What Is The Attraction Of A Home Based Affiliate Marketing Business?

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Many of us dream of packing our jobs in. we would love to tell our bosses to take this job and shove it. Many of us are frightened of doing what we most desire. The fear of leaving that secure source of income stops most, those who get past that fear that don’t have the capital to get a business up and running.

A home business does take money of it is run as a sole proprietorship. However, starting a home based affiliate marketing business is a completely different kettle of fish. Setting up a home based affiliate marketing business is relatively easy and there are several factors that make it very attractive.

One of the most desirable factors is the privilege of being able to work from your own home. Your home is your most comfortable surrounding. Everything you want and need is right there. Is your have small children, a home business is even better. You can work and still be home with the children. You also don’t need to worry about commuting and work wardrobes. You can work when you want and schedule your jobs around your other commitments. Working from home does provide people with many wonderful advantages.

A home based affiliate marketing business builds on that even further. A home business, if it is run as a sole proprietorship will need a significant amount of start up money. Even small businesses need a fairly large amount. Most people rely on banks for the financing which puts them at further risks. When you sign on as an affiliate, the risk level drops by about 90 percent. When you sign up as an affiliate, your either selling goods or services on behalf of another company. You are paid according to how well you perform. You don’t have to worry about sales targets and making a certain amount every month. The company you work for worries about all of that. You concentrate on selling the goods and services that you want and increasing your earnings.

A home based business that is run as a sole proprietorship has to worry about competition. Unless you really hit upon a niche market you are likely going to have to attract customers away from already established businesses in your area. This can be difficult because customers tend to trust what they know is good. If you do manage to do it you will be creating some bad blood between you and other businesses. By working through a home based affiliate marketing program, you’ll be selling products that have already been on the market. You can actually check the salability of these products with the company. If the products you choose are well known and trusted then you won’t have a problem attracting customers. This takes the stress off of you.

A home based business that is run as a sole proprietorship can take years to get established. On average, nearly 70 percent of small businesses fail in the first year. Those that do make still have many hurdles to get past. It usually takes 5-7 years to realize any significant profit in a sole proprietorship. During this time the business owners have to continually promote their business just to keep it afloat. A home bases affiliate marketing business is much easier to manage. You will have to work hard to promote yourself but most of the start up work will be dome for you. You’ll have your line of products or services and ways to advertise them. You’ll also have support from a company representative. They will be on hand to answer questions and offer advice on how to increase your sales. Remember, the better you do the better they do.

Running a business as a sole proprietorship can be extremely rewarding. If your one of the lucky ones that makes it the financial rewards can be tremendous. However, the odds are stacked against you when you take this option. A home based affiliate marketing company minimizes the risk and offers you support when you need it. You will still have to work extremely hard but they rewards will be well worth it.

To Your Success
Cody Moya

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Improve Your Sales with Auto Responder Improvements

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Improve your marketing and sales with some auto responder Improvements. Try some of these:

1. Publish free reports to send via your auto responder. The reports should be related to your business or web site & contain info, ads and links to your sites. People love getting freebies.

2. Collect vital customer satisfaction information by publishing a survey to send via auto responder to those who sign up on your site in exchange for a free eBook, software or trial period at your membership site. This type of information will help you understand their needs, likes & dislikes better.

3. Instead of answering each customer question that is e-mailed to you, publish “Frequently Ask Questions” and make them available via auto responder to those who sign up. To save time and support headaches.

4. Instead of publishing all of your customer testimonials or endorsements on your website, publish only a few there. And set up an auto responder form that invites visitors to receive a complete list via your. Give them a power-packed list; it’s more effective to include all of them.

Mix and match. Change your auto responder strategy to change your auto responder results!

To Your Success
Cody Moya

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So You Want Your Own Business!

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There are many reasons for wanting to start your own business, and most of us get to this point. Which one of the following applies to you?

• Freedom from daily routine.
• Doing what I want when I want.
• Improve my living standard.
• I want creative freedom.
• I want to fully use my skills, knowledge and education.
• I have a product/idea/service that people need.
• I’ll have more time with the family.
• I won’t have a dress code.
• There are good tax breaks for business owners.
• I’m a Type B person and work best alone.
• I want to be my own boss.
• I want to make the decisions.

Now granted, every one of the above is a good reason for wanting your own business. The rub is, that not many people think the process through – step by step. There are 7 phases to business planning. They are:

1. Investigation Phase
2. Planning Phase
3. Start-up Phase
4. Operating/Monitoring Phase
5. Problem/Challenge resolution Phases
6. Renewal/Expansion Phase
7. Selling, Transferring, Retirement Phase

We’ll cover all of the above in my next few columns as a “Business Basics” refresher, but for today let’s take number one.

In the Investigation Phase you take a look at yourself and also your business options. There are careers that are suited to personality types, so the first thing you must discern is “Which personality type am I?”

Duty Fulfillers
This is an introverted personality who is serious, quiet, thorough, orderly, matter-of-fact, logical, realistic, and dependable. They take responsibility, are well organized, know what should be accomplished and work steadily toward it disregarding distractions. They are careful calculators, and 20% of this group become accountants.

The Mechanics
These are also introverts and are cool onlookers. They are quiet, reserved, observing, and analyzing life with a detached curiosity and have unexpected flashes of original humor. They’re usually interested in cause and effect, how and why mechanical things work, and in organizing facts using logical principles. They usually are craftsmen, mechanics, or handymen with about 10% becoming farmers.

The Doers
These people are extraverts who are good at on-the-spot problem solving, don’t worry, enjoy whatever comes along, are adaptable, tolerant, and generally conservative in values. They tend to like mechanical things and sports, and dislike long explanations. They are best with “real” things that can be worked, handled, taken apart, or put together. About 10% of this type go into marketing or become Impresarios.

The Executives
These are another extravert group and are hearty, frank, decisive, leaders in activities and usually good in anything that requires reasoning and intelligent talk, such as public speaking. They’re usually well informed and enjoy adding to their fund of knowledge. They may sometimes appear more positive and confident than their experience in an area warrants. They’re sometimes called “judgers” and “thinkers” and 21% of this group become legal administrators.

To go into each personality type would be far too complicated, but to give you an idea of the roles that personality types could fall into look at the following list. Beside the categories we covered in depth here are some simply broken down into Introvert or Extravert Personality.

Introverts choose careers that satisfy being:
• Nurturers
• Guardians
• Artists
• Scientists
• Protectors
• Idealists

Extraverts are usually:
• Performers
• Visionaries
• The Inspirers
• Givers
• Caregivers

The second part of the Investigating Phase is looking at your business options. When choosing the business you want to start consider the following:

• Do you like to work with your hands or brain, or both?
• Does working indoors or outdoors matter?
• Are you good at math, writing, puzzles, blueprints, installing things or fixing things?
• What interests you? What are your hobbies?
• Do you like to work alone or as part of a team?
• Do you like to plan things, or go to events?
• Do you like machines, computers?
• Do you like to drive or operate equipment?
• Do you like to travel, collect/display things, give/attend shows, or take pictures?
• Are you small, large, strong?

Make a list of your likes and dislikes. Keep a diary of things you do that relate to business and rate each entry from 1 to 5 based on your interest. Then prepare a list of your strengths, weaknesses, opportunities and concerns. After doing all that, you should have a list of candidate businesses that are right for you. Then you can make a list of the “candidate businesses” and rate them from 1 to 5 based on your own chosen criteria.

Some criteria could be is it feasible, low in cost to establish, meets my objectives, will make money, there is a “niche” market of existing customers, or it will produce residual income to name just a few.

By the time you’ve accomplished all that, you should seriously consider visiting the local chapter of S.C.O.R.E. or your own mentor to use as a sounding board for your plan. Next week, if I haven’t dissuaded you so far, we’ll cover the Planning Phase.

To You Success
Cody Moya

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Your Articles Go Digital

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You can continue recycling the tons of old articles you have written. There is still an audience out there for the articles. One idea you may consider is turning these articles into a product, a digital prouduct you can sell.

People around the world spend billions of dollars each year for information. Decide on a set of articles you believe people can use right this moment. Craete a PDF document or ebook and offer it for sale. Add a sales page to your website then go to ClickBank at www.clickbank.com and sign up. Make it possible for affiliates to sell your e-book.

Now doesn’t that sound easy?

Creating a membership with your articles is another option. You will need to rewrite many of your older articles or create unpublished ones for this. Articles that already have been published will make your membership site less productive. It doesn’t take much to give your articles a new slant.

You can hire a fulfillment company to create a Powerpoint presentation from your old articles and turn them into a CD for sale. Make sure you have freshened them up so they have a new look.

The above examples are just a few ideas of digital products you can make from your articles. Make sure you use only your best quality work for these things. When people pay out their money, they expect a quality product in return. People will know if you just throw something together or take the time to make it worth something for them.

To Your Success
Cody Moya

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Top Research Ideas for Your Niche Product

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The fundamental mistake made by many niche marketers is they create products based on what they think people want to buy. The correct way of deciding what niche product to create, is to find out what people are actually buying at the moment.

Here are five ways of discovering ideas for niche products which you can sell to make money:

1) Use Forums

With the rapid expansion of the internet, forums (or discussion groups or bulletin boards as they are also called) have proliferated. There are forums hosted all over the internet based on practically every theme imaginable.

Forums are websites where like minded people gather to discuss all sorts of issues pertaining to the theme of the forum. Some of the well moderated forums are extremely active and a good place to conduct research.

When it comes to finding ideas for niche products, you need to use the search engines to locate a number of forums on the theme you are interested in. For example, if you’re interested in needlepoint, you could enter needlepoint+bulletin board into the search engine.

Visit each forum and find out what questions people are asking. In addition, find out how many times similar questions are asked. The more frequently a question is asked across a number of forums, the more likely you have found a topic for your next niche product or website.

2) Visit Your Local Book Store

If you are completely stumped for ideas, a visit to your local book or magazine store is in order. People who are keen on a hobby almost always subscribe to related magazines, and if they buy magazines there’s a good chance they will buy niche products.

Your task is to discover what magazines are being sold and how quickly they move. It is best to visit a number of stores and compare the common magazines sold in all of them. Try to find out from the sales assistants how many copies they sell of the popular magazines you have identified.

A magazine sold in great number by each store, month after month, is a sure sign of a profitable niche.

3) Investigate eBay

eBay is one of the biggest, if not the biggest single market place on the planet. Millions of people buy a gigantic range of products month after month.

Go to eBay.com and scroll down the left hand menu, click on “All Categories” and scroll down to the bottom of the page that opens in your browser until you get to the section titled “Other Ways to Browse”. Included in that section are four sub-sections, each being ways to conduct your research:

i) eBay Keywords (popular terms being searched for)

ii) Common Searches

iii) eBay Pulse (a daily snapshot of current trends)

iv) Popular Products

From these four you will be able to spot a multitude of popular ideas for your next niche product.

4) Survey Your Website Visitors

If you have an existing website which receives a fair bit of traffic, you can survey that traffic using a popup. In order to entice people into taking the survey you will have to offer some kind of reward. You could even offer extra rewards for people who refer others to your survey.

Normally any web survey you conduct would have to be of a similar theme to your website, but it is possible to conduct a survey to find out your visitor’s interests and whether they would be prepared to spend any money on their interest.

They key is to ask simple questions in a manner that won’t lead your respondents to any particular answer. When designing your survey, keep in mind you will have to analyze the data and draw conclusions from it. This means keeping your questions “on topic”.

The simplest surveys to analyze are those constructed with multiple choice questions. The disadvantage of this is you don’t know for sure that the answers are absolute or close (i.e. “second best”).

5) Survey Your eMail List

If you have your own email list, you could survey them to find out what problems they are currently facing, or what interests they have. People on your email list will tend to answer more truthfully because there is a degree of trust between you and them.

This degree of trust not withstanding, you will still have to offer an incentive for your subscribers to take the survey. Design your survey the same as you would for a popup on your website.

To Your Success
Cody Moya

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Your Guide For Blog Marketing

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Blogs also known as web logs are the latest thing on the internet. With there being so many blogs out there in cyber world, how do you make yours known and get people to read it. How do you have the most often read blog on the market that you are promoting? Because there are so many people that are trying to all accomplish the same thing, how are you going to stand out?

There are several things that you can do to make your blog marketing a success, and we are going to cover some of them right here. The first thing that you should know is that you should have your blog URL pointing to your market. For example, if you are trying to promote and sell sunglasses from your blog, you want your URL to say www.sunglasses.blogurl.com. Doing so will give you an extra advantage.

The next step would be to customize your blog. Rather than having the same old blog interface like everyone else has, make your unique and interesting to look at. This will also help anyone from getting your blog confused with others that look just like it. There are so many types of blog software on the market that having your own look should not be that difficult to accomplish.

Keyword research is another very important part of blog marketing. If you are not using the keywords that people search on, then chances are no one is going to find your blog. Have a variety of keywords in your blog as well. Not just the same one over and over. Not everyone just uses the term ‘sunglasses’ when they are searching for shades to keep the sun out of their eyes. Keyword research is an important factor to remember.

Using SEO on your blog, which stands for search engine optimization is a great idea as well. SEO will help get your blog out there and read, and will also help you get a better ranking with Google. Being as high as you can be in the Google search engine results is something that you want.

Find other sites and blogs that are in the same market as yours, but not in direct competition with you to exchange links with. This will help you out a lot as well, especially if you can get some good exchanges with high authority sites. The higher the page rank of your link exchange, the better for your blog.

Many people do not realize this, but having a different title tag in the HTML code on each page makes a big difference. If you have given the first page on your blog the title of ‘sunglasses’, you need to be sure that none of your other pages are named this. Doing so will make Google think that you are spamming that keyword, and that will result in them punishing your blog URL.

Once you have done your keyword research, you will want to write content based on the research you have done. Using one or two keywords, make entries into your blog using the keywords will make it easy for your blog to be indexed under those terms. That will also result in people searching on those particular terms able to find your blog.

Pinging your blog frequently is another good way to get your blog seen. Every time that you update it, use the ping tools to ping it. This will let all of the blog directories know that you have added something new to your blog. This also brings you in some more traffic.

Blog marketing is pretty much the same as website marketing. However, if you have never had a website, and are not familiar with marketing these great tips will help you get started. Be sure that you put new entries into your blog on a regular basis as well. This will help keep you up to date and current and also will keep your readers coming back for more.

To Your Success
Cody Moya

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Locally Hosted Email Responders

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Locally hosted autoresponders are autoresponders that you host through your own web server. Normally, they are either scripts or programs that you need to have installed on your web server. They often require you to have a database, such as SQL 2000 or mySQL. They will also require you to purchase or lease programs or scripts that were written in ASP, Perl, or PHP.

Once the installation has been completed, you’ll need a web browser to start using these programs, to set them up, and run your subscriber list. You don’t need to be an expert with these programs, although you will need a working knowledge so you can operate them effectively. There are several autoresponders out there, many of which are flexible and offer you powerful features. If you are a webmaster with your own site, a locally hosted email autoresponder is a great investment.

If you are in the internet marketing business and have a large subscriber base, locally hosted email autoresponders are a great choice – especially when you compare them to autoresponders that are remotely hosted. Locally hosted programs will also provide you true flexibility, involving no third parties. You don’t have to worry about any company hosting your autoresponder – simply because you will be doing everything yourself.

One of the best things about locally hosted email autoresponders is the fact that you own the program. Once you have purchased the software, you own it for the rest of your life. This way, you don’t have to worry about any other charges. You won’t have to pay a company to run it, which will save you a lot of money in the long run. There are no monthly charges involved either, which makes locally hosted email responders that much better than remote hosted responders.

Providing the licensing condition allows it, you might be able to run the email responder on multiple sites. Some will let you run multiple copies on several different websites, while others require that you pay a small fee to upgrade first. If you are planning to run multiple copies, you should first find out how many copies or how many websites you are able to use the software with, before you make a purchase. This way you’ll be able to determine the true cost of the software and whether or not it is right for you.

Considering the fact that you’ll be running locally hosted email responders yourself, you’ll have more control than you would with a remote email responder. Locally hosted email responders give you more control over the database, and a better range of customization features. This way, you can set things up to your liking and rest assured that you are in total control.

Some locally hosted email responder programs will allow you to further customize the script to fit your needs. You can do this yourself if you know enough about scripting languages, or simply pay someone to do it for you. If you the program you are using or plan to use allow customization, you can pretty much fine tune it to your liking.

All across the Internet, there are several locally hosted email responders that you can get. Some of the best include Post Master, Send Studio, and Intellisponder Pro. There are other great programs out there, although they will cost you money to use. Once you buy them though, they are yours for as long as you use them. When you consider what’s best for your online business – you can’t rule out the power and features that a locally hosted email responder will provide you with.

To Your Success
Cody Moya

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What is Affiliate Marketing?

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Affiliate marketing is many things. Affiliate marketing can provide the necessary tools for the creative and hardworking individual to venture out on their own. Affiliate marketing can provide the opportunity to earn money doing what you are good at. Affiliate marketing can allow someone to use their skills and expertise for there own financial gain, rather than the financial gain of another person or entity. Finally, Affiliate marketing can get people started in their own business enterprises with nearly no cost or risk to themselves.

Affiliate marketing can do all of those things and more. First, Affiliate marketing is perfect for the independent hardworking individual. Many of us are stuck in day to day jobs. We work incredibly hard and receive little reward. There is nearly no incentive to work harder. When you work in the field of affiliate marketing, the world is your oyster. You paid by your performance so the harder you work, generally the better of you’ll be. When you work as an affiliate, you are working as a representative of another company. However, your reward is directly linked with what you produce. If you’re someone who frequently gets good results at work then this could be a great opportunity for you.

Next Affiliate marketing can provide the opportunity to earn money by doing something that you are good at. Those that have a knack for sales and marketing are perfect for affiliate marketing. Those that are creative and used to hard work can also make an excellent living. Your skills will be used to work for you. If you have a natural knack for these kinds of projects then why not have them increase your bank balance and not someone else’s? As an affiliate, anything that you do to increase sales or traffic if it is internet based will benefit you and you directly. The company won’t get rich while you say poor. You’re the one who will reap the rewards.

Finally, Affiliate marketing can get someone started in their own business at nearly no cost or risk to themselves. Many of us would love to work for ourselves. The two main reasons why we don’t are money and risk. You need a decent amount of capital to start even a small business. The risk involved is also tremendous with more than half of small businesses failing in the first year. Affiliate marketing can get you started working for yourself. They handle all of the products and advertising and you just concentrate on selling. If yours is an internet based program, you concentrate on increasing traffic. Most of these programs are free or involve very low initial start up costs. You’re paid according to how well you do regardless of how the company is performing.

If you have dreamed of working for yourself then affiliate marketing can be your dream come true. You can make money based on your hard work. You are the one rewarded for your efforts, not a boss or a group of shareholders. You don’t have to worry about financial risk. The head company will take care of all the detail allowing you to use your skills to the best of your ability. If you’re creative, hardworking and want to be your own boss, consider the world of affiliate marketing. Your skills and expertise could be increasing your bank balance, not someone else’s.

To Your Success
Cody Moya

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How Much Money Will I earn Through Adsense?

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If you’re looking at Google’s AdSense program you’re surely asking yourself how much you could make from such a program, and you probably think you can’t make as much as you can from traditional advertising schemes.

Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed to their site and the same applies for how much AdSense banner holders make from their websites.

While there’s nothing official, rumors circulate around the Internet concerning the amount of cash a website can earn by using AdSense. And many people (illegally) disclose how much they have been making with AdSense. There are stories of people raising over one thousand dollars per month using AdSense.

There are also stories of people exceeding $100,000.00 per month but it’s a bit hard to believe such stories. The truth to the matter is that if you have a small website and you just want it to support itself, and don’t wish to reach your pocket for its maintenance costs you can probably do this with AdSense.

AdSense is also very good for people who host a lot of pages. Even if the said pages don’t generate a lot of traffic individually, every click counts and you can earn up with a lot of money by doing this. And that just goes to prove that sometimes quantity matters nearly as much as quality.

There’s no telling how much money you’re going to make by using Google’s AdSense but you can sort of tell for yourself, before actually starting, by taking a few things into consideration.

First, is the amount of visits you get every day. While there’s no way to estimate precisely on this, you can generally make a safe assumption that if you have a lot of clicks per day you’ll be making good money.

Also, this depends on what exactly your site is about. If your site is about anything popular (music, sex, whatever) you’re bound to get a lot of banner clicks. These have a coefficient associated with them, called the CTR (click through ratio).

Basically, what it translates to is that if a large proportion of your site’s visitors click the ads you’ll be making more money. And the best way to do this is to have some popular content in your site, ensuring the links direct users towards popular items as well.

Then of course, there’s the position and number of ads on your website. While you don’t want to overdo it, having many links will undoubtedly generate more income for you as a webmaster. Do not however believe, that if you just add a lot of ads in an important portion of your site, visitors could always just skip them (and be assured that many do just that).

There’s something between an art and a science to positioning your ads. People generally look in certain places and never look in others, and knowing this a website author and/or webmaster can do a great deal of things to increase his earnings with AdSense.

All in all, the amount of money you make with AdSense depends on many factors. But if you have a site with interesting contents and/or many pages, and if you see a constantly large amount of traffic every day, you can bet you’ll be making a lot of money with AdSense.

Even if you aren’t in the above categories, AdSense is still worth using because there’s very little hassle in setting it up, and many times it can help financially support the site, whilst being a nice bonus to get through the post at the end of the month.

To Your Succcess
Cody Moya

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Are You a Member of another Website? Exchange Links

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If you know anything about small business, then you know that some of a small business owner’s strongest business allies are other small business owners. When you are a part of the small business world, you realize that by working with other owners like yourself, you can often become more successful. This is especially true on the web as well as locally. If you want to promote your business more on the web, but have no budget to help you do so, consider working with other websites. To do this, you will have to log in a little time however. Not every website operator will be willing to help you out with advertising. Use these tips to help you along the way.

The first thing you want to do when considering a website link exchange with another site is to make your site the best it can be. Although this may sound irrelevant, it is likely website operators will only be willing to help you if they truly admire your site and find it appropriate. This should be the standard in all cases at least. If a website operator is going to commit to allowing your link to be placed on their website and vice versa, they will want your reputation and website to be top notch. So, before you even ask for the trade off, make sure your links are working and everything looks great with your own site.

After polishing your site, you will need to make a list of the potential websites you can trade with. If you are a member of another website, then certainly add it to your list. Any site that you regularly visit or contribute in some way to is a great place to begin. Consider sites that you frequently use for message boards or chat rooms as well. If the site is familiar with you in any way, they will be more likely to partner with you on this task. Make sure you are realistic in your list as well. An enormous site will not likely be interested in helping a smaller site promote itself.

When creating your list, also be aware of websites you are in competition with. Many people who automatically be drawn to websites that offer similar services as their own. This is a mistake however. The best thing to do is target sites that offer services or products that are somewhat connected to what you offer, however are not the same. For instance, if you operate a website that sells flowers, consider targeting another website that sells vases, but not a site that also sells flowers. If you can find a correlation that works for both you and the other site, you will reap the most benefits.

Once you have a strong list of potential sites to work with on the exchange, develop a little proposal to send to each webmaster or owner. This should be short and concise explanation of what you want to do, which is exchange links on your sites. You can outline a few potential benefits for the other site as well as yourself. Explain why you think your site would mesh well with theirs. Even if it seems elementary, they may not realize the benefits unless you spell them out in the proposal. Make sure you include contact information for yourself and ask them to respond by a specific date. You can reasonably state, “a response within ten days would be greatly appreciated”. Most webmasters or owners will likely have gotten around to reading the proposal in that amount of time.

Once you have a few sites on board, you can sit back and see the benefits roll in. With users seeing your link on their website as well, you will get much more traffic than usual. You will be able to reach an audience that you might not have gotten to otherwise. Using the method of exchanging links with other websites is an inexpensive way to boost your website’s traffic. You may need to research and connect in order to make the agreement work with other sites, but the effort is well worth the cost. Once you have developed these relationships between yourself and other sites, you will be able to work on other issues together as well. This type of networking is great for your business overall.

To Your Success
Cody Moya

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