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The “First Things First” Strategy

The “the very first thing you must do before you (your product’s benefit)…” strategy tells your prospects the first step they should take before they try to improve their life. It could be purchasing your product or something they need to do after they own it. You could even tell them if they get the first part wrong it could cost them time, money, emotional distress, etc.

The “Heard It All Before” Strategy

The “we have all heard it before (a common saying)…” strategy tells your prospects a statement that will help support your product. You should use one that is widely known in the world or in your targeted niche. It can be powerful because it’s already branded in your prospect’s mind and they likely already believe it.

To Your Success
Cody Moya

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