Researching Auto Responders

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If you are in the Internet marketing business or if you run a business online, an autoresponder can make a world of difference. They can handle a majority of your technical support questions and informational requests, by sending out automated messages to interested customers. When they get an email, they will respond instantly with a preset message. This can save you quite a bit of time- especially if you get a lot of emails on a daily basis.

Out there on the Internet, there are many autoresponders to choose from. They are classified into three main types – locally hosted, remote hosted and desktop hosted. Each type has pros and cons, depending on your needs. Locally and desktop hosted programs will give you complete control over the program, as you run them through your own server or website. Remote hosted on the other hand, is ran through a third party service provider. Remote programs cost you a monthly fee, while desktop and locally hosted programs cost one fee – then you have complete ownership of the program.

Before you decide to purchase an autoresponder, you should always compare and see what each one has to offer. If you are interested in running one from your server or website, then you’ll need to look at desktop and locally hosted autoresponders. There are free programs available online, although they will normally come with strings attached, such as ads in your emails. This can be a bad thing, as ads in your email will give customers the wrong impression. is a great service that also offers a free version for up to 250 subscribers and no advertisements.

When you purchase one of these types of autoresponder programs, you should always research and find out all that you can. There are many programs out there that you can buy, many of which will offer you great features at a great price. Buying your program is the way to go, especially if you have an image to uphold. Once you have found a program and buy it, it will be yours for as long as you decide to use it.

If you are looking towards a remotely hosted autoresponder, you’ll need to research for the best prices and service, this is a must when shopping around. You’ll be dealing with a company who has control over the address of the autoresponder, meaning that your domain name won’t appear in the emails you send using the autoresponder. This can be good for some, although many prefer to have their name in their emails.

When it all comes down to it, you should always research an autoresponder before you decide to make a purchase or use a free program. There are several out there to choose from, although some are far superior to others. If you take the time and research what each one has to offer you and how much it will cost you – you’ll end up with an autoresponder that will prove to be more than worth the cost.

To Your Success
Cody Moya

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Affiliate Marketing In 3 Steps

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Affiliate marketing is a process where the merchant
will pay a portion of their sales revenue to an
affiliate if the sale is result of the affiliate’s
promotion to the products and services offered by
the merchant.

Now days, it’s one of the fastest growing industries
because it’s cost efficient and quantifiable for
both the affiliate and the merchant. Other players
can profit as well, such as the affiliate network
or the affiliate solutions provider.

The best benefit for the merchant is the fact that
he will gain opportunities to advertise his
products to a much larger market, therefore
increasing his chances to earn. The more affiliates
the merchant obtains, the more sales he can expect.

With the merchant having affiliates market his
products and services, he will save himself time,
effort, and money in looking for markets as well as
customers. The affiliate marketer will benefit
from each customer that clinks on the link in his
website and who actually purchases a product from
the merchant.

If you have wanted to join the growing legion of
affiliate marketers and have an unlimited potential
for income, simply follow these 3 steps to start
an effective affiliate marketing program.

1. Identify something that interests you or you
feel very passionate about. Then, focus on a
specific area you know a lot about, as this will
help you bring out your best and give your
visitors who are possible buyers a demonstration
of your expert in this field. This way, you’ll
gain their trust and encourage them to buy the
products that you endorse.

2. Search for merchants and products or services
that are related to your interest then creat a
web site with top level domain names and very
reliable hosting. When you choose the products
for your web site, you need to consider the
commission structure and the conversion rate.

There are many different affiliate networks and
affiliate solution providers where you can obtain
the information on most profitable products and
which merchants pay the best. Take your time -
and be sure you choose the right one.

3. Now, you are ready to promote. You’ve chosen
everything you need and even created your very own
website. You’ll need to be creative, flexible,
and willing to embrace new ideas. By this stage,
you’ll be well on your way to making more money
than you ever imagined – and enjoying every
minute of it.

To Your Success
Cody Moya

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An Introduction To Web Conferencing

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Web conferencing is a new way of communicating online across businesses to help companies answer to the needs of their business in this day and age of ever expanding technology. No less than conducting meetings across partners, affiliates, executives, and even departments are now as quick and easy as going online and having web conferencing software to support one’s needs. Regardless of how far you are from each other, there is a way to check off projects, organize functions and seminars, facilitate training sessions, and sign off deals. With web conferencing, you’re sure to have that answer to your business needs in your fingertips.

The world of technology now allows business to expand their horizons. Previously communicating is so difficult when distances between people distinguish the necessity to contact each other. Executives need to know how operations are going, managers have to check the status of each project they’re handling, partners want to learn how much is their cash inflow in each undertaking, and team members need to organize their activities for the day. Timelines have to be followed, targets need to be met, deadlines must be acknowledged. Without web conferencing, it would have been hard to proceed for these people to coordinate with each other, and pursue the objectives and goals of their business. Now that we have further technology providing such convenience, business is brisk, and is all alive and well, thanks to such offerings as web conferencing.

Nowadays businesses venture into online marketing and publicity to promote their products and services. If before the medium is limited to print and broadcast media, now channelling information is as effortless and straightforward, making complicated decisions is now as easy and less daunting, and data is now accessible no matter where you are in the globe. Web conferencing gives that option and more. Contacting the important people involved in your business can take no less than five minutes to set up.

Selecting the web conferencing software that suits your needs is important. There are many web conferencing programs that recognize the features and specifications that many companies need to do business. Be it for a small organization or a large one such as a multinational company, there are web conferencing applications to match your needs. If it’s for a low-level interaction between group mates assigned to the same task, an assembly of members within an entire division, a managerial committee, or a board meeting, web conferences are a highly recommended option. No need to fly back or drive towards the branch office – you can just pull up a chair, grab a phone line or a working Internet connection, set up your web conferencing software, and connect immediately with your contacts.

Plus a whole set of features in web conferencing software are made available to users. These include saving conference chat and audio logs, file sharing, network connectivity, and video conferencing. PowerPoint presentations, sharing spreadsheets, modifying files across a network, even reporting online can be done. Everyone can have access to important files, with modifications logged and noted by name, date, and time. Presentations can easily be shown to all members in the conference. Invitations to a conference can be distributed across members of a group, by division or department, or to individual members of an organization. Minutes of meetings can now be easily noted down using the chat and audio logs as reference, and be sent across the members of a project, team, or group in a click of a button.

If you want to fully see the potentials of your business, then tap this online resource and get into web conferencing. A business that’s always connected makes customers and partners feel secure. Web conferencing truly helps companies pursue the core objectives of their business by staying connected and accessible to all their contacts. Don’t wait a single second or waste any moment – communicate right away through web conferencing. Business has never been this brisk with web conferencing. You will surely see the gains and advantages of online web conferencing to your business. Exhibit the confidence of a reliable working environment no matter where you are located, and go online with your workers and affiliates. With web conferencing, there are lesser costs and more benefits, and means higher profits. So go on and get connected through web conferencing today.

To Your Success
Cody Moya

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Major SEO Success Stories

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Every SEO company should strive to get your website listed in at least the top 20 – although there are no guarantees, they shouldn’t have much difficulty in achieving this if they use proper keyword placement. If a company can’t get you ranked within the top 20 on some of your keywords then it’s time to look for another SEO company.

SEO success relies on inside knowledge of search engine algorithms and ranking techniques. This, combined with testing websites before submission, will give you good results, as long as you keep it ethical.

SEO Success Stories from Clients.

R. Nishimoto (Desert Hot Sauce): “Search engine optimization took our company from a few sales a week to more than 60 sales per week. We could no longer run this business with only two people. I am convinced that without this we would still be back at a few sales or even be under by now. ”

AL (DVI Video Walls): “We are pleased with our web presence, many new customers, I will tally the sales increase at year-end. I know that the web page has now paid for itself at least once! More later, we are very busy – a couple competitors are going out of business so we are getting many panic calls.”

Jenny (Music Asylum): “Your search engine techniques have produced the best return on our advertising dollars which was even better than any promotion we have done in the past. I am talking about quantifiable results the company can attribute directly to our website. At first, I couldn’t see how your search engine work would make any difference based on the poor results from our old website. I have to give you credit though you got our site found on top of the major engines resulting in many calls, e-mails and eventual sales. Thanks.”

Chris (Legacy Golf): “We are very impressed with the short period of time that it took to get our website listed in the search engines, we hoped it would place high but never expect to be one of the top 3.”

(3rd Rock Internet Services): “Our Internet services company would not have any business if it were not for the efforts made to increase sales, being listed in the top 20 of the search engines was a great accomplishment that we were hoping would come true and now it has.”

Scott (XTS.NET) “The company was struggling before we had the site optimized and now we are able to stay in business and keep up with the demands of our clients.”

Companies like these are finding it ever more important to be placed where they can be found on the web – if you think that search engine placement isn’t necessary then think again. With the Internet business marketplace continuing to grow, you’ll have more competition to deal with every day.

When customers can’t find a company, the business goes bankrupt. You need to get ahead of your competition, and stay ahead. Now is the time to prepare for the future, before it’s too late.

To Your Success
Cody Moya

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The Most Important Aspects of Blog Marketing

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Blog marketing is a combination of many things all put together to make one great blog that is successful and that has many readers. However, if you think that you have done everything possible, chances are that you have not. Or that you should do more. When you are working on marketing a blog, you never get to a stopping point. There is always something that you can do to continue to grow and make your blog well known. What are these things you ask? Keep reading to find out.

Blog marketing will keep you very busy. If you have more than one blog going that you want the highest and the best rankings for, you may have to hire some help. However make sure that you have good content. If you do not have good content, there is no reason for your readers to come back to your blog after their first visit. Keep writing good content as well. If it starts to go down hill, you may find that your reader status does as well and that could hurt you in the long run. Good content is key.

Something else that many blog owners do not realize when they are marketing their blog is that it needs to be updated. Post content in your blog regularly for the best results. Maybe once a day is good for you? Perhaps you are more comfortable with one post a week? Whichever it is, be consistent with it and know that it will pay off to continue posting as you should.

Just having a blog about anything, or random subjects is not always a great idea. You have to have a niche market in order to market your blog successfully. For example, lets say one day you made a blog post on the current news, and the next day it was on your current marital situation. You will not be able to keep a blog audience posting off the wall things time after time. Find your area of expertise and run with it. You can be an expert on that market in your blogging community. Readers will go to your blog daily to find out what it is that the expert is going to say next. It really does work this way.

Make sure that your blog design stands out. You don’t want your blog to look and feel like everyone else’s, so make it different. Having your own look is a huge plus in the blog marketing world. You will find that most blogs all look the same and you can have your own look by just using HTML and adjusting the code to suit your taste. You are going to see that this will truly make a difference with your blog as well as your readers. Try to get a theme that is going to match the market that you are promoting in your blog. Doing so will make it look even more professional.

Do you know SEO? SEO stands for Search Engine Optimization. If you are not familiar with SEO, you need to get that way and fast. Using SEO will help you to market your blog to the fullest extent possible. Optimizing your blog posts as well as the HTML will get you results that you will love. Studying everything that you can find on SEO will help you immensely. You will find that there is so much more to bog marketing than just making a post on your blog everyday.

If you don’t all ready, be sure that your blog has the RSS feeds. Having these feeds will allow others to be able to link to you blog. Having many links a huge part of blog marketing that you want to take advantage of as well. When someone uses the RSS feeds from your blog, they are able to get the posts that you make, and will give you a link back from their blog, or website, whichever they posted it on.

To Your Success
Cody Moya

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Text v Graphic on Adsense

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Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format.

As advertisers decide to put adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers?

On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate a sale. On the other hand text adverts may convert more, whilst being less visible to the consumer.

Text based adverts are considered the least intrusive of the two formats. However does that mean that Graphic advertising is better? Consumers are used to graphic advertising from signing into free email accounts, and from using other web based services. Through being used to graphic advertising they have almost programmed their selves to ignore it. Through the adverts being untargeted, the consumer is used to brand advertising which they feel is generally less purposeful. This may cause the consumer to ignore the graphic advert from the assumption that it will be the same.

Text adverts are not forced upon surfers. Through being less obvious some people will not see them at all, however those who do see them, and read them are significantly more likely to click on them. This is for a number of reasons, but the first is that they provide more information. Generally, someone who is reading text on a page is not going to be fully satisfied by what they read, and if they check adsense adverts they will most likely read something which will further supplement whatever their intention is next. With an image advert, it is far more of a gamble for the surfer.

Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, instead of promoting a specifically useful service. They therefore are assumed to have worse conversion rates, and with this text adverts are in the consumers eyes more effective. However, if the text contained within an advert was placed in graphic format, which would be the most effective? Well firstly it can assumed that the surfer will be more likely to view it, however if their were multiple image adverts appearing next to each other they may feel overwhelmed.

Graphic adverts are also harder to regulate. Let’s consider Google allowing adverts to be changed frequently and without regulation. The advertiser could claim affiliation from the website they are advertising on, and contain keywords such as “ipod” which cannot be contained within a text advert. Although more regulation and quality control could be in place, a pornographic image for example could be made to appear in an advertiser’s adverts unknowingly.

Text adverts also have a broader market appeal, as advertisers don’t generally have the in house resources to create an image advert, but do have the in house resources to write a text advert. This could mean that a wider array of advertisers find text advertising accessible, through text adverts being less burden on the advertiser, and being easy to change.

Text adverts are also cheaper for the advertiser to create, where as a graphically designed advert may cost in excess of $200. Through removing this fixed cost advertisers may be willing to allot a higher rate to advertising itself; thus benefiting the advertiser and the publisher.

Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and only receive targeted traffic. This removes risks from businesses that previously had to worry that adverts were not only seen, but clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant to text adverts, advertisers are able to gain exposure without needing a high click through rate to be effective.

The big brands are willing to advertise in both formats however the broad market appeal of text inevitably makes it the winner. As flash websites disappear with image adverts, it is becoming clear that text and information is the preference of the website users.

To Your Success
Cody Moya

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When Outsourcing Is Not a Good Idea

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Outsourcing can really be beneficial for a number of reasons. Some companies enjoy benefits such as reduced labor costs, larger workforces, access to industry experts and increased flexibility through outsourcing. However, despite the obvious advantages to outsourcing there are some situations when outsourcing is not a good idea. Although there a number of scenarios where outsourcing is a viable business option there are other scenarios where outsourcing is not the best idea. In these situations it is best to keep the work in-house rather than attempting to make an outsourcing situation work out.

When Outsourcing is Too Costly

One of the primary advantages of outsourcing is a cost reduction. In many cases outsourcing results in reduced labor costs because costs such as social security, health care and workers’ compensation are eliminated. Additionally, the increased efficiency resulting when tasks are outsourced to industry experts can also result in a cost reduction.

Despite these many opportunities for cost reductions, there are some situations where outsourcing might be the more expensive alternative and it may also lead to a financial loss instead of a gain. This may include a situation where the cost of outsourcing to a highly specialized expert exceeds the budget for the project. Fees for individuals with highly specialized degrees or areas of expertise are often quite expensive. Another possible situation is one where finding an individual qualified to complete specialized tasks would be too expensive of a process.

When Outsourcing Causes You to Lose Control

Even when tasks or projects are outsourced the company responsible for the work likes to continue to manage the project and keep close tabs on the progress of tasks. It is important for the company to continue to manage the project even after it has been outsourced because they are the ones who are ultimately responsible for the successful completion of the project. Whenever an individual or company wants to deny the company access to project files or documents, outsourcing is a bad idea. The company who has the vested interest in the outcome of the project should never be excluded from participating in making decisions regarding the project.

Before outsourcing a task or project care should be taken to establish criteria for the management of the project. Depending on the length and complexity of the project it may also be wise to schedule regular meetings to provide updates on the progress of the project. During this time the contractor should provide the employer with all documentation necessary to evaluate the progress of the project and verify it is still on track for completion by the established deadline.

When Outsourcing is Not Permitted

Sometimes outsourcing is not a good idea simply because it is not permitted by contract requirements. Some project contracts may have stipulations stating the work cannot be outsourced to an individual or to another company. Inserting such a clause into a contract document is well within the rights of the clients. When they hire a particular company to complete a project or task, they expect all work related to the project or task to be completed by members of that company unless they specified otherwise when negotiating the contract. Violating the contract documents in this situation is not a good idea. The company could be penalized by the client. Penalties may include withholding payment or refusing to award future projects or tasks to the company.

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Cody Moya

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Email Marketing Mistakes

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Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience.

We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. A critical mistake business owners can make in email marketing is to issue emails which are likely to be construed to be spam. This may result in the emails never reaching the recipient or the emails being deleted, without being read, by the recipient. Avoiding the potential of falling into the spam category is not very difficult. It basically involves ensuring your promotional emails contain more useful copy than blatant advertising. This will make it more likely for your emails to be taken seriously.

Another email marketing mistake often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but it is even more beneficial to contact these email recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and allowing it to fall into the abyss of an overcrowded email inbox.

Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services. Therefore it is critical for business owners to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately.

Finally a critical mistake made by business owners is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email marketing being less effective. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a target audience. You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. It is not only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals is not as important as creating a message which will appeal to members of your target audience.

You will need an autoresponder system to market with email I reccomend for sending your email.

To Your Success
Cody Moya

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Affiliate Marketing in a Nutshell

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What exactly is affiliate marketing? Affiliate marketing is the single fastest growth industry on the Internet. It’s also true that affiliate marketing is one of the fastest and most creative ways to make money and have a career on the Internet.

Simply put, affiliate marketing is selling products on a commission basis. You own a business that advertises and sells products for other companies. You may have a product of your own to begin with or not. The things that a successful affiliate marketer must have are:

1. Your website is the jumping off point of all your marketing efforts. So the first step in any successful affiliate marketing business is building a good, credible and professional looking website. You must build a user-friendly website, which will attract your prospects and motivate them to click on the links to the products and services you are promoting and make a purchase. There are companies whose business is building websites that you can hire to build one for you.

2. You must find products to sell, you must be able to determine whether there is a demand for those products and if people will actually buy them. You may either have your own original product or products that are made by others. Which ever way you go, you must believe in the products.

3. It will be necessary for you to become an adept advertiser and be able to tell whether the advertising you are paying for is producing more income for you than the advertising is costing you.

4. It is necessary that you have good mathematical skills. You will need to be able to track your sales and determine profit, as well as, see to it that your suppliers are paid in full and on time.

5. You need the full and unwavering support of your family so that you can devote the time and energy necessary to launch your affiliate marketing business.

To Your Success
Cody Moya

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