Protecting Your Affiliate Commissions

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There are numerous software products on the market
that range from 15 – 50 dollars for special types
of software that’ll assist you in protecting your
affiliate marketing commissions. The effectiveness
and ease of use for the programs range greatly, so
before you buy one, you should always learn as
much as you possibly can.

Banner servers
Banner servers not only serve banners, as many of
the more recent servers will also display text
links as well. The link coding that’s associated
with served ads is normally long, so that the
visitor won’t be able to see on the status bar
where the redirect is heading.

Click tracking software
Click counting software will not show the target
URL as the links point inwards to the software,
which is normally installed on your own website.

Once someone has clicked on the link, the click
tracking application will then redirect the
visitor to the URL that you have specified within
the script. The click tracking software will also
provide a great way to monitor the usefulness of
your ads and not just relying on the reports
that merchants will provide.

Protecting your commissions is extremely important,
as you want to get paid for what you do. Even
though fraud is possible with affiliate marketing,
you can protect yourself. Fraudsters have certain
techniques and tactics they use, which you can
protect yourself from.

If you own your own business, the last thing you
want to experience is either credit card fraud or
affiliate fraud. They do happen on a regular
basis, simply because those who have it happen
haven’t taken the necessary steps they should
have to protect themselves.

To Your Success
Cody Moya

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Niche Marketing Made Simple

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There is an interesting area of internet marketing that is referred to as niche marketing.. While niche can mean different things, it is used here to indicate a very specialized market. Retail stores are an excellent example to illustrate what niche marketing is. A large department store can sell thousands of different products in the same building. A corner store only offers a limited number of products, but it is very likely that these items are limited to a special brand or are unique in some aspect. That’s exactly how niche marketing works.

Niche marketing is the ideal choice for new internet marketers who don’t have a lot of money or are limited in time. A major retail store would cost a lot of money for merchandise and require a ton of effort to be put forth. Niche marketing, on the other hand, offers drastically less costs and a much more manageable workload. These things will help someone who is new to this area.

This is how it works. First, you find out what products are needed and what people need them. Then you find out where these people tend to congregate. Forums, interest groups and chat rooms all offer people with a specific interest to get together. Posting to these boards by non-members is often allowed. Know the kind of person you are seeking in a customer and it will be easy to find them online. Join in the board discussions and eventually make a comment about your product and where to find it.

A paid ad on a website that focuses only on the area that your product fits into is another option. Before placing such an add, check out the website and make sure it is a place where you would want your ad. Is it a reputable site? Will they offer a good spot for your advertisement? Is it a site your target audience would actually visit?

When you specialize, you don’t have to contact people in all areas, but only those who would be interested in your niche product. Your efforts aren’t spread out but can be intensely focused on a specific market. This enable you to increase sales by being more likely to reach those who are interested in your particular product.

To Your Success
Cody Moya

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Hold a Brainstorming Session

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To start out, have a brainstorming session with yourself. Have a brainstorming
session with your significant other. Have a brainstorming session with another
marketer. Do whatever you can to get those creative juices to start flowing.

When doing your brainstorming, you want to focus on your goal. Remember that
the ultimate goal is to produce a product. The interim goal, though, is to find a
hungry market that is willing to part with some money to obtain the information
that you are selling.

Don’t limit yourself to any specific topic at this point. Anything can be a product!
Not everything might justify a nice price tag, but everything can be a product.

What? You don’t know how to brainstorm? It’s easy really. Just throw out ideas.
This early in the game, there are no bad ideas or good ideas – there are only
ideas. Break each idea apart – combine a few together – follow one idea to
another. This is what brainstorming is all about!

Now, it can be much harder to do when you are trying to create a product that you
don’t know much about. Then, topics are a bit harder to come by. Otherwise,
look around you. Try thinking of everything and anything as a potential product.

One piece of software you can use to help you brainstorm is called the Complete
Brainstorm Lab. You’ll find it at: http://www.InstantEzineContent.com .

If you just glanced across your room and you see a telephone, perhaps you could
find a way to turn that into an info product. Let’s brainstorm it. You could have an
ebook about using the telephone to profit. You could have a software product
that helps you use the telephone to profit. One way to do this easily is start
thinking in terms of “How To”. When you look at something, think of all of the
“How tos” that could go with it. You’d be amazed at the “gazillions” of products
that you can come up with!

To Your Success
Cody Moya

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Churning out eZine Content

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Creating your own content can be a challenge if you publish your own online newsletter or eZine.

However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).

Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include http://www.elance.com/ and http://www.rentacoder.com/.

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected under US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

If you fancy the idea of publishing content without any writing on your part, this method is for you.

To Your Success
Cody Moya

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Make Your Presence Known: Create A Blog

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Us as humans are as individual as our fingerprints. We were raised different, have different family structures, values and experiences. In fact, even siblings who were raised in the same households often turn out very different. The truth is that each individual can become what he or she want to become. As the years pass those main factors are combined with witnessing and doing different things and developing our own opinions. Creating a blog is a way of sharing those very things to our peers or to the rest of the world; it is also a great way to make your presence known. Why? Because no two people think the same and no two people interpret the same situation alike and you can blog about anything.

A stay-at home mom can blog about how to make her kids listen to her or about cooking secrets. If she is informative enough, thousands of people will sign on to her site to read what she has to say and get household ideas. Some of her most popular readers will likely be stay-at-home moms like herself. That stay-at-home mom is making her presence known.

Or you can have an extremely popular person blog about the secrets of successful dating or just share experiences he or she had and another person halfway across the country or world can live bi-curiously through that person. The popular person is making their presence known by creating that blog. Many famous people already have blogs of their own. Rosie O’Donnell has a very popular blogging area on her website and many people view it daily.

In addition, you can be an average person, with nothing too unique about yourself and still write a successful blog. As long as you have the writing skills to really make any particular situation interesting to read about, you will have it made. If you can find a way to talk about your dating life in a manner that makes people want to read more each day, you will create your niche. Your niche might not be dating, but might instead be cars. Whatever your area of interest is, you can create a unique blog with it.

The list and possibilities go on and on for days. Creating a blog is almost like bring your world to the rest of the world, your thoughts or your ideas. For someone who wants to have an opinion about something political one can blog about it or if someone wants to display frustration about a personal problem or who needs advice, again, one cam blog about it. By creating a blog you are giving a piece of yourself to complete strangers, a piece of yourself that most people rather keep for themselves a piece that people consider private. So by creating a blog you are letting the world know you are hear and you have something to say and you are going to say it.

By making your presence known with a blog no one can take away how you feel about something because it is coming from you in your own words. In this enormous world of people it is easy to get lost like a needle in the haystack but a blog helps you to stand out and you can be found on the World Wide Web by simply typing in your name or your domain.

Your blog is your piece of the pie and you have absolute freedom to say and post whatever your little heart desires and it will be there forever. The more you have to say and the more impact your words or stories the more and more people will know who you are, again thus making your presence known. As humans we strive to be the big fish in a sea a sea of sharks, especially with everything that is going on around us. We want to distinguish just how different we are and creating a blog is a great way to do so. So what are you waiting for, your presence is needed.

So, consider trying out a blog. Even if you don’t gain fame or money from doing it, you can use it is a way to release stress. Many people find blogging very therapeutic. In fact, the idea of putting yourself out there can also help you avoid certain phobias you may have. So, if you need a creative release and want something that is free, consider a blog!

To Your Success
Cody Moya

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Smart Affiliate Marketing Advertising

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Affiliate marketing is really about the promotion
of products with an online company. The affiliate
will sign up with the advertiser or marketing arm
of the company, then the affiliate will become
an active looker of clients.

Advertising is the means to making a great number
of consumers aware of certain products. Therefore,
advertising should be both attracting and appealing
to consumers. If the advertising isn’t appealing
enough, it won’t be effective. If the advertising
manages to pull the attention of consumers, then
it’s considered to be powerful.

To make advertising powerful and effective, the
affiliate must use smart methods of advertising.
An example of smart advertising is the re-use of
one key concept of affiliate marketing – the
harnessing of human resources. What this means,
is that an affiliate may tap on the capacities of
others to bring more visitors to the website.

The economics involved of making an affiliate
marketing program beneficial can be simple, yet
unquestionable. Say for instance, when a visitor
ups a form to the website of the affiliate, the
affiliate may be earning .50 cent from the company
that he’s promoting. In a single day, he may
refer ten visitors – which is equivalent to 5.00.

Keep in mind, the affiliate may increase his income
by utilizing others as well. The more people an
affiliate manages to recruit or get to make purchases
or fill out forms, the more money that affiliate
will make.

To have a significant increase in income in
affiliate marketing, an affiliate can actually
do three things. First of all, the affiliate must
search for a profitable site. Next, he’ll need to
link with companies that are generous with their
leads. Last, the affiliate will need to locate
a progressive and rising company online then
recruit affiliates for the company.

To Your Success
Cody Moya

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The Magic Of Profitable Email Marketing Lists

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Most new internet marketers do not realize how vital a profitable email marketing list will be to their future prosperity. List building is not something that should be deferred to a future time. It is an activity that should be engaged in from day one.

A person who is brand new to trying to make an income on the World Wide Web is greeted with an amazing array of choices as to what he should do first. He is inundated with the sales pitches of marketing gurus for their latest launches, any one of which will surely enable him to retire in a few months with a six figure income. This he will accomplish with very little work.

As he begins, as we’ve all done, to buy one ebook, or one course, or one series of coaching sessions, one after another, he only becomes confused. Nothing has yet enabled him to live on a tropical beach where he will work just a couple of hours a day on his laptop as promised, while supporting his family in the fine style to which they would dearly love to become accustomed. He merely becomes poorer and poorer.

He is overwhelmed with tons of information which makes his head swim. The last thing that enters his mind is the thought of a mailing list. At this point, he is wondering if he will ever sell anything at all. period. He is beginning to panic.

There is only one cure for the pickle in which he finds himself. He must stop buying internet marketing information immediately. By now, he probably has a huge library of marketing methods which he can comb through. After taking into consideration hungry markets and really good keywords, he must pick out just ONE method with which to proceed. He must focus all his efforts on this one method from now on.

As he is doing all this combing, he will surely see that some of the brand new shiny stuff which he has bought is not much good at all. Do the guru-marketers answer their support emails? Is there help available if a question needs to be answered? He may discover that he has been well and truly scammed by many of the authors who he thought were going to be his saviors. It’s bitter to realize they were just after his money.

Now he must buckle down and work that one method to the exclusion of everything else. Most importantly, he must learn how to build a profitable email marketing list. Then he must put his new knowledge into effect right away.

As time passes and he fills his blog or website with valuable content, he will discover that Google approves of him and is sending him traffic. His bank account is beginning to recover and he is beginning to feel pretty good about internet marketing.

Soon he will learn of the true magic of a mailing list. He finds a great new product that he loves and that he thinks the folks on his list will love also. He decides to send everyone a review of the product. By now, he has about 300 people on his list. He blasts out the review to all 300. How much does this cost him? Zip! Nada! Nothing! He thinks for a minute of how much a snail mail advertisement would have cost him and he thinks, WOW!

By the next day the orders for the great new product are pouring in. He can’t believe how much money he has made in just one day! He has earned enough to take his whole family on a two week vacation to Maui. And he still has plenty of money left over.

Our newbie marketer has just learned the magic of profitable email marketing lists. It is to be hoped that you will not wait for some future time, but that you will begin to build your own profitable email marketing list right now. As they say, there is no time like the present!

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Top Ten Article Writing Tips

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Whether you are writing articles for submission to offline or online newsletters or magazines, for your blog, lens, hub page or for submission to article directories, you want your articles to be high quality so people continue reading right to the end and do not stop after the opening sentence. Here are some tips to achieve that result.

1. Know what you want to write about and the demographics of your likely audience before you start so that you use appropriates language.

2. Use a title that clearly states to purpose and content of the article and entices the reader to want to learn more. For a marketing article, use your main keyword in the title.

If you cannot think of a title, you can always fall back on some of these tried and tested formats:

Effective Tips for…
How to…
Secrets of…
The best 10… or the top ten or top five or seven etc.
Must Know….
Things to avoid when…
Basic Steps to…
Better ways to…
Affordable ways to…
Easy steps to…

2. Have a short introductory paragraph that outlines the content of your article. If your article is for marketing purposes, use a primary keyword in the introduction and summarize the benefits and not the features of whatever you are writing about in your article. By mentioning benefits at the beginning, you are answering the unspoken question “what’s in it for me”

3. Divide the body of your article into sections. A good way to start is to jot down a list of ideas, sort the list into a logical order, then enlarge on each idea. Sometimes it is helpful to do the body of the article before the title, that way you know exactly what your article is about and how many sections you have; this can help you select your title.

4. Keep white space between different points so the article is easy to read. Bulleted or numbered lists can be very effective, especially for readers scanning your work quickly.

5. Use simple words so that those with a limited vocabulary or knowledge of the language is able to understand what you are saying. Keep your sentences short and to the point.

6. Make sure your spelling and grammar are correct. Use the spell checker on your word processor or a dictionary if you are unsure. Ask someone else to read your work and give feedback. Sometimes it is hard to see errors and inconsistencies in your own work.

7. Write to your audience. For example, if you are writing for a senior audience & reviewing children’s toy that a grandparent might buy, you could stress how much a child would love them, but if writing for a young adult audience you might stress the educational or safety benefits.

8. If the medium supports it, use relevant images to add interest.
Although this is not appropriate for articles intended for article directories, images are very effective in blog posts, lenses, hub pages, newsletters and magazines.

9. Write using a conversational tone. If you are unsure if your work is doing this, imagine that you are talking to a friend and explaining the material, then judge if what you have written is interesting by checking things like this:

Is it too long-winded?
Does it sound condescending?
Is the language used too complicated or overly simple?
Have you used the same word over and over till it sounds boring?

10. Beware of making your article purely a sales pitch; nothing is more annoying or more sure to send your reader off to another source.

If you are reviewing or discussing a product or products, make sure that what you say gives useful information, is accurate, can be substantiated by real testimonials or other reviews.

There will always be a need for great articles.

They might be for your own use, for your blog, copy for your websites, to promote yourself, your interests, your own products or affiliate products.

You could sell private label rights to your articles and earn money that way or you could upload them to membership sites where they become available as resources for others.
Whatever their purpose, following these tips will ensure that the articles you write are of high quality.

To Your Success
Cody Moya

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Article Marketing is a Excellent Way to Boost Business Earnings

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Article marketing can be a great way to improve your earnings when done consistently. The actual writing of each article is just one thing you need to do. Marketing articles successfully takes time, patience, skill, knowledge, perseverance, dedication and creativity. The following information is designed to teach you some basic strategies and techniques that will help you turn your articles into profits.

One of the most important steps that you can take is to ensure that your website is up-to-date. Nothing drives away potential buyers faster than yesterday’s news. Updating and revising the information on your website should always be considered a work-in-progress. If you are selling or recommending products, they need to relate to current trends. Prices must be accurate. Articles, blogs and other information on your website should be fresh and creative. Give your visitors a reason to stay and browse instead of an excuse to say “been there, done that” and move on to the competition.

Whatever marketing and sales techniques are used in getting traffic, it’s important not to make false or vague claims about any product. They must meet expectations for you to earn credibility. You cannot claim that a product is the best, is better or more effective than other products without providing proof that the claim is true. Side-by-side comparison charts are a good way to compare two or more similar products when yours has more features and benefits than a competitor’s product does.

Visitors can be enticed to sign up to your newsletter if you offer freebies that will be seen as being great value. Do not insult them by sending them an eBook that they could have found for free on the internet or a link to a YouTube video. Develop integrity as a main goal. Treating your customers and potential customers as you would like to be treated is a great way to build a loyal following. An extra unannounced bonus is a good sweetener, too.

Topics that will produce a lot of interest in your niche, are the best to use in your articles. Do not simply reword interesting articles that you find on other websites. Write from a different perspective than the one others are presenting. Visit forums, read other related blogs and websites, read magazines from your newsagent or library to get a feel for what is available and what buyers like and dislike about them. Use their comments to formulate a relevant topic. Keeping up with current issues, fads or trends will give you topical material to write about.

“Top Ten” lists or “How To” guides always make popular articles. Use a title that grabs attention but make sure you follow-up with the type of content the title suggests. Do not make your list or guide too general, choose a sub-topic of a popular niche. For example, if you work in the area of health & beauty, make a top ten list for teenagers, children, retirees etc, rather than for the population as a whole.

Once your article marketing plan is in place, focus on it and stick to it until you are successful. Despite other commitments and obligations, new articles will be needed every week, so put aside the time to write them or have them written. You will also need to keep building back-links on a consistent basis.

Submit your articles to as many directories, blogs and other relevant websites as possible, over and over again. Send out newsletters, keep your blog updated, track and analyze your traffic data, develop new marketing tactics and other internet marketing techniques that are interrelated to your article marketing plan.

Your goal is to reach as wide an audience of potential buyers as possible and bring them to your website to buy your product. Article marketing can play a huge part in achieving that goal when you follow your plan.

To Your Success
Cody Moya

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The Importance Of Keyword Research

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Keywords are the actual words or phrases typed into the search bar on a search engine. Using the correct keywords on your website is the key to successful traffic generation. If there are too many websites associated with your keyword, your website will get lost in the crush and you will not get any traffic. If your keyword is never searched your website will also not receive any traffic.

Most people spend a lot of time and money creating gorgeous websites, but very little time on keyword research. Wouldn’t it be a shame to spend all that time and effort on the website, only to have it be neglected and unseen? Just having a website is not enough; you need to make sure people see it as well. With the proper keyword research you can insure that people who are searching online for what you have can actually find you.

Before you create your website, take a few minutes and research your keywords. Google has a great tool called the Google Keyword Tool (fancy that# that can help you with your keyword research. Once you have thought about the keyword you are planning to use, go to the keyword tool and type in the keyword or phrase. If you have several keywords in mind, you can type them all in at the same time. Just put one per line in the search box you find there.

After you complete the “captcha” #text, numbers, and symbols you must type in the box to prove you’re human), you will see a spreadsheet generated by the Google Keyword Tool. On this spreadsheet is all the information you will need to make sure your keyword will work. You will see just how often that keyword is searched … both globally and locally. You can see how many websites are associated with that keyword by clicking on the keyword in the list the tool generates. If you see the keyword you had thought about using just isn’t right, there is a list of keyword ideas generated as well.

Frequently the keyword ideas generated by the keyword tool can point you in the right direction. Sometimes it’s best to look at these suggestions and see if there isn’t something that you may not have considered previously. Maybe there will be a keyword that is searched more often and with less competition than the keyword you were going to use in the first place.

For most people, keyword research is not nearly as fun as creating the website. But it’s definitely worth taking the time and putting in a bit of effort on your keyword research right from the start. It really is worth it to get this right.

Remember: your keyword research will lead to the right people arriving at your website. Those people will be looking for exactly what you have to offer.

To Your Success
Cody Moya

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