Joint Ventures Explained

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Joint venture is basically two (or sometimes more than two) people joining in partnership to increase sales and profits in their respective businesses. This type of partnership offers the people involved quite a few benefits, which makes it a very appealing choice to many business people.

Joint venture it a system of marketing that involves forming a partnership for the purpose of each partner making more money. Also known as a strategic alliance, this type of endeavor boosts the assets and resources of each company involved, and both parties realize benefits. The partnership makes it possible for all parties to add the other’s customers to their own list. This is not link trading or banner trading. Those promotion methods do not utilize the invaluable benefits of good customer relationships and business integrity that are the main elements of successful joint venture partnerships.

The idea of a joint venture is wonderful for those who are attempting to target a certain niche market and there are additional businesses currently doing business with this market successfully. Entering into a joint venture with one of these businesses would make that market available to you quicker and with better results than if you tried to enter the niche without help. It also offers you a chance to become known in this area without having to spend a great deal of money.

There are additional good points of joint ventures. You may find yourself gaining immediate credibility through association as a result of your partner’s good reputation. More people will be seeing your advertising, so your sales will increase. You will also be able to offer your customers more merchandise by including that of your partner. You profit from this partnership while increasing your customer’s satisfaction by offering something they previously did not have available.

As you can tell there are numerous ways that joint ventures are a situation where everybody wins. You get basically free advertising, get access to an established customer list, and increase your credibility by associating with your partner. You also gain more merchandise to offer to your list and leverage that will see both you and your partner benefit. There truly are only positive things that can result from entering into a joint venture, as long as you choose the correct partner.

To Your Success
Cody Moya

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Go where the money is !

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If you are able to become successful without starting out by selecting your
market, then it is almost pure luck that you didn’t fall flat on your face. That is
really how important it is to make this your absolute first step in creating your info

Equally important is the idea of selecting the “right” market. Ordinarily, I am of
the opinion that there is no “right” way or “wrong” way, only “different” ways. The
same is true with opinions. Well, with selecting a market, there actually is a right
market and a wrong market. Select a wrong market, and you’re actually worse off
that if you would have created an info product without first locating a market. The
right market is one that has buyers … and lots of them!

The market you select to create your info product for must be hungry for
information AND they must be willing to pay almost any price to get that
information. By definition, a “market” is a group of people who come together for
a common purpose. People by nature tend to belong to groups as they feel most
comfortable associating with like minded people.

In order to achieve success with an info product online, you’ll need to find the
right group of like-minded people for your info product. In other words, those
people who are buyers (not window shoppers) of information on a given topic.
Then, and only then, can you create a product tailored to their specific needs.
This will assure you of having people lining up to buy the information that you
provide to them.

Marketers, especially Internet Marketers trying to sell you products, talk about
‘hot’ markets. Jimmy D. Brown calls it ‘burning needs’ (a mis-quote, I’m sure).
Whatever you want to name it, it makes sense to target products and markets
that have a heavy demand – lots of buyers. But that’s not all, is it?

Keep an eye out for the other side of the marketing equation – the supply side.
Wading into a highly competitive marketplace is risky if you’re starting your first
business. Find a market which still has room for more competition (the demand /
supply ratio is high) and where the market is large enough to be profitable
(targeting Ugandan farmers isn’t exactly a killer idea – targeting African farmers is
a better idea scale-wise, but then you run into purchasing power.)

In other words, pick a market where:

· The buyers are willing AND able
· The suppliers are not too great in number (Internet Marketing is inherently a
tough niche to enter precisely because every one tries to sell marketing
· The market is big enough to make a profit and expand in the future.

This is exactly what you learned to do earlier in this course. The same concept
applies whether you are creating an info product from scratch or using other
people’s products to create your own … you must still do your research before
creating the product.

To Your Success
Cody Moya

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Positive Aspects of Article Marketing

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Using articles in your marketing has several advantages. The greatest advantage is that article marketing is highly effective, and it is free. If you decide to pay someone else to write your articles for you, of course,it won’t be free but will be very low cost.

Writing and submitting articles offers you the chance to build a large number of back links to your site without having to provide outbound links in exchange for these, all in a relatively short amount of time. This helps boost your search engine rankings by increasing your search engine optimization.

If you like to write and can do it fairly well, you can easily express yourself by produceing quality articles in a very short time, all at no cost. These 300 to 500 word articles will help to establish you as an expert within your niche. When you establish yourself as an expert, you are also building trust with those that read your articles, and this in turn, of course, creates more sales.

Articles have a domino effect. Viral marketing means that you do something once and it spreads, providing you with the benefits far into the future. That’s how article marketing works. You write and distribute the article one time, and it serves you with back links, increased traffic, credibility, and trust for years to come.

If you write articles on a weekly basis, you will find that it serves to increase your back links, your traffic, your credibility, your trust, and ultimately your sales for an even longer period.

You can’t go wrong if you are producing quality, informative articles within your niche. While your articles should not be sales letters disguised as articles, you can use articles to pitch products, as long as the information is informative and useful to the reader, even if they do not purchase the product. Often a customer will return at a later time to buy.

To Your Success
Cody Moya

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Defining the Blog—It’s Open to Interpretation

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If you ask ten people to define a blog, you are likely to get ten different answers. It is generally agreed that a blog is an online journal. You write in it and you let people read it. Blogs are all over the Internet and they are popular. However, what people do with blogs differ. Some people choose to use it as a secret, personal diary, others may use a blog to stay in touch with family and even others use their blog as an advertising tool.

There is no one hard and fast rule when you start to talk about a blog. Blogs can be many different things to many different people. Here are some common ways people use blogs.

Personal blog: Most people use a blog as a personal journal or diary. Some people want to keep their thoughts secret and do not wish for others to read it. Others will give their friends and family a password so only the people they want can read it. Some people will share with the world. If you have a personal blog, you can choose to add to it whenever you feel like it. When you first start blogging, you may have a hard time adding to it everyday, but once you get the hang of it, it may become addictive. You will find that as your readership builds, you want to add more to your blog. Personal blogs are a great way to keep in touch with others.

Media blog: There are also media blogs. These contain what are called vlogs or a blog with videos. A linklog is another media blog that has links to other sites and a photoblog is one that is full of pictures. Vlogs are becoming more popular as people learn to add video clips to the Internet. These entries are usually in reversed chronological order.

Device blog: Writing a blog does not have to be just done on the computer. In fact, you can use different types of devices to add what you want to say to the world. If you have a mobile device, such as a Blackberry or cell phone, you can easily add to your blog. You can use a PDA to create a moblog. This makes keeping up with your blog easy no matter where you may be at the moment. You can even download vblogs to your iPod and watch them you have the time.

Genre blogs: If you go to a blog hosting site, you will see an index of different genres of blogs. Not everyone writes about their day or their kids! You will quickly find that you can find blogs about travel, pets (and certain pet breeds), politics, cooking, history, hobbies and more. When you know what interests you, then you can look up genre blogs and find exactly what you want to read about. You may even decide you want to blog something, too.

Business: There are many businesses and companies that use blogs to advertise their business or product. Keywords and also help point readers and customers to the business website and blogs. It is easy and very effective to use blogs for advertising a product or service. Some businesses will hire a writer that can help them use their blogs for their business effectively. Others will use people that are experts in a particular field to write their blogs. When a customer needs to know something about a product, a business blog can help.

Blogs are more popular than ever—there are just different ways of using them. Whether you are interested in keeping a blog to stay in touch with family and friends or you want to advertise your business, blogs are here to stay.

To Your Success
Cody Moya

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Joining Affiliate Programs to Increase Your Earnings

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You run a successful internet business online. You have a great number of visitors weekly and you believe there isn’t anything else to be done to increase your income without creating more work or needing additional equipment or something else that involves time or money. Well, that’s where you’re mistaken. There is one big step you can take to increase profits: increase your income streams by joining affiliate programs. This is a wonderful way for you to increase the income earned from your online business without adding additional work.

The first step is to think about the area your business encompasses. When you join an affiliate program, you will be advertising other’s endeavors on your site. Because of this, you need to make sure these products are compatible with your own. If people visiting your site aren’t interested, they won’t click on the ad. Considering affiliate programs operate on a pay-for-performance basis, the more traffic you can generate through those links, the more money you receive.

Consider how you might be able to revamp the space on the individual pages of your website. This is absolutely necessary if you wish to place banner ads on your site. In addition, I would highly suggest that you avoid pop-up ads or other intrusive methods. These are often more bothersome to visitors and may even turn them away. Consider how you could more effectively utilize the space on your site to place very visible ads for your visitors to see.

Learn about the affiliate program’s policies. You will want to know what kind of pay plan the program utilizes, and what their minimum payout is. In addition, investigate their reputation. Most of them are wonderful, but not every one. Such topics as their performance in paying out commissions to affiliates should be of extreme importance to you. The last thing you want is for someone to mess with your money.

Always be willing to change your site to better present not only your own money- makers, but also to enhance the money being generated from your position as an affiliate. To accomplish this you must keep your site content-rich and full of reasons for your visitors to return again and again. Regardless of what your site is about, or how else you make your money, signing up for an affiliate program is a wonderful, almost work-free way to grow your revenue streams. After all, who in their right mind would refuse a simple way to make more money?

To Your Success
Cody Moya

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Niche Marketing

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Many Internet Marketers have made small fortunes out of selling “niche content”.
A “niche” is a focused market segment. For example, there is the self help niche.
Almost any topic can be a “niche” as long as there is a targeted market of people
in that niche.

Those Internet Marketers that have made a ton of money selling niche content.
are selling to the “online business niche”. In other words, they’re selling to other
internet marketers. (Although I wouldn’t necessarily call that market segment a
“niche” as it is really not focused very well.)

Those selling niche content to the internet marketers are making life easy for the
new online business owner as the new business owner doesn’t even have to
create an info product. The only problem with that is that at any point in time, at
least a hundred other people buy the same products, follow the same steps, and
eventually, setup the same type of websites.

The end result? Nothing happens. Apart from a few early success stories, sales
happen at a trickle, and people are left wondering why they bought something
that an Internet Marketer thought was better to sell rather than profit from it on his

Don’t get me wrong. I quite enjoy the ease that pre-packaged niche content gives
to starting an online business. The only problem is that if you don’t KNOW how to
pick the right niche, you won’t ever be able to strike a fortune.

Quick Fact: Every single Internet Marketer has at least one niche business that
is doing amazingly well.

How do they do this? They pick the right niche! Examples of some niches that
could be profitable are the poker niche, the wedding invitation niche, the debt
reduction niche, etc.

Aren’t you seeking the same sort of success?

There are, as always, several solutions. One of the most profitable, though, is to
create your own info products, and combine them with other people’s products for
maximum profitability.

To Your Success
Cody Moya

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More Profit-Making Ideas for Your Articles

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Always keep in mind that your main goal is to make money. Many internet marketers are effectively using their articles to do just that and this should be your goal as well.

Articles get customers to your website where they can view your products and services. They can be used to gain a customer’s trust in you as an expert in your field. These people become buying customers. Selling the private label rights to your articles or turning them into a digital product will end up making you money

What can you do in addition to these things? Is there something other than the resource box of the article that can help make it more profitable. You advertise You invite people to your website but there is still something else that you can do to increase the value of your article.

Your main goal is to get the customer to buy, whether it is your own product or a product that you are an affiliate on. Either way, you realize a profit and that is what you want to do.

Look at the people who are competing with you. Sign up for any affiliate program they have and advertise their product. You end up using your competitors to make money for you. Find products that relate to your chosen field and may tie in with your product. Once you become part of their affiliate program, advertise for them within your articles.

Most people won’t click on a link that is obviously from an affiliate program. There are programs you can obtain that will change the link by shortening it. This cloaks the link. You can also direct potential customers to your own website and have them then go to your affiliate’s site. Either way, the goal is to get them there.

You don’t want to turn your article into an advertisement. You want to provide information that the reader can use. Show how the product ties in with this information. You might find this is an easy way to increase your income.

To Your Success
Cody Moya

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A Great Idea For a Blogging Web Site is No Longer Enough

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Because there are so many blogs and web sites about
blogs on the internet, it can be tough to distinguish your
blogging web site from all of the others. Whether you
are starting up a new web site aimed at bloggers or
whether you are looking to make your existing blogging
site more distinctive, the key to building and
maintaining a site that will capture the interest and
attention of the blogging community is finding your

If you can fill a unique need in a way that no
other web site does, you’ll be able to build a lasting
readership among web surfers. Once you have
discovered a niche, you will still have a lot to do, but
finding your place in the blogosphere is the place to

Every great blogging web site starts with a great idea,
and you can’t build a successful site that will last
without one. There are many great sites aimed at
today’s bloggers, and competition for the attention of
this growing demographic is fierce. To make your
blogging web site stand out from the pack, you will
need to offer something that no other site is currently
offering, or you will need to do the same thing that an
already popular site does but in a more impressive or
valuable way.

One way to discover an ideal model for your blogging
web site is to look at the sites that have successfully
captured a blogging audience already to determine if
you can appropriate some of their strategies to help
realize your vision. Of course, you will also need to add
a unique flair to your project in order to stand apart
from your competition. Many people agree that the web
sites that do the best in today’s market are the sites that
have the most personality.

The fiercely individual
surfers who are bloggers are a demographic that
responds especially strongly to personality, so consider
how you can give your site a unique and attractive
feeling by lending your own voice and sensibility to
your site’s design and content.

Once you have a great idea for your site, have
pinpointed a special niche that you are well equipped to
fill, and have infused the site with personality, the next
step is figuring out how to get the word out to bloggers.
In the long run, a great idea just isn’t enough to propel
your blogging web site to success.

You will need to
draft a smart and realistic marketing plan in order to
draw readers to your site. Once you hook a blogger,
your great content will keep them coming back, but it is
vital to get that first glance or your site won’t have a
chance to shine.

To Your Success
Cody Moya

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Create a PR-Savvy Business with a Blog

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If you are an Internet user, chances are you know or have at least heard of a blog. A blog is similar to an online diary or journal. They can be kept private, or shared with the world. Individuals that wanted to express their feelings first made blogging popular. It soon became clear that blogging was a unique tool and businesses began catching on.

If you are a business owner or want to start your own business, you can help your business soar by using a little PR skills and a well-planned online blog. How is this possible? People love reading information, yet entertaining blogs. It is like taking a peek inside someone’s innermost thoughts. You can tap into this by using your blog to attract readers and potential customers to your website. Before you being haphazardly posting random blogs on your business blog, take some of the following suggestions to heart to help create a PR-savvy business with your blog.

Have a user-friendly website: Before you even begin to think about blogging to attract customers, you need to have a user-friendly websites for your business. Do not just put something on the Internet. Give it some thought. Think about your product and your service and use your website to reflect what your business is all about. Make it read-able and easy to find. Do not bury your most important information on a page that readers will never find. Also, remember that people that use the Internet want quick access. Do not make them dig and do not bother them with pesky pop-up ads. You will lose this customer for good.

Add your blog: Now that you have a good website, you can add your blog-but do so with caution. Think about how you want to represent yourself and your business. What kind of customers are you trying to attract. Sure, it is okay to have a laid back and relaxed attitude, but if you want to attract highly professional customers, a picture of you in a ball cap and a t-shirt on your blog will have them running. Leave that for your personal blog.

Think about grammar: Using proper grammar did not stop in grade school. You need to be aware of your writing style, grammar and punctuation. Proof read your blog before you publish and run that spell check. Nothing will be more annoying to your fellow readers than reading a business blog full of grammatical mistakes and spelling errors. If writing is not your thing, consider hiring a writer to do it for you. There are plenty of freelance writers that specialize in blog writing and you can certainly find one that will fit into your budget.

Update your blog: You will lose your readership if you do not update your blog on a regular basis. Even once a week may not be enough. Consider updating your information at least once a day. Stale blogs will bore the reader and they will go to the next site if they are not entertained by your blog. Once you get the hang of maintaining your business blog, you will find that it is easy to update on a regular basis.

Invite comments: People that follow blogs love to comment. Have a place where your readers can contact you (just make sure you contact them in return) or have a comment section on your blog. You will quickly find out the type of readers you are attracting and you will get to know them and what they like to read. This will help you stay in tune with your blog readers.

To Your Success
Cody Moya

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