Buying Private Label E-book Resell Rights versus Writing Your Own

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In today’s society, there are many individuals who are looking to make money anyway that they can. In many cases, these individuals are looking for opportunities that allow them to work at their own pace or be their own boss. If you are one of those individuals then it is possible that you may have thought about creating and selling e-books.

The popularity of e-books has rapidly increased over the past few years now. Many readers are not only finding it convenient to purchase them, but cheaper. In most cases, e-books are easily to read on the computer, but they can also be printed off. Since more and more consumers are interested in purchasing e-books, there are more individuals who are looking to make money off of them. If you are able to do this, you may find success; however, that success will not come without hard work.

If you have never created an e-book before, it is difficult to understand exactly how much hard work it entails. To be worth the buy, most e-books are at least one hundred pages long; however, some are longer. If you are interested in creating an e-book, it may take months for you to finish the book. In addition to hard work, you must also have writing experience and knowledge on the topic that you are writing about. This knowledge and experience isn’t necessarily necessary; however, it is important to the success of your e-book. It is a fact that customers do not and will not purchase poor quality work.

In addition to writing a quality e-book, you will also have to find ways to sell it. Together, the two could take a large amount of time. For many individuals, this is a major turn off; however, there are alternatives. If you are interested in selling e-books, to make a profit, you do not necessarily have to create your own. Instead you can obtain the private label resell rights to another e-book. Obtaining the resell rights to an e-book will allow you, in many cases, to assume to the work as your own, edit the content, and pocket the money from each sale of the book.

The biggest downside to obtaining the resell rights to an e-book is the amount of money that you will have to spend. Depending on who you do business with, the cost of acquiring private label resell rights may be fairly expensive. Since most freelance writers spend a large amount of time creating their e-books, as previously mentioned, they may want to appropriately be compensated. The cost of resell rights to an e-book may be considered a disadvantage to this unique business opportunity, but it can also be considered an advantage. E-book authors that charge more for their work typically have produced better content; better content is easier to sell.

Whether you make the decision to develop your own e-book or purchase the resell rights to someone else’s, you will still have to find a way to market the e-book to the general public. This, depending on what approach you take, can take time. That is why many individuals prefer purchasing the resell rights to an e-book that has already been created. This allows them to spend more time on marketing, which will in turn create sales.

If you are unsure as to whether or not you should create your own e-book or obtain the resell rights to another, you are not alone. There are a number of other individuals wondering the same thing. Private label resell rights are an amazing business opportunity for some, but not for all. There is a great free audio course on private label resell rights at www.plrtips.com check this out today. All online business opportunities take time to find success. If you have the financial resources needed to obtain the resell rights to a well written e-book, you are encouraged to give this opportunity a shot. You are not guaranteed results, but you may be surprised with what you find.

If you try obtaining the resell rights to an e-book and the experience is not what you had in mind you can begin to create your own e-books or move onto another business opportunity. Unlike many other business ventures, private label resell rights allow you to get out when you want. After you have paid for the resell rights to an e-book, it is yours to do with. This means that you can stop at anytime and move on to something else, if you desire.

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Cody Moya

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How Title and Meta Tags are used for Search Engine Optimization

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When it comes to title tags and search engine optimization there are a few question website owners typically ask. Does each individual web page need a different title? Is there a maximum length for title tags? Is there a title tag limit? Are title Meta tags a good idea?

The World Wide Web Consortium requires that every single HTML document must have a title element in the head section. They also state that the title element should be used to identify each individual pages content.

The title tag plays four separate roles on the internet.

The first role the title tag fulfills is what librarians, other webmasters, and directory editors use to link to other websites. A well written title tag is far more likely to get faster reviews then one that is sloppy or incomprehendable.

The title tag is what is displayed on the visitor’s browser. By displaying the title tag in the visitors browser the web user knows exactly where they are if they have to return to the site later on. Internet Explorer typically tires to display the first ninety-five characters of the title tag.

Search engines display the title tag as the most important piece of information available to web searchers.

A good title tag should be able to clearly indicate the webpage’s contents to the web user. A clear title tag is more likely to be placed in the user’s favorites list. The normal length for a good clear title tag is normally under sixty-five characters long. Title tags should be typed in the title case. Headers should also be typed in the title case.

When it comes to search engine optimization, the home page title is normally the first thing the web crawlers look at when they are ranking a webpage. Your website is introduced by your homepage title.
It is important to make sure that your title tag sounds credible.

Every single page of your website must have its very own unique title. A Meta tag is a special HTML tag that provides information about a web page. Meta tags do not affect the display of a webpage. Although Meta tags are placed directly into the HTML code, they are invisible to web users. Search engines use Meta tags to help correctly categorize a page. Meta tags are a critical part of search engine optimization.

It is important to remember that Meta tags are not a magic solution to making your website a raging success. The most valuable feature Meta tags offer to website owners is the ability to control (to a certain degree) how their web pages are described by the search engines. Meta tags can also let website owners prevent having their website indexed at all.

Meta tag keywords are a way to provide extra test for web crawler based search engines to index. While this is great in theory several of the major search engines have crawlers that ignore the HTML and focus entirely on the body of the webpage.

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Cody Moya

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Affiliate Tracking Software: Common Product Features and Services

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If you are interested in starting your own affiliate problem, you are not alone. Each day, a large number of business owners make the decision to do just that. To make your affiliate program a success, you will need to decide on an affiliate tracking software program.

Affiliate tracking software is used to track your affiliates, if you are business owner. Affiliates are the webmasters, web publishers, or website owners that you partner with. This partnership entails you giving your affiliates advertisements, often in the form of links or banners. If you have an affiliate tracking software, that software can be used to let you know every time that one of your affiliate links or banners resulted in a sale. If so, you will then be required to compensate your affiliate. This compensation is often a pre-determined amount that both of you agreed on.

If you are interested in purchasing an affiliate tracking software program, which you should be if you want to start your own affiliate program, you will need to make a decision. That decision involves the type of software you would like to purchase and from whom. Online, you will find that there are a large number of individuals and companies that sell affiliate tracking software. To decide which software is best for your business and your needs, you are advised to examine and compare a number of different programs.

Since there are a large number of different affiliate tracking software programs, you will likely find that each software program comes with its own unique services and features. Despite the fact that each software program is likely to have its own unique features, there are some common features and services that are found on most affiliate tracking software programs. Those features may include, but should not be limited to, customer service support, earning reports, categorization of affiliates, varied commission levels, and affiliate signups.

When you advertise that you are interested in starting an affiliate program it is likely that you will get a number of inquires. These inquires will likely be webmasters, website owners, and web publishers who are interested in signing up for your affiliate program. All of these inquires may be too much for you to sort out on your own. That is why a large number of affiliate tracking software programs also include affiliate signup forms. These forms will help to keep your affiliate applications separate from all of your other important business paperwork.

One feature that is, almost always, included with most affiliate tracking software is detailed earnings reports. Detail earning reports are important for your financial record keeping. Without an earnings report, you would have to calculate all of this information by hand. An affiliate tracking software program can generate these reports for you in a matter of seconds. These reports will often give an outline of your affiliates click rates and their sales on a daily, weekly, or monthly basis.
Varied commission levels are something else that you may want to examine when searching for an affiliate tracking software. Most new programs will offer this feature, but not all programs will. This important feature will allow you to pay each of your affiliates a different amount of money. For instance, you could pay one of your affiliates fifteen percent of each sale, but you may only want to pay another affiliate ten percent. If that is the case, you will need this feature to accurately separate and document the earnings and commission levels for each affiliate.

Another popular affiliate tracking software feature is customer service support. While customer service support is provided by almost all software developers and sellers, it is not offered by everyone. This popular feature is extremely important, especially if you are new to the world of affiliate marketing. With customer service support, a knowledgeable company representative should be able to assist you with any questions or problems that you have.

The above mentioned product features and services are just a few of the many that exist. Other common features and services include, but should not be limited to, media banner displays, automatic banner rotations, affiliate referral signup programs, daily sales updates, payment reminders, and much more. To determine whether or not the software you are interested in purchasing has these features, you are advised to fully examine all available information, including product descriptions.

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Cody Moya

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Four key elements in the creation of a great video product

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The type of video you decide to create will largely determine the other elements that you use. Keep these four key elements in mind during the planning and production of your video products:

* Target Audience: This is the most important decision you need to make. Who are you trying to reach? You have to think about demographics: age, socioeconomic level, gender, nationality, educational level. It’s no good to jump into the planning process with vague statements like, “I want to create a video product for sale on the Internet that will appeal to everybody, everywhere.” First define your niche market, narrow your target audience, and create your video with a specific type of person in mind. When you set out to create the kind of video product that one specific person will want to buy, you increase the likelihood that a lot of people will want to buy it. Always wrap your language in images that your target audience can relate to.

* Participants: If you decide to shoot a how-to video on an area in which you have expert knowledge, you are the natural choice as host. If you decide to create a do-it-yourself video in an area where you don’t have expert knowledge, you will need to take great care when choosing a host. Once you’ve decided on a subject and a host, you will need to work together on the script. And always remember that video is not just a format-it’s a language. Never say it if you can show it. The viewers will understand much better when they see it being done, so don’t just explain things while the camera focuses on you. The rule of thumb is: Whenever you can present a visual image of something, show it instead of talking about it. Instead of explaining how to do something as you talk into the camera, always show a demonstrator (whether it’s you or another person) carrying out the action as you describe what’s happening. You’ll quickly become an expert in the use of “voice overs”-speaking off camera as the audience sees action taking place. Do-it-yourself, educational, and promotional videos should be full of voice overs.

* Length: The type of video you decide to make will determine the best length. A great promotional video can be done in as little as 3 to 4 minutes, and should rarely be longer than 7 to 8 minutes. A do-it-yourself or educational video will be from 10 to 30 minutes.

* Props: If you’re doing a how-to video, the subject matter will determine what props you’re going to need. Even if you plan to be your own host or demonstrator, make a list of all the props you’ll need. Lay out the shoot before you do it and walk through it several times with your camera operator. This will keep the shoot from turning into chaos-even experienced studio professionals work with a prop list every time they shoot.

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Cody Moya

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Balancing Kids and Working at Home – Time-Proven Techniques to Get You Through

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Working at home is the dream of almost everyone employed by someone else. You might picture yourself at your computer desk with fuzzy slippers and bathrobe, sipping a coffee and easing into your workday. Perhaps you like the idea of taking your lunch break in your kitchen with a nice hot meal rather than the sandwich fare you usually eat for lunch. Or maybe you like the idea of being home with the kids rather than having to farm them off to sitters, daycare, and after school activities to make the money needed to keep yourself afloat.

Yet did you know that balancing kids and working at home is not as easy as it sounds? Oh sure, you would be physically present in your home with your children, but this does not mean that you will get any work done. As a matter of fact, it might actually mean that you will get nothing done; after all, having mom or dad at home on a weekday is a rare treat for many kids, and it may cause them – and you – to want to make the most of the opportunity and thus instead of sitting in front of your computer finishing your work, you may find your self at the park tossing a baseball or pushing your youngest one on the swing.

Here are some time-proven techniques to get your through your workday, successfully balancing your work and your kids.

Set boundaries – for your kids and your work. Help your children to understand that even though you are physically at home, you are still working. Explain in age appropriate terms what it means to be working, why you do it, and what you expect from them. For example, you may wish to craft a little sign with a colorful pencil and pad of paper, and when your children see that this sign is up on the refrigerator, they will know not to disturb you in your work, but instead play quietly in their play areas. On the other hand, when you take down the drawing, you are fair game, whether you are seated at your computer or not. The same, however, needs to hold true for your business. When you are finished with your workday, your clients will need to know that you are no longer available for business, and whatever they need to let you know will have to wait until tomorrow. Very often the schedule for home workers appears a bit blurred, and clients will think nothing of calling at eight or nine o’clock at night to impart some information or ask questions. This is unacceptable, and it is up to you to enforce that boundary as well.

Set your work schedule with your children’s schedule in mind. For example, if you know that your kids will be out the door by a quarter to eight in the morning to catch the school bus, make sure not to answer your business line before then. Instead, focus your time and energy on them. Have breakfast with them, play some games, help them to get ready, and generally make the most of the time you have in the morning. Then, as soon as they leave, get yourself ready for your own workday so that it will mimic closely their own school day. Thus, when they return from school in the afternoon, you should be able to finish up your workday as well. If little things are left undone, leave them until after the children are in bed, and give yourself an hour to finish up your work. This will be a lot harder during the summer months when the kids are on vacation from school!

Make a promise to yourself and your kids: while you will not be able to play with them during every waking moment that you and they are at home, you promise that you will not miss birthday parties, little league games, mealtimes, and good night stories. Do not put your work before your children, and they will reward you by being more understanding and respectful of the time you do have to put in.

Enlist help of reliable friends and family. Perhaps grandma could take the kids for ice cream once a week, or maybe a friend from church could do some craft activities with them. Whatever the case may be, helping hands will make your burden easier.

To Your Success
Cody Moya

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Outsource Your Writing – Use a Ghostwriter

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For those who want to earn a bit of extra cash, writing a report or an ebook that gives valuable information about a hobby or passion others share, or solves a problem some people might have, is one of the recommended paths for would-be internet marketers.

But what if you do not have time or just cannot write? Maybe you do not feel confident enough; maybe there is a language barrier or maybe you just prefer not to. Well, if you fit into any of these categories, there is an answer and that is to use a ghostwriter.

A ghostwriter is someone who will write for you, even research for you if you wish; will write ebooks, articles, blog posts, press releases or even your family history. Whatever you want written, there is someone willing to ghostwrite it for you.

When the writing is finished and approved, you own the copyright to the work just as if you had written it yourself. The writer gets a guaranteed fee for their effort, but you have the task of using the work to make money and taking the risk of getting little or no return, so it seems to be a fair arrangement.

So how do you go about finding a ghostwriter?

Well, you could just Google “ghostwriter wanted” and sift through all the results, but an easier way to get started is to visit one of the existing online marketplaces for people wanting such work. Some of the most common are listed below:

www.elance.com
www.vworker.com
www.guru.com
www.odesk.com
www.freelancer.com
www.scriptlance.com

What you do on these sites is list your proposal and people looking for work will put in an offer for your job.

If you are not familiar with hiring in this manner, go to some of the sites listed above and have a look around, get the feel of the site, look at some of the proposals and the bids on them.

Start with the search bar at the top of nearly all these sites. If there is no search field, there will always be two links, one for those looking to hire workers or contractors and another for people who want work and list themselves for hire.

If you type in, say “ghost writer, ebook” in the search field, it should bring up current jobs similar to what you want.

On some sites you may have to register before you can see the full details but registration is free and you only need to supply basic information to get started.

Open up some of the jobs that are listed, looking at the qualifications and experience of those bidding. Notice the price range in that site for the type of work you want done for yourself. Keep some notes of what you find on each site, what you like and dislike. That will make it easier for you to decide later which one is the best fit for you.

It is up to you, as a hirer, to decide how much your budget allows you to spend. Paying more for an experienced writer with good feedback should be a good investment, however if your budget is limited, you may want to select someone with less experience; they could still do excellent work, but because they do not have much feedback, may be willing to work for a lower price until they get established and have a good portfolio.

Expect to pay higher prices on Elance than on oDesk, for example. There are many workers who have an excellent education living in countries where work choices are limited bidding for jobs at prices that may seem very low. A low offer does not necessarily mean a poor quality job, on the contrary they may produce an excellent result. It is all about choice; yours and theirs.

Your first task will be to write your proposal. If you have not already done so, it is a good idea to search for other similar proposals to see what has been asked for in those ads, such as job description, skills and experience requirements, time to completion and whether you want a fixed or an hourly rate. Go to the Help section too, as you can get some good hints there. You will need to be clear in your own mind what you want, to be able to write a good proposal.

Once your ad is ready to list, check with the Help or FAQ to see what the site requirements for listings are. Many have instructions that walk you step by step through the whole process.

When you list, you need to decide how long you want to let your ad run; a shorter time will usually attract fewer offers but will allow you to get started more quickly, so it is a bit of a trade-off.

Some sites will let you invite applicants to bid on your proposal so if you found any who appealed to you in your research, invite them to make an offer.

Bid prices can sometimes vary widely; a project on scriptlance.com at present had bids ranging for $10 with immediate delivery to $7,000 in ten days, but this seems a bit unusual and is perhaps an indication that there is a misunderstanding about what is required. More often the range will be narrower, so your choice is made more on what you read in the applicant’s offer and in their bio than on price.

Before you make a decision, check out all you can find about the individual contractors who make an offer. Look at their past projects and any feedback from it, their experience, qualifications and areas of interest as well as the bid price. Sometimes you can see how much they have earned on previous contracts and that can be very helpful.

Take your time in selecting a candidate. If someone interests you and you want more information, send them a message to clarify before you accept the bid.

Once the selection is made, agree on milestones such as when you want to see the first draft, the final draft and any revisions completed. Many of the sites listed above use escrow funding, meaning you pay all or part of the fee in advance into a trust fund from where the money is paid to the worker as milestones are reached. oDesk is one site that currently does not require this, payments are made as work is done unless an agreement is reached beforehand.

It is essential for successful ghostwriting that you have good clear communication with your outsourcer. If you can develop a relationship where there is mutual trust and understanding, the whole process can be very rewarding for both parties.

To Your Success
Cody Moya

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Five SEO Actions For Beginners

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If you want people to find your website in the search engines like Google, Yahoo, and Bing, you need to be doing SEO, which stands for ‘search engine optimization’. SEO is a set of methods and techniques that that can help your website rank better in the search engine results pages. A higher ranking means that more people will see your website when they use the search engines, which in turn leads to more visitors to your website.

SEO can be a complicated subject, which is why there are so many freelance consultants and digital marketing agencies offering SEO services. However, if you are running on a tight budget and can’t afford to hire a professional, there is a lot of SEO you can do yourself. Here are five SEO actions for beginners that you should be using on your website.

1. Choose your keywords wisely. When you are planning your website’s content, you should do some research about which keywords to use. Keywords are the search terms that people use to find websites in search engines. Think carefully about your target audience and consider what they might type into a search engine when they are looking for websites like yours. You can use tools like the Google AdWords Keyword Tool to help you with your research. When you are starting out, aim to have a list of no more than ten keywords that you will optimize your website for. Once you are ranking well for these ten, you can add more keywords to the list.

2. Use your keywords in the title tags of your web pages. Most SEO experts agree that a web page’s title tag is one of the most important factors for how that page will rank in the search engines. You should always ensure that your title tag includes at least one of your keywords. The title tag should also describe the content of the page in a concise and accurate manner. This helps the search engines to decide how relevant the page is to a particular search term. The more relevant a page is, the higher it will rank in the results for that search term.

3. Use your keywords in the HTML heading tags. Heading tags (e.g. H1, H2, H3, etc.) also give the search engines a big clue about how relevant the web page is to certain search terms. So, as with title tags, you should ensure your heading tags contain your keywords. As a bare minimum, every web page should have one H1 tag that includes the same keywords that are in the title tag.

4. Check the keyword density in your website text. The frequency at which your keywords appear in your website’s body text (known as keyword density) also helps search engines to match your web pages to relevant search terms. How often keywords should be used is rather a moot point among SEO experts. Some believe that stuffing a page with keywords is beneficial to search engine rankings, while others think that ‘keyword stuffing’ is viewed as a form of spam by the search engines. As a general rule, for a web page that has about 400-600 words of body content, use the main keyword once in the first paragraph, once in the last paragraph, and once somewhere in between.

5. Use your keywords in ‘alt’ tags. Every image on your website should have an alternate text, or ‘alt’ tag. This is not only important for accessibility but it also provides you with another opportunity to let the search engines see your keywords. Alt tags should describe what the image is. Make sure you include your keywords in these image descriptions.

If you follow these five SEO actions for beginners, your website should stand a better chance of ranking well in the search engines.

To Your Success
Cody Moya

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Blog Commenting Etiquette

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Many experienced bloggers will tell you there is code of conduct for blog commenting. There are some unwritten rules that both the blogger and the commenter should follow. If you’re new to blogging, new to commenting, or not getting the results you’d like, then read on.

For Commenters:

If the site owner has a commenting guidelines page, quickly read it first.

Start off using the blogger’s name in your reply to their article. That way he/she will know for sure you are a real person and not a spambot.

Do not add any links to your musings. This is considered bad form unless the site owner has indicated it is ok. More likely than not, live links in the body will cause it to land in the spam folder anyway.

Add value or don’t bother. “Awesome post, dude! Thanks!” does nothing and makes it look suspiciously like you’re trying to get a Do Follow link back to your site. The one exception to adding something to the conversation is when you want to give words of encouragement or congratulate them on a goal reached.

You know where it says to put your name? Put your name there. Your name is not GardenSuppliesForAll. Be a real person first, then if the site has the KeywordLuv plugin, you can add your keywords where it asks for them. Then your name would show up as Paul @GardenSupplies.

Make sure your own blog has catchy titled posts. That way when you comment on a site that uses the ComLuv plugin it will show the title of your last post with a live link to it. The more interesting the title, the more click-throughs you will get.

This isn’t necessary, but if you want to build a relationship with the blog owner, tweet their post. Many blogs have this button front and center and it’s just a matter of pushing it. Plus it’s good karma.

For Bloggers:

Some may not agree, but you should answer all comments. If someone has taken the time to read and answer with their thoughts, the least you could do is respond. Why? Common courtesy for one, and the fact that you will score points with your readers. Don’t think for one minute that the commenter won’t come back for another visit to see if you’ve responded. Everyone likes to be acknowledged and you might make a new friend or business partner.

This one is going the extra mile – hop over to the other person’s site, read what they have to say, and leave a comment. You never know what gems you might pick up along the way and you’ll be building some strong business relationships.

One of the premises behind blogging is that it’s a means of conversing. That means you should welcome feedback on what you wrote and expect some to disagree with you. Be polite and professional.

It’s your weblog, it’s your rules, but play fair. Yes, you have the right to hit the delete button if things get out of hand.

Don’t make it hard on your visitors. The more steps you make them go through to leave a comment, the less eager they will be to do so. Don’t make them create a password and sign in to “speak” to you. A simple captcha word or a “click here if you’re not a spammer” will suffice.

Commenting on what others have blogged about has many benefits. Your words can create a lasting impression, and if it’s a good impression you will get traffic. If you show yourself to be knowledgeable on a subject, your new traffic will become return readers and buyers. Being courteous to your readers helps build relationships that turn into advantageous partnerships or business opportunities.

To Your Success
Cody Moya

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List Building

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As an affiliate marketer there are two things that you want more than anything else, one is traffic and the other is sales. Though sales will be really limited without traffic, it is possible to have traffic, yet no sales, which can be totally frustrating. Why does this happen? There could be a few reasons.

First, you may have selected a market in which people are strictly looking for free information, never intending to pull out their wallets. Did you do sufficient market research up front to know that people are buying what you are selling? You may have found keywords that have a fair volume of traffic with low competition and thought you had a goldmine, when in reality, the competition is low because those keywords are not ‘buying’ keywords.

Second, the traffic you are bringing to your site might not be targeted and therefore they are not interested in what you have to sell. Depending on the method you are using to drive people to your site, you may be hosting the wrong folk! Ensure the effort you are putting in to bring people to your site, is focused toward the target audience who will truly be interested in what you have to offer.

Third, your site and/or sales page may be lacking. If the product or service you are offering is truly in demand and you have targeted traffic coming to your site but you are not making sales you need to start doing some split-testing on the copy of your site and/or the look of your site. Solicit input from others if need be, as to what they like or don’t like and start making some changes.

One other MAJOR factor to consider is this: are you capturing the name and email address of your visitors? Why you ask? Well the truth is that the percentage of sales in affiliate marketing, from first-time visitors is very low. So if your Website is designed in such a way that you direct your traffic to an affiliate link without first capturing their contact info, they will click on the link, check out the product or service and very likely just continue surfing.

However, if you get them to subscribe to your list and then send them to your affiliate offer, you then have a means of staying in contact with them, sending them additional information as well as links to the affiliate products or services you are promoting. If you send out valuable information, you will start to build a rapport with your subscribers and the more they feel they can trust you, the more likely they are to buy what you’re selling.

So, if the answer to, “Who’s on your list?” is ‘nobody’, and you are serious about building a business then invest some money in an autoresponder service and start building what is sure to become, the lifeline of your business – your list.

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Cody Moya

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How To Make Your Customers Hate Your Company

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Keeping a business name in front of customers is paramount to Internet success. However, there are methods circulating the Internet which have the opposite result on many potential visitors and customers.

How many times will a person sign up to receive the “secret” to the latest guru’s revelations? Just how many secrets does the average guru have? Or, better yet, how about the “there’s only going to be 100 sold and the time to get yours is NOW before whatever is being sold will be totally gone and you will have missed the only chance to make money online”? Going back to the Website three months later, the visitor finds there is still only 100, or maybe they have moved it down to 85, still to be sold. What does that tell the average Internet visitor? Even the newest online visitor can figure there are scripts that would countdown the sales and either visitors are “resisting” purchasing the marvelous method being promoted, or the script is bogus. Creditability is at stake.

Or, maybe a visitor signs up for an ebook or something else being offered free. The next day there are ten emails in his box about something else being sold for $197. There are even Internet marketers that have several names or more domains and by signing up to receive one FREE ebook, you become members of each mailing list. One person received 270 emails over two months from a marketer with three lists all promoting the same products, just three times. Compare that with the same person and the same two months and receiving just 27 emails from a different and responsible marketer.

Of course, a visitor can unsubscribe from the lists and many customers do just that. What a waste of time and effort, though, that could have been avoided and a much better feeling of support for Internet marketing achieved by responsible marketing in the first place.

Another pet peeve is forms online that ask for information that is not necessary. For instance, a phone number, a city, a zip code. Online marketing does not require this and the more information that is asked for tends to make a potential customer look away from ordering at all. Why not start out a relationship with a minimum of respect for the visitor by not asking for their personal information? If a person is not using a credit card and using PayPal, then there is no reason to ask for any information but a PayPal email and maybe a first name which will give the customer and company an easier way to communicate. And, yet, many forms, after saying the visitor wants to use PayPal, ask for all kinds of information.

Another thorn in the side in Internet marketing is the videos that are made that start automatically, and do not have any stop, pause, or continue buttons. Sometimes, they are hidden and can be reached by moving the mouse over the bottom of the video screen, but a lot of times they are non-existent. Feeling trapped to listen to the video until the end to see if it is interesting enough to order or sign up on a list is time consuming. Sometimes, there is a legitimate reason to stop a video and pick it up later, but in these disgraceful videos, a person has to listen to the whole thing over again to get to the point where they were before the interruption. At least with an array of control buttons, a customer could pause, stop and fast forward to where the video stopped, etc. It is just not respectful to a visitor’s time and intelligence to record a video without control buttons unless the marketer wants their customers to feel “trapped” to hear the video. Is that the best way to start off a relationship with a potential customer?

How about allowing a visitor space to make a comment either to himself or to the seller on a form? This is not always done and it seems a shame because someone that purchases a lot of ebooks or software might desire to make a note of what money is being spent for which product and have a record of it. PayPal and the way the seller identifies their product does not always allow for easy identification of the product. Sometimes, the seller also has a different name on his PayPal payment sheet than the sales page the customer has visited. The seller should always have a method of contact listed for the customer if there should be a problem. Hiding from the customer does not form a working bond. If the seller is too big and too overwhelmed to answer support questions, there are many free and reasonable support ticket software that will handle “frequently asked questions” and make the support job much easier. The customer will feel more appreciated and, therefore, more likely to purchase more from the seller in the future if a feeling of mutual trust is established.

All in all, if a business wants a customer’s money and support, then how about businesses start acting respectful and honest in their marketing efforts? It would be a welcoming breath of fresh air online.

To Your Success
Cody Moya

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