Membership Sites

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Selling products on the Internet can be a lucrative method for making money. However, selling a single product is not necessarily the best business model. It is much easier to make sales to an existing customer than to generate that first sale. Existing customers have already shown that they are willing to purchase and are not just tire-kickers. In addition, if they like your product you have probably generated trust so that they are interested in other products you provide. Clever marketers usually have a raft of products to offer on the back-end to take advantage of this.

Another method for tapping into this is to develop membership sites. In this way, every sale sets up a recurring income stream. However, there is an impression that setting up membership sites entails a lot of work. This can be the case if you want everything to be perfect before even opening such a site. In this case, you may spend months creating the site. The problem with this is that you may find that it is not very successful in generating members and that the time and effort has been essentially wasted.

Perhaps a better model is to develop membership sites quickly and be happy to ‘fail fast’. In reality, there will be some markets that a membership site is not suited to. It is better to find this out early and to cut your losses. On the other hand, if the site starts to generate interest then you can work on improving it.

One of the easiest ways to generate a membership site quickly is to use a content management system such as WordPress. Content needs to be placed on protected pages so that the casual observer or search engine cannot access them. After members sign up, you can use an autoresponder sequence to deliver the links to the content along with a password on a pre-determined schedule, such as once a month.

Of course, there are problems with such an approach. Security is not tight because a member could simply share the password. However, in many non-Internet related niches, such as gardening, you will find the members less technically savvy and less likely to try to breach security. If you are willing to spend some money there are many scripts and plug-ins that can take care of security and other features such as membership cancellations. This can be a wise investment, given that they tend to cost in the order of several hundreds of dollars for use on multiple sites while the potential for gain from even a single site is much greater. For example, a site with a conservative number of members such as 500 paying a paltry $10 a month would generate $5000 every month.

Remember, this is from one site. If you are willing to take action and are not afraid to take action you could easily have a number of such sites.

To Your Success
Cody Moya

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Becoming a Social Media Socialite

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Online social media sites such as Facebook, MySpace, Bebo and Twitter are among the most popular social web networks for modern day socialites. Social media memberships continue to grow in popularity in all demographics, especially among teens and young adults. Whether you are one of the millions of users that use a social media site to keep in touch with friends and relatives, or a professional looking for work, there are numerous advantages of becoming a member of a social media outlet.

Facebook and Bebo rank first and third, respectively, among teenagers 13 years old and up. MySpace, ranking second, requires members to be 14 and older to become a member. Perhaps these social media sites are so popular among teens because it’s free fun and entertainment! With access to a computer and Internet access, members are just a mouse click away from connecting with friends, sharing favorite pictures and web links, playing games, and of course, engaging in exciting online conversations. Teens can also display their artistic skills by creating a unique personal profile to express personalities and add favorite photos to profile albums.

Although parents should be aware of their child’s online activity, social media sites provide a safe and secure environment for teens. The three networking sites mentioned above are considered to be among the safest. Facebook and MySpace also offer help and support features for newbies just learning to navigate the world of online social media outlets.

Parents also take advantage of free social media sites to stay connected with family members. Whether you have a child away at college or your siblings live in a different state, it’s easy to stay in touch by leaving a quick message on your loved one’s profile. Social media websites also allow you to conduct searches for family members that you may have lost contact with, or even a long-lost high school friend or old flame by simply searching by name, school or zip code. For those enjoying a retirement hobby and looking for someone to share particular interests, members have access to thousands of discussion groups to discuss a wide variety of topics.

Although many active members are under the age of 18, unemployed professionals and other career-minded individuals looking for advancement, utilize social networking sites to seek help. With unemployment rates approaching double digits in many states, posting resumes, digital portfolios or videos on Facebook is a practical and proven effective method to land a job! Most social media sites allow members to upload documents, video clips, personalized Website addresses, blogs, journals, forums, and classifieds to individual profiles. The popularity of online blogs and journals among professionals, politicians, and advocates continues to soar as the blogosphere caters to millions of online readers.

Others use networking sites for exactly what the name implies: networking. Social media users are notified of new friend requests, and the request may be accepted or rejected. Features such as a personalized friend’s list and events calendar helps to organize contact information and keep track of scheduled business meetings and other important dates.

Business owners also use social media sites for promotional and marketing purposes. Many non-profits also use sites such to provide “friends” and “fans” to keep up-to-date on announcements and current happenings. Social media sites serve as a free public relations tool for businesses and non-profits to reach target markets and population segments. Another great marketing feature of Facebook for example, allows users to create and publish advertisements. Customized ads attract thousands of potential customers for stagnate businesses or generous donors for non-profits.

Finally, Twitter is another very popular social media site. The simple and basic features of Twitter attract million of users. Unlike sites such as MySpace and Facebook, Twitter is a social network site that allows members to answer the question: “What are you doing?” Text answers are required to be fewer than 140 characters. Texts may be sent by logging into your Twitter account, accessible by the Internet, instant messages or mobile texting. Perhaps Twitter is best known for comments posted by celebrities in reaction to news-worthy, as well as popular entertaining current events.

There are numerous online social media websites in addition to Facebook, Bebo, MySpace, and Twitter. It depends upon what you expect from online networking when deciding which social media outlet is best for you. Whether you’re a celebrity or not, you can join the millions of other online socialites sharing everyday life with the world without leaving home!

To Your Success
Cody Moya

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An Introduction To Traffic Exchanges

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A traffic exchange is a membership website where the members can promote their own web pages by earning or buying “credits”. Credits can be earned by viewing other members’ web pages – otherwise known as “surfing for credits”.

To surf for credits all you need to do is to log in to the traffic exchange and hit the “Start Surfing” button. You will then be shown a member’s web page and a countdown timer. How long you will have to view the page varies from traffic exchange to traffic exchange and also depends on your membership status, but typically the timer takes 10 seconds to run down. When it hits zero you will have earned a credit and will be able to view a new web page. To do that you usually have to complete a simple “icon matching” task with a click of your mouse.

The more you surf, the more credits you will earn. And with some traffic exchanges you will also stand the chance of winning bonus credits and even cash prizes.

As your credits accumulate you can allocate them to your web pages, which will then be shown to other members of the traffic exchange.

Most traffic exchanges operate a “surf ratio” policy. This simply means that you need to surf more than one page in order to generate enough credit to have your page viewed in the system. Some traffic exchanges offer a 2:1 ratio, 3:1 or a 3:2 ratio, with a 1:1 ratio reserved for members who upgrade.

Another option for traffic exchange members is simply to buy credits. Traffic exchanges often hit you with “One Time Offers” where you can get a lot of credits at discounted rates if you buy straightaway.

As well as page viewing credits, traffic exchanges also offer “banner ad” and “text ad” impressions. Banners and text ads are shown above or below pages that you view when you surf for credits. You can get these impressions at a much cheaper rate than standard page-viewing credits. On the other hand, click-through rates are typically quite low.

Typically, a traffic exchange is free to join and has several “upgrade” options where you must pay a small monthly fee to secure the benefits.

So what are the benefits of upgrading?

It could be all or any of these benefits:

1. You get several hundred credits added to your account each month.

2. Your “surf ratio” improves.

3. The countdown time decreases.

4. You get new members randomly added to your “downline”.

5. You earn more in credits or commission whenever you recruit a new member for the traffic exchange.

Yes, traffic exchanges are also online affiliate businesses and when you join one you are allocated an affiliate number. If you check your member’s area you will see that there is a section devoted to promoting the traffic exchange. You can go there and get banners for your website or blog, and other promotional material such as email letters and so on.

Since you will be given free credits whenever you recruit someone to the traffic exchange, it makes sense to devote some space on your website or blog to promoting the traffic exchange.

You will also be encouraged to promote the traffic exchange on other traffic exchanges.

A lot of people join several traffic exchanges to gain extra exposure for their web pages, and also cross-promote their traffic exchanges in order to generate a lot of credits in the form of commission when people join traffic exchanges through their links.

When you use a traffic exchange to promote your website, here are a few common pitfalls that you will want to avoid:

1. Don’t promote pages that take a long time to download.

2. Don’t try to promote your main product with a long sales page. Keep your pages clean and simple with a basic message and either a sign up form for more info, or a “click here” button that will open up your main promotional page in a new browser window.

3. If you use a video promotion, don’t take more than ten seconds getting to your main message.

4. Make sure you do not run out of bandwidth – it is amazing how many times you see a “bandwidth limit expired” message instead of a member’s page when surfing traffic exchanges.

5. Do NOT promote XYZ traffic exchange on XYZ traffic exchange!! This sounds unbelievable, but a number of clueless people try to get traffic exchange members to join the traffic exchange that they are surfing on and are therefore already members of! Duh!

Traffic exchanges offer website owners a cheap and cheerful method of promoting their website pages and can be very effective if you know how to work them.

To Your Success
Cody Moya

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Simple SEO Tips To Raise Your Search Ranking

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Search engine optimization (SEO)is the complex task of improving the way your site is viewed compared to other sites on similar topics. The way a search engine ranks your site, and the methods it uses to compare one site to another is a closely held secret in the industry. Experts have been trying to decipher this mysterious algorithm for years and even though certain aspects of it are constantly updated and adjusted, some basic criteria are core to the way a site is ranked. Knowing what the basic ranking criteria are is essential to improving your ranking, and ultimately your traffic.

One of the main considerations most search engines have for a particular site is the concept of keywords. How many times a keyword is used on a site, and where on the site it appears is important to the search engine in it’s ranking of the site. Very little you can do to improve the ranking on the site will have as big an impact as this simple fact. So when you are setting up the site initially, think carefully about the name you choose and be sure to include the keyword in the site address (domain name). Even if you have to set up several “sister sites” with keyword specific web addresses that highlight a keyword you care about, you can always redirect these to your main sites landing page.

You must be sure to have your site indexed or “crawled” by search engines you care about on a regular basis. This can happen naturally, or you can make it happen by submitting your site to the search engines directly. This will cause them to index your site faster and initially improve your rating. Because the search engines care about sites that update their content regularly, and will rank them higher, be sure not to force this indexing too often. If you do update your content, it is a good idea to re-submit after the update and your should see an improvement in your ranking. Also, if you update regularly, the search engine will notice this and will normally index your site more frequently as well. This index frequency is another key factor in your search ranking, so is a great idea to keep your site fresh.

Another major factor in search engine rankings is the number and quality of links that exist for your site. Having a lot of these links, especially from other sites that are ranked high is very important. The more links you can establish the better. There are a few easy ways to get these links created and most of them are free, but it takes a little effort on your part. Next to having the perfect website name, getting a lot of links for your site is the single most important factor in improving your search rankings.

There are a lot of techniques for getting these links established for your site and some work better than others. One easy way is to submit your site to website directories. These website directories are a sure way to get some links established, but it can be tricky. Over the years the search engines have caught onto this technique and if you submit to too many of these directories too quickly, you could be penalized, so spread out your submissions. There are a few of these directories that have been flagged by the search engines and will actually hurt your ranking, so be sure to research them all and pick the right ones. Another great place to get these links started is by visiting and posting comments on a group of blogs covering the keyword you are trying to target. Usually if you post on these blogs, you can add a link back to your site and have it counted in your favour. You could easily post on several blogs a day and establish an impressive collection of links as a result.

You could start a blog yourself on the keyword of interest and pepper this with links back to your site as well. This would help with your ranking, but could be a little less effective since all of the links originate from a single site. It is better to have these links back to your site start from a lot of different sites. The other advantage to having a blog is that you can publish articles on it about your keyword and have your link in these as well. You could also submit these articles to other blogs or article directories to expand on the impact of these links.

All of these techniques are fairly easy to implement and will have a very positive impact on your search rankings quickly. Some of these are more effective than others and take a little time to work. The trick with improving your search engine rankings and traffic is to use a variety of techniques to help your site rise in the ranking.

To Your Success
Cody Moya

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Choosing Your Autoresponder Software

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It can be a somewhat difficult and time consuming task to find the right autoresponder. There are a lot of choices available on the Internet, each one ranging in price and features. Before you decide to purchase your own autoresponder, you should first think about your budget as well as your requirements. This way, you’ll know what you want and how much you are willing to spend.

First, you’ll need to decide the features you want. Next, you’ll need to take a look at some of the different types of autoresponders available on the market. You’ll also need to decide which type is right for you, and which brand name you think would work the best. You can answer these questions by comparing different brands, prices, features, and licensing restrictions.

For a business, autoresponders can be great. As most of us already know, autoresponders are programs that will send out an automated response via email to a specified address. In most cases, the response you get back from an email autoresponder is short and sweet, normally letting you know that someone is on vacation, away from their computer, or that they have received your message.

The only real problem to autoresponders is the fact that they will replay to any email that they receive. If you are subscribed to a mailing list and used your autoresponder address to sign up, it can easily create a problem. Anytime someone sends you an email to your responder address it will send an automated reply. It can also lack important features that you need to follow up on your clients or subscribers as well.

For the Internet marketing guru, there are sequential autoresponders. These types of autoresponders are designed to collect different email addresses then send out a variety of pre determined messages through email to subscribers that you have on your list. If you have a sequential autoresponder and use it correctly, it can help you bring back more visitors. It can be a very handy tool to have around, especially if you work with a lot of clients. It can help you keep track of subscribers, as well as keep them informed about what is going on with your business.

All across the Internet there are many types of autoresponders. They range from web based programs to scripts or programs that run through your computer or personal server. An autoresponder will be a major part of your online business, which is why you should always put forth the time and effort to find the best one for your money. If you put the proper research and time into finding your ideal autoresponder, you’ll save yourself a lot of time and headache in the long run.

Basically, there are three main types of autoresponders that you can choose from – remote hosted, locally hosted, and desktop hosted. Remote hosted are hosted on someone else’s server or website. Locally hosted will allow you to work programs for your own web server. Desktop programs on the other hand, will allow you to work from your own computer. Most people choose to go with locally hosted, as it makes things a lot easier.

Before you decide on which type of autoresponder to purchase, you should make sure that you understand what each type will offer you. There are a variety of autoresponders to choose from, meaning that some may not offer what you need. You can always research each type, and then compare prices and features. This way, you’ll know which type of autoresponder will work the best for your needs as well as your business.

To Your Success
Cody Moya

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Blogging: A Family Affair

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The whole family can blog and the whole family can make money at it, too. It also can be a fun activity to help people get to know you, but should be done safely.

There are a few safety precautions that children and teens should take when they decide to involve them selves in blogging activity. For example, they need to be careful which photos they use for their profile. It is better not to include any that would be too much of a clue as to a person’s whereabouts, such as in a particular house or near a school (unless it is in a spot not to noticeable).

Also, the comments on family blogs need to be monitored very carefully. There are a few different ways that comments can be kept track of. If you and your family want to allow anyone to comment a notification can be sent at the e-mail of your choice. If a teen wants his or her own blog it may be a good idea if the parent is the one who is notified of all new blog entries being posted.

Usually parents will respect the privacy of their teens, but in a case where comments are left to be made in public generally parents would be concerned. Any unwanted comments can be deleted immediately and any further abuse can be reported to the blog tracker moderator, such as the head of Blogger.com or Myspace.com.

In addition to the above ways of moderation of blog comments for those under 18, you can have your family blog set up so that people have to register before they are able to leave a comment. In addition, parents can moderate all comments before they are placed on a family blogging site. If it is a teen that is using the Internet the parent will hopefully have established a trust by that point to trust the teen to make the right choices on the Internet.

Another issue that is many blogging sites may contain objectionable material for minors. If adults want to block their child’s access to certain site they will want to consider purchasing a content filter to some of those sites. In addition, parents will want to monitor

Other than the general safety precautions, however, blogging can be fun for the entire family. Sometimes the family can make extra money as well. The most common way to make money blogging is through the use of blog ad revenue on the pages of the blog.

Starting a family blog can be a great tool for togetherness in this modern day and age. Anyone who is able to write can contribute to the content that could possibly make the whole entire family money. Family written articles can be place on this blog as well as a variety of other items as well.

Some families have members in them, which may like to experience with placing audio and video on blog sites. This can help increase the traffic on a blog site even more.

A family blog can be created for a variety of reasons. For instance, it can help introduce a family business, or it can help a young writer in the family launch his or her own writing career. Again, it is better for those under 18 to practice safety, and it is best that they use an alias while online.

Families can also display their craft projects on these sites, or perhaps even instructions on how to complete various remodeling projects. Still, there needs to be caution in this situation as much as possible, especially when kids involved, but it is possible.

Families who want to make a blog will most likely want to know what one consists of. The components of your family blog would include title, date, body, and author. The time of the day is also usually included in the blog. In addition, there are links, which lead to both comments to view, and there are also trackbacks, which are other blogs which link to the one you are posting.

Blogging is both writing, and interaction. Blogs can be about of the subjects mentioned above as well as about various political issues, or even about sports or pets. If you and your family need ideas for your blog you can observe some of the more well-known blog and profile sites such as Blogger.com, or Yahoo 360.

To Your Success
Cody Moya

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Budget Busters – Pitfalls to Avoid when Choosing Cheap a Cheap Web Host

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If you want a website to proudly display on the Internet, it doesn’t matter if it’s an ecommerce website or a small personal one that lets the world know you love dogs, you’ll need to know some of the necessities for running one when choosing your web hosting company. After all if you’re going to all of the trouble to have one, you’ll want the most for your efforts. The fact is too, that if you don’t plan well then your budget for your website will soon be busted because of your lack of attention to detail with your web hosting company. So read on about a few tips that will help you save money and get your website up and running in no time.

Depending on what you want to do with your website will depend on what kind of web hosting service you need. Typically a small or medium sized website will be one that can include things such as a single sales letter, or maybe one or two brochures. Usually a small or medium sized website is no more than six to twenty pages. Standard packages of web hosting you can find on the Internet will likely cover what you need as far as disk space for transferring your information to web host server. Because you’re a small or medium sized website you’ll not require much bandwidth either, which dramatically shoots up the price for a website.

Also, shared web hosting service will most likely fit your need too. Price ranges for inexpensive web hosting with your static website will run from $60.00 to $100.00 per year. Remember, the great thing about web hosting is that if the standard package is good for you start out with, you can always expand to a new package when you need to. So, don’t skimp on a few dollars per year, pick a reliable web hosting service to begin with and grow gradually. Just pick a web hosting service that has lots of standard features, and you’ll be in great shape to begin your website with.

If you’re still feeling hesitant about choosing the right website hosting company, then know that the standard package provides about 60 MEG of disk space to begin with. You’ll need to sign a contract that will ensure that you can upgrade for a larger amount of disk storage space with your new web hosting company. If you’ve done your homework, and have chosen a company that is known as reliable and dedicated to customer service, then you can always switch.

Another issue that will bust your budget in a heartbeat is the use of bandwidth. Bandwidth is the amount of transference of data that you host allows you to process through your website for their servers. A sudden surge in your use of bandwidth can be expected as your popularity grows and during peak holiday times, such as Christmas. Bandwidth is usually calculated on a per month basis, and is usually it estimated in megabytes (MB), gigabytes (GB) in your contract per month. Six GB is normal for most static new websites.

To know what you’ll be using, as far as bandwidth is concerned, is almost impossible to begin with, and this is the time that you’ll need to know how much you need. To figure out what you’ll need there is a formula that you can use to determine bandwidth usage. All you need to do is just calculate your number of pages and page size and an average number of hits that you expect to get per day, and extrapolate that into a month’s time usage. If you find yourself going over, then your contract will easily accommodate your need to upgrade on your bandwidth. Also, don’t forget when you’re checking out web hosting services to pick a company that has a good web stats software program that will let you watch your usage; you’ll then be able to know somewhat about increasing if needs be to more bandwidth for your website. Overall it might be a good idea to begin with to add on a little extra bandwidth for those unexpected occasions of extra bandwidth usage to begin with.

Now that you know the two important factors disk storage and bandwidth, which drive up price and bust your budget, you can now have some idea on how to plan your website budget, and not be in the poor house. Remember, to take your time and look around and plan, it’ll save you lots of your hard earned dollars in the end, not to mention a few headaches too.

To Your Success
Cody Moya

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Adsense and the Surfer

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AdSense is an easy program to grasp: it’s a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn’t have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you’ll know it offers a great financial benefit.

But why does it work for the people clicking the links, as opposed to a standard approach?

It is aided by today’s society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.

It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.

If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it’s of no concern to us.

That’s why traditional banner advertising is wrong. It’s precisely because people are becoming savvy that they don’t look at a flashy banner because they think they’ll be losing their time with it.

We’ve gotten accustomed to banners that don’t interest us. And we’re accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.

But we might look at a text-ad because we’ve grown accustomed to them being targeted at what we’re looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.

This is a typical “no fluff, just stuff” situation. And in the end it means the visitors will see what they’re interested in, not some random cool graphics you throw at them.

As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.

And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you’re looking for, not just a couple of keywords on a site.

Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.

So could “Do no evil” actually work in today’s cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.

Less obtrusive banners; banners that you’re actually likely to be interested in and click means you’ll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.

Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you don’t have to go back to your homepage every time you are compelled to complete a purchase.

To Your Success
Cody Moya

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Affiliate Marketing Tips

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Today, many of us want to pack up our jobs and be our own bosses. The idea of working for you attracts many. However, the reality of making it happen soon stops most. In fact the vast majority of us cannot get a business off the ground due to 2 main factors; the first being money and the second being risk.

Starting even a small business takes a fair amount of money. You need to buy or rent premises, purchase your stock and equipment and pay staff if you have them. You will also have other outside expenses such as advertising.

Risk is the factor that kills most businesses off. Even if you’re lucky enough to get the capital to start, nearly 90% of all small businesses fail in the first year. If yours is one of the lucky ones, you have to keep reinvesting your time and money to build up the businesses reputation. It could be anywhere from 5-7 years before any significant profit is seen. Most of us cannot wait that long which is what makes affiliate marketing such an attractive offer.

Affiliate marketing involves you, working as an affiliate for a merchant or company. You sell either goods or services and you’re paid on how much you produce. There are no costs and no risk. You put in what you choose and are rewarded accordingly.

Running an affiliate marketing business is challenging. You’ll have to work very hard to build it up. However, you’ll be rewarded for your hard work not someone else. Getting an affiliate marketing program going may seem difficult. The truth is it is down to you and how much you want to put in. There is no sure fire way to success but there are some good tips that you can follow to make you affiliate marketing scheme as successful as possible.

There are literally thousands of programs for you to choose from. However, to get started you may want to choose something that you are familiar with. This product or service may not be the hottest thing on the current market or make you a millionaire, but you will come off more confident and sincere with something you know and believe in.

This will also help when it comes to creating your site. Something familiar will allow you to be personal and creative. Trying to create a site around something you know little about will soon become boring and tedious.

Working with something familiar will also give you the some experience in the program. You can always expand at a latter time when you are more familiar with how things work.

Another good piece of advice is to watch the number of banners that you put up. A site full of banners will make the site look ugly and put off potential buyers. Carefully place your banners and use them to accent your site. Stuffing it full will not help.

Remember, in the world of affiliate marketing there is no such thing as the perfect program. Any particular program will be stuffed full of varying testimonials. Some will be great will others will have not done so well. You need to decide for yourself and not be put of by a few bad experiences. In the end it is down to you and how much you want to put in.

Affiliate marketing is a great way to make money and work for you. The risk to you is minimal and there is no start up cost. There are many great affiliate marketing programs out there and choosing the right one may seem like a daunting task. When you first start out remember to stick to what you know. Find something you know about and have an interest in. Make your site attractive to others and resist the urge to fill it with banners. This may end up having the opposite of your desired effect. Finally remember, there is no perfect program. Some will have success where others have failed. It is all down to you. Don’t give up.

To Your Success
Cody Moya

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Why Content is King

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You have heard it time and time again: ‘Content is King’. Yet still people ignore the truth of this common-sense phrase. People use the web to find information – it’s the content of a page that is important to them, because that’s why they’re there.

The content of a page is the primary thing that a search engine will look at when considering your site. The meta tags and the hidden text that many people like to place on their pages in order to draw search engines to their sites is much less important to the search engine. Many search engines don’t even consider meta tags any more. Don’t get me wrong, meta tags are a necessity when optimizing, but they are much less important than content.

Hidden text is not only skipped over by most search engines, it can give you serious problems with search engines. The king of search engines, Google, will remove sites from its index if they utilize hidden text. Hidden text is categorized as text that is the same color (or similar color to) the background or text that is the set as transparent using CSS.

When people arrive at your site, one of two things will happen. They will either find something of interest and stay, or they’ll turn around and leave. They make this decision within seconds. You need to have things that people want to read, or all your precious click-throughs will be for nothing. If you can’t come up with something to put on the front page of your site, hire a writer. Writers are there to create reasons for people to stay. They get paid for a reason, they are worth while.

You can never have too much information – it’s a fact that people want information. The web is great for information because you can find so much out there with so little effort. Hidden somewhere in all that information, you can be sure there’s something that you’d love to find. Search engines are there to help you uncover it.

You could take some of this information and tailor it to your website’s needs, using bits and pieces that will be easy to read and useful to your visitors. The more interested in your website a visitor is, the more likely that they’ll stay a while, and come back some other time. You might even see some money from them, sooner or later.

‘Borrowing’ content word-for-word isn’t the way to go, though, because of copyright laws – but you can always create your own content. Remember that the most valuable web content is unique information that no-one can find elsewhere.

Another great method for delivering content is to provide RSS feeds from other sites straight onto your site. Many sites i.e. the New York Times site will allow you to put their RSS feeds onto your site. An RSS feed is basically an online news bulletin. If you are using Internet Explorer 6.0 or lower you probably haven’t encountered RSS. If you use FireFox or Opera for your web browser, you probably already know how great RSS can be for personal use. Imagine having all of that content available on your web site without having to pay a writer!

When selling products and services, make sure that you have enough information about your product’s features. Include everything anyone could ever want to know about your product. If you are running an affiliate site, buy a few of the products that you are selling and use them on a regular basis. This will give you the opportunity to find out what their major selling points are and allow you to make them into featured products and provide high quality reviews.

Think of it as leading your reader for a walk through your mind – arrange the site to help your readers see what you see.

For example: a page on music, could lead to a page on rock music, which in turn leads to one about the various forms of music, which leads to a page on equipment, and so on and on. Each page on the site can lead into the next, in a reasonable progression of thought. Your content becomes not only new but also fun to experience, as you make it easy for the reader to understand where you’re coming from. Tell a story with your pages.

To Your Success
Cody Moya

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