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You’ve decided to “go for it” and create a blog about your MLM marketing business. You’re well on your way to becoming a blogger of some expertise, but are running out of ideas to make it fresh and appealing. Here’s a few things you can do to spice things up.

You can add extra facts not found in an article, show your own expertise in the area or invite others to submit their observations. No matter what way you choose to do it, you win! Remember, with a blog you need to get to the point fast as there isn’t lots of room to write a novel. Best you don’t do the essay route either as these days people don’t have enough time to be reading lengthy articles on the Net. What you’re really doing for them is pre-screening or filtering sites that would be of interest, quality sites, because you’ve already checked them out. This brings us to another point, having an audience vs. a public. An audience is passive. A public participates, which is what you want with your blog because ultimately, you want leads.

Another angle you can explore with your blog is how you want to write it. It can be a mixture of links, commentary and personal notes, or a record of your own thoughts (a quick reflection on something you observed or tried at work) Whichever style you choose, remember to make it distinctive to you, written in your own voice, letting your personality come to the fore. This makes sense, because one of the principle tenets of relationship marketing is getting to know your prospects, and letting them get to know you.

The kinds of blogs you’d likely be the most interested in would be the:

Private blogs - usually the most popular
Business blogs - for businesses
Corporate blogs - used internally for a business (marketing, branding, PR)

To Your Success
Cody Moya

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