Are Affiliates in Demand?

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Is there a demand for affiliate marketers today? Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true: advertising that’s guaranteed to work or it’s free! Newcomers wonder if it’s possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising—it works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of marketers.

Affiliate marketing has evolved from the early years when some touted it as the future of online advertising, and others claimed it was the downfall of the medium. It’s now a sophisticated channel that generates anywhere from five to 25% of online sales for many of the world’s biggest brands.

Almost all major multi-channel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of a wide-open affiliate program with an unlimited and uncontrolled number of affiliates is a thing of the past. Nearly all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to meet the marketer’s objectives.

Affiliate marketing did not bring an end to other, higher priced forms of online media advertising. The success of the affiliate marketing in delivering sales cost effectively by way of a pay-for-performance model paved the way for other forms of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct marketers. Affiliate marketing has evolved, with affiliates and marketers becoming more sophisticated and programs more integrated with other forms of online marketing.

To Your Success
Cody Moya

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Search Engine Optimization (SEO) Explained

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Have you ever been in a large group of people all waiting for some famous musician or politician to arrive at an event? How did these people act? What about the reporters at a large murder trial? How did they behave?

Most likely in both of these events you observed a large group of people all fighting to get to the best position to get noticed. There is a lot of pushing and shoving and yelling – basically chaos at its best. Most people would rather not be in this type of situation. It’s all about competition. The small number of people who push their way to the front are the only ones with a chance of getting attention. These are the ones who will be rewarded with whatever is available.

What does all this have to do with Search Engine Optimization (SEO)? The answer is easy, it’s all about competition. Competition, no matter where it occurs, is the fight for both survival and dominance. Most people won’t be happy with just being there. People will do whatever they can not only to win but to make it to the top. This way of thinking is what created the concept of SEO in the first place.

Search Engine Optimization can be considered a science. It is the act of gathering data on your market and your competition in order to optimize your site’s headlines and content so more users of search engines will find your website. Every search is accomplished by entering keywords into a search engine. It is your goal to fine-tune your site so that those using the best and most frequent terms will find it. With these keywords, you make it to the front of the crowd. Without these important words, you fade into the woodwork and disappear.

Search engines read your search words and rank sites by the number and quality of match to the searcher’s terms. Use the correct terms to describe what your site is about and you get a higher ranking with that search engine. These ranks are updated every week so you have an opportunity to move up next week if you aren’t there today. The problem is, your competitors have that same chance of moving up. And the competition will constantly search for a way to rank above you. Don’t let up on your efforts to stay on top. Change your site where necessary so you can keep your rankings higher and stay ahead of the competition.

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Cody Moya

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Publishing a Successful Newsletter

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With newsletters, the quality far outweighs how often they are published. Listed below are some reason why..

Even though the main purpose of publishing a newsletter is enticing customers to visit your website, your customers want quality information. Your newsletter will be a representation of your website and business. If you don’t put out a quality newsletter, you give the impression that your product is of lower quality.

When you begin planning to send out your newsletter you must think about what you want in it. You must give your readers what they want. Take the time to discover what your subscribers are interested in receiving from you. This can be accomplished in a couple of ways.

First you might want to conduct a poll or add an opinion box on your website. Question your visitors about what they’d like to see in a newsletter. Use the answers to develop your newsletter content. Asking will make your customer know you care about their opinion and it will answer your questions.

Another way is to you e-mail your customers and request their input. The information you receive to your e-mail can be processed the same as above. This method will also leave your customers knowing their opinion matters.

Even though it seems like common sense, it is necessary to mention that you need to get your customers to sign up for your newsletter. Sending unsolicited e-mails will make people angry-and that defeats the purpose of your newsletter.

When putting together your newsletter, be certain to include informative articles that peak the interest of your subscribers. However, don’t forget to include important information on your site, special offers, or freebies. Keep in mind your newsletter’s purpose is to get customers to visit your site.

You’ll also want to make a practice of including a little something in every newsletter that will encourage new visitors to you site. Free offers work exceptionally well. You will have to make certain the offer is good enough where current customers will pass on the information.

You should have enough information at this point to start publishing a newsletter. What you include is up to you and your customers. It might be a good idea to get that auto responder at this point if you still haven’t gotten one. It will help distribute your newsletter.

To Your Success
Cody Moya

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Selecting Your Info Product Topic

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In general, there are 4 types of info products that fall into the ebook category:

1. Pleasure books
These include fiction, novels, poetry, short stories, dramas, mysteries, suspense,
adventure, humor, etc.

2. Inspiration books
These include books on spirituality, religious topics, bible studies, stories from the
heart, certain types of self help topics

3. Study guides
These are reference books and can be on any number of topics

4. “How-to” books
These are the do it yourself type books and include self improvement topics as
well as a ton of others. This can also include How-to’s about becoming successful
in your own business, How-to basket weave, etc. Any topic from A to Z can be
covered in a “How-to” format.

On the internet, more so than offline, the best selling ebooks are in the “How-to”
categories. When selecting your topic, make sure it’s a subject that you do
actually have some knowledge about—or alternatively, make sure you hire a
writer who does.

If you think that you’ve found an untapped topic, consider whether it’s a topic that
anyone is even likely to purchase in the first place. Make sure you really do your
research well for that one! The reason is that publishers know what sell. Like
you, they are in business to make money. If there was money in the topic,
chances are that some smart publisher would already have put out a book on the
subject. So just do your homework carefully.

Once you have an idea for your topic, assess the popularity of your chosen topic.
This is where the keyword research startz. Here’s a simple three-step process:

1. Identify keywords for your book idea.
2. Conduct a search of your keywords to determine how many people are
searching for the information you’re putting out.
3. Run your keywords through the search engines and look for the following
A. The number of e-books already available on the subject.
B. The number of paid sponsor ads for the search. This indicates that
there is interest on the subject—otherwise big companies wouldn’t be wasting
their marketing budgets to sponsor the searches.

One tool that you can use to do your keyword research is Click Ad Equalizer.
This tool will let you do all of your research from one place. You can find it at:

Your research will tell you whether there is a market for your topic, and it will also
tell you whether the market is over saturated. Don’t be afraid of a little
competition. In fact, some competition is actually healthy and it shows that there
is definitely a market for the topic. In a highly saturated market, though, you will
need to have more money to spend on advertising, especially if the cost per click
is fairly high. Thus, I probably wouldn’t pick a highly saturated market for my first

To Your Success
Cody Moya

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Originality Begins a Booming Blog

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Blogging has become a favorite pastime of many people who are reading and posting new material each day. Since there are so many new blogs being created, it is important to keep writing original material to keep your audience coming back for more. You should be posting at least twice a day. This means that you will have to come with stuff to write about constantly. There are a few ways to keep your material fresh and your audience interested.

Start off each week with topics that will be covered. Since you can write about anything you want in a blog, you should make a list each week of the topics you are interested and the topics your audience will be interested in. Many blogs are used as free advertising for business web sites and databases. If you are using your blog for these purposes, your topics should reflect your online business, but not be an obvious sales pitch. For example, if you sell baseball cards online and you create a blog for your customers and fans of baseball card collecting, you should write about topics that are about collecting, baseball, players, the current season, and more. You should provide informative, useful ideas and tips for your audience. It should be in a conversational tone that people will be able to trust and appreciate. You can mention your store from time to time, but make sure the blog is not a sales pitch.

If you created a blog to have a place to rant and rave, you still want to keep people interested in reading it each day. If you are a funny writer who can turn everyday events into something funny, then you are all set. You will never run low on ideas. But if you are writing about your workplace, your family, or your hobbies, you will need to keep reader interest by commenting on broader topics like tax reform, buying a home, and other issues that your audience will be interested in reading more about.

People who have blogs are usually interested in many different things. They have hobbies in addition to their jobs, they enjoy people, and they like to talk about their feelings. Writing about nothing will not keep readers coming back for more. You will have to be creative and come up with different topics and other postings about upcoming events, people on the street, or a celebrity watch. Gimmicky things like countdowns to talk like a pirate day and other days of the year are sometimes enough to draw people to your blog. Filling it with useless drivel will only bore you and your readers. Write about what you car about and people will read it.

When you first begin your blog, it will feel a little strange because a blog is little more than a diary that you share with others. After a while, you will enjoy posting a few times a day. This will enable you to think of other topics and creative ways to improve traffic to your blog. Having fun and sharing with friends are way blogs exist. Take the opportunity to enjoy entertaining others by creating a blog that is about you.

Your friends will also love your blog. They will be able to gain insight about you as a person. In addition, you will be entertaining them or educating them on a particular topic. The fun part is that most blogs allow those who read it to comment on your blogs. This will give you the feedback you may want and need on particular subjects. You can even pose questions in your blog to get people to respond. You can be educated with their responses, which is always a nice thing.

Blogging is a great way to express yourself and share a little bit of you with those who read it. If you don’t want anyone to know it is you, post anonymously. This is the best idea for those people who want to touch on controversy every now and then. Keep your blog original and full of entertaining topics and you will always have a good following of readers. You may even become one of the famous bloggers of the Web.

To Your Success
Cody Moya

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Making Back-End & Residual Commissions

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Residual income puts money in an affiliate marketer’s pocket without any work or effort on their part. It doesn’t get any better than that. Sales of back-end products allow you to get paid for work that you do more than once. The idea here is to work smarter…not harder.

So what are back-end products? They are products/services you offer to existing customers, i.e. to people who have already bought a first product (front-end product. lead product) from you.
Most online marketers make much more money selling customers the second, third, fourth etc. product than selling their first product. The reason is that people who’ve already bought from you once are much more likely to buy again.

Strategies like back-end offers shifts the focus from the short sighted “take the money and run” strategy that is so much in use on the internet today. You’ve seen these sites all over. The focus is on getting a massive amount of traffic and then selling visitors an over-priced product that doesn’t deliver what was promised. They might make money in the short run but they will only sell to each customer once and will have to continue spending a lot of money on advertising to get new suckers to visit their site.

More successful sites focus on building a strong relationship with their customers. Your main goal shouldn’t be to just make sure your customers are somewhat satisfied…you want them to be extremely satisfied. If you deliver the goods, your customers will trust you more. If you have their trust, you can sell them anything. When you send your very satisfied customers an email offering another product that they would be interested in, they will flock to your site to buy it because they trust you. Trust is everything.

To Your Success
Cody Moya

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Keyword Research That Works

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On the internet, keywords are terms or words that
relate to particular topics. Keyword research will
involve various aspects, such as finding sales
oriented keywords or driving maximum qualified
users to increase their online sales.

Keyword research is the first step towards a
successful search engine optimization campaign.
You have to be very careful when selecting keywords,
as it can be very tricky to select targeted keywords
for a website.

The selection of keywords should always be based on
various aspects such as product names, services,
brands, or general terms. Often times, people forget
about targeting geographical terms when they have
global presence.

When doing keyword research, it’s highly recommended
to do a very thorough market research analysis to
find the best keywords used by search engines to
find products and services online – and find out
what keywords are targeted by competitors who are
doing well in marketing on the internet.

The first step in finding the best keywords is to
make a list of the products, topics, and services
that you offer. You can also make good use of your
website logs to know which keywords have brought
you the traffic in the past.

Be sure to select keywords that clearly define your
business and products to drive traffic from the
search engines. There are some websites which get
high levels of traffic through general keywords
although they might not end up being sales.

Today, users of search engines are aware of how
they work, for searching products and services on
the net. Users always look for the better products,
locations, etc. Therefore, you should cover all
terms for each – products, locatins, etc.

There are numerous tools available which will help
you identify keywords that are suitable for search
engines. The challenge here, is to determine which
keyword is the best to generate traffic.

To Your Success
Cody Moya

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SEO Tips for Dynamic Websites.

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Is your website is dynamic? You need to be careful, or you might not do well in the search engines. Some spider handle dynamic URLs quite well, but others have trouble – and even those that do spider them might not look very deep within your site. The problem lies in the fact that you cannot really predict what will be delivered in these URLs at all times. If you have an inkling of what is going to happen to URLs most often plan ahead; try to insure that you do not run into problems regarding these URLs.

Dynamic web pages are usually database driven and displayed on-the-fly. You can recognize by looking for symbols like question marks and ampersands in the URL. These on-the-fly web pages are hard to deal with because they very every time that they are delivered. The best way to conquer this problem is to run everything that you can through the URL rather than through post method or through sessions/cookies.

If you want to sell one or two products, then you only need a static website with one or two pages. If you have a database with hundreds of products, however, then it would be very time-consuming to make each page manually – that’s when most people build a dynamic website.

These dynamic web sites should be organized in such a way that every page that has the potential to become dynamic can be delivered in a static form as well. I.E. your product listings pages may display certain categories dynamically, but they should have static links that will simply display every product. You should also have distinct links to each category as most search engines can handle a dynamic URL as long as it doesn’t change each time that the site is viewed.

There are programs that will automatically produce static pages from a database, but it’s not usually the best move. Most designers to work with true dynamic technologies such as PHP, because of the amount of time it saves. Because search engine technology is increasing, the problems associated with dynamic URLs are decreasing day by day. It is still important to have constants, but you don’t necessarily have to have a huge list of static links throughout your site.

It can be much easier to put than A search engine can easily locate the prior so there is no real need for the latter. The only time that you will see trouble is if you have things like where “userid” changes for each user. If this sort of thing happens you may run into trouble and should arrange so that the “userid” isn’t completely necessary (unless, of course, you want the page password protected).

Dynamic websites aren’t usually engine friendly, though, unless you deliberately make them that way. If you’ve spent money and time to build a dynamic website then you won’t want to throw it out – you need to learn how to optimize it for the search engines.

So how can you keep the functionality of your dynamic website, and make it search engine friendly at the same time? Well, suppose you have a website with products, and instead of having each product on one page you’re using a dynamic, searchable database. Searching returns a list of products that meet the search criteria, and maybe a small picture – clicking the picture shows the user more information about the product.

You have to realize that search engines can’t use your search box, so the only way for them to access your dynamic information is if they follow a link to it some other way. The lesson to learn is that you need to give access to all your pages with plain, text links, somehow – you can’t just rely on searches to drive your whole site.

What this means is that somewhere on your website you need to have a list of your products that has been organized by category – from here, you should be able to follow links to every page in your database. Once you’ve done this, the search engines can see your content.

Offering both search and category views improves your site’s navigation, as well as making it crawlable – your work will be useful to your visitors as well as the search engines, which is what SEO is all about.

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Cody Moya

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Why Not Email Marketing?

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If you are currently participating in other types of Internet marketing but not email marketing you should seriously consider why you are avoiding this type of advertising. This is important because email marketing can be a very important part of an Internet marketing campaign. Many business owners avoid email marketing for fear of being accused of spamming. Internet markets may not have a clear understanding of what is spam and what is not so they avoid participation in email marketing campaigns to avoid the potential for being labeled a spammer.

Why are Internet marketers so afraid of being accused of being purveyors of spam? This is a common fear for a number of reasons. First of all there may be harsh penalties associated with sending spam emails. Recipients of spam have the option of reporting the spam to their Internet service provider who will investigate the validity of the claim. If the originator of the email is determined to be a spammer there can be harsh consequences.

Internet marketers are also afraid of email marketing because they believe it will not be well received by potential customers. This is an important concept because Internet users are bombarded with spam each day. Receiving this quantity of spam each day can be frustrating and can anger some Internet users. These Internet users are not likely to be receptive to email marketing. The fear that these potential customers will view email marketing and stray to competitors keeps many Internet marketers from taking advantage of this type of marketing strategy.

However, it is important to note that despite the prevalent problem with spam, many Internet users are quite receptive to email marketing. This is especially true in situations where they specifically requested to receive more information from the business owner regarding his products and services. Potential clients are particularly receptive to email marketing which provides something of value to the recipient of the email. Emails which contain in depth articles, useful tips or product reviews may be appreciated by consumers.

Additionally, items such as e-newsletters and correspondence courses offered via email can be of particular interest to potential customers. E-newsletters are typically longer documents than traditional email marketing pieces and can provide a great deal of additional information to the email recipient. Email correspondence courses may be offered in short segments and typically amount to a significant amount of information which is likely to be greatly appreciated by the email recipients.

One final way to prevent email recipients from viewing your email marketing efforts as spam is to only send the emails to recipients who register with your website and specifically request for you to send them additional information and promotional materials. This opt in formula is ideal because it ensures you are not wasting your email marketing efforts on recipients who are not interested in your products or services. It also ensures the recipients of the email marketing campaign do not view the informative and promotional materials they are receiving as spam.

This technique for compiling an email distribution list is quite effective but it is important to remember you should always include information on how recipients can opt out of receiving future emails, is a great service to help with this. This is important because the email recipients may have once been interested in receiving marketing emails but over time this may change. If they are no longer interested in these emails, they may begin to view the emails as spam if they are not given the option of being removed from the distribution list.

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Cody Moya

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Making Money with Articles: How to Choose a Web Designer

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There are two important things to remember when looking for a web designer:

First, it is important to go with a freelancer if you are looking for a small and simple site. You can probably get one done for $30 to $50. There are many freelancing companies on the web that you can tap into to find the designer for you.

Second, it is important that you ask to see a few sample sites that the web designer has done and that you check any ratings that may be available for the designer. This may keep you from getting wrapped up in a project with someone who will not finish or cannot do the type of job that they claim they can do.

If you cannot put together your own website to host your articles on and you don’t want to pay the extra $7 to $12 dollars per month that it may cost to get a host that offers a What You See Is What You Get website builder, then your only other option is to hire a web designer. The good thing is that, if you are looking for a very basic 2-5 page site and you hire a freelancer rather than going with a web design company, then it will be relatively easy on your wallet.

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Cody Moya

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