Internet Marketing

Sales letters are a very important – and arguably the most
important – part of selling your products and services. You can
spend the money to have someone else write your sales letter for
you, or you can write it yourself.

If you write it yourself then you want to follow what is commonly
known as “AIDA”. AIDA is an acronym for attention, interest,
desire, and action. This is how you want to structure your sales
letter.

Attention

The main goal you want to accomplish at the beginning of the letter
is to hook the reader. You want to capture the potential customer’s
attention so that the customer keeps reading. That is your one main
goal.

The best way to do this is to take the biggest benefit of what
you’re selling and highlight it. You want to capture the reader by
using a pre-header, a header, and then a sub-header. If you don’t
hook the reader by the end of the sub-header then you can forget
about anyone buying your product or services.

Interest

After you initially hook the readers and capture their attention,
the next goal you need to achieve is to make the readers
interested. You need to pull them into what you’re saying.

Often you can do this by tossing out an interesting detail but not
explaining it right away. For example, you can something like “I’m
about to tell you how you can make $100 before you go to bed
tonight. But first I want to let you know…” That way they’ll keep
reading to discover how they can make money.

Desire

Since you’ve accomplished getting the readers’ attention and
capturing their interest, next your job is to make them want to buy
your product or service. You have to tell them how they will
benefit from what you’re selling – how it will improve their life.

Two of people’s biggest buying triggers are greed and safety. So,
if possible, you should try to make them think they will be richer
or safer if they buy what you’re selling.

Action

Finally, you want the reader to actually buy what you’re selling.
So tell them to buy it. Spur them into action. And you want them to
buy right then, if possible. So offer them a little something extra
(money off, a free report, something) if they buy within a certain
time period.

The Slippery Slide

“The Slippery Slide” is a popular phrase you’ve probably heard
lately. This phrase was coined by the famed copywriter Joe
Sugarman. It refers to wanting to get the reader sliding into your
sales letter and to the end of it before the reader knows what
happened.

And this is exactly what you want to happen. You want to grab the
reader and lead them quickly down into your sales pitch until they
are at the end of the slide wanting to buy.

Writing Copy

It takes many years and a lot of practice to get really good at
writing sales copy. The best copywriters spent many years honing
their craft and reading books by famous copywriters. But if you
start with the general formula that was laid out in this article,
you will have a good start on your own copywriting success.

If you’re interested in learning more about the art of copywriting,
you can now get your hands on a fantastic course by a high-powered
copywriter that will show you insider secrets that will get you
writing killer copy right away.

It’s written by Lenny Eng and endorsed by some heavy hitters
including Dr. Joe Vitale. I recommend you check it out now!

Click here to check it out

To Your Success
Cody Moya

Tags: business opportunity leads, home business opportunity, internet home business, make money, online business, internet opportunities, home business, internet business, business opportunity, adsense

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