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You may have noticed that when you browser through the marketplace for products that you may want to promote you find data that may not make much sense to you.

This data is important information that can reveal a lot about a product and its sales cycles but the truth is, most affiliate never understand the data because it just isn’t written in plain English.

Today we are going to go over what all of the numbers mean so you can look at them and fully understand what they mean and use that information in choosing products to promote.

Let’s dive right in…

$/sale – This is the first number that you see on this line of data and it’s actually the easiest to understand. It’s simply the amount of commission that you are going to receive when you make a sale of this product.

%/sale – This is the second number that you see on this line of data and is pretty much as easy to understand as the first one. It tells you the exact percentage of each sale you are going to receive in commission for each sale that you make.

%refd – This is the third number that you see on this line of data and one that most people don’t understand. What this number represents is the percentage of sales for this particular product that are made by affiliates. So if this number is 88%, that means that only 12% of the sales are made by the product creator and 88% are made by Clickbank affiliates.

grav – This number is the fourth number that you see on this line of data and definitely the most misunderstood of the four numbers on this line. What this number represents is the number of unique affiliates that have made a sale in the last 8 week period.

However, this is a “weight based” number with each affiliate getting a ranking between 0.1 and 1.0 which means that affiliates who made sales in the early part of this 8 week period contribute a lesser number and affiliates who have made a sale more recently contribute a larger number.

So you can see that it isn’t a number of actual affiliates that made a sale but rather a weighted sum.

So how do you use this to your advantage?

The good news is that you can use this number easily. Generally if this number is high that means that lots of affiliates are promoting it right now which also means that it’s probably selling quite well.

So if you see a product with a high gravity ranking that’s probably a good indication that this is a recently hot product that you may want to promote.

Now you fully understand what all of this Clickbank data means and how to use it to your advantage when you are selecting products that you want to promote.

Make sure to reference this article when selecting products.

To Your Success
Cody Moya

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