Post to Twitter
AddThis Social Bookmark Button

Basically, marketing is about helping customers/ prospects find your website/business – looking to grow your business, increase sales leads, or lower customer acquisition costs. You’ve already read about one way to do that, but smart marketing means you’ll use a combination of both SEO AND PPC.

Call it online search engine advertising if you will – it works and generates new business. To be even more specific: organic search engine optimization is the process of optimizing a web site or page so it ranks well in the free listings of the search engines. This is the best (and least expensive) option for getting visitors. Why? Visitors click on free organic listings more often than paid listings.

Something else you need to know so you realize just how important this is for your site. Just about 65% of business websites were created solely for customers without any search engine optimization. Translation: two thirds of businesses on the web are in the bottom of engine results. Since approximately 85% of online sales come from search engine traffic – you’ve got a problem.
Without getting into too much detail about “how-to” accomplish this organic optimization – suffice it to say the methods are called “White Hat” and involve keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.

Remember to do both online AND offline optimization. This includes regularly submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site. To get relevant links – start a blog about your key phrase. Link from it to your web site, and keep the content on both fresh and original. The good news? 70% of search engine users visit organic sites, and 50% of them select the top results. Imagine what that will mean for your marketing site.

Google AdWords offers you:

Targeted reach
Now you can advertise to people searching on Google. Even if you already appear in Google’s search results, AdWords can help you target new audiences on Google and our advertising network.

Greater control
You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Measurable value
There’s no minimum spending requirement or time commitment. And with the cost-per-click option, you’re only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.
Sign up now | Next topic ”
Local and regional targeting
Set your ads to appear only to people searching in a particular region. Now it’s easy to target online customers within, say, 25 miles of your front door. Learn more
Local business ads

Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.

To Your Success
Cody Moya

Tags: , , , , , , , , ,

Post to Twitter



=========================
Article Re-print Rights Information

You may re-print the article published in this email as long as you comply with following terms:

Article must be published "as is" (unedited) except that you may correct grammar and spelling errors. Article must be published with below the author's bio paragraph (resource box) and copyright information included. URL in the resource box should be set as active hyperlink. Hyperlink can NOT have rel="nofollow" tag. Article cannot be used in spam communications

Bio paragraph (resource box) below:

----------------------------------------------------------------
ABOUT THE AUTHOR:
Cody Moya writes about Internet Marketing Tips in his
Free Internet Marketing Courses. You can sign up for his free
Tips and get additional information at his
website: http://FreeInternetMarketingCourses.com

Below is html code of bio box to copy paste to your website