A Beginner’s Checklist to Promoting an Online Business

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The Internet is full of get rich quick schemes that promise to make you millions in online marketing success. Most of these schemes just end up costing you millions. Even the legitimate online marketing tools will hype up your potential. They will tell you what is possible but don’t let you know this takes sometimes up to a year to see.

There is no secret that will bring you to the ultimate business success overnight. As an independent business owner, you will need to be responsible for trying and testing various methods that work for you.

This will take time to build and develop a solid and effective base that will produce any good results. What works for one business may not work for yours. This is very much a game of trial and error. There are a few free techniques you can and should look into. These will help you build a successful online marketing business.

Make and use your own personalized opt-in list of targeted and interested prospects. Give them a free newsletter with great and interesting content. Your reader will offer you feedback. They will tell you what they want to see and they will get to know you better and have trust in you.

Once you have some credibility with the audience, you are going to be providing for the products and services will be taken more seriously. Even your recommendations will go a long way once you have their trust.

Join and participate with a discussion board or forum. You can easily establish yourself as a helpful person who is always willing to help. The members will come to know and trust you and discuss you with others and new people.

This type of respect can go a long way in marketing. You will also be able to link your website to your signature for everyone to see. Think of every post as a marketing tool.

Find all the high targeted and popular search engines and directories for your specific market. Work to get listed on them and get a rating. There are tons of these sites out there for your marketing pleasure. You want to build your link popularity so your rating will increase and you will be listed as a good ranking site.

You can link to other businesses like your own to be able to share traffic for targeted visitors and buyers. You want to generate as much traffic you can. The more hits you get the better your rating is. Find a great editor and offer to give him and her your product for free. In turn ask for a review and/or an endorsement for your site and his or hers. These types of endorsements out beat any other type of ads.

An editor is a known and trusted source, so people will believe what is said. You will want to get some testimonials as well. It is great that you like what you are selling, but it means more if the people you have sold it to like it. This will show potential buyers that your customers have been happy with what you provided them and will do business with you again. Testimonials will help you turn potential buyers into actual buyers.

Follow up with your prospects using auto responders. This will dramatically increase your profits because it shows you care about your visitors, list members, and customers. They will also save you tons of time in having to respond to so many people manually.

To get some extra exposure for free do an ad swap with another editor who caters to your market. There are plenty of others interested in the ad swap of space deal. Join a web ring so you can link to other sites like yours and make an online community. This will definitely generate a lot more traffic.

Another great and popular marketing strategy is coupons or gift certificates. This will entice visitors to purchase now while the deal is on instead of waiting and taking the chance. Use a program that lets your visitors send your URL to their friends. Word of mouth is always the best advertising strategy.

Display interesting and relevant articles on you site frequently to keep your visitor engaged and interested. These are a few helpful hints out of hundreds. It isn’t an over night success but with time and effort you can be a marketing whiz on the web.

To Your Success
Cody Moya

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Google Adsense: How to Explain the Google Adsense Program to Others

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We’re not talking about strangers here. For the strangers that visit your site, your content will have to do all the talking for you. But for the people in your daily life, the ones you want to click on your referral button, the ones you want to read and comment on your blog; these are the ones you want to be able to enlighten about the Google Adsense program.

First, excitement breeds excitement. Get excited about your new venture and others will too. Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others.

Show them the money. There’s nothing like a little proof to make a believer out of someone. You don’t have to wait until you’re making thousands per month, although that’s a healthy goal. But even a small deposit in your piggy bank is enough to intrigue most people. Can’t you just count those referrals now?

To Your Success
Cody Moya

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Creating A Work Home Business Internet Online

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Within this article today, we’re going to look at creating a work at home business that focuses on the Internet and online. There are many different businesses that you can focus on and we will look at what you should look for within a particular business that you want to do.

There are great many opportunities for you in creating a work at home business that focus on the Internet and online. One of the best resources for you to find information about this is at www.affiliateprograms.com. You’ll want to spend a great deal of time visiting this website because you can find many different affiliate programs that you can market in many different categories. Some of the categories that they have that you can market include finance and investment, food and beverage, automotive, and health and fitness. Take the time to read because each affiliate program will list their website as well as a small description on what they do and you will want to visit the website as well. If you are going to be spending a great deal of your time promoting a particular website and program, you’ll want to make sure that this is worth your while. Also, with each of these particular programs, you should look at how much money you would be making by selling each of these. You’ll probably find several programs that seem interesting to you so see which one peaks your interest and pays well and head for that opportunity.

As far as fair warning for what seems to be opportunities on the Web for other things, there are many different websites that promise that you can make money through either taking surveys or through posting on free forums for several hours day. This sounded good and many people have signed up and found that they have wasted a great deal of time and money in the end when trying out these so-called “opportunities. Remember to listen to your gut when you’re thinking about this. There are many work-at-home scams out there so make sure to take your time in reading about what the different websites have to offer.

Another great work home business that has an online focus can be eBay. This is stressed throughout some articles on this website but it is a great tool for you to begin your career. You can learn how to write sales copy for your auctions as well as how to properly promote yourself. If you take the lessons to be learned on eBay and apply them to other Internet marketing areas, you will find yourself ready to tackle almost anything out there.

Hopefully this article on creating a work at home business that focuses on the Internet and online has been beneficial to you. When we designed this article and wrote it, we want you to know what to look for within a particular business as well as what to do for it. It is important to know what to look for as well as what to avoid.

To Your Success
Cody Moya

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Boosting Business With Autoresponders

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These days, most everyone is familiar with an autoresponder, although many don’t know why they are beneficial to businesses. If you aren’t familiar with autoresponders, you would probably find yourself amazed with them. An autoresponder can help your business by automatically emailing your clients and customers with a preset message that will help to increase your sales.

An autoresponder can help your list of clients grow, even send each one of them their own personalized email message. If you choose, you can also follow up each individual email with repeated emails, varying the content whenever you wish. These programs will also allow you to keep track of conversations, and send out broadcast email messages whenever you have news or new products to offer your clients.

As research in the past has shown, personalized email from autoresponders is a great way to boost your business. When you send a personalized email to one of your clients, the autoresponder by can address him or her by their name – which always makes a customer take notice. While you could do this yourself using traditional email, it could take you a few hours if you have a long list of customers.

Autoresponders make sending personalized email a snap. All you need to do is set up your email template, then select where you like the name to go. You can add everyone in your customer list to the autoresponder, which makes sending emails a snap. Once you have everything ready to go, all you need to do is send out the emails with one simple click. Best of all – you don’t have to set it up again when you need to send out broadcast messages.

Although there are some people who will buy products after one or two emails, most people require about seven or eight emails before they will purchase anything. Autoresponders can really help you there, as they will do all of the emailing for you. You don’t have to keep sending manual emails or anything like that. All you need to do is set up the email address, type in your preset message, and then feel free to send it as many times as you like.

Through the use of an autoresponder you can really boost your business. If you run an Internet marketing business, this tool will prove to be invaluable. You can spend less time sending messages – and more time doing what you enjoy. If you’ve never tried an autoresponder before, you owe it yourself to check out everything they will do for you and your business. Online businesses can get a lot of emails on a daily basis – which is where the autoresponder will really start to shine and show you just how great of an asset it really is.

Click here to see what autoresponder I am using for almost 4 years now

To Your Success
Cody Moya

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Affiliate Marketing Resources

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Many of us would love to venture out on our own and work for ourselves. However, two major factors tend to get in the way. The fist being money and the second being risk. These two factors should not be taken lightly. Even small businesses need a substantial amount of capital to get them started. The risk factor is even scarier. Up to 90% of all small businesses fail within the first year.

Affiliate marketing takes the risk away. It can also be started with next to 0 money. Affiliate marketing can be quite a lucrative venture. If you have a natural knack for sales or marketing and are self motivated and prepared to work hard then an affiliate marketing scheme could be a wise move for you.

Almost daily, you see advertised, courses and seminars that claim to hold the secret of instant wealth. By attending this course you will have all of the tools you need to get your business off the ground and become a millionaire. Those who want to start their own affiliate marketing business often attend these thinking that they will help their business thrive.

Courses and seminars more often then not, disappoint. First, these courses and seminars are usually quite expensive. You have the course or seminar fee. Plus any travel and hotel costs. Most of these are held in heavy tourist destinations around the country. Second, the person giving the seminar or course is usually on some kind of a promotional tour. While they do give out information at the course or seminar, their true goal is to sell you their latest book or software. The truth be told, everything you learned from that seminar was probably written in their book. You could have saved thousands if you had just bough their book and read it rather than shelling out for this course.

While it is true that you should educate yourself in affiliate marketing, the best resources are not courses. However, books are. By simply reading up on affiliate marketing, you can gain wonderful insights and save loads of money. By simply looking on retail sites such as Amazon or EBay, you can get hundred of titles on the subject. There are loads of step by step guides available on how to get your affiliate marketing business going and how to build it up.

Another great resource for affiliate marketing is the internet. Simply by typing affiliate marketing into any major search engine, loads of information comes up. There are plenty of free courses online that you can take on the subject if you are determined. Read through the information available to you for nothing. Chances are a course or a seminar won’t teach you anymore than what you can learn online for free.

Magazines and news letters are fantastic resources for affiliate marketing. Newsletters are generally free and contain good, valuable information about particular programs. You’ll hear account from people who are working in affiliate marketing. Their advice is worth having being that they are doing now what you want to be doing in the near future.

Finally, one of the advantages of joining an affiliate marketing program is the support that you receive. Any legitimate company should want you to succeed. The more profit you make, they better for them. They should have their own advice and support network that is available to you. This could be in the form of an agent whom you can contact or advertising materials. They may offer a wide variety of things to help you build your business. They can be one of the most important resources for you to rely on.

If you are considering a career in affiliate marketing, then you should find out what you are getting yourself into. Don’t waste money on expensive seminars and courses. Look for books, newsletters, online information and the companies themselves. Some of the best information is available to you for free.

To Your Success
Cody Moya

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Blogging – An Awesome Way for Freelance Writers to Attract a Broader Audience

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The use of the blog can help a freelance writer in many ways. These writers can really reach a wide audience while using one.

Freelance writing blogs can be used for a variety of purposes. For example, they can be used to help freelance writers build their writer’s portfolio. On this blog site they can add links to some of their latest works.

In addition, freelance writing blogs are great for helping freelance writers create an online presence. It helps them build a trust and reputation for those who may hire them. In addition, freelance writers can provide contact information to those who may be interested in using their services.

The goal of freelance writers is to make a living. Therefore, some of them may also decide to make educational articles about writing and place them on their sites. These articles usually include key information and key words that most writers would use while searching for information. These keywords are what future paid writers use to find information regarding the craft of writing as a career.

For example, one key word that writers may use quite often is any related to finding writer’s markets. These keywords will then bring up search engine results of writer’s websites that help people find writer’s markets. Often these websites, which include writer’s markets, also include articles helping writers learn how to make money.

These informative articles that writers place on their blog sites often have affiliate links next to them. These affiliate links are advertisements of various writing tools for sale that can help a writer advance their career.

Blogs are a create way for writers to initiate writing discussions as well. They offer a place for all writers to ban together and make their voice known.

Blogs are useful for the reasons mentioned above, and more. Many publications have started out as blogs, and some continue as blogs. These publications often contain as timely of materials as many newspapers and magazines.

Usually in a blog when timely material is presented it usually offers some new information regarding that material. In essence, when this occurs a freelance writer then becomes a publisher.

If you are a freelance writer looking to create your own blog you may need some ideas to start out with. One idea you would want to consider is to start a series on various tips, lessons, and advice you learned while working to advance your freelance writing career. These tips do not necessarily need to be known, but they may be presented in a different angle than before.

Other uses of a blog site for a freelance writer may be to just express their own voice. Either that or they want to create a biography site of other authors or works of literature. Sometimes writers will even use a blog to create a record of freelance writing markets.

Writing workshops can be created with the use of a blog as well. You can post an entry and have readers comment on it. Or, your readers can post an entry, and other readers may comment on it. This works best for short works and poems, however, and for longer works it is better to have it presented on a website.

If you have a writing website, you can connect your blog article to it. This is the best way for you to create interaction within the writing community and to get your voice out. Many successful writers’ websites have started out this way.

It is important that if you start a freelance writing blog that you keep up with it as often as you possibly can. It is wise to try and make one post a day, if possible. The minimum would be to try to make at least one post a week.

If you want to enhance your blog you can use a variety of other tools as well. For instance, you can have audio or video clips added to your freelance site. These can contain stories, dramatizations, movies, videos, and songs. They can contain anything creative that your viewers would pay attention to.

If you need ideas of what to use to make your blog site special you may want to consider looking at a few sites. For example, you may want to try taking a look at some of the blogs at blogger.com. In fact, for freelance writers this is on of the best places to start out. It is a very inexpensive way to get the word out about your writing talent.

To Your Success
Cody Moya

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7 Easy Steps to Busting the Twitter 2000 Person Follower Barrier

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Believe it or not there is a right way and a wrong way to use Twitter. Twitter is like a huge party where everyone is invited—Friends, Family, Business People, People we like, and People we do not like.

The best way to use Twitter is to use the “LIKE, KNOW and TRUST RULE”. Find people who we LIKE and share our interests and then get to KNOW and eventually TRUST them. It’s pretty much like LIFE is it not? We hang out with people we get to Like, Know and Trust and we tend to avoid the rest.

We should treat our followers and the people we choose to follow on Twitter just like we do the people we “Like, Know and Trust” in real life. The scammers, spammers, and unsavory types should be deleted, reported, and shunned on Twitter just like we do with the same people in emails, other Websites, and in Real Life.

Now, with that out of the way, let’s get on to business!

STEP 1: First all you want to open an account with www.Twitter.com. Use your real name and a real picture. Most people will follow a real person, but not an obvious business. If you cannot be bothered to change the default picture, why would someone else think you are serious enough to bother following. The same logic applies to you when following others.

STEP 2: Search for and follow 10-20 people who share your desires and interests. Then follow them and the 10-20 of the people who follow each of them. Do NOT follow the people who your followers follow—those are people who share your follower’s interests and are not necessarily the same interests as yours. Follow the people who FOLLOW your followers. Just make sure they have changed their default picture and bio. Like I stated above, if people cannot even bother to change their default picture, they are not serious enough to get to know and follow anyway, right?

From my experience, about 20% of the people you follow will automatically follow you back within 24 hours. These are people who have proven that they will follow people, making it more likely that they will follow you back.

STEP 3: As a rule of thumb, follow 300 new people everyday. Start with the initial 10-20 of the first 300 people you started following on Day One who share your interests and then click on each one of them and follow 10-20 of the people following them. Do this everyday until you reach 300 new people you weren’t following the day before. A good place to find people with big lists of followers is http://Twittercounter.com/?inc=100

STEP 4: Next, I want you to do at least 25 @replies with people. Do this by refreshing your home page and finding an interesting tweet, reply to this tweet, and update the page. You can also @reply to people who have sent you direct messages (also called DMs) by clicking on the back-arrow <- to the right of their message to you. Make sure your @replies are positive, friendly, and sociable. Always try to end your reply with a question. This shows you are interested and stimulates conversation. Continue this process until you have made at least 25 @replies or more every single day. The reason for doing the @replies is so that Twitter sees that you are communicating with people and being social. You do not want your account suspended because you look like a spammer by adding hundreds of “follows” and not interacting with them. STEP 5: REPEAT STEPS 3 & 4 EVERYDAY. STEP 6: Every few days or so you want to go through your followers and deleted any that aren’t following you back. You can tell if they are not following you because you will not see the words “Direct Message” underneath their name on their homepage. You can use http://FriendOrFollow.com to help you ferret them out and delete them. STEP 7: Busting the 2000 Follower Barrier. Twitter limits you to 2000 followers until you have 2000 people following you. You should make sure you have been keeping current with your @replies, which I believe Twitter considers when ruling out spammers. To accomplish quickly the 2000 follower goal, you must make sure you are following the “If You Don’t Follow Me, I Won’t Follow You Rule”. If people do not follow us back, we delete them. After we get to 2000 followers, it does not matter and we will follow everyone back who follows us first as a courtesy. Well, there you have it! You should be able to go from zero to 2000 followers in about two weeks if you follow this simple plan. Just remember to be courteous, follow the “LIKE, KNOW and TRUST RULE” and above all—DO NOT SPAM! To Your Success Cody Moya

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Why You Should Use Google Analytics On Your Web Site

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Google offers a free statistical tool to analyze your website visitors. It is called Google Analytics. It is very easy to use. Once you sign up with the service and add the URL of your website, you get a snippet of Java Script code that you add onto every web page you want to track.

Google Analytics tracks visitors from all sources, including display ad campaigns, PPC (pay per click) campaigns, organic searches from search engines, email marketing, bookmarks, websites that have your inbound links, and other digital sources like URLs embedded in PDF files or Power Point slides. It designed for online marketers who want to track visitors to their sites for improving user experience and conversions.

Why do you want to use Google Analytics? There are several reasons for that.

You want to know if your marketing campaign is going in the right direction or not. For example, if you are doing article marketing to drive traffic to your site, you want to know the article directories that are the most effective in sending visitors to your website.

You don’t want to waste your time submitting articles to directories that are not sending you any traffic or a very low amount of traffic. You can write more articles and submit to only those directories that are sending you a good amount of traffic.

If you are using a pay per click (PPC) marketing campaign, you should use split testing to test the effectiveness of different ads. You want to know which ads are performing better than the others in terms of conversions. If you integrate Google Analytics with your AdWords PPC campaigns, you will be able to track the effectiveness of each ad you are using in your PPC campaigns.

Using data from Google Analytics, you will be able to find the pages that are getting the most traffic from search engines, bookmarks and inbound links. Knowing this information helps you spend time on optimizing only those pages that are getting the most traffic.

You can work on providing improved user experience of your site on those high traffic pages. Make it easy to navigate those pages from anywhere in your site. Place a “What is new” about your site on those pages.

If you’re selling ads on your site to advertisers directly, you need a visitors portfolio of your site. This portfolio contains information about the number of monthly unique visitors to your site, visitors’ geographic locations, the number of page views per visitor, the bounce rate of visitors, etc.

The more information about your visitors you can provide to your prospecting advertisers, the better is your chance of commanding a premium price for advertisement spots on your site. Google Analytics will help you develop a visitors portfolio of your site.

Even if you are not going to use visitors data immediately, you can still sign up for Google Analytics and let the tool start collecting visitors data about your site. When you need those data, you will have them in your Google Analytics account.

To Your Success
Cody Moya

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Impressive and Effective E-Commerce Marketing Strategies

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In these modern times, it seems like everything can now be done through the worldwide web. In fact, you can now market your entire business online. Business transactions happening on the worldwide web are commonly known as e-commerce. It is actually an extraordinary way to run your business.

However, e-commerce also needs effective marketing strategies just like offline businesses to ensure success in the long run. E-commerce marketing tactics are somewhat similar to the marketing strategies being used in conventional types of business.

If you are a novice in the world of e-commerce, then you should make sure to arm yourself with some impressive marketing strategies to attain success at the end of the day. Some of the most impressive, as well as effective e-commerce marketing strategies are the following:

- Establish an outstanding online business. This is in fact the very first thing which you should do. You have to make sure that the online business which you want to set up is something which is in line with your interest and passion so that it would be easier for you to manage it.

- Look for a profitable niche on the worldwide web. You have to see to it to establish your business in a profitable and lucrative niche or market. In doing so, you can be certain that you can have more profits in the days to come.

- Market your business properly and effectively. After looking for a niche, the next best thing which you should do is to market your business. There are actually a lot of ways on how you can do your business or product marketing. Some of these ways have to do with participating in forums, using SEO techniques, posting links, and creating your own business website.

Indeed, you need useful and competent e-commerce marketing strategies to be a successful online businessperson. You just have to make sure to give all your best for the sake of your online business. After all, it is you who will benefit from all your efforts at the end of the day.

Aside from that, you also have to be very cautious when it comes to doing business online. This is because scams are by now very rampant on the worldwide web. Hence, it is safe to say that necessary precautions are also essential to make sure that you and your business are truly safe.

To Your Success
Cody Moya

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Top 5 Tips to Maximize Your Income on EBay Auctions

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EBay, the world’s #1 online auction site has provided a part-time or fulltime source of income for many households all over the world. The process of selling items to anybody in part of the world has made this a huge phenomenon. Many have found a way to sell off their unwanted items and make some money out of it and many others may have found a way to buy items for low and sell high on EBay. Before EBay, lot of these unwanted items would end up as donations to Goodwill stores or trash if they do not sell on yard sales! Now, they have a way of making some money out it.

Some of them have teamed up with wholesalers and drop shippers to create a regular income and sell same or similar items like computer, electronics or furniture etc. over and over again. So, how do you maximize your income on EBay? Short answer would be BACKEND SALES! Did you notice that when you buy a burger at Burger King, McDonald or any other fast food joint, you always hear “Would you like some fries with it?” Have you noticed that at the check out counter of your local grocery store chain, they stack up gossip magazines, TV guides, Gums, Snickers etc.? These are low priced items that sell quickly when people have to stand in long lines.

Here are five unique ideas to maximize your income:

1. Whenever you sell an item, you get the email of the customer. Create a database of these customer contacts and send an email stating that you will be sending occasional information about great deals similar products in the future. It is best to use an auto responder. There are many free sources of auto responders or you can subscribe to a paid one. Whenever you list an item on EBay for sale, send an email to this list. Remember to add this line after your signature – “PS: Please forward this email anyone you know who might be interested”. Since you have a good reputation of being a very courteous and trustworthy seller, they will forward your email to their friends and relatives.

2. When you ship your item, always include a list of other similar items that you have for sale. This can get them interested in more items or they may mention it others.

3. If your product is an item that will be needed by the customer again and again (for example shipping package material), then it is good idea to contact them after a few months because the shipping material that you sent earlier would have been consumed by them and they may be looking to buy more. Offer some discounts on subsequent sales or offer free shipping. This will motivate them to buy more from you.

4. Here is a great idea that is used very effectively by many online business owners. These business owners use EBay to get a sales lead only. That’s all! For example a computer parts seller may sell over 100 memory stick for only $3.99 on EBay. All this person is trying to do is get a sales lead. Once the sale is made, they will send an email to mention about their website for future sales. Create a website for your products with a shopping cart. After you sell an item on EBay, send your buyer to your website. Buying directly from your website is profitable to you because you do not have to pay EBay fees. You can encourage the buyer to go your website by giving discount coupon and it will still work best for you because you are not paying any EBay fees.

5. Here’s another great idea for backend sales on EBay. You can sell related digital information products (eBook) along with the main item. An eBook works best here because you can offer it for cheap as there is no extra cost for additional sales and also the buyer has the satisfaction of downloading it immediately after payment is made. You can create your own eBook or buy resell rights to one or sell an affiliate product. You cannot list any other product or link on your EBay auction listing but you can in your “About Me” page. All members get to create “About Me” page. Once you create this page, a “me” icon will appear next to your username. In your “About Me” page, you can create links to your information product. Put the link to your “About Me” page in your auction listing. For example, you are selling golf items on EBay. You can create an eBook (or eBook with resell rights or affiliate eBook) about the improving your golf cut that can be sold for $7.95. In the auction ad, create a link to your “About Me” page where there is an ad for this eBook. The link to your “About me” page can read something like – “Want to improve your golf? Click here for some great tips!” This will lead the auction visitor to the “About Me” page and then to your eBook. The pricing of such digital product is very important! These are not the main item so the cost should be from $5 – 15. Remember “Would you like some fries with this?” Fries cost around $0.70 and that is why they sell quickly. Such backend sales are possible even if the visitor does not buy your main product on EBay and also you will not be paying EBay fees for the sale of the eBook!

This article provides some possible ways to increase your income on EBay. Keeping in contact with your customer is very important. People buy on EBay because of the credibility. There are thousands of new products and services website built everyday but people buy these products only from well established online stores like Amazon, Dell, and HP websites because they feel more comfortable. If not, they will buy from EBay because they get a chance to leave feedback on the seller. This is reason why new online business owners must open a business on EBay so they can also gain credibility from potential shoppers and encourage them to buy from their product website.

To Your Success
Cody Moya

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