants. They can easily improve and work on your site to improve its hit ratio. You will want to also think about Pay Per Click to help start your business along with SEO. It will show you if what you are using is helping you generate more hits. The two types, SEO and PPC work together to better your business and you ranking for Internet success. When you use the PPC speak and gain the assistance of a web analytics consultant. They will make sure that your invested PPC dollars are going to good use. They will strive to get you the ultimate results and returns. The SEO and PPC make a very powerful team in marketing success.

Once you have contacted a well-informed and knowledgeable SEO consultant, make sure they have what it takes to help you achieve optimum exposure on the web. Obtain a list of changes they suggest a have them implemented right away. Be sure to ask what their methods are and keep record. If they refuse to tell you than you will be able to assume they are not ethical and find another SEO consultant. There is no doubt that optimizing you web site has an incredible difference in your overall profit. This will lead to increased exposure and ultimately more sales.

To Your Success
Cody Moya

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Pinging: An Important Part of Promoting your Blog

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If you are Blogging, then you should be pinging. New Bloggers may not be familiar with the term “ping”. Experts are pinging their Blogs, and using this as an efficient marketing tool. To make your Blog a success, it is necessary that you become familiar pinging, an important part of promoting your Blog.

A good Blogger should be creating good content and optimizing their Blog for search engines. Every time an update is made to the Blog you should take the time to ping your Blog. This is one of the easiest marketing tools available on the Internet. What could be better than a service doing your marketing for you?

The term “ping” is a computer network tool that is typically used on TCP/IP networks. The Internet is a TCP/IP network, so ping is used on it frequently. Ping works by testing whether a host is operating correctly. For example, one host will test to see if another host can be found on their network and if the host is working properly. To be more technical, it sends ICMP packets to the host and “listens” for replies. While the whole concept of “ping” can be quite confusing to the average Blogger, you do need to know how pinging your Blog will be a benefit.

Most Blogging sites are automatically set up to ping one or more servers at a time. This typically happens when you create a new posting or when you simply update your Blog. Even if you update more than once a day, each time you do, the system will likely ping a few servers. This really means that when you update or post, a signal is sent to a server, which then creates a list of the newly updated Blogs, and you will be included in that signal. The thing to know when you are a Blogger is that when you allow your Blog to be a part of this process, your Blog will be gaining much more exposure. When your Blog is added to that list of newly updated Blogs, people will be able to access it more frequently. When someone visits the recently pings page, your site will likely show up with a link to it as well. When there is an index of pinged data, you will likely get even more traffic than normal. In layman’s terms, this means that without any effort on your part, you are gaining more recognition.

If your Blogging software does not provide you with pinging services, there are many independent services on the Internet that will ping your Blog for you. You can search the Internet with the key phrase “ping your blog” and many sites will come up, such a Ping-o-matic or iPing. The process for using these services is simple. They will usually only require your Blog name and URL. The advantage to using these manual submission services is that you can choose which networks or servers to ping. For instance, if you are primarily new Blog you may only select the news services channels. Of course, the more networks and servers you select the more exposure you will gain.

The great thing about pinging your Blog is you can have all of the advantages marketing with high exposure without doing only a couple minutes of work. See if your Blogging software offers this type of service. If it doesn’t, search around to find the pinging service you like most. Generally these services are free. Use caution with any service that wants to charge a fee. You should also check in to the ratings of the service before you use it. Is it really a service used by many servers? Does it have a high page rank?

You may not see instant results with traffic to your Blog, but be patient. Remember that it takes time for a Blog to become a success, but pinging your Blog will make it happen that much faster. This is especially true for Blogs that are updated and pinged frequently with a substantial amount of consistent quality traffic. It takes just a minute and pinging is certainly much too important part of promoting your Blog to skip. Do not forget, after every entry, ping that Blog!

To Your Success
Cody Moya

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