Learning about Internet Marketing

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Internet marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign.

Fortunately for these business owners there are a variety of options for learning about Internet marketing. These options may include online research, reading published books and studying successful Internet marketing campaigns.

Researching Internet marketing online is one method which can be used for learning more about this topic. This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation.

When researching any subject online it is very important to note that not all of the information available online is accurate. This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated. This can be frustrating but fortunately business owners can still learn from the Internet.

This just means they should be more cautious about accepting information as being accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.

Published books are another valuable resource for learning more about Internet marketing. There are a variety of books available which focus on this subject and provide a wealth of useful information. When selecting a book for use as research material it is important to seek out a book which received independent reviews which were positive. It is also important to seek out books which were published recently.

This is important because the Internet marketing industry is evolving continuously and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry. The appeal of using published books to learn about Internet marketing is you can keep the books on hand for easy reference when you launch your Internet marketing campaign.

Finally business owners can learn a great deal about Internet marketing simply by studying successful Internet marketing campaigns. Try the Internet marketing blog at www.jeremyburns.com/blog for some great starter tipe. If your business offers products and services in a particular niche consider entering relevant terms in popular search engines and studying the websites of some of the highest ranking businesses.

This can provide you with a great deal of insight into what these business owners are doing which may be contributing to their success. Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you.

You should also consider how they are marketing their website which may include banner ads, affiliate marketing programs or other types of advertising. Armed with this information you can take the opportunity to implement changes to your own website and marketing strategy which may help you to gain a greater degree of success. Care should be taken to not copy anything directly from your competitors but to rather try to emulate their degree of success in your own way.

To Your Success
Cody Moya

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Copywriting Assignments

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There are numerous methods for you to acquire copywriting assignments. Within this article day, will focus on different websites where you can acquire copywriting assignments as well as how to acquire clients who will bring you copywriting assignments.

There are many different online freelance marketplaces where you can acquire copywriting science. There are three particular websites which stand head and shoulders above most others. The first of these is www.guru.com. This is the biggest online freelance marketplace. He second of these three websites is www.elance.com. A third of these three websites is www.findafreelancer.com. Each of these websites has a search agent which can e-mail jobs based upon the desired search criteria which you would like. The third website is the European version of the first two. It is the smallest of the three but is still a significant source of good copywriting work. Most of the websites do usually charge a subscription fee, whether it be monthly or quarterly. This can be a great investment because you will have access to copywriting assignments that you would not normally have seen.

There are many other ways to acquire copywriting assignments other than using online freelance marketplaces. This is a place where you can use your creativity in selling yourself. Many companies in need of copywriting work will not normally look online first. They may go towards local contacts and sources that they have because they feel more comfortable using someone who they can physically meet with. You can take advantage of these needs by cultivating contacts within your region. Look into joining your Chamber of Commerce as well as other civic groups. Be sure to bring business cards with you and have a thirty second speech explaining what you do so that people remember what you do and who you are. Do not work at directly selling yourself to them at first but rather make the connection and allow them to come to you. People are more willing to do business with you when they actually know you rather then just a face on a website or an anonymous bid to a project that they post.

Another key when acquiring copywriting assignments is to make sure that you have a website. Many copywriters and professionals do not have a website and this can give you a competitive advantage. You can publish some of your past assignments on the Internet so that if people are interested, they can look at your website. You do not have to worry about e-mailing them any information and they will contact you if they’re interested. If you work on getting your site indexed, people searching the Internet for copywriting could also stumble across your website and provide in other source of leads for you.

When looking for copywriting assignments, the key is that you must sell yourself and think creatively outside of the box. If you set yourself up well, you will find that you will be inundated with work by consistently prospecting for new business using some of the techniques explained above.

To Your Success
Cody Moya

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Types Of Autoresponders For Internet Marketing

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There are several autoresponders available on the Internet, although they are divided into three main types – remotely hosted, locally hosted, and desktop hosted. For many Internet marketers, locally and desktop hosted are far preferred over remotely hosted. Although remote hosted are good, locally and desktop hosted autoresponders will allow you complete control – as you are running the program on your own site.

If you have a domain name, you can use as many autoresponders as you like, all of which will match your domain name. When you use a remotely hosted program, you won’t be able to use your domain name with the autoresponder. Instead, you’ll receive an address from the provider that resembles their link. This can be great for some, although many prefer to have their own domain names listed in the autoresponder.

If you use your own domain name with your autoresponder, you can normally keep it secret that you are using an autoresponder. When you send out emails using your autoresponder, it will display your website email, making it very hard to detect an autoresponder. This can be a great way to use your autoresponder, especially if you don’t want your customers to know that you are using one.

If you use a remotely hosted autoresponder, those you send messages to with notice that you are using an autoresponder. You should think of this from their prospective – if you were their customer, you probably wouldn’t want to receive messages from an autoresponder. Instead, you would want to receive your emails and messages from someone real, giving you complete individual attention.

If you are just starting out with your company and happen to be on a tight budget, a remotely hosted autoresponder may very well be the best solution. You can use it until you get more money and get back on track, although you shouldn’t use it long term. Remotely hosted programs can get expensive very quickly; as the monthly charges will add it quick each month you use the program.

You can find remotely hosted autoresponders all over the Internet; all you have to do is run a search through a search engine like Google or Yahoo. One of the best on the net is www.automatic-responder.com – Once you have found a website you can read more about them and what they have to offer. If you like what you see, all you’ll need to do is sign up and then you begin using their services with a remotely hosted autoresponder.

Although locally hosted autoresponders are preferred, they do have disadvantages. Some types will limit how many domains you can install them on. If the vendor doesn’t provide free installation, you could have a problem installing the script, as most require some degree of technical experience. Although you have complete control over the program, locally hosted programs don’t have as many features as remotely hosted programs.

Desktop hosted autoresponders are also great, although they too have disadvantages. Some types will limit how many copies you can install on different computers. To get the most from them, you’ll need a computer that is always connected to the Internet. You’ll also need some experience to set them up, and they aren’t recommended for those who have large mailing lists.

Although there are 3 main types of autoresponders, the type you choose should depend on your website and your needs. What’s the best idea for you may be completely useless to someone else. When you make your final decision, you should always decide on what you need for your company – then pick an autoresponder that works best for you.

I personally use this autoresponder this autoresponder. click here to get your free 30 days trial

To Your Success
Cody Moya

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Things To Know About Affiliate Marketing

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The truth behind affiliate marketing is the fact that
90% of affiliates will actually make less than 100$
a month. Therefore, you shouldn’t count on making
full time income unless you can get very good at the
following:
1. Building a good web site that converts.
2. Search engine optimization. You’ll need a
lot of traffic, as maybe 1 out of 200 visitors will
buy your products. SEO can help you get your site
in the search engines so more people will be able to
find you.
3. The trial and error of picking the right
merchants and learning the correct ways to promote
them.

Too many people out there assume that affiliate
marketing is actually a get rich quick type of
program. These types of people will throw up a
couple of banners, then wonder why they never make
a single sale or any money at all.

How long you’ll need to do it depends on how much
money you are wanting to make. If you are a quick
learner and really good at affiliate marketing, you
may high 2,000 in 2 years. This is based on the
fact that you are starting at 0 and the fact that
you have another full time job, not being able to
devote a lot of time working with your affiliate
marketing program.

If you decide to give it a try, the hardest challenge
will be the first few months. If you check your
stats and see that you are only making a couple of
bucks, you’ll find yourself wondering if all the
hard work was worth it. If you get some sales
going and stay committed with your hard work, the
commissions should start growing.

One of the biggest factors with affiliate marketing
is the traffic that goes through your site. Even
though you’ll get a lot of traffic passing through
your website, only a fraction of the traffic will
be buyers.

The key here is knowing your visitors and then
being able to determine which affiliate programs
you can offer to meet their needs. There is also
the concept of pre sale, which is the ability
to put your visitors in the required open and
mind set that’s required for them to actually click
on what you are selling.

By sticking with affiliate marketing, you’ll learn
more and more over the years. You can’t expect to
be the best when you first start, it’ll take a lot
of hard work and dedication. By putting the time
and effort into your programs, you’ll be well on
your way to making it in the very profitable and
exciting world of affiliate marketing.

To Your Success
Cody Moya

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Getting Started the Right Way in Internet Marketing (part 9)

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The previous article in this series was about on-page SEO (Search Engine Optimization). This article will focus on the other aspect of SEO, namely off-page SEO. Combining these two aspects of SEO will almost guarantee a high ranking in the search engines for your web page.

Off-page SEO is highly dependent upon one thing – links from other websites to your web page. Generally, the more links you get, the higher your search engine ranking. But there are several conditions to that. These conditions mostly revolve around one main characteristic – the natural appearance of these links.

What do the search engines consider naturally appearing links?

Here are three criteria:

1. They must be from different IP addresses
2. They must have varied anchor texts
3. They must appear gradually over time.

So the most important thing to do to increase the ranking of a web page would be to create links back to it that fulfill these three criteria. Here’s how to do it.

To make backlinks come from various IP addresses, post links to different websites that are of the same topic or niche as your web page. One good way to do that would be to search on Google for the main keyword of your niche + blogs or + forums or + news etc. For example, if your web page is on keeping betta fish, search for Betta fish keeping blog or Betta fish keeping forum. Then visit the websites that are listed in the first and second results page and look for places you could leave a comment, ask a question or post an entry. Usually blogs, forums and news portals allow you to leave your name, email and website with your comment. By inserting your website URL, you will gain a backlink from that blog or forum to your web page or website.

Another thing to do is to create these websites yourself. Search engines have high regard for certain web 2.0 properties like Squidoo, Hubpages Wetpaint, Weebly, LiveJournal etc. Likewise, they also rank certain social bookmarking sites very highly, like Digg, Delicious, Technorati, Stumbleupon and so on. By creating your own websites on these web 2.0 properties and leaving entries on these social bookmarking sites, you will be getting backlinks from varied IP addresses. However, you must abide by the rules of these web 2.0 properties because most of them frown upon too many backlinks in one website you create and you might find your website suspended.

One more thing most people do to create backlinks from various IP addresses is to write articles and post them in different article directories. The top article directories that the search engines favor are EzineArticles, GoArticles, Articlesbase and Buzzle.

Next, you need to vary your anchor texts. The best anchor text would be the one containing the keyword you are trying to rank for. Suppose you want to have your web page appear on page one of Google for the term ‘Betta fish diseases’ then you would use the this term to hyperlink back to your web page. But if this is overdone and there are no other anchor texts used, this throws up a red flag to the search engines. So vary anchor texts by including some generic ones like ‘Click Here’.

Finally, create these links over time. If a few hundred backlinks are done all of a sudden, it does not appear natural. But building links over time will result in a gradual increase in search engine rankings for your web page or website.

To Your Success
Cody Moya

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Squidoo – What Is It All About?

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Do You Squidoo?

Squidoo! What in the world is that? Squidoo is an easy to use website that will help you to promote your blog, your website, or personal or affiliate product that you may be selling. It is also considered to be a form of social networking.

Squidoo has you create a page, which is also called a lens. From this lens, you can actually direct others on the Internet to the places that you would like for them to visit. In other words, you provide links to sites you want to promote.

Your lens can be easily built to suit you. You can use your lens to tell others what matters to you, to teach others something of interest to you, or to let others know about products you have for sale.

By using Squidoo, it is possible to get more organic visitors to your own blog or website. This, then, will allow you to make more sales of your product. However, having a Squidoo lens comes with a bonus. The creators of Squidoo earn revenue for every lens that is created. As the owner of your lens, you are entitled to half of what Squidoo earns. You can then choose to keep your share and have it sent to you or you can choose to have it sent to your favorite charity.

Users of Squidoo have created their own community. A lot of word of mouth promotion is going on which increases traffic and sales at other sites. Many Squidooers have several lenses because they have found that this is a valuable tool for increasing traffic to their other sites.

A Squidoo lens is easy to build and consists of only one page. Squidoo has provided very easy to follow, step by step instructions. It will show you how to place your links to other pages, lenses, websites or even individual webpages. You are in control of where your Squidoo lens links.

One of the nice things about having a Squidoo lens is that once it is up and running,it does not require much effort from you in order to maintain it. In fact, you can easily maintain a Squidoo lens in about fifteen minutes a week. That is all it takes. And, if done correctly, you may not even need that fifteen minutes.

All in all, if you have a blog or website and want to generate more traffic, you should certainly consider creating a Squidoo lens.

To Your Success
Cody Moya

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Getting Started the Right Way in Internet Marketing (part 8)

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This article is about getting free, organic traffic from the Search Engines. Most people know that there are three major Search Engines, namely Google, Yahoo and Bing (formerly MSN). Each Search Engine’s algorithm is different but their core structure is the same. That’s why if a site is ranked well in one Search Engine, it would probably be quite close to the top in the other ones, too.

So the question is, how does one get a website to the top of Google, Yahoo or Bing? No one, except those select few working in these Search Engine companies knows the exact algorithm they use to determine the rankings of websites. But through experience, webmasters can make fairly intelligent guesses. That’s how the whole science of Search Engine Optimization (or SEO) came about.

Generally, there are two parts to SEO. Firstly, there is on-page SEO and secondly, there is off-page SEO. Search Engines rank each individual web page, not just a website. Therefore, on-page SEO refers to what is on the web page that will cause the Search Engine algorithm to rank it highly. Likewise, off-page SEO refers to the factors outside of that web page that cause it to rank well in the Search Engines.

This article will focus on on-page SEO.

As far as on-page SEO is concerned, the two most important things the Search Engines look for are firstly, the title tag and secondly, the content on the web page. Title tags are also called h1 tags in HTML or computer language. The text that you type within the opening h1 tag and the closing h1 tag is the title for the article. This is the primary thing the Search Engines look at to determine what a web page is about. Thus, if a web page is about sports cars, a title might be ‘The Top Ten Selling Sports Cars in 2009′.

Good on-page SEO is where the title matches what many people are searching for in that niche. Therefore, in the title above, if there are many people searching for ‘top ten selling sports cars 2009′ or ‘top selling sports car’ or ‘best selling sports car’ or ‘top ten sports cars’ and the like, the web page above would rank highly in the Search Engines. This is why keyword research (that was explained in part 2 of this series of articles) is so important. Accurate keyword research will dig out the search terms most people are using in any particular niche.

Besides the title tag, there are two other tags which are less important. They are the description tag and the keyword tag. The description tag refers to what the web page is about and the keyword tag comprises of the main keywords that characterize the content on the web page. These two are not as important as the title tag, so as long as you ensure the main keywords that are in the title are also in the description and keyword tags, it would be fine. In the example above, the main keywords would be ‘top’, ‘selling’, ‘sports cars’ and ’2009′.

Naturally, what follows the title would be the content of the article. Search Engine algorithms have become more sophisticated today compared to the past. In the past, webmasters could get away with illogical stuffing of the main keyword into the article and the Search Engines would rank them highly simply because the main keyword appeared many times (whether the article made much sense or not). But these days, Search Engines use Latent Semantic Indexing (LSI) and other techniques to ensure that the content of the article does make sense and provides information of value to the reader before it ranks it highly.

Therefore, the best way to ensure the Search Engines rank your web page highly is to provide good content in line with the title of the article. As long as the content is relevant and provides value, the Search Engines will rank it favorably.

The next article will be all about off-page SEO, which is a much wider topic.

To Your Success
Cody Moya

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Joint Ventures Are Mutually Beneficial

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Internet marketers are used to being lone soldiers when it comes to working hard and generating income for themselves. But many times, to kick up their output or their incomes, or both, to a higher level, they find themselves joint venturing on projects with other like-minded folks.

The ability to spread out effort and risk, while increasing returns, is a bigger temptation than even the most guarded of Internet marketers can resist. But after it’s said and done, should events prove fruitful, that previously hermitic Internet marketer has made a new friend and maybe even developed a permanent working relationship.

As with any worthwhile pursuit there are some core basics and guiding principles that joint venture participants should practice when seeking partners and executing a plan.

Before becoming engaged, it’s essential to know what a joint venture is. A “JV” is an agreement between two parties each seeking to cooperatively leverage the assets of each other, be it a skill, a product, a trade secret, or a customer or prospect list. In the case of Internet marketer, the agreement usually involves one marketer mailing to the other’s mailing list.

Once it’s been determined that a joint venture will be undertaken there are some fundamentals that should be followed to assure the best outcome.

Assessing your partner is a critical first step when forming a joint venture. Analyzing each other’s strengths and weaknesses and discerning each other’s agenda beforehand will serve to lessen negative surprises later.

Strategy Development is an initial activity where both participants assess the viability of their effort and any potential obstacles to the outcomes they plan to achieve. Concurrently, the partners can set milestones and financial agreements during this period. A 50-50 profit split is most common. In some cases, a newer marketer may forego some of the proceeds in order to establish a presence in their market.

Once these tasks are found to be suitably addressed, the new associates can move on to carrying out the campaign. Of course, this is not a static operation. If time and duration allows, testing and improvement should be ongoing as the campaign proceeds to its conclusion.

Finally, the hopefully happy and prosperous end is reached and various goals realized. It’s important to note that any end-defining milestones should have been during the assessment and strategy sessions. This will prevent misunderstandings and promote further collaboration.

Another pointer is to shoot for the top. Sure rejection may be the first response, but perseverance rules the day and a big player could be the tipping point to reaching a critical mass of success and security.

Lastly, always operate with a win-win mentality while following the sequence. Do it right, and it will be the first of many join ventures…or the last one you’ll ever need.

To Your Success
Cody Moya

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