Getting Started the Right Way in Internet Marketing part 5

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Now that you have your product ready and your website set up, it gets more exciting because it is time to promote your website. In other words, it is time for traffic generation. There are literally tons of ways to drive traffic to your website. But broadly, they can be divided into two main kinds of traffic generation. You can either pay for it or get it free.

There are pros and cons to both ways. Obviously, the paid traffic generation methods cost money but on the positive side, they get you fast and often targeted results. On the other hand, the free traffic generation methods do not cost money but on the negative side, they are generally slower and may not produce much targeted traffic.

There is no silver bullet when it comes to traffic generation. Every method works to some extent, so you need to choose which ones suit you the best. But generally, traffic generation is a numbers game. This means the more you do it, the better results you get in the long run.

If you can afford it, it’s better to start promoting your website with paid traffic methods. This includes Google Adwords, Yahoo Search and MSN Adcenter. These three major search engines work roughly the same way. You design your advertisement according to the search engine’s specifications and specify certain parameters like the countries you want to advertise in and the dollar limit on advertising you want to spend in one day. Generally, you are billed for the number of clicks on your advertisement. Each click brings the searcher to your website where they are presented with your product. Some will buy and then you profit.

As you can tell, there is a danger of losing a lot of money in these paid advertising methods when lots of people click but no one buys. To reduce the possibility of this happening, there are two things to do. Firstly, put your long tail keywords into your advertisement. This ensures targeted visitors going to your website. A targeted visitor is one who has been looking for a solution to his problem that your product gives. Such a visitor to your website is much more likely to buy your product than a less targeted visitor.

Secondly, avoid advertising in certain countries known to have lots of browsers but not many buyers. Two of such countries are India and the Philippines. Chances are, you will get lots of clicks from these countries but few sales.

Besides text ads, you can also make image ads on the paid advertising networks of the search engines. Image advertisements consist of banners of certain sizes specified by the search engines. Image ads are not as popular as text ads so that makes it generally cheaper. But they work fine and are certainly worth a try.

The reason it is better to go for paid traffic generation methods first is because with paid advertising, you can get quick results. You also can determine which keywords produce good ROI. Once you have carried out paid advertising for a few weeks, you can switch to free advertising using the same keywords that have produced good results for you.

Free traffic generation methods will be the topic for the next article.

To Your Success
Cody Moya

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Get More Sales With A “Bribe” Page

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Do you have an Internet business? Do you have as many visitors as you would like to have? How are your sales? Everyone would like to have more sales, right?

What you need on your web site is a bribe page. So what is a bribe page? Instead of just having banner ads, or text ads to sell your products, have a page where you bribe your visitors to purchase whatever you are selling.

You do not have to call it a bribe page. You could call it a rewards page, or an incentive page, or a bonus page. It is a page where you list your products for sale, and a list of bonuses or incentives you are willing to give for each purpose.

It is not new to give a bonus. Every guru says that you need a list, and to get someone to sign up for your list, you need to entice them with a free gift.

Have you noticed when a new product is launched, all of the same bigwigs, compete with each other on the size of their bonus package they are offering to get you to sign up under them?

Some of the bonus packages are worth 100 times what the product is. Sometimes the bonuses are so good that you buy the product only to get the bonuses.

How many times have you signed up for a free product, and then gotten the one time offer, which you could not refuse, because the bonuses were so good.

Today, that seems to be how the Internet works. Give as many incentives as possible to get sign ups. Topsurfer, a traffic exchange has a bribe page, where you exchange credits for someone joining your program.

Free Traffic System bribes you to sign up your blog to their system. Maybe it is time for you to bribe someone to buy your product or join your program.

What do you use for your bribe? Look at what has been offered to you for joining a free membership program. Look at what they offered you to upgrade. Where do you get those types of products.

There are lots of places where you can get private label rights products, or resell rights products. Most you can join for free, but get much better products when you upgrade your membership.

If you are on a tight budget, you can start slowly, with inexpensive products, until you make enough money to upgrade your memberships. To make a business grow, you need to invest part of your profits back into your business.

Some products you can give away, others you can bundle and give as a bonus to a product that is being sold.

Find a way to get a bribe page, or a bonus page and your sales will increase.

To Your Success
Cody Moya

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Ultimate One Way Linking

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For those who are already familiar with linking and getting traffic to sites, you probably know that one way linking is the best type of linking to use in order to gain more viewers to your websites. However, when one way links are being talked about, there are several methods involved for you to choose from.

Some of the methods that website developers can use to acquire a one way link are the following: through social networking sites like MySpace & Facebook, by including the link in their own blog or the blogs of people that they personally know, by posting the link in various forums related to the service or product that is found in the website for advertisement, by submitting their link into the directories found online, and by writing articles for directories and certain websites.

It cannot be denied that all the methods mentioned above are effective methods to create one way backlinks. But among those, the most effective is the one that involves writing articles for other websites. The first reason for this is because the effect that it can bring to the traffic to your website, which can be seen almost immediately, compared to others that take longer. Among all the methods mentioned, this one is the most efficient because users will be able to directly click the link from the article that you made. In addition, you can introduce your website using the article that you are writing for another web page. Of course, this only applies when the website that you are writing for is in a similar category as your website.

Those who have submitted an article for a certain website and have managed to include their link in it saw that there were at least 30 more visitors viewing their site in the next two days. Even as the weeks progressed, they saw a significant increase in the number of visitors; what’s more great about the increase in visitors is that some were even converted into sales. Of course you must choose a site which is already getting a fair amount of visitors per day. If they are listed on the first page of a search engine will be all the evidence you need to determine that they are getting plenty of visitors.

Another reason why article submissions tend to be more effective is because of the fact that these articles are more powerful when it comes to attracting the attention of the readers. When people read your articles, you can give them an idea of what they will be finding from your website. Because of this, it is now easier for them to see the benefits that your products or services can bring them. Thus, there will be a bigger chance for you to turn that visitor into your own customer.

You can also submit your article to article directories. However, keep in mind that if you promised the webmaster unique content, you must change the article now for directory submissions. If you place your article in just one directory, you will see some increase in the number of visitors. But if you really want a drastic increase in the traffic to your website, you can post your article with the link of your website in not just one or two article directories, but hundreds. You will be surprised by the outcome of this strategy. The increase in number of visitors will be surprising and the fact that it was that easy will also be great for you.

The only thing you need to know when getting one way links for your website by submitting articles to massive article directories is that it can take a long time if done manually. You will need a system or software that will help you in submitting them to all the different directories found online.

If you are really serious about getting the traffic to your website to grow, you might want to try this method that includes submitting articles in directories and in other websites. After all, you have nothing to lose by doing this, except traffic, of course.

To Your Success
Cody Moya

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So You Think You Can’t Write an Ebook?

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There are several reasons why an Internet marketer should have his own ebook product. With his own product he can have total control over pricing and what can be done with the product. He can change it as he sees fit or update it as the market changes. He becomes a product creator, which can give him a confidence boost. He can also be considered an expert on the topic he created the ebook about.

So how do you go about creating an ebook?

Start off with finding a niche of people who are buying. These people have a problem and they’re willing to spend some money to find a solution. You’re going to give them something to buy – an ebook with the solution.

Next, do some research on your chosen topic so you sound like you know what you’re talking about. Your research can include articles, such as EzineArticles, short reports, and other ebooks on the subject. Take brief notes but make sure you’re not copying anything from the material you’re looking at. You do not want to plagiarize. Plus you want your ebook to be original; filled with everything you know on the subject and from your unique angle.

Once you have the topic picked and you’ve done your research, it’s time to organize your ebook. An outline of some sort is a must. The structure of your ebook is typically: Introduction, chapter 1, chapter 2, chapter 3, etc., and the conclusion with further resources. Decide what each of your chapters will be about, putting them in a logical sequence.

Now take each chapter heading and write. If you are intimidated or overwhelmed, treat each chapter as if you were writing a 400 word article. That’s not so bad, is it? Thinking of it that way makes it much easier to tackle.

In each chapter you can add tip boxes, little story examples, screenshots, and/or graphics.

After your chapters are written, take some time to write the introduction and conclusion pages. The introduction may have some brief personal information about you – why you’re qualified to write on this subject or how knowing this info has changed your life. The conclusion is a good place to refer people on to bigger and better information, preferable through your website, product links, or affiliate links.

Pick a font that’s easy to read, such as Verdana 11 px and set your paragraph spacing to 1.15. If you go bigger, people will accuse you of trying to inflate the number of pages of your ebook.

Proofread your work! You don’t look much like an expert if you can’t keep the typos and bad grammar in check. If English is not your first language, hire a proofreader to set it all straight. Run the ebook by someone you trust before you go live with it and ask them to catch any mistakes they run across.

Writing an ebook seems like a daunting task until you put it into ordered steps and take them on one after the other. Spend time finding the right niche and topic first, and you will be rewarded with sales later.

To Your Success
Cody Moya

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Top 3 Ways To Make Money Online

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Money is one of the most important things here on earth in these modern times. However, earning money is not child’s play. There are times when you need to exert all your efforts and sweat it out just to acquire a certain amount of money. Fortunately, with the Internet being accessible nearly everywhere, it is now possible to easily make money online. You simply have to be aware of the ways to do it.

Here are the top three ways which you can consider on how to make money easy online:

1. Blog: One of the most popular things on the worldwide web nowadays is having a blog. A blog is actually like a daily journal where you write anything and everything under the sun. In fact, what makes it really in vogue is the fact that you can generate money with your blog. This is possible especially today when there are plenty of websites which are willing to pay for your blog. Aside from that, you can also gain money from your blog through the affiliate links included on your pages. You just have to make sure to maintain a good amount of traffic to your blog page or site.

2. Affiliate Programs: This is truly one of the most effective ways to earn money online. You just have to first create your own web page or site and then insert some major affiliate links on your page. When a visitor buys the product you are recommending, you earn a commission.

Pay per click, or PPC, is another type of affiliate program, but with a twist. You simply open an account with a pay per click website, such as Google Adwords and insert the code on your web pages. When a visitor clicks any of those links, then you can get an instant commission from that link. You get an instant pay for every click of your visitors on any of the links on your page. The commissions are much smaller, but you only need a click through, not a sale.

3. Online Surveys: One of the most enjoyable ways of earning money online for stay at home types is to take online surveys. There are already a myriad of websites which are very eager to pay people who are willing to take their surveys. Thus, you can easily have money by simply answering their surveys with all honesty.

Indeed, there are many various ways to make money easily online. Nevertheless, you have to make sure to be very careful because of the existence of online scams. In this way, you can be certain that you can be victorious in making money online effortlessly and without any troubles at all.

To Your Success
Cody Moya

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A Day In The Life Of An Affiliate Marketer

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Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.

It’s now time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if there are new clients checking the products out, noting down the contact information, they may be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales, it’s best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer more than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention too. Nobody wants to be ignored and customers are not always the most patient of people. A quick answer should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss stategies on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advice is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities lay ahead.

The newsletters and ezines were updated days ago, so it is time for the affiliate marketer to see if there are some new trends happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabees.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.

Time flies. Missed lunch, but your quite contented with the tasks done. It’s bed time.

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

Is that success looming in the distance or what?

To Your Success
Cody Moya

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Google versus Yahoo!

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When it comes to internet search engines the top two are without a doubt Google and Yahoo!.

Although the two a fierce competitors they share more common bonds then some people might realize. Both were created by students at Stanford University. Yahoo! was created in January of 1994 by two Stanford graduate students Jerry Yang and David Filo. The pair originally called Yahoo! “Jerry’s guide to the World Wide Web” but later changed the name to Yahoo!, commemorating the word the Jonathan Swift defined in his classic novel Gulliver’s Travels. In the book Swift stated that the word was “rude, unsophisticated, uncouth.” Four years after Yang and Filo had created Yahoo! and introduced it to the world (at this time it was a internet mogul) two different Stanford University students, Larry Page and Sergey Brin, created their own search engine, Google, as a research project, the date was September seventh 1998. Google started out as the search engine used on Stanford University’s website before it went public on August 19, 2004. When 2006 ended Google was the leading internet search engine, it enjoyed over 50.8% of the market.

By the time it was a year old Yahoo! had had over a million hits, the sheer number of people who had found and were using Yahoo! prompted it creators to incorporated their creation in May of 1995. Yahoo! went public on April 12 1996 were it earned a total of 2.6 million dollars.

Google’s progress was a little slower then Yahoo!s. Shortly after creating Google, Page and Brin registered it as the domain google.com on September 17, 1997 on Stanford University’s website. Approximately one year after registering Google on Stanford University’s website the pair decided to incorporate their research project. Finally, on August 19, 2004, Google had its very first public offering. Google is currently the favorite internet search engine.

After its meteoritic climb to glory Yahoo!’s creators and shareholders were confident that they were holding onto a gold mine. They didn’t predict the burst of the dot.com bubble in the early two thousands. Yahoo! survived the crisis but the value of Yahoo! stocks dropped to $8.11, an all time low.

Yahoo! uses a combination of web crawler compiled and indexed results to rank the websites and webpage are registered on their search engine. In addition to rankings compiled by the web crawler, webmasters can, for a fee, purchase a submission to Yahoo!’s human compiled directory. The annual yearly fee is about three hundred dollars. The theory is that the listing human’s provide will influence web crawlers into giving the website a higher ranking.

Google credits its success and popularity to the program it uses to search and rank webpage’s, a program it calls PageRank. Because Google is worried about webmasters using abusive techniques to garner higher rankings for their search engines Google carefully keeps the hows and whys of PageRank a closely guarded secret. Google does confess that PageRank runs on a link analysis algorithm. PageRank was different from all the rest of the search engine optimization techniques because it graded each page based on the number of and quality of the links that pointed to it.

Yahoo! quickly grew fond of offering the webmasters that subscribed to its search engine the opportunity to purchase something called paid inclusion. In exchange for a fee, Yahoo! guaranteed that the webpage’s would be ranked. What Yahoo! didn’t guarantee was what type of ranking the webpage’s would receive; they refused to promise that the webpage’s would appear in the first two pages of a search.

Google uses a pay-per-click method to charge advertisers. Each time an advertisers link is clicked Google charges the account fifty cents.

To Your Success
Cody Moya

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Making Money with Articles: Article Directories

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Article directories are websites that house free articles. These articles are usually put there by whoever owns the copyright to them as a promotion method. Each article has the owners byline placed under it so that those who eventually read the article will know who wrote it (or at least who owns it) and will be able to get in contact with or visit their website for further information.

Articles directories are a great place to put your articles so that they will make you money. By using this method, people who are interested in your product or service will see your article, view you as an expert in the subject, and will visit your website. Even if you cannot write or do not have any knowledge on the subject on which you are promoting (for example for you run an affiliate website), you can always hire a writer to do the work for you. Getting quality articles written will be expensive up front, but they will pay for themselves in no time, either through affiliate sales or selling your own services, and everything from then on is pure profit.

Let’s take a real life example. Imagine that you are an accountant working from home. You write an article on an accounting topic and place it on various article directories. Those who are looking for the subject you wrote about will read your article, see that you have the knowledge and skill that is needed to do a job for them, and visit your website or contact you via e-mail. Your article just gained you a new client who may use your services regularly, but will definitely give you a nice profit at least once.

Furthermore, since you have posted it on a free article directory, others who have affiliate websites about accounting will inevitably use your article for their website. Since they must attach your byline to it, this will bring you even more exposure for every website that re-posts your article. This because you will be benefiting of off the traffic that they get to their website.

There are numerous article directories out there for you to utilize. Your bet best is to put a copy of each of your articles on every one for maximum exposure. It will eventually help to bring more traffic and customers to your website, which will lead to new orders and more profit.

To Your Success
Cody Moya

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Google Adsense: Don’ts for Using the Google Adsense Program

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Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Don’ts for using the program:

DON’T

Never, ever, ever click on your own ads. Google Adsense makes it very clear this won’t be tolerated.

Don’t ask your friends and family to click on your ads. Rather, earn money by referring them to the Google Adsense program.

Don’t participate in the Google Adsense program strictly for the money. This is not a get-rich-quick scheme. It will take time and hard work to make a profit.

Don’t worry if you don’t understand everything the first day. Although the Google Adsense program is extremely user-friendly, it may take a little time to integrate all the facets of the program. Be patient and above all, have fun!

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

To Your Success
Cody Moya

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Creating Email Lists for Marketing Campaigns

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If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what is not when it comes to email marketing.

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited. Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services. You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

To Your Success
Cody Moya

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