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It is said that no entrepreneur goes it alone and has un-dreamed of success by himself. In fact, if you look at every wildly successful entrepreneur, you will see that they didn’t do everything themselves – they had a partner or partners. This is true in every market.

So my question to you is – are you trying to go it alone or are you partnering with others and in doing so allowing yourself to go farther than your own limitations?

If you’ve never partnered before or if you’ve attempted it unsuccessfully, here are some tips:

1. Figure out what type of partner you need.
Do you need a graphics partner, a writing or copywriting partner, a silent financial or legal partner, someone with technical skills, or a joint venture partner with far-reaching contacts? Before you can go any further, you need to know what you want; identify the category of partnership you’re seeking.

2. Identify your own weaknesses.
Maybe you procrastinate, don’t care to micro-manage details, or you’re an ideas-man. Look at plugging up the holes where you’re weak. Find partners who are strong in what they do best so they can compliment what you do best.

3. Determine your goals, your USP, your values, and decide what you’re not willing to compromise on. Ideally, you want your partner(s) to share your values and work ethics.

4. Look first at your business contacts and determine if any are a good match-up with you and your plans. You’ll never know if they’re interested in partnering with you unless you ask. You may need to actually do some recruiting to find partners. In that case, you can ask business acquaintances you respect, ask on business forums, and look through social media sites such as LinkedIn.

5. Make the right offer. Don’t try to be cheap, give the partner their fair share. If they feel they’re not getting paid what they’re worth, be it through salary or a percentage of profits, they’re not going to put out 100%.

6. Be clear and honest up front with the potential partner and ask them to do the same. If you don’t see eye to eye about the direction of the project or the time frame, etc., you need to decide whether these differences matter to you both or if they can be worked through. Above all, you want total commitment from partners and if they can’t, it’s best to find out up front.

It’s not always easy to find the right partner(s), but take the time and put in the effort required to find people who will help you take your business to the next level and beyond. It’s worth it.

To Your Success
Cody Moya

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