Natural Search Engine Optimization or Pay-Per-Click

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The internet is literally like having the world at ones fingertips. Not only does it provide families a cheap way to stay in touch (e-mail and instant messaging), it allows students to cram for finals and write last minute papers in the middle of the night, long after the library has closed, but the internet is suddenly a way for the smallest business to break into a global market.

Let’s pretend that you are the owner of a small novelty store in a small rural town in the Midwest. Most of your merchandise is handmade trinkets and crafts created by the residents of the small town (on commission so the up front cost of most of your merchandise is minimal). Although business is slow during the winter months during the tourist season you turn a tidy profit. One day as a Chicago tourist purchases a photo of the late afternoon sun glinting off a herd of sleeping cattle she mentions that she wishes you had a website so she could purchase quaint Christmas gifts for her family. As she leaves the story, her wrapped photograph tucked under her arm, you stare at your computer.

The internet could be a cheap way to increase your profit margin. You already have your physical business, a website would simply be an addition. You look at all the pretty knickknacks arranged throughout the store. If you expanded your business to include a website you could sell mid-western trinkets all over the world. It wouldn’t take that much time. You have a friend that would design and teach you how to manage a website for free. You could answer questions during the slow times when you’re not doing anything anyway. It would be a win-win situation.

In theory you’re correct. A website could be a lucrative addition to your business.

It is possible to design website, register a domain name, and submit it to a website. But what happens next. Just like the physical shop the website will not do any business if there isn’t any traffic. No one will visit your online store if they don’t know about it.

The chances are good that your regular customers will probably check out your website, the ones that made items you have featured will probably tell their friends and families about it, but the chances are good that they won’t buy anything, why should they pay for shipping and handling when they can drive a couple of miles and purchase it directly from you. Your tourist customers might buy from your online store but only if they know about it and since you probably waited until the slow season to create your website it will be months before you can tell them.

You could look into search engine optimization.

You might even want to consider something called pay-per-click.

Pay-per-click is a search engine that bases its rankings on something that is called a bid position. A website owner bids for an elevated position in the ranking when a certain keyword is typed into the search bar. The higher the bid, the higher the ranking.

Businesses that use pay-per-click prefer it to natural search engine optimization because it’s an easy efficient way to improve a sites ranking and increase its traffic. Pay-per-click also lets webmaster maintain control over the search engine campaign.

People who for go pay-per-click to natural search engine optimization say that the cost of pay-per-click is too high.

To Your Success
Cody Moya

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Making Money with Articles: Easy to Read Articles

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When writing articles, make sure to keep your readers in mind. Studies have shown that most Internet readers tend to scan a page to find the information they are looking for, rather than reading the entire page. This means having good titles, a lot of subtitles, and making use of bullet points to help your readers easily scan your page.

Readers prefer a site like this that is easy to use and will be more willing to come back to your site time and time again. The more that your readers return, the more opportunities you will have to get them to click on each one of your affiliate links. Failing to write your articles in this manner, or to have them written this way, could turn your site visitors away before they even have a chance to see what you have to say or to learn what your affiliate links are all about.

Keeping your articles organized as recommended will keep your visitors returning and enable your site to continue making money for you.

To Your Success
Cody Moya

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Internet Marketing the Easy Way

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Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.

Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

To Your Success
Cody Moya

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E-Commerce And Affiliate Marketing

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The creation of the internet and the mass production
of computers in the late 80′s changed everyone’s
lives forever. Now, everyone has the potential to
be their own boss whether you are a stay home mom
or a manual laborer.

All you need to do is search on Google for business
opportunities and it will bring up more than you
could ever imagine. Even though you may think it’s
easy to make a living on the internet, it actually
requires a firm business plan and a lot of hard
work.

You can run an online business with your current
job, and your potential market is a lot bigger than
the average stores.

The first thing you’ll need to decide is the type
of business that’s right for you, then research
the market. The possible business choices open to
you are:
1. Affiliate programs
2. Adsense programs
3. Selling products

Affiliate programs will pay you a commission for
selling company products. You’ll have no contact
with the customer, as all you do is provide sales
leads to the company of whom you have to be an
affiliate for.

Adsense programs are where you take an existing
website you own of a particular subject then add
contexual adverts from Google’s adsense program.
When someone clicks on an advert you’ll receive a
few cents.

The final method is selling products. You’ll build
a website with a shopping cart then give as many
details as possible about the products. When
customers buy products, you’ll receive pay based
on what you sell and how many.

When it all comes down to it, you’ll need to set
up a business and web site to get the most from
E-Commerce or affiliate marketing. It’ll take a
lot of hard work and dedication – although it’ll
prove to be well worth it.

To Your Success
Cody Moya

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Interesting Ways to Use a Blog in the Real Estate Business

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Websites have been popular for sometime in the real estate business. Now, just like every other business in the world, so are blogs. Blogs are not just web logs for those who want to journal their thoughts and diaries, they are high power marketing tools for business. Blogs are many times part of their own network offering marketing services to the blog owner. This is like having someone optimize and market your website for your and all you do is provide the content. On that note blogging becomes the easiest way to market to market your services and your real estate listings on the Internet. Take a look a at some interesting ways to use a bog in the real estate business:

First we should look at the value of a blog in marketing. Ideally a blog is to be updated on a regular basis. This means new content daily. Every time there is new content update on a blog the search engine crawlers will pick it up and more frequently crawl the site resulting in higher rankings. Providing daily content on a real estate blog to increase visitors to both the blog and a website is a quick and easy way to increase business.

The content of your real estate blog should be small, brief entries. If they are busy and surfing fast, many blog surfers will skip over those blogs with too much content. Blog posts can be lead-ins to what the visitor will find when they get to the website. The blog is almost and small advertisement for your real estate business, where as your website is where all your business information is.

These brief entries can also include one MLS listing and photo. Perhaps you can list the “day” or “week”. The photo will help attract visitors. This can be a place where you make a complete dovetailed description of the listing, in much greater detail then the MLS. Be sure to make it easy to lead to other listing or your web site. Your links should fall in to the posts naturally.

Another way to provide daily content is to offer the current financial information on the real estate market. Let visitors know what their mortgage rates are doing. Explain common mortgage and lending procedures. Offer resources if you do not have information in this area. Just be careful not to lead your visitor away from your blog to quickly. For instance, the finance resource link could be on your webpage. Meaning, your visitor would get their via your website.

One of the greatest benefits of the blog is the comment section. This can be used when listings are posted or perhaps when real estate tips or common questions are answered. Not only is this a great resource to your client, but also every time you or one of your representatives responds to a visitor, your real estate business is being represented. Real estate clients are always full of questions and the ability to access a blog on their agent’s site to engage in dialogue about certain topics or listing only strengthens the relationship. Each question answered is another reference to visitors. Visitors and clients enjoy the dialogue. Most often it is those blogs that leave comments unanswered begin to loose visitors and comments all together.

Every day the Internet’s search engines are filled with real estate questions. Learn what keywords are being searched for on Google and Yahoo, and then you can determine how and what to write about. Using popular keywords in your content will direct more traffic to your Blog. In the real estate market there are prospective sellers, buyers, and even renters. These are all the visitors you should be marketing to. Deliver quality content, information, and resources.

Remember that it is not the length of every post, but the consistency. Content and more content is what the search engines are looking for. This is what will get your blog noticed on the Internet and in the real estate business.

To Your Success
Cody Moya

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Three Marketing Techniques Every Newbie Should Learn To Master

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It can be difficult for someone who is just starting an online business on a shoestring budget to know how best to promote their website and their products or services. However, there are a number of tried and tested ways to bring traffic to a website that are either free or cheap to do, so the good news for low-budget Internet marketing newbies is that – yes, it is possible for you to promote your website and make a lot of money on the Internet.

Here are three ways an Internet newbie can build an online business without busting the bank.

1. Article Writing.

The first thing a newbie Internet marketer should do is to get into the habit of blogging and posting fresh content on his or her website. Then, each time you post a fresh article, tweet about it on Twitter and share it on Facebook and other social marketing sites.

When writing articles for your website be sure to include some keywords and keyword phrases that will appeal to your potential market. You can research keyword phrases at:

adwords.google.com/select/KeywordToolExternal

Next, take the article you posted on your website, rewrite it and start posting it on some of the major article directories such as Ezinearticles.com. When you post an article on an article directory you will be able to add a “blurb” at the foot of the article about your business and also include a link back to your website. Again, you can share your article on social marketing sites when it is published.

2. Traffic Exchanges

Another way to get traffic to your site is to use traffic exchanges. When you join a traffic exchange you will be able to post your web pages and then view other members’ pages in order to earn “credits”. If you have 100 credits, you can have your page shown 100 times to surfers on the traffic exchange.

There is a right way and a wrong way to use traffic exchanges. Most people fail to use them the right way and then complain that traffic exchanges “don’t work”. Actually, traffic exchanges are very effective, if you know how to use them.

Typical viewing time on a traffic exchange is 6-10 seconds and most traffic exchange surfers will immediately click to the next page because they are only there to earn credits to have their pages viewed.

The trick is to create a “splash page” to catch the traffic exchange surfers’ attention in just a couple of seconds. Obviously, a full blown sales page will not work on traffic exchanges because it takes too long to read. A “splash page” is a much simpler page that uses a few bold words to create curiosity and interest in what you have to offer. It will also include either a link for them to click through to your main sales page, or a short form where they can enter their email address, subscribe to your list and get further information from you.

With some practice, you should be able to get 30-60 new subscribers onto your list each month from each of your splash pages, if you consistently work 5-6 traffic exchanges. Once you can do that, it will be worth saving your time clicking for credits and upgrading your membership on the traffic exchanges. As an upgraded member you receive several hundred credits each month and a better click rate when you work the exchanges.

3. Build Your List

Getting first time visitors to your website is important, but the key to succeeding with Internet marketing is to turn first time visitors into visitors who return to your website again and again and converting those visitors into customers – regular customers if possible.

The way to do that is to offer them an incentive to join your mailing list, some kind of freebie which you give away when they join your list. If you don’t have a mailing list, start building one today! You will need an autoresponder. There are some free options out there, but an autoresponder is so important for your success that you should not mind paying to get a good one.

An autoresponder provides you with the ability to create forms to place on your website and capture the names and email addresses of your visitors. You can them contact them via regular broadcasts or a preloaded series of emails, such as a special training course, which you use to build up your relationship with your subscribers.

This article has discussed two ways to get traffic to your website and one way to turn that traffic into your client base. It is well worth taking time to do further research on article marketing, traffic exchanges and list building via a good quality autoresponder if you are serious about achieving Internet business success.

To Your Success
Cody Moya

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How To Make Your Customers Hate Your Company

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Keeping a business name in front of customers is paramount to Internet success. However, there are methods circulating the Internet which have the opposite result on many potential visitors and customers.

How many times will a person sign up to receive the “secret” to the latest guru’s revelations? Just how many secrets does the average guru have? Or, better yet, how about the “there’s only going to be 100 sold and the time to get yours is NOW before whatever is being sold will be totally gone and you will have missed the only chance to make money online”? Going back to the Website three months later, the visitor finds there is still only 100, or maybe they have moved it down to 85, still to be sold. What does that tell the average Internet visitor? Even the newest online visitor can figure there are scripts that would countdown the sales and either visitors are “resisting” purchasing the marvelous method being promoted, or the script is bogus. Creditability is at stake.

Or, maybe a visitor signs up for an ebook or something else being offered free. The next day there are ten emails in his box about something else being sold for $197. There are even Internet marketers that have several names or more domains and by signing up to receive one FREE ebook, you become members of each mailing list. One person received 270 emails over two months from a marketer with three lists all promoting the same products, just three times. Compare that with the same person and the same two months and receiving just 27 emails from a different and responsible marketer.

Of course, a visitor can unsubscribe from the lists and many customers do just that. What a waste of time and effort, though, that could have been avoided and a much better feeling of support for Internet marketing achieved by responsible marketing in the first place.

Another pet peeve is forms online that ask for information that is not necessary. For instance, a phone number, a city, a zip code. Online marketing does not require this and the more information that is asked for tends to make a potential customer look away from ordering at all. Why not start out a relationship with a minimum of respect for the visitor by not asking for their personal information? If a person is not using a credit card and using PayPal, then there is no reason to ask for any information but a PayPal email and maybe a first name which will give the customer and company an easier way to communicate. And, yet, many forms, after saying the visitor wants to use PayPal, ask for all kinds of information.

Another thorn in the side in Internet marketing is the videos that are made that start automatically, and do not have any stop, pause, or continue buttons. Sometimes, they are hidden and can be reached by moving the mouse over the bottom of the video screen, but a lot of times they are non-existent. Feeling trapped to listen to the video until the end to see if it is interesting enough to order or sign up on a list is time consuming. Sometimes, there is a legitimate reason to stop a video and pick it up later, but in these disgraceful videos, a person has to listen to the whole thing over again to get to the point where they were before the interruption. At least with an array of control buttons, a customer could pause, stop and fast forward to where the video stopped, etc. It is just not respectful to a visitor’s time and intelligence to record a video without control buttons unless the marketer wants their customers to feel “trapped” to hear the video. Is that the best way to start off a relationship with a potential customer?

How about allowing a visitor space to make a comment either to himself or to the seller on a form? This is not always done and it seems a shame because someone that purchases a lot of ebooks or software might desire to make a note of what money is being spent for which product and have a record of it. PayPal and the way the seller identifies their product does not always allow for easy identification of the product. Sometimes, the seller also has a different name on his PayPal payment sheet than the sales page the customer has visited. The seller should always have a method of contact listed for the customer if there should be a problem. Hiding from the customer does not form a working bond. If the seller is too big and too overwhelmed to answer support questions, there are many free and reasonable support ticket software that will handle “frequently asked questions” and make the support job much easier. The customer will feel more appreciated and, therefore, more likely to purchase more from the seller in the future if a feeling of mutual trust is established.

All in all, if a business wants a customer’s money and support, then how about businesses start acting respectful and honest in their marketing efforts? It would be a welcoming breath of fresh air online.

To Your Success
Cody Moya

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Five SEO Actions For Beginners

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If you want people to find your website in the search engines like Google, Yahoo, and Bing, you need to be doing SEO, which stands for ‘search engine optimization’. SEO is a set of methods and techniques that that can help your website rank better in the search engine results pages. A higher ranking means that more people will see your website when they use the search engines, which in turn leads to more visitors to your website.

SEO can be a complicated subject, which is why there are so many freelance consultants and digital marketing agencies offering SEO services. However, if you are running on a tight budget and can’t afford to hire a professional, there is a lot of SEO you can do yourself. Here are five SEO actions for beginners that you should be using on your website.

1. Choose your keywords wisely. When you are planning your website’s content, you should do some research about which keywords to use. Keywords are the search terms that people use to find websites in search engines. Think carefully about your target audience and consider what they might type into a search engine when they are looking for websites like yours. You can use tools like the Google AdWords Keyword Tool to help you with your research. When you are starting out, aim to have a list of no more than ten keywords that you will optimize your website for. Once you are ranking well for these ten, you can add more keywords to the list.

2. Use your keywords in the title tags of your web pages. Most SEO experts agree that a web page’s title tag is one of the most important factors for how that page will rank in the search engines. You should always ensure that your title tag includes at least one of your keywords. The title tag should also describe the content of the page in a concise and accurate manner. This helps the search engines to decide how relevant the page is to a particular search term. The more relevant a page is, the higher it will rank in the results for that search term.

3. Use your keywords in the HTML heading tags. Heading tags (e.g. H1, H2, H3, etc.) also give the search engines a big clue about how relevant the web page is to certain search terms. So, as with title tags, you should ensure your heading tags contain your keywords. As a bare minimum, every web page should have one H1 tag that includes the same keywords that are in the title tag.

4. Check the keyword density in your website text. The frequency at which your keywords appear in your website’s body text (known as keyword density) also helps search engines to match your web pages to relevant search terms. How often keywords should be used is rather a moot point among SEO experts. Some believe that stuffing a page with keywords is beneficial to search engine rankings, while others think that ‘keyword stuffing’ is viewed as a form of spam by the search engines. As a general rule, for a web page that has about 400-600 words of body content, use the main keyword once in the first paragraph, once in the last paragraph, and once somewhere in between.

5. Use your keywords in ‘alt’ tags. Every image on your website should have an alternate text, or ‘alt’ tag. This is not only important for accessibility but it also provides you with another opportunity to let the search engines see your keywords. Alt tags should describe what the image is. Make sure you include your keywords in these image descriptions.

If you follow these five SEO actions for beginners, your website should stand a better chance of ranking well in the search engines.

To Your Success
Cody Moya

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7 Tips For Choosing An Auto-Responder

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Do you need an auto-responder? Do you have a blog or a website? Do you have a product to sell? Would you like to create a list of people interested in your niche?

Then the simple answer is “YES” you do need an auto-responder.

Here are a few things to consider when choosing which auto-responder company to use.

1. Choose an auto-responder that is user friendly and offers excellent support. Using a company that provides training through videos, webinars, and quickly answered e-mails, will make the difference in trying to figure out exactly how to get the most from your auto-responder.

2. Once you have begun to develop your list, you will want to have reports available. These reports will tell you what is working well and what is not. That gives you the opportunity to tweak what you are doing to get better results.

3. Having the option to develop several lists is a must. Most people have more than one blog or website and want to keep their lists separate. You do not want to send information about training your dog to those who have signed up through your weight loss site. You must be able to keep them separate.

4. Being able to set up and schedule e-mails in advance is one of the most important aspects of an auto-responder. If you were not able to do that, then you would be doing it by hand. The “auto” would no longer be working. Make sure you can send out scheduled e-mails as well as broadcast e-mails. These are the ones you might want to send out when you post a new blog or learn of a new product. These can be sent to everyone immediately, regardless of where they are in the scheduled process.

5. The best auto-responders will have templates for you to create your own opt-in boxes. It is important to have this flexibility of design, color, etc. in order to create what is appropriate for your site. If you have a peaceful, pastel site, you do not want to be limited to a red opt-in box.

6. Price set up is very important. You want to choose a company that starts with a small price while you get started and than increases as you add more members to your lists. You should have several levels that go up as your business increases.

7. Be sure to go with one of the larger auto-responder companies. If you start with something smaller that may have a smaller server, you likely will outgrow it. Then, when you want to switch to a different company, you may run in to difficulties getting all your information changed over.

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Cody Moya

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If You Blog It, Internet Traffic Will Come

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If you want to increase the amount of traffic to your website you can use blogs to do so. In order for blogging to work for you, however, you need to know how to do it.

One of the most important aspects of using blogs to attract visitors to your site is to make sure you place interesting content on your blog site. This content should be as relevant as possible to what you are promoting on your website.

The other aspect of blogging that is important is that you need to give readers content that they need. For example, if you list your top ten favorite foods and give the recipes to them your readers will want to keep coming back to these recipes. Not only that, but they will then want to go to your regular site where you will have additional cooking information available for view as well.

Blogging also requires choosing a writing style for the audience that you want to attract. For instance, if you want to attract working professionals to your blog you would use more of a professional tone in your blog entries. If you want to attract single mothers, then you would need to choose a more personal style that speaks to the issues of their heart.

Another way to make your blog work for you is to make sure people know about it. You can do this by submitting it to directories and registries. The other very important aspect of blogging is to make sure that you track it to a site such as blogger.com or weblog.com.

In order to attract visitors to your site you would place links to pages of your site to your blogs, and vice versa. This sets up an interactive community within the pages of your site, and attached to your site. It helps create a reason for your visitors to stick around for a while.

One of the most important aspects of writing a blog is to make sure you are passionate about the subject at hand. In other words, do not just start a blog simply to make money off of the ad revenue. You need to try to have as much passion as possible for the subjects your blog represents. That passion will then produce itself in the form of increased readership of your site, and future profits.

One of the most popular sources of revenue for bloggers is using Adsense ads from Google. You can use individual ad programs created by individual companies and products as well. The reason many people use Google is because the Google ads, and similar ad programs, are advertisements that are automatic syndications of ones that are placed on your site.

The ads that you place on your site will then be automatically tailored to the content that you place on your site. For instance, if you write about dogs, your Adsense content will be about dogs.

Those who place ad codes (in Javascript form) such as Adsense ones on the pages of their site need to keep in mind a few things. First of all, they need to realize that they cannot just place a bunch of ads on their site and expect to get rich quick.

It takes time to build up the right visitor base, which will help you make the money you want to make. You also need to know what kinds of site Adsense or other sites for the use of their advertising program approve. In addition, if you decide to place a Google site search box on your pages, you will need to tailor the search results to match the level of content on your site (i.e. family rated, adult themed rated, etc).

It takes time, and practice, and dedication to create blogging sites that are intriguing enough for people to want to visit, let along click on your ads. Part of what takes awhile to learn is how to use key word optimization for your blogging sites.

Although you don’t want to get carried away, you will want to make sure that the content on your site will end up in search engines. Therefore, you will want to do research on various keywords and place those keywords within the content of your advertising site. You can also create what is called a Meta Tag, which is list of key words, along with a short description of what is included on your pages. This is what people see when they view search engine listings.

All this may seem a little complicated at first. However, once you combine all that you know about keyword optimization, blogging, and placing ads on your site creating a moneymaking blog gets easier.

To Your Success
Cody Moya

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