Tips For Blog Marketing

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Blog marketing is not all that hard if you know what you are doing. However, if this is your very first blog and you are wondering how to get readers to it then you are in the right place. First let me just say that marketing your blog is going to require patience, and being consistent. You will have to update your blog frequently if you want to keep readers coming back for more. We are all guilty of making a blog, wanting it to be great, putting only one entry into it and then never going back to update it again. I think everyone in cyber world has done this at one time or another. Here are some great tips to use when trying to get your blog out there and get new readers.

Make sure that your blog has the track back feature. Let me tell you why. When you have the track back feature on your blog, you are allowing other people to link to your blog. Maybe someone has a post to post on their blog that is relevant to one of yours. They can use the talkback to your post, and send their readers to your blog so that they know what they are referring to. Another good thing to remember is that if someone gives you a track back, it is a courtesy to return that to their blog if at all possible.

Having a Google account and submitting a sitemap is almost a must when you are blog marketing. Doing so will allow Google to know how often you are updating your blog and they will automatically know of any changes that you have made to it as well. This will let Google get those new pages indexed faster and get them into search results much quicker than if you did not have the sitemap. There is a certain way you have to do the sitemap for Google, and they can explain that to you. Just know this is an important step to blog marketing.

Exchanging links with authority blogs and websites that are in your same market is another great way to get the word out about your blog. The authority sites are going to have a higher page rank, and will also be listed high in Google’s search results. So do some searches and check those out and see if they are up to exchanging links. If they are not, you could always just add those into your blogroll. You do not need permission to do that if they are not into linking. However, in the world of blogs, most blog owners are thankful for all links, and are willing to return the favor.

You are going to want to be sure that all of your posts are formatted. Doing so will leave out any confusion for the search engines and you will have everything nice and neat and all organized. The label tags are there for a reason when you are dealing with blogs. So using them and not leaving them out is a great idea.

Tracking is another part of blog marketing that is so very important. You want to be able to track your visitors and clickers to know where they are coming from. You want to be able to tell what keywords they searched on to find your blog and where they did their searching. Doing so will help take out all of the guess work when it comes to blog marketing. You will know what keywords are working, and which are not.

Allowing RSS feeds from your blog is also another great blog marketing tool. You are going to find that when you allow RSS feeds, your blog is going to end up all over the internet with a link back to it and that is a good thing. This is a wonderful way to get links to your blog with little or no effort. People that subscribe to your blog’s RSS feeds are able to then post your blog posts on their sites or blogs. Which in return gives you a link on their site or page that they have you on.

Blog marketing is only as hard as you make it. Use these tips and get your blog out there and seen today!

To Your Success
Cody Moya

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How to Find Affiliate Based Niche Products and Services to Sell

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The sole purpose of putting together a niche marketing website is to make money and to do this you need to sell products and/or services related to the theme of your site.

If you do not have your own product or service to sell you will need to find suppliers who allow you to sell on their behalf as an affiliate. The process is fairly simple; you join their affiliate program and use the special links they create for linking to their product or service from your website. For each sale you make from one of these links you will earn a commission. At the end of each accounting period your commissions are totaled and you are paid out.

There are thousands of merchants who allow affiliates to sell on their behalf, making the task of searching for reliable ones quite daunting. Fortunately for you this task has been simplified by those who created directories of affiliate programs, here are two of the better ones:

http://www.AssociatePrograms.com

This is a searchable directory of affiliate programs. No “adult”, multi-tier (MLM) programs or known scams make it onto this directory and each affiliate program is rated by the people that use them. While useful, this system of ranking is only a guide as there are many programs that have not been rated yet.

http://www.lifetimecommissions.com

This is a directory of affiliate programs that pay lifetime commissions or residual commissions for life. What is the difference between the two?

- An affiliate program paying lifetime commissions pays you every time the customer buys something from the merchant, not just for the first purchase.

- An affiliate program paying residual commissions for life pays you commissions on all recurring fees your customer pays, such as monthly membership fees, web hosting fees or auto responder fees.

Both of these affiliate directories have search facilities. You simply type in a keyword related to the theme of your niche website and a list of related affiliate programs will be displayed.

There are also Affiliate Networks to consider. These are big networks which administer affiliate programs for hundreds if not thousands of merchants. The major advantage of joining an affiliate program through one of these networks is you are less likely to run into the problem of not being paid your commissions.

Three of the biggest Affiliate Networks are:

1) Commission Junction (http://www.cj.com)

Commission Junction is part of ValueClick, Inc. and allows you to make use of one very useful feature… You are able to get your commission payments paid directly into your bank account.

- LinkShare (http://www.linkshare.com)

Linkshare is one of the largest Affiliate Networks with an impressive number of merchants using their services. It is worth noting that they do not manage the commission payments for all merchants using their services.

- ClickBank (http://www.clickbank.com)

ClickBank differs in that they only deal with merchants who sell electronically delivered products like e-books. They control all aspects of the purchase and automatically pay commissions twice a month.

Not all merchants have submitted details of their affiliate program to any directory nor do they use the services of an affiliate network, so if you are still unable to find a merchant with an affiliate program who sells products related to the theme of your niche website, it’s time to hit the search engines for your research.

The process is very simple, go to the search engine of your choice and type in a keyword related to your niche and then the phrase +affiliate+program. For example, if the theme of your niche website was related to cheese, you would type cheese+affiliate+program into the search engine’s search bar.

It would then be a simple task of going through each result listed until you found the perfect affiliate based niche product you could sell from your website. Before joining any affiliate program take note of these important points:

1) Most affiliate programs have a minimum payment threshold typically between $10 and $50. You will only be paid when your commission exceeds this threshold.

2) Small affiliate programs can be troublesome when it comes to being paid your commissions. Try contacting the affiliate program manager who in all likelihood is the product creator and webmaster all in one. If you don’t get a swift response it’s unlikely you’ll be paid your commissions on time (if at all).

To Your Success
Cody Moya

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How to Choose the Right Keywords

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Many SEO experts will tell you that they have specific ways of choosing the right keywords for a website. Some do it using SEO tools – software that compares possible keywords to see which are used the most. Some will give you DIY methods with spreadsheets. We say, however, that you should try every method you can in the search for keywords. Here are some steps that might help:

Identify and create a list of keywords from meta tags, research on your competitors, your highest-converting products and biggest current traffic sources. For each term (typically between 30 and 50 terms overall), narrow the field down to about 15 or 20, choosing the terms you feel are most relevant to your website. Your higher ranked competitors are probably up there for a reason so take a look at what they are providing. Make sure that everything is directly relevant and try to stretch yourself out into some unchartered water. The less common that your key words are, the more likely you are to get the search engine results for these key words.

We would recommend a piece of software called WordTracker to find out how many searches have been done on a certain term. You can choose to work with this information however you want – spreadsheets are good, but you can use anything that will make it easy reasonably easy for you to track these keywords. You’re trying to find a popular word that has a low competition rate. Although this is easier said than done, it’s very rewarding to find an area where your site can succeed because of the lack of competition. You should remember, though, that these search databases are relatively small, and should be used for comparing keywords against one another rather than for estimating their true ‘market sizes’.

This keyword selection research should then be compared with client experience of which keywords may be most profitably optimized, as well as any current ranking on the target keywords. Data from PPC campaigns can be helpful for this. The outcome should be a focused list of, say, 15-20 keywords that are both strong performers in terms of search volume, as well as solid candidates for successful optimization.

When determining how profitable your key words are you should look into your web sites statistics and see what key words were used for what number of sales. This is called your conversion rate. The more sales that are associated with a certain key word, the more valuable that key word is. It is important to account for all of the variables, however. If ten people come across your site through a certain key word but only one of them buys an item this key word isn’t as profitable as a key word that one person finds your site through and still orders a product. It is important to work percentages into your decision of worth of a key word. Your “conversion rate” is the number of sales divided by the number of visitors.

You probably know who your competitors are, so go to their site and open the source code of a few of their pages (select ‘View Source’ from your browser’s menu). Look for the tag to see which keywords they’re aiming for. Their keywords are often garbage, but if you look around at a few sites then you can often find keywords you hadn’t thought of. It is not good practice to simply copy and paste a list of key words. It would even be concievable that you would be charged with copyright infringement for such activities. Whether or not you get charged, it is morally wrong. Looking through and coming across a few extra relevant key words is one thing. Steeling an entire list is something else completely.

Another approach is to type in the keywords you have in mind and look at the current top results. Analyze their pages for keywords, descriptions and content – this will give you some idea of what kind of keyword density you should be looking at for your keywords. If the sites that come up are a different kind of business to you altogether then you’ve probably chosen a dodgy keyword – remember that you’re trying to get relevant traffic, not just any traffic.

The general rules that you need to keep in mind when selecting key words are:

1. Try to select unique key words that your competitors have not thought of.

2. Optimize for your most profitable key words. How many sales does the key word generate? How much profit is made for each of these sales?

3. Make sure that the key words are very relevant to your site so that people who find your site through your key words will not immediately leave.

4. Try to assemble a list of key words that covers your site very will so that you aren’t leaving anyone or anything out.

To Your Success
Cody Moya

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Finding E-zine Publishers

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Networking with e-zine publishers in your field is a good business strategy. These publishers are one of the most important parts of your marketing and it is suggested you start building a list of appropriate e-zines now.

There are ezine directories that can direct you to appropriate places. Vist them and subscribe to several e-zines in your chosen area. Don’t try submitting articles until you get a feel for the e-zine by reading a couple of issues. The Directory of Ezines at www.directoryofezines.com , along with several others, even tell you information if article submissions are accepted, where to send them, and what rules tofollow. This information is priceless.

Contact the ezine publisher directly if you decide to submit an article. Most e-zine owners like to know the person who is sending them an article for publication. Not contacting the publisher first does not create a good raport.

Send a personal note telling the publisher how much you like their publication. List something specific you especially like about the ezine. Next, tell the publisher you believe readers would like your articles and ask if you might submit one or more. Finding one specialized point within the general interest area will increase your chances of being positively received.

Don’t send tons of articles all at once and overload the publisher’s already full mailbox. Limit yourself to sending only one article weekly, and sometimes even one a month. Make the e-zine publisher feel important by providing short articles once a week that you wrote just for that e-zine. E-zine publishers like knowing they are the only place a person can find a particular article.

To Your Success
Cody Moya

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Building Your List with Articles

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You can build your list simply by writing articles, whether you have thought of it or not.

Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.

Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.

So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.

It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will in turn help you build your mailing list at no cost.

If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!

You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.

To Your Success
Cody Moya

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How to Check Your Site’s Ranking

Search Engine Optimization and SEO No Comments »
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First, go to the search engine where you want to check your site’s ranking, and enter the keywords you want to check. Your result pages will come up, and you will need to look through them until you find your website. SEO experts recommend that if you aren’t listed in at least the top 20 then you should continue to optimize, as most people won’t look any further than that. This is simply common sense. When you are determining if your rank is high enough simply think to yourself, “Would I look for this long for this page?”

You will want to do this with each search engine and directory until you have some idea of where you are. Check your website’s rankings regularly, because changes to algorithms can affect them drastically and quickly. Keep in mind also that thousands of new web pages are added daily, and many of them are actively trying to get ranked ahead of you. That’s right. There are thousands of other in on the same game as you so you must keep sharp. Your competitors may be reading these same articles and using these same tricks!

If you can’t find your website in a search engine’s results, you should enter “site:” your domain name in the keyword field to see whether you are listed at all. If your URL appears with the name or description of your site then you are somewhere in the search engine’s index. If all you get back is a blank page, then you’re not in the search engine’s database at all – you need to wait longer. This trick of typing “site:www.yourdomain.com” also helps you to determine how many pages you have indexed on each particular search engine. The more pages that are indexed, the more likely somebody is to encounter your site.

It you find that your website is miles away from the top 20, don’t be discouraged – you can change that! You may need to re-evaluate your keywords, and try to find new ones that are more relevant to your site. Many search engines have human-edited rankings for the most commonly searched-for phrases, and it is often difficult to get in that list. Good content is the best way to increase your chances of getting a high ranking for a certain topic. The more popular that your page is with the masses, the more popular it will be with search engines.

Search engines are a perfect example of “the chicken or the egg.” In this case, there is an answer! Search engines attempt to deliver sites that the populous has deemed important, not the other way around. This is why it is so important that you have good, relevant content and plenty of it.

If you want to check to see if a single web page on your site has been indexed, visit the search engine and enter the complete URL, like this: http://www.yourpage.com/yourpagename.html.

If the search engine has indexed that particular page then it will come back with a description of it. If it hasn’t then you’ll see a message saying something like “Sorry, no information is available for that URL”.

On Google, if your URL has been indexed, this page will offer you to show the cached version of the page, or to find similar pages, as well as pages that link to your page or that contain your URL on the page.

You could go ahead and use these manual tracking methods, but we would recommend that you consider using online tools or downloadable software that will allow you to check these things more quickly. It can be a very tedious and time-consuming job to do by hand, especially if you have several sites to monitor.

Top25web.com is one such search engine-ranking tool. You can find out where your website ranks in Google, Inktomi and AltaVista for free. You can also analyze the results of a particular keyword search, to create a plan for improving your site’s ranking.

URL Ranker offers instant, online reports of website rankings in 17 top search engines, including Google, Yahoo, AOL Search, MSN, AllTheWeb and AltaVista, again for free. It will tell you if your site is listed in each engine, and tell you the ranking if it is.

These tools alone offer an excellent way of checking your sites rankings. Once you know where you stand, you can continue with your SEO plan, and move on to other aspects of marketing too.

To Your Success
Cody Moya

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Landing Page Success Tips

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Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.

The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.

Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.

Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.

Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.

To Your Success
Cody Moya

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Ad Swap Magic

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Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”.

This simple list building formula can be summed up in two words: ad swap.

Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.

The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!

You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.

To Your Success
Cody Moya

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Distributing Articles Through Blogs

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These days, it is hard to find anyone, of any age, who does not blog. Business have even taken to blogging, from small ones to large corporations. The popularity and simplicity of blogging makes it popular with everyone.

Using blogs to help with your sales is easy and recommended. It is simple to create your own blog on which to post your articles. You can find a webhosting company that includes a blog in its webhosting package, or you can choose a popular blog site like Blogger at www.blogger.com .

The most important thing is to make your blog viral. Do this by creating an RSS feed and allowing readers to copy your blog to their own.

All you need to do is set up your blog and start posting your articles into categories of your own choosing. using pinging features will allow blog directories to keep updated whenever you add a new post to your blog. You can also sign up at http://pingomatic.com/ to have your blog pinged with many different services all at once. This will help bring traffic to your blog.

Another way to make blogs helpful in your article marketing is to seek out blogs that relate to your field of interest. Upon finding a subject that relates to your article, add a comment and a link to the article asking other readers of the blog to visit your blog and read the article.

Posting the actual article on someone else’s blog is rude and not accepted. A simple link to an article that directly relates to the topic in question is perfectly acceptable.

To Your Success
Cody Moya

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How To Explode Your Niche Product Sales Using Autoresponders

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The bottom line to selling a niche product or service online is you need to get as many unique visitors to your sales page as possible. There’s no doubt about it, the more people who visit your sales page the more money you make, but just how do you get more people to your website?

There are many different ways of increasing the amount of traffic to your website, but every single one of them fail because they only get your sales message in front of them once. You spend all that time and effort getting them to your sales page, they have a quick look round and they are gone… Perhaps you caught them at a bad time, they might have been in a rush, or they might not have had any spare cash, or they were simply in a bad mood. It doesn’t matter because they never bought your niche product or service, you missed the sale.

What if there was a way to get your sales message in front of your website visitors not once, but many times, a system which will regularly call attention your product. Fortunately for you there is such a system and it’s easy to install and operate.

The internet marketing fraternity has come up with a utility called an autoresponder. Not the system you can setup with your email account that tells anybody who sends you a message that you’ve gone on holiday or whatever. This is a system which can send unlimited individual and unique messages to your website visitors at any interval you desire.

When your prospective customer visits your website, you present them with an irresistible free offer in exchange for their name and email address. This could be a free information series based on your product, or it could be another valuable product on a similar theme to yours.

Once they have signed up for your free gift, you send them a series of messages spaced a few days apart and offer them useful free information with links back to your sales page. If they find your messages interesting and useful there’s a very good chance they will decide to buy your product to get more information.

Don’t think it all stops there… They are still subscribers to your list; they still expect to receive interesting and useful information from you, so give it to them. Continue sending emails to your list of subscribers at regular intervals.

The key is not to inundate them with advertisements; send them useful and relevant information in every email and place a link to other products of yours or join a few affiliate programs and offer those products.

To get your hand on an autoresponder, you have three basic options:

1) Join a free autoresponder. A search on any search engine will get you a list of many free autoresponders, but there is a price to pay… Many free autoresponders will display their own advertising messages at the top of each email sent out by them. This message detracts from your message and considerably reduces your emails effectiveness.

2) Join a paid autoresponder. Again a search on any search engine will get you a list of autoreponders to join, but there is one factor which can greatly affect the delivery rate of emails sent out… Many paid autoresponders are used by spammers and most email service providers will block emails sent from these autoresponders. Unfortunately this is not widely known and obviously the people supplying the autoresponders don’t make this information public.

Before you join any paid autoresponder service find out how they guarantee email deliverability. If they don’t do anything, or won’t answer you don’t use their service.

3) Purchase and install your own autoresponder script. This is the option many internet marketers opt for as it gives them complete control over their email marketing efforts, but they also have to deal with spam complaints themselves. If you join a reputable paid service, the autoresponder provider will ensure all your lists are double opt-in which means every subscriber has to confirm their subscription, any spam complaints from subscribers to your autoresponders are handled by them.

When it comes to incorporating any of these autoresponder options, the service or script providers offer extensive documentation explaining how to get your autoresponder set up and working properly.

To Your Success
Cody Moya

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