To create your own product, you must first start with a topic. This should be the
fun part of product creation. How do you choose a topic? That’s easy! First find
a hungry group of buyers and then find a topic that either solves a problem they
have or benefits them in some way.
Many info product creators will just start creating a product on a given topic, and
then, when the product is finished, they will look for buyers. Well, I’m here to tell
you that this is the wrong way of approaching info product creation.
Wouldn’t you be better off if you created a product specifically for an information
hungry audience? Even better, create a product for an audience hungry for
information who has money! That way, you would know that the buyers existed,
even before you put all that time into creating your info product.
If you approach the creation of your info product using this method, you will
GREATLY enhance the success of your product! By “success” I mean two
things: the profitability of your product as well as the name recognition of you as
Let look at two examples:
I know quite a bit about a specific subject. I decide to write an
ebook that focuses on the subject. So, I spend a few days to a few
weeks putting all of my knowledge into an ebook. When I’m done, I
decide to start working on my website. Now, I go to do some
research and I find that all of my keywords that are used throughout
my ebook have less than 1,000 searches done per month. Not only
that, but there are already over 20,000 sites that provide information
on this subject!
Oh no! Now what am I going to do? How will my new ebook
compete with over 20,000 sites to get those few people who
actually search on the subject each month? I do the best that I can
in optimizing my site for the search engines and I hope that I have
really high conversion rates.
I know quite a bit about several subjects. I could easily put my
thoughts together into an ebook. To help me decide which subject I
should select, and how to focus my thoughts on that subject, I do
some research. I want to find a topic that has a number of people
who are interested in the topic. I want to make sure that those
people are actually willing to spend money to obtain that
information. I want to find unique ways of telling those people that I
provide the information they want and need through my ebook.
Now, I do a bunch of research and I find that there are over 100,000
searches per month done on my topic. There are still 20,000 sites
that provide information on this subject, but we are competing for
the attention of a much higher number of people.
Next I go to the pay-per-click search engines and check to see how
high the highest bid Is for the given keywords. The higher the bid,
the likelier that people are already making money in that niche,
which means that target audience consists of buyers.
Once my product is focused toward these people, I can easily
create a keyword optimized website to submit to the search engines
to sell my new ebook.
Can you see the subtle difference between the two examples? When you create
a product for a specific market, the probability of your success and profitability is
much higher. When you have to work in reverse, you are trying to create a
market for a specific product.
Unfortunately, unless you are operating a company that’s about the size of
Microsoft, you are not in a position to become a marketer mover. Until your
business is that big, you cannot create a market on your own. So, do yourself a
favor and create your product for the market instead.
To Your Success