The function of keywords is to attract the search engineÆs
attention. Once attracted, the search engine lists the site that
contains the keyword. This system opened up avenues for search
engine abuse by web masters. Because of a search engineÆs heavy
dependence on keywords, anybody could write ôsex, xxx, pornö and
other strong keywords even though the website contains nothing
of the sort. As a result of this abuse, the reputations of
search engines all over the web begun to suffer. Surfers got
re-directed to websites that had no relevance to their query.
To stop the abuse and enhance their accuracy and reputation,
search engines devised an algorithm method where web crawlers
not only looked at the keywords, but also at the contents that
goes along with them. With this new method of indexing, web
masters and internet marketers were finally forced to perform
honest work. They stopped using words like ôsex, xxxö and pornö
where there was none and begun writing relevant articles that
give accurate descriptions of their website or products.
As a result of this new indexing system, the industry of search
engine optimization (SEO) article writing was born. SEO article
writers are required to write meaningful articles that
thoroughly describe the product or website. Aside from using
correct and appropriate writing methods, they also have to
reserve slots within the article for the seeding of keywords.
As far as search engines are concerned, they index your website
by scanning the top of your website first. Be sure to have
descriptive literature of about 250++ words as this is what the
search engines look for. Within that 250++ word article, embed
your keywords in it without breaking the smooth flow of the
article. Try to avoid grammar deficiencies because of keyword
seeding. Your article needs to be as correct as it can be for
the search engine to understand what your website is saying and
what relevance it has to a searcherÆs query.
You can try the old method but you will not get as good results
as you will with the honest way. Furthermore, attempting to
mislead a search engine can lead to a bottom placement in search
rankings. Aside from being given low priority in searches,
search engines also have the option of removing your website
from their index. If this unfortunate development happens to
your website, youÆve already lost your business.
The internet is evolving. Just as it took centuries for the
laws of the United States to reach maturity, the internet is
hurrying along at light-speeds to protect everyone who decides
to visit it. If you try to disrupt the flow of one of its
economies, various individuals and corporations that own a stake
in the internet will immediately smother you and the tools you
use for disturbing a relatively peaceful environment.
As honesty seems to be the best policy for now, SEO article
writing is the way to go. Do not compromise your articles for
the sake of keyword density. After all, when your customers get
to your website and read a poorly written article, your esteem
in their eyes will immediately plummet. It wouldnÆt be a
surprise if they decide to transfer to another website with
better services and a higher degree of usefulness and accuracy.
Being an SEO writer myself, I can only say that what I
wrote above is all true. IÆve surfed hundreds of sites
pertaining to SEO writing tips and suggestions. I never saw
anyone suggesting a higher priority for keywords over relevance.
My own opinion is that keyword seeding and article composition
should both be done with great care.
To Your Success