Secret Marketing Strategies – The “Left Behind” Strategy and The “Important” Strategy

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The “Left Behind” Strategy

The “tons of people are jumping on the bandwagon, are you being left behind?…” strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product. You can remind them that they may have already heard about it on TV, in print publications, on the radio or on the Internet.

The “Important” Strategy

The “this might be the most important letter you’ll ever read…” strategy tells your prospects that if they don’t read your sales letter, it could negatively affect their life. Many people won’t want to leave your web site without least scanning over your letter. It might just be enough time to persuade them to buy.

To Your Success
Cody Moya

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Secret Marketing Strategies – The “By Yourself” Strategy and The “It’s Possible Now” Strategy

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The “By Yourself” Strategy

The “why would you try to do it yourself when you can get (your product)…” strategy tells your prospects to question why they would try to gain their desired benefit by themselves. You just need to convince them how much harder it would be without your product’s help.

The “It’s Possible Now” Strategy

The “we live in a time where it’s possible to (your product’s benefit)…” strategy tells your prospects it’s the perfect time to gain their desired benefit because of the resources that are available to us in this day and age. Of course one of those resources would your product. You would relate your product to the type of new features it has; for example, new technology, new materials, new chemicals, etc.

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Cody Moya

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Did You Go Broke With Adwords?

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Many people marketing a business on the Internet have heard of Google AdWords at one point or another. You can do certain things to make Adwords profitable. Consequently, you can nearly lose your shirt as well if you lack a solid understanding of AdWords & how it really works.

Google is all about relevancy. Google places a huge emphasis on this for their users and this is a key central concept in understanding.

You can avoid getting charged $5 or $10 for a click if you take some precautionary but often necessary steps.

1. Create an ad campaign that closely matches similar keywords.

For example, you sell dog grooming hair brushes.

Your initial thought may be to bid on keywords like “pet” and “pet supplies.” Google considers these as general keywords. People looking for dog grooming hair brushes will not most likely look for “pet supplies.”

The person looking for a dog grooming hair brush already knows what he or she wants. You want your ad to target that person directly and your conversation rates will increase.

Group and bid on keywords like “dog grooming supplies,” “dog grooming brushes,” and “dog grooming hair brushes.” Each of these keyword phrases has one thing in common: the phrase “dog grooming.” These are relevant. Make sure each keyword in each ad group has one common word or phrase.

2. Make sure the body copy contains keywords.

When you write the actual copy for your ads, you need to have the keywords you bid on written into the ad.

This helps driver laser focused traffic to your site, Google rewards you by having a higher position for lower cost, your ad is shown more and you please the Google users because you provide exactly what they are looking for.

(Hint: The name of the game is relevancy).

3. Put your keyword in the Adwords ad headline, body and display URL address.

When someone searches for a specific keyword, all the listings that contain that keyword, whether it is in the metatags, in the name of the web address or in the headline, are bolded to make it stand out to the searcher.

In this way, everyone wins. The user gets exactly what they searched for. Google wins because that user will return again due to his satisfaction. And ultimately, you benefit from it because you potentially gained a new subscriber or customer and that means cash in your pocket in the end.

4. Create a landing page for each keyword you bid on.

One of the tricks to getting higher relevancy and higher quality scores in Google’s mind is to drive traffic to very specific landing pages.

Each keyword you bid on should be slightly altered so when someone clicks on your ad, they still see the same keyword or something very similar to it in the headline and in the body of your copy on your website.

For example, you search for “dog trainers in Seattle.” You see an ad that says “Dog Trainers in Seattle.” You think to yourself this is exactly what you wanted. You click on the ad to go to the website.

The first thing you read on the web site is “3 Dog Trainers In Seattle Reveal Shocking Secrets that Show You How You Can Fix The Top 10 Most Common Dog Problems Without Having To Pay $1000s In Consultation Fees…All From The Comfort Of Your Own Home.”

This website tells you exactly what you are looking for. Fido has some problem you want to fix but yet you are on a budget. And you want someone you can go to locally, not someone who is based out of Atlanta, Georgia.

To Your Success
Cody Moya

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More Reasons Why You Need A Blog

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Blogging used to be just a method for stating your opinion, but now blogs are used to opine, to review, and to sell. In fact, many Internet marketers base their entire business around blogging.

Here’s why.

Blogging is really just basic communication. All it takes is a computer and an internet connection and you can set up a free blog on one of the many blogging services.

Its flexibility is also one of its outstanding features. There are numerous platforms to blog from, from WordPress to Joomla to Drupal, and dozens more in between. And even if you don’t want to host your blog, you can set one up at one of the many free blog services like Blogger or WordPress.com. And even if you use the free services, you can always take your blog to your own server at a later date.

Many people also feel that blogs create an intimate atmosphere for learning and research. A blog can create a simple credibility that can help sell your products because it helps create an “Everyman” aura, that is, a stripped down, hype-free way to talk about products.

If your opinions get read and respected, you might find that your credibility will begin to increase around a particular subject. People will begin to look to you to offer your opinions on forthcoming issues. And once you are established and considered an expert in a niche, your ability to sell from your blog will increase dramatically.

Once you are established, don’t be afraid to ask people to sign up to your list. This will be a list where you can reach your readers at a moment’s notice. A great way to utilize this list is to send a message to it when you have made a new post to your blog, and encourage your readers to not only read your new article but comment on it.

By using your list in this manner, your subscribers won’t feel that you are using your list merely to sell to them. Of course, you can sell to them from your blog, and if your readers begin to comment on your posts, you are helping to enhance your blog’s stickiness.

Blogging is a terrific tool for any Internet marketing business. Done in the correct manner (meaning that if you intend to build your credibility, you should blog in the most personal manner possible), you’ll be blogging your way to success in no time.

To Your Success
Cody Moya

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Secret Marketing Strategies – The “They All Did” Strategy, The “Personal Partner” Strategy, and The “Lying Down” Strategy

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The “They All Did” Strategy

The “one person (your product’s benefit), another person (your product’s benefit), this person (your product’s benefit)…” strategy gives your prospects specific examples of people that have benefited from your product. You could present them as customer success stories or short little benefit bullets in your sales letter. You could even add their actual testimonials.

The “Personal Partner” Strategy

The “as a bonus, become one of my personal JV partners…” strategy tells your prospects that if they purchase your product, they can also promote your product. You could give your customers a higher commission rate than your free affiliates, just like you would your top personal JV partners. You could even tell them how many JV partners you have and the reputable names that are involved.

The “Lying Down” Strategy

The “when you’re lying in bed tonight and staring at the ceiling imagine…” strategy tells your prospects to imagine the benefits of your product. Most people won’t purchase the first time they see your ad so this helps persuade them to buy later when they’re not viewing your ad.

To Your Success
Cody Moya

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Secret Marketing Strategies – The “No Install” Strategy, The “Plug It” Strategy, The “Lock It In” Strategy

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The “No Install” Strategy

The “there’s no software to install…” strategy tells your prospects that your product won’t require any software to use it. Many people, even today, are software- or computer-phobic and don’t want to go through the hassle to gain their desired benefits with products that take complicated software to run.

The “Plug It” Strategy

The “it can be customized and you can plug it into…” strategy tells your prospect that they can adjust your product for their own specific needs and benefits. You are also saying that they can easily fit or blend your product into their targeted situation.

The “Lock It In” Strategy

The “lock in your one time price now and avoid any monthly fee…” strategy tells your prospects that if they purchase your product now, they will avoid paying an ongoing fee to use it in the future. If they are remotely interested in your product, they’ll likely buy it right away because most people hate reoccurring fees. You could even give them a date when you will switch over your product to a subscription product.

To Your Success
Cody Moya

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Secret Marketing Strategies – The “Hidden Value”, The “Confident Sell Out” Strategy, and The “Bombarded” Strategy

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The “Hidden Value” Strategy

The “you get an extra $__ in bonuses…” strategy tells your prospects that the total value of your bonus products is a mystery. They will realize that in order to find out the actual value of your bonuses, they will have to purchase your product. You can tell them it will be revealed after they order.

The “Confident Sell Out” Strategy

The “this product will definitely sell out…” strategy tells your prospects that you are confident that your product won’t last long. Many people are influenced by confidence. You can show even more of your confidence by telling them the approximate timeframe when your product will sell out.

The “Bombarded” Strategy

The “it’s hard to decide sometimes with so many businesses pulling you in different directions…” strategy tells your prospects that you understand they are getting bombarded with advertisements every day. You just need to tell them you won’t rent, share or sell their name to any other business. It will show them that you are trying to help them cut down on their junk mail and spam.

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Cody Moya

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Keywords for your articles

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Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimizing Your Articles

It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as “keyword stuffing”. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.

The Right Density

No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.

To Your Success
Cody Moya

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Guerilla Marketing In 2008

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You may have heard of Guerilla Marketing…

But does it work in 2008?

The answer is absolutely!

How does a new business owner get their new customers
talking? After all, that is the crux of successfully
marketing a business. When customers or clients like a
business for whatever reason, you can bet they’ll
recommend it to others. That’s why word of mouth
advertising is so important to a good marketing
system.

Guerilla Marketing 101 can show you how to do just
that. It will help you find the market niche and the
uniqueness of your particular product. When people are
excited about a product and they’re telling their
friends and relatives, they will save you lots of
dollars and many hours of time in marketing. When they
do the advertising, you can better invest your
energies into working IN your business instead of FOR
it.

Get your product into the hands of the right people at
the right time. Use those folks who are upstanding and
reputable in your community and encourage them to try,
use, and let others know about your product or
service.

Become involved with community and charitable events
to get your business name on the mouths of the people.
It can definitely promote a healthy and optimistic
attitude in the minds of those who attend. In many
cases, they will frequent your business or buy your
products initially because of a single like-minded
event you were a part of.

This is a great way to appeal to the side of people
who wants to help a person who helps others.

You’ve seen it, we all have. A person volunteers
to help the homeless for years and then suddenly,
their house burns down.

You usually then see a news story on it locally and
see that tons of friends and businesses rally together
to help the person rebuild.

Create new catch phrases and promotions to bring
attention to the name, nature, and product of your
business. The goal of word of mouth advertising is
obviously to get them talking. For more original and
exciting tips and information concerning this and
other tools for your own guerilla marketing campaign,
just click here.

As you can clearly see, this short communication is
only the tip of the iceberg. Get the entire step by
step course with a quick click and an immediate
download. You have absolutely nothing to lose since
it’s 100% Guaranteed! Take the first step to your
business success. Just click here.

Don’t dismiss these strategies, they work like
gangbusters and for good reason, they aren’t what
is taught in college. Their unconventional.

To Your Success
Cody Moya

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Email Marketing – Dealing With List Fatigue

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We all like to look at our email stats, especially when we have good open rates and our list size is increasing. What should be done, then, if you notice that your list is growing smaller or your open rates have gone down? It’s time to get some answers and do something about it.

When subscribers to your list don’t open your emails anymore it’s known as list fatigue. They’re not exactly unsubscribing and yet they’re not opening your emails. Why is this happening? Without taking into account the bounces, here are some probable causes:

1. Perhaps they are no longer interested in the subject of your emails. They may have new interests, and there’s not a whole lot you can do about that.

2. Are the spam filters catching your emails? Make sure you’re not using words that the filters think are spam. Do a search for the current list of spam words and find other ways to say the same thing.

3. Sometimes subscribers opt-in with an email address that they don’t check very often, if at all. What you need to do from the beginning is encourage them to sign up with their primary email address.

4. You might be sending them too many emails and they’re getting tired of you. If this is happening, slow yourself down and don’t send so many, especially the promotional kind.

5. You’ve given them helpful information in the past and they stay on hoping you’ll send them something else they need. So far, your email subject lines have been boring. Take a good look at the content of your emails. Are you sending valuable information or just promotions? Also look hard at your email subject lines. They need to be intriguing and catchy. Start a swipe file of your favorite lines.

The best bet is to try to prevent inactive subscribers before they happen. Here are some ways to engage your subscribers:

1. Give high quality content. People will rush to open your emails if you always over-deliver.

2. Survey your list and find out what information they want from you. This shows you care about them and their needs. It also gets your emails opened.

3. Hold a contest that’s relevant to your niche and get your readers to respond.

4. Give people a call to action and be specific. Ask them to respond to an email you sent or leave a comment on your blog. Ask them about their successes or ask them what their opinion is on such-and-such product.

5. Drop tantalizing hints about what the next email is going to be about. Leave them wondering and wanting to read your next email.

List fatigue happens, but you can take active measures to minimize it. Always remember that you’re writing your email to real people and when you have something good to say, they’ll want to read it.

To Your Success
Cody Moya

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