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The “Does The Same Thing” Strategy

The “own the low cost, quality alternative that does about the same thing…” strategy tells your prospects that your product does the same thing as your competition’s expensive version. You can tell them that you know many of them couldn’t afford your competition’s version so now they won’t be left out in the cold and can enjoy the same benefits and more.

The “Write This Down” Strategy

The “take a few minutes and write down the things you want to change about (something related to your product niche)…” strategy tells your prospects to take a physical action other than just reading your ad. It will actually persuade them on paper to purchase your product. It’s like they are writing your sales letter for you.

To Your Success
Cody Moya

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