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Do you need an auto-responder? Do you have a blog or a website? Do you have a product to sell? Would you like to create a list of people interested in your niche?

Then the simple answer is “YES” you do need an auto-responder.

Here are a few things to consider when choosing which auto-responder company to use.

1. Choose an auto-responder that is user friendly and offers excellent support. Using a company that provides training through videos, webinars, and quickly answered e-mails, will make the difference in trying to figure out exactly how to get the most from your auto-responder.

2. Once you have begun to develop your list, you will want to have reports available. These reports will tell you what is working well and what is not. That gives you the opportunity to tweak what you are doing to get better results.

3. Having the option to develop several lists is a must. Most people have more than one blog or website and want to keep their lists separate. You do not want to send information about training your dog to those who have signed up through your weight loss site. You must be able to keep them separate.

4. Being able to set up and schedule e-mails in advance is one of the most important aspects of an auto-responder. If you were not able to do that, then you would be doing it by hand. The “auto” would no longer be working. Make sure you can send out scheduled e-mails as well as broadcast e-mails. These are the ones you might want to send out when you post a new blog or learn of a new product. These can be sent to everyone immediately, regardless of where they are in the scheduled process.

5. The best auto-responders will have templates for you to create your own opt-in boxes. It is important to have this flexibility of design, color, etc. in order to create what is appropriate for your site. If you have a peaceful, pastel site, you do not want to be limited to a red opt-in box.

6. Price set up is very important. You want to choose a company that starts with a small price while you get started and than increases as you add more members to your lists. You should have several levels that go up as your business increases.

7. Be sure to go with one of the larger auto-responder companies. If you start with something smaller that may have a smaller server, you likely will outgrow it. Then, when you want to switch to a different company, you may run in to difficulties getting all your information changed over.

To Your Success
Cody Moya

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