RRS – The Intelligent Marketing Medium

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If you need a great way to boost your website visitor feed, try to use an RRS. This offers a seamless and silky transport for communication between visitors and the publisher. It is also a method of delivering content in exciting and new ways to the prospects, and is now growing quite rapidly. Considering the new short content and bold headline, give just enough to peak interest or gain attention, this saves the possible client time, and does not waste yours.

This is great as it does not completely overwhelm the visitor with a gargle of details, they can view the article if they want. If not it still gives them some insight as to what you are selling or offering. The premise of an RRS is simple, it is meant to merge multiple feeds making for an easy review of the content within a page by the visitor. This is a program that needs to be purchased and is available for the server side or the client side. As the feeds will have certain themes, it allows visitors to link into the feed that has the most appeal to them. Keeping unwanted e-mail aside, this allows for the visitor to view content Spam free. This is a great way to generate more traffic to your site, as most people no a days cannot tolerate Spam. The feeds will allow for the visitors to mingle and exchange ideas or content between themselves. The RRS has no opted out, or opt in route incorporated, which is wonderful because it allows for immediate access without the troubles of giving up their email address. This will keep the pests away, like Spam emails to their inbox.

When using marketing through newsletter, it is always a concern whether or not the clients are actually receiving the content. Anyone running a website that incorporates an RRS can be sure this will not be a problem. Many ask, just what kind of information can be delivered by way of RRS feeds? Well, the truth is at this point far too many to list. So to make it short, there is easily an entire shopping cart of options available. We shall focus on just a few to get you started and informed. We will start with the blog feed. This is a very effective method of allowing the visitor to search and view anything that may be of interest to them. This opens the door for much more clientele. They do not have to go through countless summaries that mean absolutely nothing to them, just to find one the is pertinent to there cause. Article feeds are another great tool as well. This gives you the ability to have your visitors notified when new content has been added, it is kept brief yet precise allowing for the decision by the viewer if it may or may not be a point of interest to them.

Feeds that work with forums is another benefit, as well. As forums are now starting to get great ground space on the net, it is great to be able to get simple summaries on the latest topic without having to even enter the forum itself. This saves time for the viewer. It is as simple as point and click, if the viewer does find something that catches their attention. Schedule based feeds are also another hot commodity. What this does is allow for a smooth transfer of important information between two or more parties. This will allow for seamless communication when planning a meeting or posting news of upcoming events. Special feeds or discount is great when you need to convey the latest offers or deals on products. Now they give the option for viewers to tap directly in to the source by way of links. This is very organized and a great method of spreading business around. In having continuous monitoring of news, you keep the clientele up to date on current local or world events. This can make for very interesting and handy page content. In the end yes when you are running a business on the web RRS can easily be very beneficial to your company, and to the possible millions of people that could view what it is you are trying to sell or convey.

To Your Success
Cody Moya

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Can the Public Domain Ever Be “Used Up”?

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When discussing public domain, people often ask:

The public domain is limited. Even if it will never be ‘used up’, it’s going to be used more
and more compared to what will be added to it in the next few years. What will happen
then? Will the public domain become useless?

First off, there is literally so much contained within the Public Domain already that so many
of the regular people don’t know about, that there is no chance of the public domain
‘running out’ of options in the foreseeable future. And then, of course, more work is being
added to the public domain every day.

This is another area where people are often ignorant, or just don’t make the effort to think
hard (no offense, it’s a big problem with the world today).

When most Internet Marketers talk about the public domain, they only talk about books
and recipes and self-improvement courses. Now, this is either because they don’t know
better, or they’re not telling you everything. In both cases, they are doing you a huge
disservice.

The future of Public Domain is in its diversity. With government publications on
environmental issues, public health issues, and many more subjects of relevant interest
being placed in the public domain every year, this is just ONE of the sources of public
domain that you can use to generate a stable income stream.

But there are literally THOUSANDS of sources of public domain. You’ll find music,
software, art, movies, and more. Most importantly, the public domain is full of ideas!
Many of those ideas can help you in your business.

How does this help you?

There is more than one way of profiting from a market. For now, remember this:

The Public Domain is far wider, and far deeper an ocean than you think (and the Internet
Marketing gurus would have you believe).

To Your Success
Cody Moya

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Mailing List – Your Personal Money Maker

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A mailing list can literally determine whether your business fails or succeeds. Though many of us may be a bit nervous by the idea of requesting e-mail addresses from possible customers for fear of scaring them away, it’s a necessity if you want to get the increased traffic and major sales successful websites experience..

You might be questioning why a mailing list is so important it is referred to as a gold mine. That’s a logical question. Most people don’t understand how effective a tool a mailing list has the possibility of being. Let me explain.

The first reason a mailing list is important is this: most people don’t buy something during their initial visit to a website. Research has shown that the average internet customer makes an average of seven visits to the same site before actually buying something. In seven visits it isn’t hard to lose a customer to competitors unless you give them a reason to return. That’s where the mailing list enters the picture. If you can get visitors to sign up for your mailing list or newsletter, you have a way to lure them back to your site.

It doesn’t end with simply getting them to return. Another statistic shows that 70 percent of e-mail users have made a purchase after receiving an e-mail advertisement. Think about the number of sales you could be losing if you don’t have your own mailing list.

There is a lot to think about where mailing lists are involved. Although you might be worried about giving the wrong impression when requesting a customer’s e-mail address the figures speak loudly. Keep in mind; the people on your mailing list have requested e-mails from you, irregardless of whether they are newsletters, promotions, special offers or updates. These customers have given you their trust and that, in the end, is where your sales originate.

To Your Success
Cody Moya

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Using Yahoo For Researching Your Target Market

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If you’re really stumped for a topic for an info product, you can use the Yahoo
Directory for Hobbies. It can be an absolute gold mine when looking for profitable
topics for info products! Remember that most people are extremely passionate
about their hobbies. So, if you create an info product around a hot hobby, you
are sure to rake in the dough!

You can also take a look at the Yahoo Groups that exist for your market. Yahoo
Groups are forums that are housed at Yahoo and run by independent people.
There are tens of thousands of Yahoo Groups available.

The way that they work is this: people join as members of each forum. They can
participate either by going to the forum to view and post or by subscribing to the
emails for that group.

You can get these on an individual basis or in a daily or weekly batch of posts. If
you find a hot group, make sure that you DON’T select the individual posts or you
will be bombarded with email! (In fact, I have a separate email address that I use
for Yahoo groups so that I don’t have to look at all of that mail unless
I have time for it.) Bookmark the groups that you find that pertain to your topic!

These can be an invaluable resource when you start marketing your finished
product. You can find Yahoo Groups for Hobbies at:

http://groups.yahoo.com/dir/Hobbies___Crafts/.

Still stumped for ideas on a topic? Well, here are my bookmarks that I list as
“Find What’s Hot”. If you don’t find a hot topic, one suitable for the next best
seller, I’ll be VERY surprised:

* http://www.MyHotItems.com — This is a directory that is generated based on
keywords being searched over the last 7 days.

* http://Buzz.Yahoo.com — The Yahoo Buzz Log – this is an index of the top 15
search terms for that day on Yahoo. It sorts the results by various categories.
Down the left side, you’ll find Today’s Top Movers, Actors, Movies, Music Sports,
etc. On the right, you’ll find a bit of analysis about search spikes and trends.
Very enlightening!

* http://www.google.com/press/zeitgeist.html — Google’s Press Center – the
Zeitgeist – In German, “Zeitgeist” refers to the general intellectual, moral, and
cultural climate of an era. Google chose this term as the name for its list of the
top 15 most searched keywords. Google also breaks their lists up by categories
such as the Top 30, Popular Retailers, Popular Sports Queries, and Popular
Music rated categories.

To Your Success
Cody Moya

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Working With Merchants

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Contacting the merchant of your interested program is
an ideal way to increase your sales, which can save
you a lot of time and heartache. Once you contact
the merchant, be sure to let them know what you are
doing to promote their products, and ask for their
advice when it comes to marketing.

The merchant will know the product the best, and
they will have a good idea of the strategies that are
being used by other affiliates to make sales. By
contacting the merchant, you’ll also show them that
you are dedicated to succeeding with affiliate
marketing.

Contacting the merchant also shows your enthusiasm
for marketing their products and services. Any
merchant who knows affiliate marketing also knows
that over 90% of sales are generated by less than
5% of the affiliates. Good merchants recognize your
efforts and provide you with information and resources
and may even boost your commission rates!

Dealing with merchants
If you email a merchant and they don’t respond, try
again. If they still aren’t responding, you should
think again about continuing the partnership, as a
lack of communication can indicate other problems
as well – such as payment.

Keep in mind that many merchants make big promises,
and set a high payout rate knowing that very few
affiliates will actually meet it. This isn’t a
good way to do business, and you should avoid
working with these types of merchants.

Communication
When you communicate with merchants, you should
ensure that you use a professional tone. If you
have suggestions of how a merchant can improve their
offers, you should let them know. Many merchants
appreciate feedback, and know that any feedback they
receive can improve their programs.

Wise merchants always understand that good affiliates
are hard to find and will treat them with respect,
assist with resources, and be prompt with payments.
Wise affiliates are the same way, and understand
that merchants want quality promotion and sales
performance.

To get the most out of your partnership, you should
always be professional and understanding with your
merchant. Good merchants are always busy, which may
make them seem like they aren’t that good. They
will answer your questions and emails, although it
may take them a little bit of time.

The longer you work with a merchant, the more you’ll
understand how they do things. If you are just
starting out in affiliate marketing, a merchant
can help you understand how things work. If you
listen to them and show initiative, you’ll be
well on your way to making it to the top.

To Your Success
Cody Moya

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How To Make Money From Social Media

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Are you addicted to Twitter, Facebook, LinkedIn and all the other social networks on the web? If so, you can turn your addiction into a full-time job by going into business as a social media consultant. We will look at what is involved and how you can get started.

In this day and age, social media is ubiquitous and the vast majority of people in the developed world use it to some extent. That’s why businesses have started to realize that social media can be put to use as a marketing tool. It’s not just big corporations. Small and medium sized businesses are also seeing the potential. It’s these smaller enterprises that you can service as a social media consultant. The role basically involves advising businesses about how they can use social media and then managing their social media activity.

It’s not a get-rich quick scheme because you will need to put in a lot of effort to win clients and do their social media work for them. However, once you start to approach local businesses and present to them the benefits of using social media, you will soon have some clients signed up.

The best way to ‘sell’ the benefits of social media marketing to prospective clients is to point to examples of other businesses who are using it to good effect. If you can find any of their direct competitors who are using social media, then it will be even easier to demonstrate the advantages.

Once you have signed-up your first client, the hard work begins. You will need to set up profiles for your client on the social networks you will be using. The next step is to build up the number of friends and followers in the client’s networks. This is time-consuming because you need to grow the followers as organically as possible.

As your client list grows, you may need to hire some help to handle the day-to-day social media tasks. You will soon find out that social media marketing requires regular work. You cannot work on a client’s profile for a few hours and then not touch it again for several days. Ideally, you need all your client’s profiles to be active on a daily basis. To achieve this you may decide to outsource the regular updating to remote workers. This frees up your time to sign-up more new clients.

Hopefully you will now understand the business potential of becoming a social media consultant and also see that it requires hard work and dedication to be successful.

To Your Success
Cody Moya

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Money Making Tips

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Affiliate marketing is all about getting paid for
selling products you don’t own and not going to
jail for it. Someone else goes through all of the
trouble to develop software programs, service, or
digital content products. They’ll do all the work
then you collect the money!

Affiliate marketing is a revenue sharing arrangement
between the product developer, known as the affiliate
merchant, and the affiliate marketer who is anyone
that’s willing to promote the sale of product by
advertising the product using any type of legal
means available.

The relationship will allow the affiliate merchant
to grow their revenue by paying only for the
advertising that results in a sale. The affiliate
marketer will profit by making a percentage on a
sale that he does not have to manage after the
sale.

Getting paid
Getting paid all depends upon how the affiliate
program is set up. Some merchants will run their
own affiliate program. They’ll have special types
of software that assigns each affiliate marketer
a special link that’s used in promoting the product.
The software will track sales of every marketer
and the merchant will pay the commission on a
periodic basis using either PayPal or another
method of payment.

Selecting products or services
Your income is directly tied to how well your
selected product or service sells, and the size of
the commission you earn, which makes it very
important that you choose carefully when it comes
to choosing the affiliate merchant you’ll be
partnering with.

Choose programs that you aren’t embarrassed to
promote and programs that you’ll feel comfortable
recommending to your family and friends if they
were to ask you about it.

You’ll do much better if you promote products
that you fully understand and are already familiar
with. This way, you’ll be able to write better
ads without having to strain yourself coming up
with the right things to say.

You should only promote products and services for
companies who have gone through the trouble to
provide you with training programs and sales aids
such as banners and other marketing materials that
you can either use directly or model the one you
own after.

Be on the lookout for programs with commission
rates no less than 50%. You should give preference
to programs that pay commission on multiple levels,
which means you’ll also have to earn commissions
on sales made by people who buy the products
through your link then go on and become affiliates
themselves later on.

To Your Success
Cody Moya

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Resell Rights Explained

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The terms Resell or Resale Rights may be ones you have only recently become aware of. You are not the only one this is true for. Many people are just finding out about reselling and are asking the question, just as you are, what exactly Resell Rights are. Read on and I will try to answer this question for you.

First U need to make one thing clear. Resell rights and resale rights different terms for the same thing. Whichever term you use, it’s the right one and it indicates the very same thing. I will use the term resell rights.

Now let’s continue onto the explanation.

Resell Rights are special rights, or permissions, that are given to you legally by the developer of the product in question In this legal business deal you buy, or otherwise get, permission to resell the product from the original owner. These rights give you permission to sell the product to others.

The way you can sell the product will be dependent on the terms of the transaction. Some Resell Rights let you to buy then resell the item to others, but do not let those buyers resell the item to anyone else. Other kinds of Resell Rights let you buy an item, change it in any way you wish, and then resell it and its Resell Rights, as though it were your own product, to your customers.

Obviously, there’s a lot of variety with Resell Rights. Because of this variety there is also a lot of money that can ultimately be gained with the utilization of Resell Rights. The possibilities are endless.

Resell Rights, when mentioned online, are normally used when referring to e-books and other digital items. The utilization of Resell Rights with these items makes it easy to buy and sell them on the internet. This makes reselling an incredibly appealing idea. In addition, space for stocking items is not necessary with these items. The ease with which the internet gives in these kinds of sales has made reselling a niche it its own right..

To Your Success
Cody Moya

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Researching Your Target Market

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In researching your target market, one thing you can do is get out of the office
and go to the corner Barnes and Noble. When you are in the store, you need to
be aware of the merchandising.

The book publishing companies spend a LOT of money studying the placement
of products. As a general rule, those books that are displayed at eye level are
the books that they expect to sell. In addition, those on the end caps (especially
at eye level) are the better sellers. Take a good look around you and make a
note of these.

You will also want to look at the magazines and be aware of the same exact
thing. With magazines that are at eye level, you will also want to notice:

1) The number of magazines on any given topic;
2) The price of the magazines in any given topic;
3) The titles of the articles within the magazines for the hot topics.

Now, take a look at the “House Plans” type magazines. There are a TON of them!
And, they are all very expensive. Chances are that this is a hot topic.

Are you following this process? Your goal at this point is to find a topic — ANY
topic — but preferably, a HOT topic. If you pick a hot topic, no matter how much
competition there is in the market, you will at least get over the first hurdle of
having an audience.

Your research will tell you whether there is a market for your topic, and it will also
tell you whether the market is over saturated. But be careful … In a highly
saturated market, you’ll need to have more money to spend on advertising,
especially if the cost per click is fairly high. Thus, it wouldn’t be advisable to pick
a highly saturated market for a first infoproduct.

To Your Success
Cody Moya

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What You Need to Start an eZine Publication

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Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).

Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day!

Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com.

Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.

These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too!

To Your Success
Cody Moya

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