Defining Internet Marketing

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Internet marketing is the activity of both advertising and selling goods and services online. This type of business is constantly growing in popularity, with millions of people now buying things on the internet. Internet marketing started in the early 1990s as mainly a means of product identification, consisting mostly of written descriptions. As technology grew, internet marketing quickly grew to include photos and other rich graphics as a means of advertising for products and services. After taking notice of the incredible possibilities of this avenue of selling, internet-based businesses began to open their virtual shops for business. Unlike what is happening in what are now known as “brick and mortar” businesses, these e-businesses extend their merchandise to a increasing number of buyers, conducting almost all of their transactions in the virtual stores of the internet.

There are numerous kinds of marketing online. These include: article marketing, blog promotions, e-mail sales letters, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up advertising. It is imperative to know that each of these methods captures the attention of the target customer in a unique way, and some work better than others depending on what is being sold, the target audience, and the method and goal of the business marketing itself. Among the things that may require using a varied method are customer service, sales, public relations and information management.

Internet marketing has also become an important part of many “brick and mortar” businesses, but online-only companies have offered some competition in the area of retail sales. Still other online-only businesses have spread out into newer methods such as online auctions. There are even places that allow the consumer to set a price and others that help the consumer find the best deal. Affiliate marketers have appeared, adding another avenue for online marketers. These businesses work on what is called pay for performance. Even the home-bound crafter has a place on the internet to sell creations.

Online marketing offers many benefits. A person can shop anytime, anywhere as long as there is a place to connect to the internet. Partnerships enjoy a greater chance of working. Online shopping has added efficiency and speed over the old way of doing business. Even costs have been dramatically lowered. Sales taxes have yet to catch up with the internet and most times these added charges to consumers are non-existent..

Online security and the sometimes unreliability of internet connections are two disadvantages of internet sales. Progress is slowly being made to rectify both these problems and it is a sure bet that the progress will continue until solutions are found.

To Your Success
Cody Moya

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Composing Your Joint Venture Proposition

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Your joint venture proposal is the main factor in whether you’ll be able to attract a joint venture partner or not. You have to write a winning, but not overpowering proposition. You need to explain exactly why you would be an excellent partner but you can’t make it so good it isn’t believable. Your main goal is to make your proposed partner feel he’s lose out if he doesn’t partner with you. I’ve gathered a brief list of all the elements needed for a successful joint venture proposal and will pass them onto you.

First, you need to include in your proposal everything you can to show the benefits of joining into a partnership with you. This is important, for the main reason that this is meant to be beneficial to both partners. You’ll want to relay to your proposed partner all the ways he’ll benefit. Detail the ways your business will make his better and he will be more apt to listen.

Next, it is important that you give your proposed partner a sample of the merchandise you sell. If you sell services, show them samples of work and let them read testimonials from happy customers. Allow them to see why teaming up with you would be a good thing.

The most crucial element of your proposal is your ability to write well. Even if you’re unbeatable in your field, if you can’t get that point across in writing you’re apt to get passed over. While preparing your joint venture proposal you will have to be clear and to the point. Let them know of your interest in joining forces. Detail what you have to give and how they will benefit. Try not to overwhelm with details in your first contact, but be certain to provide at least two ways for them to contact you if they want additional details or have any questions.

Following the above steps will make it easy to put together a joint venture proposal. This might be a new type of venture for you, but it doesn’t have to be hard. Take a few minutes to gather your thoughts and list details before you write and the proposal will come together effortlessly.

To Your Success
Cody Moya

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Collecting Subscriber Leads

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If you’re seeking to grow your internet business, one of the best things you can do is collect subscriber leads. However, to keep this from turning into an overwhelming task, I would suggest that you utilize methods of collection that can be done automatically. Instead of gathering them manually, which is possible, the following methods of collecting subscriber leads require setup but then you can pretty much leave them alone to do the work..

First, when designing your website, make certain that everyone who visits, regardless of how they get there, signs up for either a newsletter or some other form of regular e-mailing. Granted you can’t push them to sign up, but you can enthusiastically encourage them to make use of all the benefits your site has to offer. In return, you will be reaping all the benefits that result from obtaining these all-important subscriber leads.

Another method for collecting subscriber leads by doing surveys. Put survey ads on your website. When the person checks it out, tell them all the details of the survey and how they can profit from it. Then make certain the only way they can respond is by signing up. This is a smart way to gather leads, and most visitors will be willing to give at least an e-mail address for the chance of getting to respond to the survey.

Another method of collecting leads is through affiliating. When you are part of an affiliate program, you will realize the benefit of acquiring leads that an affiliate will create and forward to you.

For this collection process you will be required to get an opt-in program and an auto-responder. These two programs will let you gather the information you need and instantly send out a confirmation e-mail to the new subscriber. I would adamantly suggest that you not be too fussy about demanding that every field be filled in. Some people will be nervous about giving a name, or a street address and telephone number. So don’t push the issue. Having sufficient information from the subscriber to be able to contact them at least one way, is better than having no contact information because you made them feel pressured.

One other method of collecting is possible but may not work as well. It’s called a mailing list, or a subscriber list, and you can buy these. However, I warn you about these because you may discover that often subscribers had not wanted their information sold, and you may end up damaging your reputation from the start as a result. It can work, but consider the price involved and consider whether it is a reasonable way for you to gather leads.

To Your Success
Cody Moya

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How to Develop Your Own Niche Products or Services

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If you create a product based on what you like, or what you think people will like, you will be extremely lucky to sell one single copy, and you’ll probably have to bribe the person to buy it!

The only way to create niche products or services that become best sellers is to discover what your potential customers want. What problems are they facing that you can solve. What pain are they experiencing that you can soothe.

There’s only one way to get this information… You have to conduct some research. You have to uncover your potential customers needs, their pain, even their dreams and aspirations. Here are a few idea to get you going:

~Use Forums

Use the search engines to find a number of forums related to the niche your’re interested in. Visit these forums regularly and find out what questions people are asking and how often they are asked. The same question asked by many different people on many different forums is a possible topic for your product or service.

~Use Surveys

If you own an opt-in email list, send a brief survey to your subscribers to discover the problems they are facing. If a common problem emerges from your survey, providing the solutions to this problem is a possible topic for your product or service.

If you don’t own an opt-in email list, you could send a solo advertisement to a few ezines with a large subscriber base and invite people to take part in your survey by offering a useful reward for their participation.

If you own a website which receives a lot of traffic, you could use a popup to invite people to your survey.

~ Use Wordtracker

Wordtracker.com is one of the most useful research tools on the internet. You can use it to uncover what people are searching for on the internet.

Not only that, you can use it to find out how often people search for different topics. It is a great tool for discovering niche markets.

On its own, Wordtracker is unlikely to point you to your next best seller, but when used in conjunction with surveys you have a very powerful research tool.

Once you have discovered what problems your potential customers are facing it is time to set about creating a product to solve them using any of the following three methods:

1) Use products which come with Private Label Rights.

If you purchase a product with Private Label Rights you can do virtually anything you want with the existing product, you could:

- Insert your name as the author/creator

- Re-arrange the contents

- Add to or remove contents

Private Label Rights is by far the quickest method of creating your own product. The only real disadvantage is other people will be using the same content as their own, so if you use the contents “as is” you won’t have a unique product.

2) Use products found in the public domain

If a product is in the public domain, it means the copyright on it has expired and you are free to use the contents. While not as quick as Private Label Rights products, using a product from the public domain means you can get yourself a unique product.

Do a search for public domain products and once you have found one purchase a copy and have it digitized (made into an e-book). You could do this yourself with a scanner and good character recognition software, but you will be busy for many hours proof reading and correcting. A quicker route is to have the work professionally digitized as they do all the proofing and correcting as part of the service.

You can copyright your new digitized product, meaning nobody can sell copies in that particular format.

3) Create your own product

Even going this route doesn’t mean you have to do all the work. There are many people willing to write articles, write e-books and even code scripts for a price.

By going to websites such as Elance.com you can negotiate a fair price with people willing to do the work for you. Part of the contract being you keep the copyrights, they simply provide the finished content (known as ghostwriting).

The biggest disadvantage is you have no idea whether they have used other people’s content. If they have you will be charged with copyright violation, not them. Before using a ghostwriter, try and do a background check and check their references thoroughly.

To Your Success
Cody Moya

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How to Choose a Sales Pulling Domain Name

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Why settle for second best with a meaningless domain name when you could easily find a sales pulling domain name for any website that sells a product or service?

A good domain name that describes your product or service gives it credibility, for example www.goldjewlery.com looks professional, is descriptive and easy to remember. Compare that to www.geocities.com/jewelry/gold.html…

If you have created a product, don’t name it and then try to find a domain name… The trick is to find your domain name first and name your product after it using these brainstorming tips:

1) Conduct keyword research related to your product or service by using these services to see what people are searching for:

- http://inventory.overture.com/d/searchinventory/suggestion/

- https://adwords.google.com/select/tools.html

- http://wordtracker.com

2) List the key benefits your product or service will give to your customer, and because the shorter a domain name is the easier it is to remember, you might want to use single words that imply a benefit. For example the word “cheap” implies you will save money which is a major benefit.

Using a thesaurus will help you find all the synonyms for your words and phrases.

3) Mix and match the words you have researched to come up with a domain that is:

- Short.

- Easy to spell.

- Easy to pronounce (if it has a rhythm to it and rolls of the tongue, it will be more memorable. If it is difficult to quickly say your domain name out loud, your potential customers will mentally trip over it and not remember it).

– Descriptive.

When choosing your sales pulling domain name, pay attention to the following ten tips and you could make (or save) a pile of money:

1) Avoid using trade marked names, it’s unethical and could land you in an expensive legal battle.

2) Try and avoid words which have different spellings in other countries such as color and colour, humor and humour.

3) Avoid unnecessary words and keep it simple. You would never search for “low cost high quality garden utensils”, you’re more likely to search for “cheap garden tools” and it’s easier to remember.

4) Avoid using numbers as these tend to be forgotten.

5) Avoid starting a domain name with the word ‘the’ or the letter ‘a’ as they tend to be forgotten.

6) Avoid using domain names where the end of one word and the beginning of the next are vowels. For example, free ezines reads OK as two separate words, but as one in a domain name freeezines.com looks ridiculous and chances are people will omit the third letter ‘e’ when typing the domain into a browser.

The same applies where one word ends and the next starts with the same letter e.g. next topic – nexttopic

If you are using a hyphen (dash) to separate words then this is not a problem.

7) In the US a .com domain name will be noticed far quicker than any other domain name. Perhaps because .com is the oldest extension and therefore the most associated with reputable websites.

On the other hand local domain names will get the attention of local surfers. For example, if you live in the United Kingdom, mydomain.co.uk will get your attention far quicker than mydomain.com because you know it is a UK specific domain name and probably more relevant.

8) People will tend to type a domain name into their browser without dashes. For example, they will type mywebsite.com instead of my-website.com. A long domain name with dashes is easier to read, but it’s more annoying to type into a browser.

If you optimize your website for the search engines, having a domain name with dashes has the advantage of making it a little easier for the search engines to understand.

9) Domain names can only contain letters, numbers, and dashes. Spaces and symbols are not allowed. Don’t worry about upper and lower case characters as domain names are not case sensitive.

10) It is not true that most of the short domain names have been taken, thousands of domains expire every day and many of them are not taken up again. Type the phrase “deleted domains” into any search engine and you will find loads of websites dealing in deleted domains. Try it out and you might find the short sweet sales pulling domain name you were looking for.

To Your Success
Cody Moya

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Internet Marketing, The New Frontier

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Anyone who spends multiple hours browsing the net can tell you, the new wave of Internet marketing seems to be taking over by way of force. This is not in anyway a dime a dozen industry, as there are so many programs to choose from it will make your head spin. There is in fact well over 15 million to be exact.

If anyone is seriously looking to generate income from home, this is the way to do it. The fact that the online marketing circle has grown so large over the last few years is a great indicator of exactly how profitable it can really be. The idea of the more established and proficient web designer, stealing all of the web space or most of its riches, is by far not true. You can trust, with the size of this medium there is room for everyone involved. The notion of thinking out side of the box, and a smart, clean marketing plan can easily ensure you a space on the big world of the web. It may be moot to state that this is not in any way for the weak or someone who does not want to work hard. This should indeed be a case of failure is not an option. One of the best businesses to start up if you are new is an automated turnkey web page with accessories and tools. This handy little site will help sell products of other sites.

This is a great new venture as it is relatively cost efficient and the workload to get it up ands running is minimal. Some of the best marketers are the ones that foresaw a wealth in the Internet, long before most of us. This was their ticket to financial freedom and security. This is not to say that they have exhausted all the naturally mine able resources out of this domain. One of the best parts of this type of endeavor is that the web is so large. When you do have something up and running the ease of having your product or site viewed by the masses, only in turn makes you more money. When you allow others to post on your page, and you post on theirs it becomes an extremely large community offering help to all. This keeps everyone in the black.

This scenario is not unlike the great gold rush, it was not only the people who staked claims and brought in the gold, but also everyone else around them. This is because it is a community base and generating income is a shared goal. What ever the means of generating the income, there is always someone else that is need to do so. Having a network of partners so to speak is only beneficial to a new web designer and their sites. There is always a way to make money online, the marketing field is not cornered and even the old and wise business folk who have been doing this awhile know of new and upcoming joint ventures. It must be a forewarning however; this is by no means a quick fix to all your financial problems.

Like any endeavor, you must spend money to make money. Taking your time to do things right, from the get go will at least buy you some much-needed staying power in this field. There are many things that must be nailed down prior to you seeing the riches that the net and Internet marketing can produce. Remember some people have been doing this for a great number of years. They have developed a strategy for success through more than likely many failures. It is a one step forward two steps back way of business success, when trying to get to the top. If you have a great plan and a boatload of ambition, you too could be dining on the top deck, not searching for scraps at the bottom. Take your time and listen to people, who have become successful, they will guide you through the thick of the market. If you are smart you will incorporate their site with yours, this will indeed keep them making money and in turn start your process of financial freedom all with in the same turn of the key.

To Your Success
Cody Moya

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Creating Your Internet Marketing Plan

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For large businesses, a marketing plan is some crazy large document that states all their strategies they will use throughout the year. These elements are key to the success and money making strategy of the business. Large businesses have huge marketing teams that have all their time into doing this type of work. They spend endless hours on competitor analysis and how to improve revenue for the company.

Do these things really matter to the small businessperson who has not inquired about a loan? Not really, but you should have some marketing plan that will help your business on a small-scale level that improves profit. This can be a valuable tool to redefine your focus. If you don’t plan, then you lack intention and attention to your own site. You don’t want to go crazy and think you are some huge company with thousands of employees. You can create a micro-plan to help make your business better.

Ask yourself some important questions. You want to know your purpose for being online other than money. That one is a given. You should want to create awareness about something that is important to you and you enjoy. If you wanted to work in misery, you would not be considering being your own boss. Give something of your knowledge back to the public and make them love it as much as you do. Be passionate about what you say and write for them and show them that you have confidence in this endeavor and so should they. This will create the sales you need to keep going. The more money you make the more time and resources you will have to put back into it. Always give the customers more than they ask for. You want them to return and buy again. The best way to ensure sales is to give the customer what they want. In this market is never about you and your needs, it is about the people purchasing what you have.

Be a part of a community with the people you want to do business with is also important. Join the groups they congregate in and put your site link in your signature. You want to be able to be a friend that provides advice and helps out. Speak to your friends and gain their trust. This will ensure that they will listen to your recommendations and will trust your instincts on this topic. The point is to make sure the people that are buying from you are not just buyers but trusted friends. They will be the ones who bring you the most business. Word of mouth is the most powerful tool you have and is the hardest to get. You have to be very true to what you believe in and give to others with out expectation. This will let others in your community know that you are real and a person. This is what generates business on a source that is so impersonal. Other questions to ask your self are as follows.

What percent of your overall marketing will be done online?

How much time do you expect to spend and dedicate to marketing on the Internet?

What strategies are you willing to use to succeed?

Will you invest in your own business and yourself?

Will you have contests to get consumers?

Will you join a forum that is relevant and become apart of their community? Can you offer some advice and friendship?

Are you willing to invest in e-books or reports in your related field? Whether this cost money or time?

Will you subscribe to newsletters that give you the latest on your business genera? Will you be willing to make your own newsletters for free to sends to your consumers that will inform them?

Are you willing to invest in Pay Per Click advertising?

Will you make and distribute banners or post other’s banners on your site?

Will you be willing to provide, either yourself or paying for, content articles that attract people to your site and make them want to buy?

If you are willing to do what it takes to be successful then set up a plan. Assign a date to get all the things you need in order. If you want to succeed at business, you must invest and put time into your self. Give yourself the credit you are due. Your persistence and loyalty will pay off in success.

To Your Success
Cody Moya

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Google Adsense: Do I Need A Pin Number For Google Adsense?

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When you accumulate $50.00 in earnings, Google Adsense will send you a Personal Identification Number (PIN) to the payment address you supplied when you signed up. This is just another security precaution that Google Adsense has in place to protect their publishers but it is important.

Once you’ve been mailed a PIN number, your account payments will be on hold until the PIN is entered in your account. You can still have access to your account and earn money; you just won’t be paid until the PIN is entered. If it hasn’t been entered within 1 year, your account will be disabled.

To enter your PIN after you receive it in the mail, log into your Google Adsense account. Click on the My Account tab, then click on edit. Update the appropriate field and click submit changes. It would also be a good time to check your contact information and make sure it is correct. You’re now well on your way to receiving your first Google Adsense check.

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Cody Moya

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Start a Business With Little or No Money- Part 1

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In recent years, the amount of layoffs have nearly doubled. In previous times, as long as your job performance was satisfactory, then you did not have much to worry about. Unfortunately, due to the changing economic times, outsourcing work to foreign countries, and technology replacing human jobs, this is no longer true. A business will fire their employees with little or no remorse if it means that they will save money. They are simply not aware, or simply do not care what kind of a hardship it places on the worker and their family.

The only sure way to never be fired or laid off is to be boss. The only way to be the boss is to start your own business. “But I do not have very much money, if any at all.” you say. Well in today’s culture there are quite a few businesses that can be started for little or no money at all. This is not a get rich quick scheme, I am not saying that you will be making five grand a month from the very beginning, but I am telling you, that no matter the amount of money that you have, you should still be able to start a business without much fuss.

So what is the catch? Well the only thing that I would even consider a “catch” would be the fact that you will need the skills necessary to complete whatever task is asked of you during business. This basically means do not start up a dog grooming business if you do not know how to groom dogs. The key is finding something that you were interested in previously to starting the business.

What businesses can be started with little or no money? Here are a few examples:

House and Office Cleaning Business

This business requires little or no money to start, the only thing you will need is the skills to clean (which everyone should have), and the cleaning supplies to do it with. The first job that you have you can use the cleaning supplies that you already have, and then buy more with the money you receive when finishing. In the event that you do not have the cleaning supplies on hand, then you should not have to spend more then about 20 dollars.

Once you have the supplies necessary, advertising a cleaning business is a simple. The majority of house and office cleaners simply place an ad in the local paper detailing the area in which they would like to work, and the majority offer free bids. Potential clients will call, and you will take a trip to their house. You will analyze it and give them a bid.

Laundry Business

This one is great because you can take a skill that you should already have, and then put it to good use to the people that do not have the skill, time, or the energy to do it. Offering a pick up and delivery laundry service just means that you pick one someone’s clothes, wash and dry them, fold them, and then return the clothes to their house. The only thing you will need is the soap to wash the clothes in (and some laundry companies even make the client provide their own laundry detergent due to allergies and personal preferences).

This business especially tailors to bachelor men, so you will want to advertise in places that would attract this type of person attention.

Alteration Service

If you have basic sewing skills, then you may want to consider starting an alteration service. Alteration could mean hemming pants, changing seams, or dying clothes.

The only you may need out of pocket is to buy various colors of thread, needles, and possibly a sewing machine if you are planning on taking on larger jobs.

Since you main focus will be clothing, you will want to advertise at local clothing shops or department stores. You may also want to consider talking with businesses that supply uniforms to employees. The business can then recommend that the employee to you if an alteration in their uniform is needed.

To You Success
Cody Moya

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Increasing Your Sales With Autoresponders

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The autoresponder is without a doubt one of the best marketing tools you can get. It is a widely used application that will automatically respond to any email that it receives. They are considered to be magical indeed, triggered by a blank email that they receive to their address. Once they receive this email, they automatically start working for your business.

Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking. Depending on the servers and speed of the Internet, the email response will happen very fast. Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.

One of the best things about autoresponders is the fact that they are always available. They are always there 24/7, providing your clients and customers with the information they seek. They will make your business life easier, by boosting your sales. They require little work from you, yet they are easy to operate. They can also make managing your customers and clients easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.

Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business. You can preset it to say a variety of messages, even inform your clients about future offers and products. This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on. Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.

Contrary to popular belief, not all buyers are impulse buyers. Research has shown that less than 15% of those who visit websites are impulse buyers. Although most websites focus themselves on getting visitors to buy their products immediately, most buyers need time to think about a product or offer they will purchase it. Most buyers don’t like to buy something immediately, simply because they may not be familiar with the product or know what it can do for them. Therefore, most buyers will learn all they can about something before they decide to go ahead and purchase it.

You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers. They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities. You can also choose to send out price lists as well, or welcome new clients to your organization. If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.

In the world of Internet marketing, autoresponders are simply beneficial to have. They are worth more than the price you pay for them, simply because they will provide you with so much for so little. One of the best in the business is www.Automatic-Responder.com. Sending out information is easy with an autoresponder – as it will provide information about your company and products to interested clients the instant they need it.

All in all, an autoresponder will help you operate your business easier than ever before. Unlike other programs you can get for your online business, autoresponders will keep you in a constant state of readiness. You can feel free to go out and do what you want – and rest assured that your autoresponder will be there to supply information to those who need it.

To Your Success
Cody Moya

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