Hiring a Consultant for Internet Marketing

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If you are considering jumping into the world of Internet marketing but do not have experience in this type of marketing, it is definitely worthwhile to consider hiring a consultant to assist you in your advertising endeavor. This is important because they can do a great deal to assist you in ensuring that the marketing effort is a success. You may pay more for their services than you would to handle the Internet marketing on your own but the results you gain from the effort will likely be significantly higher. Hiring a consultant to assist you in your Internet marketing campaign is even a worthwhile endeavor if you have some experience in Internet marketing but are competing in a competitive niche and need some additional assistance to help you rise above the competition.

The key to hiring a consultant to assist in an Internet marketing campaign is to hire the right consultant. You will find there are many different options available to you as Internet marketing has become a huge industry. However, not all consultants are created equal. You may find that some consultants can create significantly better results than other consultants. There are, however, a few characteristics to look for when seeking a qualified consultant in the Internet marketing industry. Surprisingly cost is not one of the most important considerations. Experience and past performance are much more important. You can compare costs among consultants who are similarly qualified but using cost as a primary source of evaluation is not recommended.

Experience is very important when it comes to selecting a consultant to assist you in an Internet marketing campaign. Experience is critical because consultants who have a great deal of experience also have a great deal of understanding of which techniques work best and which techniques are not as effective. This can save you a great deal of time and money as there will likely not be as much experimentation necessary as there would be with a less experienced consultant. More experienced consultants will also likely be better skilled at dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Internet marketing campaign. All of this is important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your Internet marketing campaign.

Seeking out a consultant in the Internet marketing industry with an excellent past record of performance is also very important. This is so important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Past performance is considered to be one of the best indications of future performance. This does not mean that new consultants are necessarily going to perform poorly but there is some risk involved in selecting a consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Internet marketing campaign in the hands of a consultant who typically generates the type of results you are looking for in your own Internet marketing campaign.

Once you have evaluated consultants on the basis of experience and past performance, it is time to start considering price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money. However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate is worthwhile. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.

To Your Success
Cody Moya

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Email Marketing Strategies

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Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing.

If you do not have a great deal of information about email marketing and do not fully understand the principles involved one of the best ways to orchestrate a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor. Similarly to traditional marketing such as radio, television and print media, the popular strategies governing email marketing are changing constantly. As a business owner you likely already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in email marketing.

For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for our business to help you achieve your business related goals. However, selecting a consultant from the many options available can be downright overwhelming. In general you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.

Another popular strategy for email marketing is to offer an email correspondence course on a subject closely related to your website or the products or services you offer. These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and should also help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed to be spam is to use a soft sell approach to subtly urge readers to make a purchase or visit your website for more information.

Publishing and distributing period e-newsletters is another example of an email marketing strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles, short articles containing useful tips or product reviews. The e-newsletter may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites. Finally, your e-newsletters should contain some type of soft sell sales approach. It is important to not make the sales pitch blatant as this may result in the e-newsletter being considered spam. Finally, the e-newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information.

Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue an e-newsletter, it might be worthwhile to begin issuing e-newsletters more often. This type of evaluation and feedback can turn a moderate success into a huge success.

To Your Success
Cody Moya

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Full-time Income a Possibility With Blogging

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It is every writers dream to be able to write full-time and get paid for it. Most writers who pursue a living in writing find out very early that in order to make a decent living it will require a great deal of writing. Writing about different topics of different lengths for different companies and the living the writer wishes to obtain seems so far out of reach that the writer ends up getting a second job and putting writing off until they have enough free time.

Blogging offers a different attempt at making money for submitting your opinions and personal insertions about your life. There are some good and bad things when it comes to blogging and the possibility of gaining a full time income is based on how the writer takes it in. The good thing about blogging is it doesn’t require a great deal of writing. The average blog takes less than three hundred words depending on what the writer is writing about and there are hundreds of blog sites to upload our content on.

Like anything we do as a profession, it requires a certain network to get started and to expand. Most blog sites pay .15 cents per blog or even less per word but the bulk of your money comes from either how many people read your blog or respond to it.

Can you acquire a full time income with blogging? Definitely but it will not happen overnight, not unless you are on the internet eight to ten hours a day and you have a large network of people who will visit your blog site, read and respond to your blogs.

Another way to begin to obtain a full time income with blogging is that the writer will have to join and blog on numerous sites to build up the network of readers who will read your material. Now producing enough material is one part of it but the other part is your content needs to be interesting and consistent. Think about it, there are thousands of blog sites and hundreds of thousands of bloggers so your titles and content needs to be fresh, original and have the ability to grab the attention of a reader or fellow blogger in an instant.

Gaining a full time income with blogging means giving it a full time effort with a little overtime here and there, it is not something you can do three or four times a week or a couple hours a day. It is something that will take hours at first to do until you no longer have to read other people’s blogs and add them as friends. If your content is original, eye catching and can generate discussion amongst readers then you are on your way to gaining a full time income with blogging.

Most blogging sites don’t prohibit you from placing the same blog on other sites so if an entry is generating buzz you have the freedom of placing it on several other sites and that can draw people to your main site to read and hit your blogs. It takes time but the amount of time depends on you. If you work eight to ten hours a day in a retail store and you take those hours and add an hour or two here there shouldn’t be a reason why you cant get a full time income from blogging.

Lastly, the average writer can also be employed to create someone else’s blog. They can be paid to update the blog of their client. Of course, their client will end up getting the ad profits, but the writer will usually get a flat fee per post. For instance, a writer might get $3 per post. With a post being short, they will do pretty well. If they can take on several customers and write for several blogs, they will be able to make at least a part time job from it.

So, if you are interested in writing, and love to blog, try to find a way to create an income from both of these things. You can easily make money by being a master of the blogging world. You can gain fame as well as a worthy reputation as a good writer.

To Your Success
Cody Moya

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How To Make Money

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With affiliate programs, it really pays to work well
with others. Also known as referral programs,
affiliate programs are normally commission based
sales. You’ll recommend a site to your visitors and
then pick up a percentage of any sale that those
visitors make. You’ll benefit from the commission
and the merchant benefits from the sales.

If you already have a website set up, you can run
an affiliate program from it, or you can simply
build a site to promote a particular product or
service. As long as it brings in more cash than it
takes to build or run it, you’ll be fine.

With any marketing program, you’ll need to be careful
when you select an affiliate program. The benefit
of an affiliate program will give you another way
to make money from your users. Instead of selling
them a product, you simply send them to a partner
then take a cut of the profits.

Even though it may seem tempting to go for programs
with the highest commissions, those programs won’t
pay you anything if your visitors don’t buy them.

Below, you’ll find some tips to help you select an
affiliate program that’s right for you:
1. Do not accept any less than 25% with
commission. You can find many programs with great
payment structures and high percentages of pay in
just about any field.
2. Look for statistic pages that list the
number of click throughs, sales, and earnings so
you’ll be able to see how you are doing.
3. Always look for programs that offer a
wide variety of tools to put on your web site,
including banners, text links, and of course graphics.
4. Find out hwo often you’ll be paid and
be sure that the payment schedule meets with your
own expectations. Some programs will pay monthly,
while others will pay quarterly.
5. Be sure that top level support is
included. If they can’t answer your questions in
a quick and timely manner, you don’t want to work
with them.

Once you learn what you are doing with affiliate
programs, you can make a lot of money. If you
are just starting out, you should always use common
sense and not rush into anything. As you become
more familiar with how things work, you’ll be well
on your way to making a lot of money – and
enjoying making it. If you have to work hard, you’ll
be glad you did.

To Your Success
Cody Moya

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Keeping Affiliates Motivated

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Running affiliates programs is easier than ever with
the software and help available now. However, keeping
your affiliates motivated and selling isn’t quite
as easy to do. If the success of your business rests
upon how your affiliates perform, you make want to
provide them with the right tools to get the job
done successfully.

If you are already running an affiliate program for
your products, you should know that a large number of
people who sign up for your program never to be
heard from again. You can however, reduce the number
of non productive affiliates by remaining in touch
with them constantly.

Remind them of their usernames and passwords, and
tell them where to log in to check their stats or
get creative. Always keep them informed of new
product lines or changes in policy or procedures.

The key to motivation is making sure that you stay
in touch. Always pay attention to who your top
sellers are, and make sure that you contact them
on a regular basis. Pay attention to who your worst
producers are, and make sure you stay in touch
with them constantly as well.

The main reason most affiliates don’t perform that
well is because they don’t possess any leadership
or guidance. This can easily be changed by writing
a marketing course, which you can even offer for
sale to non affiliates, although you should make
it available to your affiliates at no charge.

Keep your creatives and sales copy up to date. You
should also provide new material for your affiliates
to use on a regular basis. Providing them with
nothing but a text link and one banner just
doesn’t generate much excitement at all.

Provide your affiliates with sales letters, reviews,
ads, banners of different shapes and sizes, and
anything else that comes to mind. Be sure that your
affiliates know the material is there for them to
use. Always listen to your affiliates, and get
the proper feedback on your material.

You should also hold virtual meetings. Set up chat
rooms where your affiliates can attend virtual
meetings on a weekly basis. Be sure to answer any
questions, have motivated speakers, and aything
else you can think of to make the meetings more

Given your affiliates the credit they deserve is
also very important. Each month, you should give
credit to the best performers in your affiliate
newsletter. Give small bonuses to those that
perform well, and you can even set up a payment
structure that rewards higher commissions and bigger
volumes of sales.

Always make sure you do everything you can to
help your affiliates succeed and make money in
your program. If they are making money – you are
succeeding and making money as well. In reality -
their success is your success.

To Your Success
Cody Moya

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SEO or PPC: Which One is Right for You?

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There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). These two methods are very different, and deciding which one is right for you can be hard. Which one do you think will do more for your website? Well, that all depends on what your website’s like.

One leading contributor to the difficulty in deciding which is correct for your site is that you don’t really understand why you can’t just use both. There is no real reason that you cannot implement both methods when marketing your site, in fact, I encourage this behavior as PPC can be integrated quite nicely into an SEO plan.

PPC is a good way to get users to become more familiar with your site. Once they are used to seeing your site, they will probably begin to stick around if they encounter it in a search engine. The more often that your site is visited the more that search engines will like it. This is one reason that it is so crucial to attempt to get as many quality hits as possible.

Reading up on the pros and cons of each program lets you sit down and decide in your own time which strategy would work best for your website. Since search engine marketing is undoubtedly the best source of targeted traffic out there at the moment, as people will continue to battle for the top search engine positions, even from day to day.

As people continually try to find new and unique ways to being additional traffic to their websites, the SEO industry continues to grow. PPC refers to text-based advertising on a search engine, and you will be charged by the click whenever a visitor clicks on one of your ads. These order of ads is usually based on bidding prices, meaning that the advertiser who bids the highest price per click will be listed first. We’ve all heard of sponsored listings, right? Well, that’s what they are: PPC listings.

SEO tries to change your search ranking by looking at a number of factors, including link popularity, PageRank, and so on. Rankings you get through SEO will appear on the main, ‘natural’ search results pages, not over in the box with the sponsored links. And you don’t have to pay for your clicks!

So, how can we tell which method is better? You can’t say that one method will always be better, because they serve different purposes. However, one is likely to be a better fit with your business than the others.


PPC traffic, rankings and results tend to be more stable and predictable than SEO, and, combined with its low cost, this makes PPC one of the more popular ways of advertising. Most companies try PPC before they try SEO, because it’s seen as more stable and respectable.

In many cases PPC lets you rank high on the search engines, without having to do the tedious work involved in SEO – no finding link partners, posting links, and so on. As long as you have the budget for it, the ranking’s yours, and another advantage is that the listing will get posted when you add it, not when the search engine gets round to it.

Sadly, PPC’s popularity makes it a competitive market. You will find that CPCs (costs per click) are steadily rising, and that hurts the little guys. Prices work as auctions – the more people in the auctions, the higher the prices.


The main benefit of SEO is that it can be done entirely for free, and let’s face it, who doesn’t like free traffic?

The disadvantages, though, are that your traffic is unpredictable. You have to guess, adapt, and constantly change strategies. One month you could just fall out of the top 10 without any warning, and there goes your income. SEO is also slower than PPC, as the search engines only update their natural listings about once a month.

So what should you choose? Well, it depends on how much money you have to spend. If you have cash then PPC should be your first choice, as it produces faster results. If you’re on a low budget, you should look at SEO first. The best thing to do, though, is to use both techniques together – use PPC for some keywords and SEO for others, depending on the keywords’ price.

To Your Success
Cody Moya

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Free Blogs May Have Its Advantages

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Internet marketing and search engine optimization have begun to go hand in hand with Blogging. Business owners and webmasters became aware of what a powerful marketing tool a Blog can be. Even the new business owner or webmaster can quickly become a Blogger. Whether you are selling products and services or promoting yourself and your writing, today becoming a Blogger is easier than ever. While the option of paying for a Blog hosting service or even hosting your own Blog is always available, free Blogs may have its advantages. Free Blog hosting services make it easy and inexpensive to get set up and running without paying to take the risk if the service is right for you.

The Blog hosting services have made the Blog set up process extremely user friendly. Even if you are an experience webmaster, this can still save you time over the set up of hosting your own Blog. If you are a novice webmaster than this is absolutely this easy set up is a huge advantage compared to learning how to install, set up your own basic website and Blog. Once your Blog is set up on the hosting service, it is virtually foolproof to use, maintain, update/change, and promote. A few of the more popular free hosting services are Blogger, WordPress, B2evolution and Nucleus. In general, most of these hosts offer the same services. To determine which hosting service will best serve your needs, take a look at what kind of Blogging you will be doing.

Blogs that are a medium for sharing your opinions and point of view should be amongst similar Blogs. This remains true for marketing Blogs and information Blogs. The different free Blogging hosting services do provide markets for these individual niches.

For instance, WordPress is typically for personal Blogging. WordPress has a personal publishing design, as opposed to business. B2evolution hosting service lets users make many Blogs in separate groups with different look for every Blog. You have the capability to change the Blog and get a new appearance, making this service a better option for promotional purposes. Nucleus hosting service enables you to promote your Blog in a way that neither WordPress nor B2evoltion offers. Nucleus gives the Blogger the capability to optimize the Blog URL. This helps you to create a Blog that is easy to use and one that will attract search engines easier. Nucleus also gives you the ability to have multiple themes. Blogger is flexible and will allow both business and personal Blogs. Blogger is just as easy to set up as the other free hosting services with some creative template options. One step that is easier with Blogger is Google’s Adsense. Adding Adsense to your Blog is part of the Blogger set up process.

When you have found the free blogging service that best suits your needs it is simply a matter of a few steps before you are up and running and ready to Blog. Generally, the process will go like this:

Step 1 – Click on “Create a Blog” or “New Blog”

Step 2 – “Create an Account” Here you accept the terms of your account and supply very little information

Step 3- “Name your Blog”

Step 4- “Choose a Template”–This is where you will design and personalize your Blog. This also might be where you decide which free Blog hosting service is better for you. If you need more customization features, or you feel you are being limited to what you can to with your Blog, then you may want to choose another service.

Step 5- Congratulations! You are now a Blogger!

Free Blogs do have their advantages. If you want to get your Blog up and running quickly without any costs, then free Blogging is for you. In just a few short steps you can have your Blog up and running today. Save time and money and be able to start marketing your Blog it just minutes. Choose the free Blogging software that will be a great help to you in achieving your main objective in creating a Blog. In this way, you are making sure that your Blog is unique and it will satisfy you and your marketing needs.

To Your Success
Cody Moya

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Growing Your Affiliate Marketing Business

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Affiliate marketing is a very popular business on the
internet that involves a partnership between a merchant
and one or more affiliates. The affiliate will
advertise or promote the merchant’s products and
services free until a customer makes a purchase.

Once a purchase has been made, a portion of the profit
received by the merchant from the customer will be
given to the affiliate. For this very reason, the
relationship between the affiliate and the merchant
is also known as revenue sharing partnership.

Affiliate marketing has also been recognized as the
best way for merchants to sell more products on
the internet as well as webmasters or affiliates to
gain income with their own website. This is
where the affiliate can make really good money.

Sience it’s already a widespread business, you’ll
need to work hard to make your site stand out
from the crowd. No matter if you are an affiliate,
affiliate network, or merchant, you’ll need to
discover some secrets that will lead you to

If your an affiliate, you’ll need to find out ways
to increase your pay or commission. To turn your
business into a success, you’ll need to manage
it the right way. Proper management will make
your business grow, making all the time and effort
well worth it.

To grow your affiliate marketing business, you’ll
need to advertise. The most common way is banners
and links, as they also help you to get paid with
your merchant. You can put them on your website,
although you should place them carefully as too
many on a single web page can be very annoying
and very confusing to potential customers.

Another way to make your business grow is by going
to chat rooms and message boards that relate to
the product you are reselling. This can be a
smart way to boost your income, you’ll meet many
different people. When you first start talking,
don’t try to see first, as you’ll have a better
chance becoming friends first.

You can also make yourself a free ebook with
advertisement tips and links to your affiliate
website. This can be a great resource for
potential customers, as it helps to demonstrate
your knowledge, as well as shows customers you
are there to help.

If you use the proper methods for advertising and
letting customers know about your affiliate
programs, you’ll be well on your way to making a
lot of extra money. Affiliate marketing is one
of the best ways to make money on the interne

To Your Success
Cody Moya

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Five Great Ideas on Making your Blog Work for You

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Blogs are created for a variety of reasons. They help visitors feel at home, and they also encourage visitors to return. In addition, blog sites can encourage newcomers to visit a website created by the same webmaster as the blog site.

Add an RSS Feed to it. RSS feeds are the way content can be automatically delivered to someone via desktop or e-mail. These feeds are usually read with an aggregator or feed reader. You can place one of these on your site to help people keep track of you without having to remember where your site is. In addition, they can automatically receive updated blog entries from you. This is an alternative to using e-mail to send information to you.

Make it attractive to readers. Appearance and function are really important factors. Those blogs that appeal to the eye and those that are easy to navigate are ones that would most attract readers. Visitors of blog sites often also enjoy streaming video or audio too, which is used for entertainment or teaching purposes.

Keep Entries Brief. Blog entries should always be long enough to explain the subject matter well enough. However, they should always be brief enough so the reader does not get bored. In addition, blog entries should be as narrow of a subject as possible. This will ensure that a blog entry will be written with such precision and accuracy that readers will want to come back to visit again and again.

Promote it. You will want to make your blog known. If you have an RSS feed you can even put it in an RSS feed directory. In addition, you can place it in blog directory links and work on submitting the blog to search engines. Also, any way that you can ethically place your link, such as at a free website content site where they allow you do so, you can do that.

Link it to a site. If you create a blog and you also have a website you will want to not forget to link to a website of yours. You may also want to link to other sites as well to help bring credibility to what you are writing about. Use links with caution, however, and make sure to get permission to use them whenever necessary.

Not only can blogs help bring traffic to websites, but websites can help bring traffic to blogs. If you advertise the website first the blog can be additions to the pages of that site. If you advertise the blog first, that blog can link you to your site (as mentioned in point “5”).

Another way to make a blog work for you is to make sure that you monitor it closely. One way to monitor your blog entries is to have a notification sent to your e-mail every time new comments have been posted. Then, if you find one you think is inappropriate for your blog you can then delete it.

Monitoring blogs can also be done another way as well. That way would be to require people to register (or at least give their e-mail) before they can add comments. You can then monitor these registrants by way of e-mail. You can also subject every comment to approval and post them yourself.

It is also a great idea to establish a standard for blog posting on your sites. For instance, you may not want profanity or adult content listed on your site. If you do not, you will want to enforce this by either suspending or permanently removing a member from your list. If you do this you may have to require that people give a username so that you can bar that username from being used again.

Blogs have been used successfully in a variety of professions. Businesses use them, e-commerce stores use them, and educational sites use them, and so on. They provide interaction within the Internet community and help join users together.

The purpose of most blogs is to present an issue in as unbiased of a view as possible, as in the case of news blogs. However, these blogs can be educational and informative, and can also ignite a political viewpoint discussion as well.

Sometimes blog sites will also provide as a commentary for news, and not just present the news itself. This is what allows open discussion, and is what people find most important.

Most people want to feel that they have a say in what goes on in this world. You can create a blog that will help them do that.

To Your Success
Cody Moya

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Making Money with Articles: Ease Into It

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Making money with articles can be fairly easy for anyone. If you are a quick learner and great reader, then you can learn everything you need to know right from the Internet without any previous training needed. This is probably the best fact about niche website Internet marketing.

If you are new to the business, your best bet is to ease into it. If you jump in before you know what you are doing, you have a good chance of losing money and having nothing to show for it. There are several things that you need to make sure you know how to do before you begin creating your first site.

• Create your own great articles or hire someone to do it for you
• Optimize your website for search engines
• Find reliable web hosting
• Pick a catchy URL
• Create a small site that is easy to navigate, have one created for you, or pay to use a What You See Is What You Get (WYSIWYG) website builder.

To Your Success
Cody Moya

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