SEO Scams and How to Avoid Them.

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Uneducated customers usually expect unrealistic results when it comes to SEO. This is mostly caused by some so-called optimizers who promise things that just aren’t possible. When it comes to SEO, you should always do your research before you hand over any money. This applies to every aspect of your business as do most SEO related techniques. It is always important to keep in mind that your SEO work is no more or less than another business expense. You should never fork over money until you have done your research and ensured that you will be provided with a quality product.

Basically, there are only a few choices when it comes to getting search engine traffic. You can use pay per click ads, or submit your site to the search engines and hope you get a good ranking. Instead of hiring some overpriced company who know nothing about optimizing your site, you should keep control of your site and save money by doing the SEO yourself. Another great resource is to find a site that you would like to post your ads and pay them for a static link.

These links are very powerful because they will increase your google page rank since they are permanent. They are dually useful because you know where the traffic is coming from and you know that you are getting traffic from a site that is related to your own.

Legitimate companies won’t try to hide anything – if a company’s WHOIS information looks suspicious, then buyer beware. Any legit SEO specialist or company will give you more for nothing than they make you pay for, to show that they’re serious and they can deliver on their promises.

Basically, there’s no shortage of websites that promise to get your site to that number one position in the rankings. The biggest problem is that all of these scam ‘search engine marketing companies’ use recycled information (the same information anyone can get from the web). Worse, many of them use outdated information, or information that’s just plain wrong. There are too many inexperienced people out there trying to make a buck, without having any knowledge.

The truth is that no one can guarantee the number one position – they can try to get your site there, but it’s rare for anyone to even be able to guarantee you the top 10 nowadays. In many cases you have just as much chance of getting yourself into a top 10 position as any of these companies do. Any person or company that guarantees you a number position is just out to take your money: beware of these people! They’re out there and you might not even realize what you’re dealing with at first, as they do a good job of pretending to be knowledgeable about SEO.

Not only do you have to be careful of the unscrupulous companies doing SEO, but you also you need to be careful of some of the companies trying to sell you SEO tools. Apart from being a waste of your money, some tools can actually damage to your site’s rankings. There’s plenty of software that is honestly helpful but there are still problem cases, especially with search engine submission software. Many search engines and directories won’t accept a site that is submitted through one of these programs.

Unfortunately, the Web has more than its fair share of fast-talking con-artists ready to separate naive people from their hard-earned money.

If you do outsource search engine marketing, make sure you find a real, specialized search engine marketing firm to do the work for you. You need to be certain that you’re using a trustworthy firm with a first-rate track record — check them out and see who they’re working with currently. Knowing something about the subject helps you to ask questions and make the right decision.

Do-it-yourself marketing is still the best way, if you can put in the time and effort to complete it. It can be time consuming in the beginning, and if you don’t have the two or so hours a week it takes then you should consider hiring someone to do it for you. Search engines are a great way of finding out more about SEO – learn as much as you can before you get started and you’ll do much better than the people who didn’t bother.

To Your Success
Cody Moya

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Setting Up an Affiliate Program

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You are going to need a way to effectively advertise your products. Signing up for an affiliate program is certainly one of the most effective methods of accomplishing this. You might, however, have decided to be the one to set up the affiliate program. Whatever reason compels you to do this, you can easily set up an affiliate program by following the method below.

First you need to find all the website online that would generate the traffic to your site. You will want to search out sites whose visitors would likely be interested in the product you have for sale. It’s all about matching interests and compiling a list of potential affiliate marketers.

With list in hand, you will need to write a convincing sales letter to send the person who runs each site. Make certain to cover all of the selling points for your pitch, and include information on what commission you are willing to pay for sales generated by them. Go through the letter carefully to make sure it is error-free and then send it out..

After you’ve signed on some affiliate marketers, you’ll require an affiliate program to keep a record of the sales generated, and how much money you owe each affiliate. Then you will need to write the commission checks and sending them to your affiliates. An alternative method to taking care of all this yourself is to hire a third-party affiliate tracker. This company will take care of tracking the sales and distributing commissions for you. Either option is workable.

Whatever method you choose, managing your own affiliate marketing program to sell your products will allow you total control over where and how the advertisements are placed, and over who will be sending traffic to your site. This takes more time and work than having someone else run the affiliate program, but if you are certain you know what you want, this is a viable option.

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Cody Moya

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The 3 Best eZine Formats

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eZine publishers today use any one or more of the 3 most commonly used eZine formats which I am about to describe to you in this article.

Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.

You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.

The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format.

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Cody Moya

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Viral Marketing With Free Reports

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While everybody loves getting something free, you are going to find free reports even more lovable. Use free reports created by other authors as the basis of your article will not only create additional publicity for the author but will also help you. You can create an article quickly from this, which in turn leads people to your website.

Your goal is to gather the information contained in free reports to compile into an article or a white paper of your own. This is done for the domino effect created by viral marketing. You have the choice of using pieces of only one article or gathering pieces from several and putting them together in one article. Creating a series of articles from free reports is another idea.

Finding free reports on everything imaginable is easy. Google the words free report and any other terms that describe your area of interest. Reports are often longer than articles, usually over 1000 words, and often use more technical language. These reports are more likely to use facts and figures to convey information. You are not likely to find how-to reports.

This difference is useful.By taking a hard-to-read report and making it understandable to your readers, you help them understand. This in turn makes you seem like a more reliable expert in this area. Readers begin to trust you to provide them with the newest developments even if they aren’t created by you

Again, don’t forget to share with others where you got your information. Don’t copy the whole article but just pieces that help enhance your article. Once this is done, allow readers to obtain the entire report if they so choose by providing source information and a link to the entire report.

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Cody Moya

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Key Reasons why your Business Could Use a Blog

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Your business could use a blog, no matter what audience you are attempting to address. It will help you in a variety of ways.

In order to know how a blog could be a positive driving force for your business, you need to know what exactly they are. It is a tool for sharing information and expertise. Through the use of blogs information, data, and opinions can be shared through blogs. This information is transferred between employees, partners, clients, and prospects in a form of alternative two-way communication.

Instead of a business sending out e-mails that people may not even respond to, businesses can offer a community form of interaction. The people that enter a blog site have the option of participating or not participating in a discussion on a business blog site.

Blogs make it easy for people to comment on posts already made as well as to post new blog entries. This makes it easier for anyone to participate. The ability to add new content through comments and original posting is on of the most important aspects of a business blog.

Another aspect of blogging is that it helps to quicker establish a positive online reputation. Those who visit a business blog may check back from time to time to see if you are still there, and if you still exist. This is one way of people knowing if you are credible or not.

The use of an interactive business blog is one way to establish a relationship between a business and their clients. Most clients will have more respect for a business that cares about their customers. They clients also have more respect for businesses who appreciate their (the customers) point of view.

Another benefit of using a blog for a business, especially for small businesses, is that they are one of the cheapest ways for a company to develop an Internet presence. In addition, blogs do not require any complicated HTML knowledge, and they are easier to launch than websites. They are also useful for small business owners who cannot afford to hire a website developer and designer.

The downside of blogs is that they do not have as advanced functionality as a website does, in most cases. For instance, businesses are limited to the templates that blog software uses, with not much opportunity to deviate from those. In addition, they have limited abilities for the purpose of e-commerce (online stores). However, they are the quickest and most effective ways for businesses to get started.

In order to make a business blog work for you, your business may want to consider a variety of pieces of advice. For instance, it is advisable to establish a credible representative of your business as the person who will write your blog entries for you. In addition, you will want to make your blog entries informative and educational.

Although your blog entries should be informative and educational, they should also be fairly brief. The reason why brevity is so important when posting blog entries is because most people do not stick around on web pages for very long. You need to be brief and to the point while writing your blog posts, and also factual.

The other aspect of blogging is to make sure you use ethical blogging practices. For instance, make sure you do not add a bunch of unnecessary or irrelevant keywords to the top of your blog pages, or in your page descriptions for search engines.

This is very annoying to users, and it does you a disservice as well. If you make informative articles with keywords that are appropriate for you pages you will be more likely to generate traffic to your pages than if you did not.

Blogging is a privilege for both personal use and for business use. Even businesses can take advantage of the free blogging tools that are available on the Internet. Also, ones that are paid for sometimes only cost a few dollars a month, and these include all the tools that a business needs.

If you want to see sample blogs that others have done you can search the Internet and view some. Think of the subject matter that you would write about, and do a search on them. Then, view some of the ones listed in the top of the search engine listings (the credible ones, and not just the ones that are really glorified spam).

When you make blogs note the color and the graphics, and what would appeal to you and what would not. You can also do some additional research and find out what the Google Page Rank is of a blog.

To Your Success
Cody Moya

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