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The “Not Yet” Strategy

The “please continue reading, I don’t want to tell you just yet…” strategy tells your prospects that they will learn something important or interesting later on in your sales letter. You could give them a hint about it early on then persuade them to read the rest of your ad. The longer they are reading, the better the chance they will buy.

The “Leave And Lose” Strategy

The “act now, once you leave this page, you will never see this offer ever again…” strategy tells your prospects that today will be their only chance to order your product. Not tomorrow, not next week, not next month, etc. Most people will think it’s a marketing ploy so just remind them that it’s not. It shows them that you know what they are thinking.

To Your Success
Cody Moya

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