When is Internet Marketing Worthwhile?

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In general the answer to this question is always but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business.

One of the most basic principles of marketing is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services. It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or services at all. As an example consider a business who sells fishing rods. You will want to market your products to those who enjoy fishing either competitively or as a leisure activity because among this audience you are likely to find people who may be interested in purchasing a new fishing rod. It would make sense to place an advertisement for your business on a website selling bait and tackle or a website which organizes fishing trips in exotic locations. Conversely it would not make sense to place your advertisement on a website selling telescopes because you are not likely to reach a large target audience here. There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.

Another factor to consider when purchasing advertising space on another Internet website is traffic the amount of traffic the other website receives. This is significant because you want to place your advertisement on a website which is closely related to your own and likely to attract a similar audience but you also want your advertisement to receive a large amount of attention. For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This will help to ensure your business is getting a great deal of exposure through this advertising.

When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spam. Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use. However, Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

In any Internet marketing campaign it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully. One way to do this is to place specially coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running these advertisements. If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective.

To Your Success
Cody Moya

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Making Money with Articles: Where to Find Affiliates For Your Niche Website

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To make money with articles that you place on websites, you will also need a variety of good affiliate links that will help to generate revenue. It is important that you know where to find affiliates and that you choose the best affiliates for you and your niche site.

When you pick an affiliate, it is important that you determine which companies you will profit best from based on the frequency that the product is likely to sell. There are several types of affiliates and some will offer you more money from a sale than others will. Before you get hazy-eyed by dollar signs, however, remember some products are bound to sell more than others. If you sell on product four times a year from a little known company that gives you $100 per sale or sell a well known product 3 times a week at the rate of $10 per sale, then you will make much more money with the $10 per sale product. Often times large well known companies will offer a very small profit per sale because they are established and know that their product is likely to sell well. Small, unknown companies, on the other hand, need all of the promotion they can get. Also, because they are unknown, their products are likely to sell less frequently.

The most important rule when picking affiliates to promote on your site is to pick products that would be of interest to those who would likely visit your niche site. Otherwise you will be promoting a product to a group of people who do not even want nor need it. If your niche site targets parents of young children, then promote baby products. If you niche site targets gardeners, then promote gardening products. If you promote baby products to gardeners, you are almost guaranteed to not make a profit no matter how much money the affiliate company offers for a sale.

Lastly, there are two main ways to find an affiliate company for your niche website. You can sign up with a company that manages the accounts of hundreds of companies, big and small, and apply for the products within these accounts or you can do a web search for companies that would match well with your niche, visit their websites, and see if they advertise an affiliate program.

To Your Success
Cody Moya

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Managing And Recruiting Affiliates

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Once affiliates begin to sign up, even if you are
automatically approving them, its in your best
interest to audit your network on a regular basis.
Now, the FTC is making marketers responsible for
the actions of their affiliates. If your affiliates
get out of control, it could cost you a lot of money.

You’ll have hundreds of affiliates sign up for your
program. Hobbyists, spammers, webmasters and even
marketers. It’s very important that you review
each one on a regular basis to ensure the way they
are promoting you is acceptable to your company and
above all – its legal.

Below, you’ll find some tips when screening:
1. All affiliates must have an active web
site. If not, they may be spammers.
2. The affiliate site content must relate
to your products or services.
3. The site should have appropriate levels
of content.
4. Misuse of content. Be very clear with
your affiliates and what content they can use from
your website.

Affiliate fraud
Fraud with affiliates has been increasing over the
last several years, which is another great reason
to screen your affiliates on a regular basis. With
fraud, there are two main types:

Malware – Some affiliates out there have developed
software that is installed on a machine, normally as
part of a free download. When someone clicks on the
affiliate link, the true affiliate ID is replaced
with the fraud.

Fake purchase – If you have a product of high value
that returns large commissions for affiliates, you
may notice some bad parties signing up, then using
stolen or fake credit card information to purchase
products via their links.

Communicating with affiliates
Good affiliates are normally busy, as they can
easily forget about your services and products.
As time goes by, your offers can wind up less in
less visited areas or accidentally deleted.

It’s extremely important to stay in contact with
your affiliates, even more so with the high performers.
Do not wait for them to contact you, as if you
do, it normally means they are reporting a problem.
By taking the time to contact them, you are showing
that you are interested in the partnership.

You don’t need a new product as an excuse to
contact your power affiliates. Even if it’s just
a quick note to ask if they need anything. You
can also use the opportunity for feedback on your
program as well.

Managing a successful affiliate program is not an
easy task you can fully automate, as you’ll have
to get involved. Happy affiliates are more
productive, and the more money they make – the
more money your company makes as well.

To Your Success
Cody Moya

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Using Autoresponders With Internet Marketing

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If you’ve ever dealt with an online company or subscribed to an ezine or other service on the Internet before, you’ve more than likely received an email from an autoresponder. Although you may not have realized it at the time, it was probably an email letting you know that the individual you were trying to reach isn’t available. Even though it appears that someone else sent the message, it was indeed sent from an autoresponder.

Although autoresponders are great for letting others know that you are away, they are even more valuable when used as a marketing tool. If you’ve thought about selling products or services online or if you already own your own company, you could greatly benefit from autoresponders. In the world of Internet marketing – few tools and programs can compete with an autoresponder.

As many Internet marketers already know, autoresponders are a great way to put your business on autopilot and multiply yourself. With an autoresponder, simply set up your preset messages, and select the schedule that each individual message will go out. When messages go out is entirely up to you, you can send them out on a daily, weekly, or even monthly basis. You can also use as many messages as you want, and know without a shadow of a doubt that they will go out to those on your customer list when they are supposed to.

Best of all, you don’t even have to touch it. This will save you a lot of time, as your autoresponder will handle virtually all of your email tasks. It will follow up with your customers as well, saving you a lot of time there. If you had to follow up with each and every one of your customers yourself, it could cost a lot of time that you could easily be using for other things – even spending time with your family.

Even if your business doesn’t have a lot of site visitors now, an autoresponder can still help you out. Even though you may not think so, it can do a world of wonders. No matter how many visitors you have, you should always strive to capture all the opt-ins that you can. The best way to do this is by providing high quality products and services that will keep your visitors intrigued. If you keep them intrigued, they will gladly sign up to your list with their email address and their name, so that you can contact them with future offers. Even though may be starting out small, your opt-in list can get really big before you know it.

Once your list has grown, it will easily become one of the most valued assets of your entire company. In order for your list to grow, you’ll need to answer emails about your products, services, company, and what you can do for your customers. You don’t need to spend all day doing this anymore, as you can leave everything to your autoresponder. Your autoresponder can answer all of your email questions and give customers what they want – which will help your company grow.

Almost all autoresponders will enable you to send broadcast messages to your entire client list among other things. They will also let you stay in touch with your customers and establish relationships that will keep your customers coming back. No matter how big or how small your company may be – an autoresponder is one investment that you is more than worth your money.

To Your Success
Cody Moya

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SearchEngine Relationships To Marketing

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The landscape of search engines have went through
some drastic changes over the years. Not only with
technology, but also with various partnerships
between the many different search companies as well.

You might be running your search engine queries on
a particular search engine, although who is actually
supplying the results – it could be a different
company altogether.

Below, is a list of the search engines that feed your
precious keywords:

Yahoo
Yahoo provides the primary search results for Yahoo
search, Alta Vista, and AllTheWeb, and receives paid
listings from Yahoo Search Marketing (formerly known
as Overture).

Google
Google provides the primary search engine results
to Google AOL Search and also Netscape. Google also
supplies paid listings to Lycos, Ask, Netscape, AOL
Search, and HotBot. It also supplies secondary
results to HotBot and receives it’s directory data
from DMOZ.

Lycos
Lycos receives the directory search results from
DMOZ, primary results from Ask, and paid listings
from Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ,
primary search results from Ask, and paid/secondary
results from Google Adwords.

Ask
Ask provides primary results to Ask, Hotbot, and
Lycos. It receives secondary search results from
Teoma and the directory results from DMOZ, with
paid listings from Google Adwords.

In relations to marketing, search engines can
provide anything you want to know. If someone is
looking for something, they normally refer to the
search engines. When they type it in, the highest
sites on the engines will show – which is normally
where the visitor will go.

By keeping good position on the search engines,
you’ll be near the first for visitors who are looking
for a certain product. You can make a lot of money
with search engines as well, if you know what you
are doing.

To Your Success
Cody Moya

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Newbie Helpful Hints for Blogging—The Who, Where, When, Why and How’s

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So you are new at blogging. Welcome—take a comfy seat and be prepared to be entertained. You will find that blogging is taking over the Internet. There is not a site out there now that does not have some sort of blog. You can read blogs that are dry and boring and some that will have you laughing out loud. Old people, young people and all sorts of people in between, blog. Now it has caught your attention and you want to find out more. Here are some helpful blogging hints for all blogging newbies.

Who: Who can blog? Anyone can blog! After all, blogging is really just a way to journal or keep a diary online. Some people choose to keep their thoughts secret and some people want to share their innermost thoughts to the world. You can ready blogs by business people, stay at home moms, teenagers (ever heard of myspace?) and grandmas and grandpas. Blogging is a great way to stay in touch with friends and family and once you start blogging, you will be hooked.

Where: Where can you blog? On the Internet! There are many websites that host blogging. Some are free and some will cost you a few bucks a month. If you are not sure that you will love blogging, try one of the free sites. Most of the free sites offer a very basic package, such as a small storage space and limited picture capabilities. The blog hosting sites that cost will give you more. You will be able to add a hit counter, comment section, email, links and more. One good tip to find a blog site that will work for you is to read a wide variety of blogs and take note on which sites are user friendly and have features you like. Try it out and explore, then you can find out where you want to settle down and blog.

When: When do you blog? Whenever you want! That is the greatest thing about the Internet. It is like a 24 hour city-you can shop, chat and blog whenever you get the urge. You can blog in your pajamas if you want and no one will ever know the difference. The important thing is to find a time that is good for you and commit the time to blog each day. When you do that, you will find that you will build a loyal readership.

Why: Why do people blog? People blog for different reasons. Some people blog because they are business owners and want to attract potential customers and clients to their websites. For others, blogging is highly personal. They want an outlet that will help them record their thoughts and feelings. Some people use blogging as a “shout out” to their faraway friends and family. Blogging is a perfect way to keep in touch with those that you do not see that often. You can record what you are up to or what the kids are doing. Your friends and family will love reading your updates when they have time.

How: Starting a blog is easy. The first step is to find a blog host online. There are lots of them. As mentioned before, some will cost and some will not. Find the one that works the best for you. You might want to start out on a free one and then when you make the commitment of keeping up with it, and then you can try one that will cost. The blog hosting site will want you to sign up. You will usually need to answer a series of questions and give your profile information and set up a user name and password. Most blog sites will then give you the option of whether or not you want to share your blog with the public. You can choose to keep your blog private, semi-private (where you can set up a password for invited guest, such as family and friends) or public. If you have a public blog, expect almost anyone to find your site. You will need to be careful and stay safe. Never give out too personal information, such as your phone number and address on your blog. Then you can start keeping up with your blog each day.

To Your Success
Cody Moya

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SEO Tips for Google.

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Google is still the most popular search engine out there, and they’re not showing any signs of slowing down. It’s important to know how to get on the right track with your SEO for Google. It is also important, however, to remember that Google is not the only search engine out there and that Yahoo! is also a highly rated search engine which actually has more pop culture usage.

Before you can truly understand Google you must understand a little bit of the history behind Google. In the beginning, Google was considered by many to be the “Geek’s Search Engine.” This changed as Google started delivering better and better results. Google slowly evolved into the most trusted search engine around, but Yahoo!’s advertising strength and popular usage has still claimed a large number of users. It wasn’t all that long ago when Yahoo! was the most popular search engine by far.

Google’s search engine is based on PageRank, a complex algorithm that was revolutionary when it was invented. This page rank is the primary reason that Google is so popular. The Page Ranking technology that Google has created and the evolutionary steps that Google has taken to increase the strength of its algorithm has made it a search engine giant which actually sets out to protect internet users from fraudulent web sites. Google has come to be a search engine that cannot really be tricked. It’s kind of the integrity police f the world wide web. Basically, Google checks the number of links to each site in its database, and treats them as ‘votes’. Here are some tips on getting ranked high on Google:

1.The more incoming links you have, the better your chances are. Good links are ones that are relevant to your own page and link with text that makes it obvious that they intended to link to your site. Google has also recently integrated a new piece into its algorithm which makes old links better than new links. In Google’s opinion, if a link withstands the test of time it is has to be relevant or else both parties would have removed the link after not seeing any positive action by Google. Basically, this is another one of Google’s “keeper of integrity” options that have become so famous among SEOs.

2. Links from ‘authority’ sites, such as directories or non-profit organizations, tend to produce better results than links from commercial sites. Google likes to decide what sites are important. A site has some huge credential for being a spectacular source for quality information will be appreciated more than sites that don’t have such strong affiliations with quality work and content. This will result in stronger, more heavily weighted links to and from this site.

3. Site elements to consider for Google are the title (including the strongest keyword phrase), the meta description (Google displays this to its users) and the body text (it needs to be highly-focused and use keywords well), as well as your onsite navigation.

4. Make sure that Google can spider the whole site easily. You’ll probably want to have plain links to every page on your site at the bottom of each of your pages.

Don’t forget, though, that Google is strict about ‘cheaters’ who use unethical SEO techniques. Here are some things that Google hates:

1. Getting lots of ‘shadow domains’ that all point to one site.

2. Using doorway pages.

3. Using falsified WHOIS information.

4. Sites that are “fake” search engines or spyware.

Google Facts and Fiction.

Google has an article on its site called ‘Google Facts and Fiction’. For example:

Fiction: Advertising on Google affects my rankings in the search results.

Fact: Advertising with Google neither helps (nor hurts!) a site’s rankings on Google.

Fiction: Sites that are not HTML are not included in Google’s index

Fact: Google is and does index as many file formats as possible, however there are some that it cannot index. File types Google is able index include: pdf, asp, jsp, hdml, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf.

Everyone who wants to optimize for Google should make sure they read this article, to avoid common mistakes.

To Your Success
Cody Moya

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Google Adsense: Familiarize Yourself with the Google Adsense Preview Tool

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The Google Adsense Preview Tool allows you to preview the ads that may show on any web page thereby letting you make an educated decision on whether to add Google Adsense to your existing pages.

You can also view sample ad formats and colors which will allow you to see how the colors and formats you want to appear in your ads will look before they actually launch on your pages.

You can also view borders, backgrounds and text colors from the preview tool and by clicking preview you can see how these will look with actual ads.

You can also see geo-targeted location ads meaning you can see what ads users in Canada can see even if you live in Japan.

The Preview Tool is available in all active Adsense languages and is easy to install. For specific installation instructions, you’ll need to go to the Google Adsense Support site. Follow the instructions and click on the link provided and you’ll be a previewing genius in no time!

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Cody Moya

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Making Money with Articles: Finding a Writer

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Finding the right freelance writer to produce your revenue generating articles can take a bit of time, however, if you find one that can easily take on another regular client and the two of you work well together, then that one difficult search will turn into a lot of profitable articles.

When you start your search, you may want to begin with a very small group of articles, just in case you happen too hook up with a writer that you are less than thrilled with. It is important to keep in mind that there are several different types of writing and each writer might be highly skilled in one area, yet lack in another. For example, there is creative/fiction writing, biographical writing, news writing, general informational article writing, critical writing, copy-writing, poem/verse writing, technical writing, medical writing, essay/report writing, and sports writing. Although a writer may be highly skilled in one area, many freelance writers spread themselves out into others areas as well. So, it is critical that the writer you choose can produce the type of content that you need.

To find a freelance writer, you can look at various freelancing websites that will allow you to post the specification of your project and your budget.

From there, writers will make bids on your project and provide you with writing samples so that you can get an idea of their skill level. Make sure that you choose a writer who gives you a sample of the type of article that you are looking for. For example, if you are looking for a copy-writer, do not hire someone who only sent you a sports writing sample. He or she may be an outstanding sports writer, but copy-writing is about selling (a product, service, or yourself) to your website visitors.

In conclusion, the more you are willing to pay per article, the more bids you will get from quality writers who know how to entertain and inform your website visitors so that they keep coming back for more. Writers know that you will eventually make a ton of money off of each article or content piece. So although $30 or more for a 500 word article may seem like a lot, when you think about the service they are providing you and the time and effort that they put into your piece, then you will realize that it really is not a lot for that one article. If you pay for quality, you will be amazed at how much you will eventually make off of your articles.

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Cody Moya

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5 Hot Tips to Boost Your Website Traffic Using Free Tools

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The net holds so many options for everyone. There are so many ways to do the same thing just slightly different. The main reason for using the net is to get traffic. Traffic is what will make your site successful. With out enough traffic, you will fail for sure. Everybody on the web strives for the highest traffic. Many spend tons of money on tools that only produce so-so results. These webmasters overlook the free tools that are out there and have been proven successful time and time again. These free tools will boost the traffic of your site with out costing you a penny. You need to be willing to look at these tools and use them to your advantage. There are several ways you can use free tools to increase your traffic. These tools have proven to be the most successful out there. What they require is time and effort. You have to be willing to put time in your business if you want it to fly.

Make sure you are analyzing your current traffic to see if it your current method is working for you. There are tons of free traffic counters online you can use to figure out what is going on with your site. You will be able to install one of these visitor trafficking counters with ease and check in a week to see what you have for numbers. You will be sure to gain a lot of valuable information from this experiment. This tell you were most of your traffic comes from and what are your best-hit site pages. With this information you can tweak not so popular pages and make them like the ones hit. You can also get a clue to if your keywords are successful and what you can do to make them better. Find out where your clients congregate. You want to know what these people are looking at one the web and provide for them. What sites come up on the search engines when you type in your keywords? Hit the top 10 sites and look at what they do. Then go back to your site and out do them, you have to cater to your audience.

Add a blog to your site because they tend to get more traffic than plain old websites. This is due to their informal nature. They grab people’s attention. Knowing who your clients are and what they like will truly help will help you know what type of stuff they are attracted to. You will be better able to design to their likes. Blogs are simple to manage and keep up with. Most of them can be set up for free so that is a bonus. They are extremely good at attracting traffic to websites just add the link. Make sure you write and post articles on your site. Posting free articles to your clients is a great way to keep them coming back for more. This is a truly powerful online marketing tool more than people realize. If you do this the right way it will have the amazing power of increasing your traffic. It will jump you up in the search engine rankings as well. This boost will generate an even further increase. The more people you can attract and keep on your site the better you are.

Contrary to what some people think, use a traffic exchange site. This is a great marketing tool for sure. You can win traffic to your own site while visiting other’s sites. These people have also signed up for the exchange as well. Not everyone will be interested in what you are offering and buy. But you will surprised at how many sales you will generate. This offers your site more exposure that will increase your traffic and business potential. It is very similar to any other form of advertising. Many people aren’t interested or maybe don’t buy but the small amount that do add up fast. It is the exposure you are trying to get a hold of. Remember for every person who hits your site and thinks it is great they will tell people and so on. So you have to remember that you are generating business by keeping the clients happy.

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Cody Moya

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