Email Autoresponders

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Those of you who wish to take control of your business on the Internet with automated tasks need a functional and easy to use automatic email response system. An automatic email response system will take care of any emails you receive, and automatically deliver a response to potential clients 24 hours a day – 7 days a week.

You can set up your autoresponder program on your own computer or server without any problems. Using your own program is the way to go, especially if you want to avoid paying a monthly fee to companies that charge for the same services. There are several companies out there that offer autoresponder services, although they can get expensive over time.

If you decide to use your own email autoresponder program, you can save a lot of money and a lot of time. These programs will streamline your business, freeing up your time to concentrate on other important areas. You can let your email program handle responses and follow up emails, while you work on making other ideas work or just getting out there and spending time with your family.

An email autoresponder can help you generate thousands of leads in little to no time at all. With a lot of leads, comes money. Although you may disagree, a customer list is what leads to money. If you don’t have a customer list or database, chances are that you won’t be doing a lot of sales. Having customers to send emails and products to is a plus – especially when you weigh in the fact that customers make your business. Without customers, you wouldn’t make any money at all.

When you are using an autoresponder with your website, you should always include a subscription box for visitors who wish to sign up. This way, anyone who visits your website and wishes to learn more about your products or offers, can easily sign up. Your autoresponder will instantly send out an email, which will in turn help you build your customer list. To survive in the online world of business, you’ll need to have a customer list. Autoresponders will help you manage your list and help it grow at the same time.

Everyone who owns a business on the Internet is always looking for better ways to carry out business. Email autoresponders make things easier than ever, helping you to minimize your daily routine by handling email support for you. You’ll save money using them as well, simply because you won’t be wasting your time answering emails. In the end, email autoresponders will help you get better profits as well. Even though they will cost you money – the results they give you will far outweigh the cost.

To Your Success
Cody Moya

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Affiliate Marketing: What Is It?

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Affiliate marketing is a great way to make an extra income. Once you have everything all set up and ready to go, you can begin making an income from your efforts. Affiliate marketing is when someone else pays you a commission or a percentage of what you sell for them. For example, a coffee business may pay you 10% on all sales that you make for them. This is how it works:

When a business decides that they would like to have some help selling their product or service, they will then start an affiliate program. When they do this, they are allowing others to sign up and sell their products or a particular service that they are offering. The ones that sign up to the affiliate program have multiple ways that they can market the service or the product that we will get into later. However, the company that needs the help selling the product, will then give all of their affiliates a unique ID number that they can use in their links, and so that the company can see who the sale came from when a sale is made from an affiliate.

There are many different types of affiliate marketing programs. There are those that offer one time commissions off of a sale. Some of them might offer lifetime commissions, and others may pay just for leads that you can get them. Whether it is for a newsletter lead, or something else. Just having interested parties sign up for things for more information is another one.

The type of affiliate program that you choose to have is completely up to the person that is the owner of the business. They can decide the percentage, or flat rate that they are willing to pay for a sale or a lead. Then those interested can sign up and help them make sales and get leads for a certain amount of money.

Those signing up for affiliate marketing, and different programs to sell for others, can do this many ways. They can promote the services or the products on a website that is relevant to the affiliate programs that they are a part of. Or they can also promote them on a blog. Both of these are great ways to get traffic to your affiliate programs and make sales from them. Some even use email and newsletter marketing as a way to get sales for others as well. Which ever technique and way that you decide to use is up to you.

Once you have chosen the affiliate programs that you are wanting to market, you will then need to be sure to read all of the rules and stipulations for that program. Because all of them will be different. Some may not want their name used in the URL of your website, and some might also not want the particular product or service that you are selling for them used in the title tags for the page, or anywhere else on the page. Because of all of the different requirements and stipulations that you have to read, you may even need some software to help you sort it all out and decide which one is the best for you and your affiliate marketing business.

Choosing the affiliate marketing programs that you want to go with is not hard to do at all. Choose something that you know about, and that you can be known as an expert about. The more passionate you are about the service or product, the better, as it will shine through. Once you have all of your programs in place, check out SEO, and find out how to get your website up on the first page of the search engines. This is going to take hard work and determination, but you can do it.

Affiliate marketing is something that anyone can learn. Start out by reading a good ebook or blog by someone that is a pro for the best marketing tips and techniques that you can use. Learn from others that have done and accomplished what you are trying to do.

To Your Success
Cody Moya

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Beating the Competition With SEO

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Regardless of the business you’re in, there is one thing all businesses share: they have competitors. Granted, this isn’t true for a monopoly, but that isn’t likely to happen online, The most likely scenario on the internet is finding a competitor, or two, or a hundred all competing for that number one spot. If you have an online business you have joined the competition. In order to win, you must know the rules for successfully competing. It’s a game with dire consequences, and winning is the only goal.

Search Engine Optimization is an important method you can use to efficiently compete with others in your field. In order to compete, however, you need to know and understand whom you are competing with. You have to understand competition even more than you know your business. And, luckily, there are methods available to help you do this.

You need to visit your competitor’s sites. Look for all the sites you can come up with that may be selling anything similar to your product, and then visit each one. Take note of those who top the search engine lists. You need to discover how these sites got to the top of the list. During your visits, notice design, keywords and anything else that might influence a search engine rank.

Once you’ve completed your research, search for ways to increase the quality of your own site. Think about different kinds of content, more effective keywords, and any other changes that will make your stand out above the competition. Keep in mind, that this is an ongoing process. You will need to do this on a regular basis to stay above the competition.

In addition to looking to others for ideas, try to come up with methods that others haven’t tried yet. New and different will increase your position. Just make sure whatever you try that is new or different has a test drive before you depend too much on it.

A final note: keep going over what you find. Decide what is effective and what fizzled out. Watch your competitors for what they are trying. This is a never-ending process. It is the most effective way to win over the competition online, and it will be decide your success or failure.

To Your Success
Cody Moya

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Avoid These Common Research Errors

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You need to know about some of the most common errors that take place when people first start their niche research. These errors can do some severe damage to your outcome, and eventually to your wallet, if you end up choosing the wrong niche to try based on improper research. Let’s see what the most common errors are..

The one biggest error made in researching a niche is not narrowing it enough. Keep in mind these are niches. A website devoted to books is not a niche market. However, if you narrow it down, you can create a list of the niches under the larger category of books. Examples of niche markets would be topics such as old books, or a site devoted to cookbooks and anything related to them. You want to narrow your search as far as possible. If you research only “books” then you are going to believe there’s a huge market full of waiting buyers out there. However, when you open up your store, you’ll find instead that cookbook buyers aren’t as plentiful as you believed!

Another often-committed error is stopping before you have enough data. You want to invest enough time on this now so you aren’t sitting around later wondering what went wrong. What often happens is people look for various keywords on the internet. This leaves a huge gap in the data you are collecting. An error like this could make you omit half the information needed.

Emotional involvement should be curbed. Sometimes you want something so badly you end up ignoring information that doesn’t fit with what you seek. You have to step back and look at the whole picture objectively or you will end up failing and be confused as to why.

Don’t let the hype get to you. A lot of claims are made in the world of internet marketing. You need to take each claim and examine it for accuracy. Make sure you have all the facts and figures before deciding. If you can separate truth from lies, you’re on your way to success in niche marketing.

To Your Success
Cody Moya

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How To Have The Best Blog In Your Niche

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A blog is nothing without its readers. Readers won’t keep coming back to a blog that is not interesting to them, so if you want to have the best blog in your niche then you will need to make sure that the content you post is always top quality interesting information that makes your readers want to come back to see the latest update.

Now, it seems that everyone is into blogging these days – moms and dads, teenagers, writers, musicians, artists and pretty much anybody else you can think of which means that literally anyone who wants to share something with others can simply write a blog.

However, not everyone can have the “best blog” though. Only those who are willing to put some time and effort into researching what their readers are hungry for and then finding ways to give it to them will reach the top.

The good news is that finding out what topics the readers in your niche are interested in and the way they like that information served up is really rather easy, and the answers you need are at the tips of your fingers.

All you need to do is type your “main niche keyword” followed by the word “blogs” into one or more of the search engines and you will see some of the most popular blogs in your niche. Your job then is to spend some time checking out what is being posted and commented about and what questions people are asking that perhaps you could provide the answers to.

Other things to look at are the way the blogs are laid out are they 1, 2, or 3 columns, how much color is being used and what colors are they, what is their header like, how are the links laid out, do they have short posts or long, how often do they post, and how are they using pictures, banners, and ad’s?

It is also a good idea to keep up to date with the latest developments, stories, events and products in your market as this will ensure that you always have interesting informative content to post to your blog which will entice your readers bag again and again on a regular basis.

If you put to use the insights you gained from researching your competition plus giving your readers a constant stream of fresh interesting posts to read they will come back time and again which will build a loyal following for you plus this will naturally grow as time goes on and people recommend your blog to friends family or colleagues.

It is good to remember that blog posts do not have to simply consist of text, you can use audios if appropriate and of course these days video is rapidly becoming more and more popular and by using these other forms of media in your posts these may help to give you an edge over your competitors blogs that are just using text, plus the videos and audios themselves may help to bring you more traffic.

At the end of the day if you put in the effort to find out what it is that your readers want and if you deliver it to them in the way they want it, they in turn will reward you by returning to your blog over and over and telling others about it which in turn will make sure that you have the best blog in your niche.

To Your Success
Cody Moya

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Using Articles To Drive Amazing Traffic To Your Site

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There are many ways that you can help raise your search rankings organically and drive additional customers to your website. Using articles as a way of raising awareness of your site may be the easiest and most cost effective method that you can use. Because it increases your backlinks to the site, it can also be the most powerful as well for increasing your search rank and traffic.

By writing articles about the subjects on your website, you can directly help your website in several ways. These articles give your site additional authority on a particular subject and also keep visitors on your site longer as they read the articles. They will also return to the site more often if this content is updated on a regular basis, so the site will benefit through the natural traffic of repeat visitors as they add you to their favourite list for a particular topic.

Additionally, if you’re creative and write these articles optimized for very specific keywords, you can increase the search rankings based on the number of times a term is counted on your site. If you are clever, these keywords will be incorporated into the articles in a very natural way and not be apparent to the casual reader. This will have a major positive impact on the search results for that particular keyword term because of the word count on your site and help boost your traffic.

Another advantage articles offer is establishing you as an authority on a subject. By constantly creating articles on a particular subject you soon become recognized as an expert on this subject on the web which will help you build a readership that follows your future articles. This will boost the number of sites that link to your articles and give you those much coveted backlinks that search engines love.

Also, as you create these articles, you should be submitting them them to as many article directories as possible to increase the exposure of the content. Because you have included your websites address and contact information in these articles, you are guaranteed to increase traffic from all of the readers of these articles as they propagate your content on the web.

Creating and submitting articles to article directories is something that every website owner should be doing on a regular basis as a way of building backlinks. The search engines consider many factors when they calculate the ranking of a particular site, and how many times the site is linked to by other sites is one of the key factors.

By creating articles about topics on your site, you can help create these links from other sites. The ranking of the site that links to you is a key factor that search engines consider when calculating your ranking. The higher the ranking of the site linking to you, the higher your ranking is raised by association and the better your traffic. One of the ways to get linked to by these higher ranked sites is by developing a reputation as an expert on a particular subject and producing a steady stream of very good articles.

Ezines are another great place to use any articles you produce. These online magazines are always looking for fresh and current content for their readers. They are often more than happy to accept your content for publication and will usually keep your contact information and website links intact when they add it to their publication. This helps your reputation as the expert on a particular subject and adds credibility.

If you can’t create these articles yourself, there are a lot of locations on the web where you can purchase specific content that is written to your needs. If you do decide to purchase articles, be sure to secure the full rights and then you can use them in as many ways as you want. What this means is that with one well written article you can submit it to several venues at once that will help you expand its reach. This really illustrates the power that using articles can have on improving your website traffic.

To Your Success
Cody Moya

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3 Things All Affiliate Marketers Need To Survive Online

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Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buy them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible, position them at the very top side of your page, so it simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never returning again. By placing useful information into their inboxes at certain specified periods, you will remind them of the product. Be sure that the content is directed towards specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before anyone reads them first. Convince those who signed up for your free reports that they will be missing out on something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that are focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can make 10 sales based on the average industry statistics.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end up maintaining a good source of income and surviving in this business, not all marketers do.

Besides, think of the huge paychecks you could be receiving!

This audio article was brought to you by www.nicheaudiocontent.com

To Your Success
Cody Moya

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Do-It-Yourself SEO

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Does the whole idea of Internet marketing intimidate you? Are you thinking of hiring a professional? Well, we’ve got great news for you. It’s really not difficult to do search engine optimization (SEO) yourself – you can save hundreds of dollars, and get the same results as the professionals do. You will probably get better results from highly qualified professionals, but you should definitely perform these do-it-yourself actions first. Once you’ve done some of this kind of work it will be easier to determine if a professional is worth his/her salt.

Basic SEO is very simple and easy – all it takes is the willingness to put in the work. Once you know the ropes, it’s not that difficult though it can be time consuming. The content of your website the focus of what SEO is all about. Here are the top points to think about when you’re doing it yourself.

1. You will start by registering a domain name, which should reflect what your site about. Keep it short, as long as it’s somehow related to your site. Being more specific can help. You could choose to name the page after one of your products or services, for example. Another method is to get a sub domain of a popular domain. This will generally help you get indexed more quickly though it will not appear quite as professional to your visitors. There is a trade of here, sub domains are quicker (and generally cheaper), but domain names are more memorable, and, in the long run, better for your indexing.

2. The next thing you should look at is your page’s title (i.e. the HTML title tag), which is critical in letting search engines see what the page is about, and is the first item looked at by search engines to determine your relevance. You should put your most important keywords in your title tags – you don’t need to worry about singular or plural forms as search engines account for these changes in most cases. Whatever you do, don’t call your home page ‘Home’ – make the title a mini-description of the page.

3. The two primary meta tags aren’t as important as they used to be, but the description tag is still used by some search engines to display information about your website to users and help them decide whether they’ve found what they are looking for. Not all search engines bother with this, though most will put some bearing on it (even if it is minuscule).

For very short descriptions the alt tag can be used. Alt tags let you describe an image or graphic file – they’re the pop-up descriptions that appear when you hover your mouse over a graphic, or when the graphic can’t be downloaded for whatever reason.

Text within comment tags is never displayed on the page – it is used by coders and designers to remind them of what that part of the page is for. Some coders used to put lots of keywords in the comment tags, so that they would be seen by search engines but not users, but search engines have now stopped paying attention to any text that isn’t seen by the user. Keep this in mind when trying to post invisible text (i.e. white text on a white background). This kind of behavior can get you banned from a search engine.

4. Having keyword density in all of your content is good, but keep in mind that each search engine has its own requirements when it comes to how many times that a keyword or phrase should be in the content for the page to be relevant. Somewhere between 5 and 8 percent is a roughly optimal level – but this isn’t always possible, and you shouldn’t force it. Don’t overdo it, or the search engines might mark you down.

5. Many search engines judge web page importance on the number and quality of incoming links from other sites. You should link to some related sites, but not too many. Don’t overdo incoming links either, and keep them related your site’s content. It’s also good to get sites to use your keywords as the text of these links.

If you follow the advice above, you can do it yourself and do fine. SEO, if done right, can keep you on top for as long as you want to be.

To Your Success
Cody Moya

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How to Build Repeat Business Using Autoresponders

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The aim of a sales page on a website is to give your customers only two options; buy your product or leave your website. Why let them leave without giving yourself another chance to sell to them? You don’t have to… You can set up a system which will give you many opportunities to sell your product or service to each single visitor to your sales page.

The secret is to use what is known as an autoresponder which is an email utility you can use to save the contact details of your visitors and then to send them emails at set intervals.

To make use of an autoresponder you can either use the services of a third party supplier or you can purchase and install a script onto your website. To begin with it’s a lot easier to use a third party autoresponder.

Irrespective of whether you use a third party service or your own script, you will have to use a form to capture your visitors contact details. This form can be built into any HTML web page be it your sales page, or a page designed specifically for use as a popup.

The underlying concept behind the use of autoresponders is that people rarely buy on their first visit to a website. Research has shown that most people need repeated contact with an advertising message before they respond to it and purchase the product or service.

Autoresponders were designed for just this. You can load a series of advertising messages into your autoresponder and adjust it to send the messages at set intervals. That said, people react badly to advertising; in fact most people just plain ignore advertisements.

To get round this, you have to design your email series so that it is not perceived to be advertising. A good way to do this is to design your email series to include plenty of useful information; give your subscribers some good quality free information in each email and weave your advertisement into it.

For example, let’s assume you are selling an e-book titled “101 Dieting Tips”. You could create a series of 7 emails, each containing a single dieting tip. At the end of each email you could inform the reader of your e-book containing 101 tips and include a link to your sales page.

The bottom line is the content you include in your email series must be of very high quality; after all you are going to ask for somebody’s contact details in exchange for it.

Bear in mind nobody is going to sign up for your email series just you write it, or you include good content. In truth visitors to your website aren’t interested in you, they are interested in themselves. They have a problem they are trying to solve, and that’s why they ended up on your website; they thought they could find a solution there.

Another point worth considering is you are a relative unknown to the person visiting your website; they don’t know you or trust you. It’s because of this distrust that many people won’t buy your product or service on their first visit. If you can get them to subscribe, your email series should build up their trust to the point where they will buy your product or service.

First you have to get them to subscribe, and you do this by advertising you are giving away “free” tips which will help solve their problem. Your opt-in form must be prominently displayed on your sales page, build it into the content. You should also design a popup form that displays your opt-in form either when people first get to your site, or when they leave.

Finally, a properly designed opt-in form which causes many of your website visitors to subscribe to your information series will incorporate these three design tips:

1) Use a heading, in a larger font and of a different color to the rest of the form, which includes a major benefit. In other words, in as few words as possible, explain the biggest benefit your visitor will receive from subscribing to your information series.

2) In as few words as possible explain two or three additional benefits your reader will receive from subscribing to your opt-in list. A list of bullet points is the best way to do this.

3) Your primary objective is to get your visitor to join your opt-in list, so ask them to subscribe. Get into the conversation going on inside their mind, use words like “Yes! Send Me the Tips Now!” on the submit button of your form.

To Your Success
Cody Moya

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How to Build a Website to Sell Your Niche Product or Service

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The most effective way to sell your niche product or service is to build a niche mini site, which in its simplest form has only three pages:

- A sales page

- A payment processing page

- A thank you / download / order fulfillment page

Let’s take a look at each of these pages:

1) The sales page.

This is a carefully constructed web page which gives your visitor two options: either buy your product or leave. Obviously you must do everything in your power to stop your visitor from leaving without buying, and this is where a few sales page basics come into play… Use each of these features in the order they are presented:

~The headline.

You need to state a compelling and powerful benefit your customer will receive from owning your product.

~The introduction.

Your introduction should explain the problems facing your customers that your product will solve. You do not mention your product at this point, all you are doing is making your customer feel comfortable because you know and understand their problem and their pain.

~The lead-in to your product.

At this point you need to introduce your product. This takes two forms, the first being a visual representation of your product and the second a description of your product and how it solves the problems you outlined earlier.

The visual representation is particularly important if you are selling an e-product (an intangible product that your customer will download onto their computer). The visual representation could be a picture created to look like a physical book or the box that a physical software product would be packaged in.

~Customer testimonials.

Customer testimonials are a very potent motivator to somebody who is unsure about your product or service. After you have introduced your product or service you need to display any testimonials you might have from your satisfied customers.

To start with you won’t have any testimonials leaving you with two options:

- The obvious… Don’t include a customer testimonial section.

- Advertise free copies of your product in exchange for testimonials.

~Benefits.

An important part of your sales page is a list of benefits explaining how your customer will benefit from owning your product. These benefits will create the desire for your product.

~The call to action.

In this section you will ask your customer to buy your product. You may wish to include a few free bonuses to make your customer feel they are getting a good deal. You might also wish to include some kind of deadline which could motivate an undecided customer to purchase; the thought of loosing out could just tip the balance in your favor.

~Your Guarantee.

People are very nervous about buying on the internet, so offering a guarantee will put them at rest.

~The Summary.

This is last part of your sales page and where you summarize your offer. You need to state your major benefit once more and ask the customer to buy.

2) The payment processing page

In nearly all cases you have little control over the design of the payment processing page you use. It largely depends on how you process payments for your product or service.

Most payment processors (and all third party payment processors like PayPal, ClickBank etc.) have their own processing pages. You would be given a code to use on your sales page and when a customer clicks the payment button they will be automatically taken to the third party payment processor’s page.

3) The thank you / download / order fulfillment page

As soon as your customer’s purchase has been verified they will be forwarded to your order fulfillment page. If your customer has never purchased anything online before, it is quite possible this was a traumatic experience. To put their mind at rest and to complete the transaction, your order fulfillment page should:

~Put your customers at ease

It is vital that you inform your customer that their payment has been verified before giving them any other information. Tell them what to expect on their credit/debit card statement.

~Describe how your customer’s order will be fulfilled

Explain to your customer, in detail, exactly how their order is going to be fulfilled.

For offline fulfillment, explain when their purchase is going to be shipped, how it is going to be shipped, and when they can expect delivery.

For online fulfillment, you need to explain how they can download their product. If you have used a compression tool, explain how they can uncompress (unzip) their product. If you have used a special medium for viewing your product, explain what your customer needs to do in order to view you product, for example most e-books are created as a PDF file and so Adobe Acrobat is needed in order to view them.

To Your Success
Cody Moya

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