How to Use Traffic Exchanges Effectively

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A manual traffic exchange is a membership web site that allows you to view web pages selected by other members and allows other members to view web pages you select. In other words, a traffic exchange allows members to exchange traffic between their sites.

You can sign up as a free traffic exchange member or as a paid member with a monthly subscription. Once you sign up, you will have the opportunity to provide the URLs for several web pages of your choosing. You may also be able to include banner ads and text ads.

As you might imagine, your goal in joining a traffic exchange is to promote your URLs by having other members view them. You earn credits to have your pages displayed when you view other members’ pages. Free members normally must view more pages to earn a credit than paid members. You’ll typically view each page while a timer counts down, usually from 10 to 30 seconds, before you can move on to the next page.

You can also purchase credits or receive a monthly allocation of credits as a paid member. But, the most economical way to receive credits as a beginner is to earn them by surfing.

To earn credits as quickly as possible, you may want to surf traffic exchanges by opening up multiple tabs in your browser. You’ll view a different traffic exchange in each tab. So, immediately after clicking to the next page in one traffic exchange you’ll move to the next tab and click to the next page on that exchange. In this way you are not waiting for any timer to count down, but are earning credits on multiple traffic exchanges as quickly as possible.

Because most other members also use tabbed browsing, your page has only a second or two to capture their attention. Your page’s headline must immediately interest them and distract them from clicking to the next page.

And because most members are clicking almost mechanically to get to the next page, they will need to see your page several times before they decide to do more than glance at your headline. This means you will need lots of credits to successfully promote your URLs.

These facts have a profound effect on your ability to make money using traffic exchanges. To make a significant amount of money from traffic exchanges there are two things you must do.

Build a Downline

First, you must build a downline. That is, you must encourage other people to join a traffic exchange from your promotional link to that exchange. This is important because most traffic exchanges give you credits that allow your pages to be displayed when members of your downline surf. You may receive credits worth 10% or 20% of the credits earned by the surfing of your downline.

A large downline adds significant credits to your account and allows your pages to be displayed frequently. It gives you tremendous power to promote money making opportunities on the traffic exchanges. This is why building a downline should be your first priority.

You can build a downline in two ways. One way is to cross promote. That is, you use a splash page from traffic exchange “A” on traffic exchange “B” and visa versa. So, when someone surfs traffic exchange “B” and joins traffic exchange “A” from your splash page, you’ve added to your downline on exchange “A”.

The second way to build a downline is to make use of a traffic building resource like TrafficHoopla.com. TrafficHoopla tracks the performance of traffic exchanges and ranks them in order of effectiveness.

You can join TrafficHoopla and the traffic exchanges they monitor. After joining each exchange you can add your program ID for each exchange to TrafficHoopla’s database.

Then, when you advertise TrafficHoopla, the links to the various exchanges will contain your program IDs. When someone joins the traffic exchanges via your TrafficHoopla link, you’ll gain a downline in each of those traffic exchanges.

So, by advertising only TrafficHoopla you can gain a large downline in a number traffic exchanges. This is a very powerful technique for building a downline on the traffic exchanges.

Build a List

The second thing you need to do as you build your downline is to build an opt-in list. Building a list is one of the primary uses of traffic exchanges. A quarter of the web pages in a traffic exchange ask for your email address while another 38% of the pages will ask for your email address when you click to a second page.

An opt-in list allows you to send out newsletters that cover a topic of interest to your list members. As you cover topics relevant to your list members you’ll build credibility with them. Your list members will then be more likely to investigate the products you recommend in your newsletter. And, when you recommend your own products or affiliate products you’ll make money when your list members make a purchase.

You’ve probably heard that “the money is in the list.” When you have a large list you’ll be able to make money every time you send out a newsletter. The larger your list, the more money you’ll be able to make.

So, remember that the most effective use of your time while starting out with traffic exchanges is first to build a large downline and second to build a list. Doing these things will put you head and shoulders above the average traffic exchange member.

To Your Success
Cody Moya

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Product Creation Tip – One Idea Means Ten Ideas

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Alright, here’s a great product creation tip that I couldn’t live without. Not only does it create more products than I can handle on top of the idea generating ideas that are already exceeding what I would consider to be a usable amount but it takes things even further.

Using this method you can actually effectively come up with different product levels. You’ve already heard of how you build trust and customer relationships, taking them from free to cheap, to expensive to premium (where you make all your profit). Most marketers will attempt to come up with three or four different ideas and line the products up to be given away and sold one after the other in this fashion.

I don’t think it becomes apparent how hard it actually is to come up with five or six products that are related in such a way that buyers of one would without a doubt be interested in the next in the line. It’s far easier to make five products out of one idea.

But how is that possible I hear you ask. Well, it’s very possible. What you’ll find is you can split your ideas into categories. You can take a single idea, and present it differently to great effect. You know how you’re always hearing me blab on about presentation and how important it is in every aspect of your marketing? Well I do it for a reason, and this is one of them.

Presentation is the key once again. Present your freebies as snippets of your full products while providing good information that people can act on. Many people make the mistake of holding back on freebies. They think that maybe they’ll run out of stuff to say in their full products, or that people will get all they need and move on. This is rarely the case if done correctly. If you can write a ten page report discussing ten specific points that your customers can use and see results from quickly, they will come back and buy your intermediate products.

If you can then change the presentation and spice up your intermediate with 50 points presented in an innovative and pleasing way as a follow-up to your freebie people will buy from you. Similarly, you can take things even further. For example, premium products are often audio, video, CD’s and physical products. Taking things further still, the top class cream-of-the-crop products usually involve one to one and very personal advice.

It’s strange you know. You can put all the information anyone will ever need in front of them, and they still won’t be able to succeed. Most often, they just need a confidence booster, or to see it for real. After all, words on a page are just that. No matter how much proof you put up, there’s still this burning desire to see someone do this for real and get real results, or take them through it while holding their hand.

So there we are. In my experience one idea can equal up to ten different products, simply by changing the methods of creation, the content, the price and of course the presentation.

Never again come up with what you think to be an idea that will make a killing and throw it all down on the table for $100 or so. You’re selling yourself short.

Instead, use your ideas for different purposes. The one overall purpose in online marketing for the lone business owner is obviously to make a whole load of cash. Something you can do with high priced, low volume products, but the moment you begin to see that making such a profit is very hard if not impossible without other important aspects, your business will begin to fly.

Think about creating products for lead generation. Think about creating mid price, high commission, non-profit making products to build your contacts and affiliate base – Think about building trust with your customers, and dividing them up into separate lists, from the standards that by nothing, to the customers that have bought once but still need something extra to be able to trust you enough, to those who hang on your every word and buy your $1000+ premium products and your profit makers.

Once you take into account that you can’t just create products to make a profit, your business will take a turn for the better. In addition, once you begin experimenting with presentation and come up with several products from one idea, each fulfilling a different role in your sales process, the pressure will be off you, and you won’t have to come up with 100 viable ideas every year.

This is one of the main reasons I believe ideas come to me so often, because the pressure is off, and I’m not pushing myself hard to come up with them. You can take the pressure off too through releasing multiple related products, fulfilling different roles, built and presented differently from each other, becoming more and more superior as you rise through the ranks.

Try it. You’ll be shocked at how much ammunition this gives you without having to re-hash or re-use content.

To Your Success
Cody Moya

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JV Tips – It’s Just Business

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So you’ve decided to throw yourself headfirst into the joint venture market place. Good on you, I wouldn’t have it any other way. If you’ve taken action on any tip in this sections, you should already be seeing the results. If you’re just reading through quickly and haven’t really done much about it, don’t ditch this as just a waste of space, or something that I wrote as a space filler.

I don’t touch the keyboard unless I have something proven and worthwhile to teach. Sure I may not be the most interesting or the fanciest writer there ever was, probably far from it, but it wouldn’t make much difference if I was. This stuff works – I mean it really works. I’m talking rags to riches, thousands a month to tens of thousands a month, and even hundreds of thousands per month. If you want to reach that level, pick any tip and put it into action. When you see the results of any one of them you should be nicely motivated to move on to the next, and then the next and so on.

It’s motivation that I really want to talk to you about in this section in fact, especially if you’re getting into the JV world. Let me warn you in advance.

• You will be threatened
• You will be blackmailed
• You will be abused
• You will be verbally attacked
• You will be put down
• You will be ignored
• You will be torn to pieces

And so will your business.
Nice huh? Well, I thought I best mention it anyway, save you landing on an unpleasant surprise. You see, that lovely little picture of the perfect business, and people doing business with each other is just a veneer. It isn’t anything like that underneath. It could be likened to a school playground, packed with drama’s and unexpected situations at times and I want you to be prepared for that.

This is especially true when someone learning about joint ventures for the first time, approaches someone with very little business sense and experience. Some people just don’t understand the nature of business, they begin to take things personally.

Lets face it, everyone likes to know what they’re talking about and having other people think that they know what they’re talking about too. People never fail to point out your faults and how crap you are at marketing when you approach the less experienced with joint venture offers. Some will all but spit in your face. Thankfully those that do know what they’re doing will either accept or deny, or give you a couple of pointers in passing.

So here’s the deal. If you approach someone for a joint venture, and they either belittle you, try to tell you how useless you are or that joint ventures don’t work, or even as I’ve experienced before, attempt to blackmail you (I even had a death threat once from a peace loving psychic healer website owner, how’s that for irony?) it’s important to me that you know now to walk away unscathed and ignore it. These people don’t understand what business is about full stop. You do, you’re better than that, so accept it, and walk away.

Whatever you do don’t let it affect you. Now if you’re a success already, you might be reading this and wondering what I’m talking about. I have to admit, since I made a little bit of a name for myself, this has stopped, aside from the odd mail from someone who is mad they received an ad for my product even though I didn’t actually send it to them.

There are a lot of screwed up people out there, if you’re new to the internet or mixing with the internet community I say this now so you don’t get a shock. Expect it, take it, and walk away and forget about it. Whatever you do, don’t let the odd irate marketing newbie that you mistook for a viable prospect change the way you do business. Even when you’re denied, you’ll be able to tell the difference between the business savvy and the not so business savvy.

You have been warned.

Don’t let it change the way you work online.

After all, it’s nothing personal. It is just business.

To Your Success
Cody Moya

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Action Tip – Increase Productivity, Move Yourself & Your Surroundings

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This one is going to be a lot harder for some readers compared to others, and that’s totally understandable – don’t worry too much about it. Coming from a background where in fact in 1998 I lived on a bench on a grassy hill just up the road from my current house, moving on in 1999 to an oh so fabulous studio apartment, where everything aside from the bathroom was in one room, things can be a little tricky without a lot of work.

Of course, I’m talking about rearranging your surroundings to suit the needs of not just your business, but yourself. So bear in mind different people are going to be able to do this to different extents. Don’t think I’m sitting here in a big old house just expecting everyone to change their life overnight. Realistically, I know it isn’t like that.

All the same, here’s what used to happen to me when I was in my studio apartment that encouraged me to completely change the layout while I was there, and arrange things in a smart way when I left.

I said it before and I’ll say it again. Adapting from a normal job working for someone else to working your own business isn’t exactly the easiest thing in the world. Most of the time we concentrate so hard on the business side of things, we forget a skill that we learn very early on in life, and that’s to look at our situation, what isn’t going our way, find the problem and then fix it up by implementing a solution.

The problem that we have when we all move to self employed-ness is what I call the flutter. There’s no focused office, there’s no people all around you working like you are, there’s no set hours and there’s no one too shout at you when you step out of line. Because of this, sometimes it’s hard to focus. You know when you really get into something, like when you’re working, you kind of enter in an almost trance-like state where you’re running on auto, just getting the work done. It’s what happens in classrooms when you’re at school, it’s what happens in lectures when you’re at college or university and it’s what happens when you enter the real world and get yourself a job. It’s no surprise that no matter how much we know about business, we’re not pre-conditioned to make sure that the work we do is done to the standard and with the efficiency that you get in a normal nine to five.

The only way we can figure out what to do to help ourselves when we first become self employed is to experiment, to observe ourselves and our businesses and learn as we go along.

I’m going to cut that little job out for you now in regards to the way you work. My first piece of advice to you is you have to disconnect. This is the most important piece of advice I could ever give to someone who’s self employed. When you’re done working, turn off your computer, and walk away from your place of work. Your work is done, you need to separate yourself from it.

This can be incredibly hard to do if your workspace is located in a living area, either your bedroom, your sitting room, or your dining room. What happens when you finish work and try to relax for a little bit? Your computer is right there staring you in the face. As any self employed business owner will tell you, our businesses are often right at the front of our minds. Trying to relax or sleep in a space where your workstation is present will be detrimental to your efforts.

So what will it do? Well, in my experience, it scrambles your mind. Have you recently needed to do something important, yet forgot to do it because you ended up thinking about your business instead? Maybe you put something down on a work surface, only to find yourself thinking about your business half an hour later with no clue as to where you put your item? Maybe your friends, family or loved ones have noticed that you don’t seem to be paying as much attention to their conversations as you used to before you started the business, or catch you deep in thought more often than usual.

This is why it’s important to separate your work from your relaxation. If you’re one of the many business owners who have their computers in a living space or even worse, a sleeping area, try and persuade your wife or husband to help decorate that spare room and convert it into a study, even just temporarily. It will really help you on your way to success, far more quickly than I can explain to you here. Everything from feeling less fatigued, to being more alert, more confident with your business, having more fun, being less grouchy (I used to get that a lot) or even in the worst cases where you’re working in your bedroom, affecting your sleep.

So there we have it. Change the way you use your workspace, and it will change your business and the way you work and feel in many positive ways, some that you won’t even think of until you’ve actually done this.

Why not have a bit or a re-arrange today, ready for a fresh new outlook tomorrow?

To Your Success
Cody Moya

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Hey! I Have a Webpage!

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The world wide web has been growing by leaps and bounds for over a decade now. It is almost unimaginable, it is so vast in scope. For millions of people, consulting the Internet has become a daily activity, whether they’re shopping, looking for information, or hoping to be entertained. Gratefully, there are billions of websites waiting to offer exactly that.

On top of all this, countless websites are being added to the mix everyday. As with current webmasters, many who are jumping on board today are wanting to tell the world something about who they are and what they’re interested in. They’re offering information, pictures, and videos. Others are looking for success as merchants. They want a share of the huge financial exchange going on in the Internet marketplace. (On eBay alone, there are millions of surfers spending millions of dollars daily.)

For your website to be successful in sharing its information with the world, it needs visitors. For a business person to be successful in selling products online, she or he needs to have a steady flow of web traffic. Ideally, visitors would arrive automatically, as in “build it and they will come.” Mostly, however, this isn’t how it works.

Again, ideally, a creator of a new website would create so much buzz and offer so much fabulous content that internet surfers would flock to the website in droves, hungry for what is being offered. Or in the case of the merchant, she or he would offer such a great deal on such a fabulous product, they couldn’t keep up with the traffic and demand. But, again, this isn’t how it generally works anymore.

Competition on the Internet is stiff! Millions of results are returned in Google when a search is conducted for any specific item, keyword, or area of interest. How can you hope to be found among all of those competing pages? How do the websites get listed at the top of the results? Aside from paying to be included near the top, backlinks are the answer. To have your webpage found through a search engine, and noticed on the world wide web in its current state of evolution, you need backlinks, and a lot of them.

Backlinks are created when other websites link to your website. To the search engines, this means the other websites are “voting” for your website, giving it a thumbs up, saying it is valuable in some way. Ultimately, the websites with the most backlinks end up near the top of the search results.

Now, not all backlinks are created equal. The links that are most valuable come from other websites that have some authority in their niche. These are well established sites with many other sites linking to them. Another criteria that raises the value of a backlink is relevance. If the backlink pointing to your website comes from a site with content on a similar topic as yours, it has elevated value in the eyes of the search engines too.

Backlinks bring visitors because millions (billions?) of people are using search engines every month and thousands are searching for information on any given topic. When the search engine returns results from the search, if your site is near the top, the surfer visits your site, and this can happen over and over and over.

In this time of tremendous competition for attention on the internet, the key is positioning your website high in the search results by building lots and lots of relevant backlinks – thousands of them. Then offer the visitor a valuable experience on your website and you’ve got it made.

To Your Success
Cody Moya

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Promotion Tips – Give it away, get rich

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I’d just like to say at this point, coming to the end of the general promotion tips section, that there’s a lot more promotion based material contained within other sections of the guide, namely joint ventures and backend tips, so don’t fret that we’re coming to the end here. There’s far more still to come if you’re not reading in order (as most likely won’t be).

Alright, for the last part of this section, I’d like to talk to all the new business owners and product creators about what their shiny new products are worth. Imagine you’ve just created a product and you plan to sell it for $1000 to the general public. It’s inevitable that at some point in time you’re going to need to give it away to someone.

Whether you’re looking for a joint venture, or someone contacts you wanting to review your product for their site, or your contacts have asked you to review the product, you will end up giving it away.

I really want to get you over the fear of doing so, even if you don’t think you have any reservations when it comes to this, listen closely anyway, because you may not have been put in the position where you find yourself tested yet.

This isn’t really a well documented or much talked about aspect of marketing. That alone confuses me, because more often than not, new marketers that are creating products for the first time are worried about giving their product away for a number of reasons, and so they hold it close to their chests deciding that unless someone pays they will not get their hands on your hard work.

That’s fair enough for the most part, otherwise you’d never be making any profit. I want to change the way you think about your products. Let me tell you a little bit about one guy who requested a joint venture with me. He wanted an ad to my list, and like most people e-mailed me to say so.
Now I wasn’t particularly busy at the time or he would have been instantly rejected, but because I had some spare time on my hands I mailed him back and asked him to send me his product so that I could review it. A couple of hours later, I return to my computer to check my e-mails, and lo and behold, he’s sent me to the order link and told me to buy it if I want to see it.

If that sounds farfetched, you’d actually be shocked at the number of people that hold back. Not to this extent, but there’s a bunch of review sites that sometimes go about requesting your product (check them out first to make sure they’re not random individuals trying to take you for a ride, there’s a heck of a lot of them out there).

Listen, I know how it feels to work your fingers to the absolute bone. The late nights, early hours of the morning, sometimes even working 24 hours straight or more, through your business, your job, looking after your family and more, knowing for a fact that without a doubt you work harder than anyone you know. I know how it feels, and I have these thoughts all the time, which is why it’s a real kick in the nuts when someone looks down on you for making a success of yourself, but that’s a whole other story that you’ll experience when you achieve your dreams.

For now though, understand in advance that people will try and share your product illegally. People will attempt to take advantage of you, and aside from not encouraging this behavior, and denying them at every turn, there’s very little else you can do about it aside from create good products for your customers. I mean, even the multi-billion dollar music and film publishing companies can’t keep their content safe.

This is why I always concentrate my efforts on catering to those customers who are loyal and buy often. It’s also why I have no problem at all with someone that wants my product for free to review it, or to review it for a joint venture, even if they turn around to me at the end of day and don’t like what I have to offer, or deny my joint venture request. In fact, many people in the know nowadays actually tend to send a signup URL or straight up login details to their prospects. Smart move. They’re the ones making the money. They concentrate on the people who do buy, who do make the deals, and who follow the unwritten rules. The odd person is bound to come along that tries to take advantage. Forget them. They’re a waste of time.

So there we have it.

Don’t be afraid to give away the $1000 product that you worked your hardest on for the past few months. It’s actually likely to do you more good than harm. I can’t count the number of times I’ve given mine away to JV’s and review sites and had people e-mailing me to tell me they bought my product because of what they heard from these sources.

You should be actively seeking the JV’s anyway.

The review sites will find you if you release a popular product.

Don’t be afraid to give it away to the right people for the right reasons.

Don’t waste your time on those trying to take advantage.

To Your Success
Cody Moya

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Product Creation Tip – Innovation & The Risks

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Alright, we’re moving on to something slightly different now. I want to talk to you a little bit about innovation and the risks. This is a hard subject for me to talk about, because I’ll be honest, I’m the type of person that wants to change the world overnight. I’m impatient, I always want to be original and do something totally out of the ordinary. It’s getting to the point now where I can risk doing that, but it wasn’t always the case.

There are many problems with innovation. First up, we have the market. How do we know that there is a market for our products and services if we come up with something totally out of the ordinary? There’s two sides to this. The first is that you come up with something totally out of the ordinary to solve a problem that already exists. For example, a new piece of software that gets people hits to their site, or subscribers to their lists. We know for a fact that’s what people want already, so you can be pretty confident in what you’re doing. This is safe innovation to an extent, although there’s more to this that I’ll talk to you about in a moment.

The problem comes when you search google for example, and you find no other products that solve the problem that yours does. What does that mean? Does that mean you’re on to the next big thing that no one else has thought of yet, or does it mean that no one actually wants that particular problem solved, or it’s not high enough on their list of priorities for a worthwhile solution to be created?

That one I can’t help you with. As harsh as it sounds, it’s true. We already know what works in online marketing, so very often, re-inventing the wheel or attempting to do so will result in disaster. Of course, it may just make you millions, but if the information isn’t already out there, you have to go and get it yourself. Never drop yourself blindly into this type of innovation. The costs involved are usually huge, and if you’re going to find that there isn’t even a market for your solution, you’re going to be left out of pocket. The money that you could well have used to successfully build your resources or promote proven products may have been wasted. This can be devastating, especially if you’re using a full time job to fund your online marketing efforts at the beginning. Do your research.

That’s the only advice I can give you in this instance. It’s far safer however to provide a solution to an existing problem than it is to try and be the first to find a new problem to solve. Unless you have a lot of funding behind you, stick to safe innovation, where you’re presenting a new solution to an already well known problem.

Ok, back to safe innovation as I like to call it. The things you have to ask yourself when you’re looking at safe innovation are firstly, is my market ready for this? The reason you have to ask this is (I’m sure you’ve heard this before) when you head out and launch a product, it can be thrown back in your face, even if you think it’s the best thing since sliced bread. Two years later, someone else comes along and uses the same idea, and it makes them millions. Once again, this could well cost you big.

The second question you have to ask yourself, is ‘How is my solution to the problem superior to those already out there?’ Short term, yes people may snap up something new and fancy to give a try, but once word gets around that it doesn’t work as well as another product, they’ll just walk away from you. If it’s too hard to use, too expensive and doesn’t give superior results, they’ll ditch you in favor of the old products.

Still on the subject of safe innovation, the third question you have to ask yourself is, is this solution viable? Look at cost, look at time, look at what people are willing to pay for current products that may be entirely different but solve the same problem. For example, no way on earth would you sell matchbox attachments to make them easier to open for $500. Ok, that’s a really over the top example, but you get my point. Anyone can come up with an innovation with ease, but whether it’ll be viable or not is another matter.

My final tip for you in this section is something I hate saying, it’s something that I never thought I’d advise anyone to do, and that’s to not innovate. Ok we’re not entirely ruling out, but let me explain.

If you are not in the financial position yet where you can comfortably build a large list, and throw good funding behind a product including research and development that just may flop, don’t do it. Wait until you are in that position and hold on to more proven products presented in innovative and interesting ways. It’s a far safer bet. Granted the returns may be smaller to what you may imagine as a brand new trend-setting product, but when you’re facing such tiny odds, it would be like betting your life savings on a horse with odds of 10000-1 and even longer. Sure you might get rich beyond your wildest dreams, but it’s far more likely to put your progress back ten or twenty years.

So here’s the bottom line. If you can afford to fail, innovate. If you can’t afford to fail, get to the point where you can, and then innovate. Any other action would be irresponsible and will ruin far more people that it will make millionaires.

Whatever you do though, don’t let this discourage you. Keep writing those ideas down and coming up with new ones for when you can afford to follow them up. After all, we’re all here to earn some money so we can do something a little more fun a little more often. So why not make it a totally out of this world product?

To Your Success
Cody Moya

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JV Tips – You have something to offer

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Joint ventures are always about exchanging one product for another, or a service for a service. It should always be like for like. The biggest obstacle that marketers come across when trying to put together a joint venture, is what they can offer in return. In all honesty, things have actually got easier for the new comer to the scene as those of us in the business become more confident in what we want and what we can give in return.

This is all good news for you, because you now have a big shelf of products and services to choose from to put on the table and secure some of those all important JV’s. One thing I’d like you to keep in mind at this stage is to keep everything in perspective. Think about what JV’s are about, like for like. You can’t give more than you take, because you’d just be getting taken advantage of, and no one wants that (none of us ‘legitimates’ anyway). Similarly, you can’t expect to be given the earth when you have nothing to give back.

So what exactly do you have to offer that will take your circulation on product launches past that magical million mark? Lets start with the easy stuff. Commissions and your product to begin with. You’ll always hear me rambling on about how much more leverage and power you have with your own products compared to affiliate promotion, and this is why. If you can take a product that you’re selling for $1000 and hand it to a marketer to review, keep and use for themselves, and in addition you can bump their commissions up for promoting your product so the odds are in their favor (anything up to 80% for your high priced money making products) then you already have a very basic launch pad.
A couple of points that I’d like to make to prevent any misunderstandings though – Point number one. Your make money online product holds no weight with any marketer that is already successful unless you are providing a new or particularly innovative product or service.

Point number two; when looking at commissions, increasing them is always a safe bet to include as well as your product. Keep it in perspective though. Firstly, is your product one that will put money in your pocket? Products designed with this purpose in mind are generally high priced and lower volume, you can’t afford to give away 90% commissions because that will undermine the whole purpose of your product. If you’re running for lead generation, contact and affiliate building on the other hand, because your product isn’t designed to make you rich directly, you could quite happily give away 95% and come out with a list that makes you rich indirectly.

As long as you know what your product is there to do, you will know what level you should be setting your commissions at.

Moving straight on now to something even more powerful than giving your JV prospects higher payouts and your product. How about this; not giving them anything at all works much better. Instead, give it to their list. Us marketers live off our reputations, and the only way we can up the ante on the competition and keep out lists and previous customers active, is to treat them as princes and princesses.

If you wanted to get your hands on my list, came to me and offered me a commission, let me review your product, and then proceeded to present a special offer to my list, and an even better one for my most valued customers, I’d be ecstatic. It’s unfortunate that this rarely happens, but when it does, and I can send an ad out to my list for your quality product, earn commissions, and remind my customers that they’re on my list and opening my e-mails because I treat them well, we both win. And I get to boast a bit about this special deal I secured for them.

So you see, you can relax. Every deal differs from the last, this is true, but you don’t necessarily need a massive list of resources to begin securing these deals that will ensure massive circulation on your product launches. In fact, for my last product launch, this is all I used, and we shifted 380 products at $197, and an additional 160 at $97 in seven days. People ask me how I manage to sell so much so quickly. Now you know it’s not me, no one could sell that much that quickly on their own. That’s the power of the joint venture.

Moving on once again, there’s one final method you can use aside from presenting huge lists on the table for the JV to mail an ad to at will (this would be the ideal situation by the way, but I understand that when starting out, people rarely have resources like this).

Promotion. It’s as simple as promoting someone else’s product. Do you remember a little earlier when I spoke to you above having to prove yourself first? This is how you go about it. Sign up, buy your JV prospects product or join their standard affiliate program and promote.

You see, once you sell a few of their products, you immediately elevate yourself above a massive group of marketers out there. Sure you might not be your prospects top affiliate, but you prove that you’re a doer and you actually get out there, promote successfully and make sales. Once you refer to previous sales made for your prospect, chances increase dramatically. Bear in mind that one sales of $10 probably won’t cut it. If you can sell twenty or more of my products though, you’re always a worthwhile look. If you can sell seventy plus, well in that case we’d probably be talking on the phone and on each others instant messenger lists in regular contact by the end of the day.

So there we have it. I hope that’s inspired you, and I’ve been successful in showing you what you can offer your joint venture prospects to enhance your chances of success, even if this is your first day in online marketing.

Happy deal making!

To Your Success
Cody Moya

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Action Tip – Be Lazy And Prosper

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Ah, music to my ears. Be lazy and prosper. Nothing is better than laying in bed having a well earned rest while the work is being done for you, knowing that you’re going to reap the rewards when you wake up.

Ok, this isn’t quite sleeping and having the work done for you, but it’s very close. I would say that this has to be my second favorite tip in this section, because it’s something you can start doing immediately, and you won’t just see the effects, but you’ll feel them too, in how relaxed you are, how much energy you have, and how easy work starts to become.

Just to give you an idea about how much of an effect this had on me, I used to write twenty to thirty pages per day before getting tired. I’m writing some products for a new fire sale as you read this. Yesterday using this method I wrote close to 90 pages and only stopped because I was getting hungry.

We’re not talking some little improvement here, but three times the efficiency. Completing something in one day that would normally have taken you three, slow, boring, tiring and laborious days. Taking things to the extreme, you could be 20 years old and achieve something by 30 years old that would have taken your fellow 20 year olds until they were 50 years old. Pretty special when you look at it like that huh?

So, here it is. This is my lazy writing method that I began using when I wrote my first book some years ago. Here’s what I used to do when I sat down to work on a big block of text, whether it be a guide, tutorial, book, or primer for an audio or video products. I’d sit down, grab a sheet of paper or notepad file and write down the titles of all the chapters that I was going to cover in my text and the approximate length of them. This is a good start but it didn’t go far enough.

Anyway, I’d sit down with my titles in hand and start writing. After about two hours of non-stop typing I’d be tired, bored and couldn’t be bothered to do any more. You see if you haven’t written before, let me warn you in advance, it is mentally tiring.

What you’re actually having to do is think very hard about what you’re saying. Concentrate as hard as you can on anything for a long period and its bound to fatigue you. That’s exactly what happened to me and as a result my business was moving forward slowly instead of at the almost unimaginable speed it is now.

I started thinking to myself a while back how nice it would be to actually be relaxed when I’m writing, and not really have to think about much more than forming words, but of course that’s impossible isn’t it. Isn’t it?

Well actually, it turned out to be very possible. Here’s how I did it. Remember those headings for each chapter I wrote down? Well, as an experiment, I took those further. Now the basics of planning that we’ve all learned at one point or another say that you note down your titles, and a couple of general bullets about the subject you’re going to write about. This is what they taught me anyway. Don’t do too much planning they said. You’ll just end up having to write the whole report twice they said.

‘They’ couldn’t have been more wrong.

For my experiment with the goal of removing as much hard concentration from my work as I possibly could, I decided to go against the advice I’d been given through my years of study. I took every single chapter title and noted them down as normal. This time however, instead of quickly jotting down the odd point that I wanted to cover in each chapter, I wrote it all down.

Every singe little point, every single opinion, experience, story and fact that I wanted to put across in my main text I wrote down as two or three words as simple bullets. On doing this for two hours, what I was left with as the end result was a whole 200 page book planned out sitting in front of my eyes. All I had to do was take the points I’d already thought of and make them into sentences.

My old professors would have had a heart attack at that if they saw it back in the day, because the plan itself was close to six pages long, bullet after bullet after bullet, noting every intricate detail of every point in the shortest way possible.

So what happened when I went to write the book? Simple, I wrote and typed for the whole day, almost non-stop for hours on end. At the end of the day, a quick shower and I’d feel as fresh as I did when I began. There was no boredom, no fatigue, or anything like that. I didn’t have to dig deep and concentrate hard to come up with something good to write, oh no. I’d done all the work already. It was like watching TV. My brain was only just about working, one step away from sleep almost.

Now I thought that the quality would suffer when doing this, especially when I sat back at the end of day and boggled at the number of pages I’d written. It’s quality not quantity we’re looking for here after all.

On reading back however, the result was shocking.

My work was vastly superior to what I used to create before I began using this method. Spelling mistakes were almost non existent, my grammar was far better, I’d never miss out or neglect to mention anything that I’d later have to try and find a place for (which is always annoying as I’m sure you’ve experienced before when creating a text). I got my points across far more clearly, and it was a heck of a lot more interesting to read too.

Now I’ve never taken any advanced writing courses or anything like that, and to this day I still don’t understand how everything from spelling to presentation can improve when you’re thinking less hard about what you’re doing. I have my theories, but I won’t bore you with them here.

All I know is it works, and it’s something you can put into in to action from the moment you begin your work day, to the end of your work day, it increases efficiency three fold, doubles the quality, and leaves you feeling relaxed at the end of the day with plenty of energy to go and do something else. Pretty amazing stuff if you ask me.

This is one of two methods in this section I’d urge you to grab by the throat and take advantage of right now, today, or the next time you begin working. You’ll kick the businesses owners who don’t understand and make use of this into oblivion, and they won’t know what hit them especially if they’re your competition.

To Your Succes
Cody Moya

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Promotion Tips – not so obvious

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Alright, now we’re moving into the realms of the not so obvious. I’m going to be talking here to the marketers who have their own products and rely heavily on affiliate promotion, and of course those of you who carry out or plan to carry out joint ventures regularly.

You probably wondered what I was talking about when you saw the title, simply because in this day and age, if you think of it, it’s probably already been thought of, and if not, then it’s probably not worth bringing to the table. And thus, we have competition in all shapes and sizes. It’s to be expected in the modern world.

Anyway, that’s not the type of competition that I’m talking about this time around. I’m talking about competition with those selling similar products to yours in a similar fashion that make use of the same group of affiliates and joint ventures that you do.

Let me give you an example. While creating this very product that was originally planned to be sold in a fire sale along with nine other related pieces of work, a site came up from one of my JV partners that offered different products, but in a similar format. It was set up on a countdown timer to appear just 24 hours after we were planning to launch this one.

What would you do in that situation? Would you launch anyway, or hold off? Hold off Is the correct answer. When you’re in this business and marketers form their own promotion groups and circles of contacts for joint ventures, very often it is unwise to launch your product at the same time as someone else in your group.

In fact, they may not necessarily even be in your group, and you might not be in contact with them directly, but if they’ve promoted for you or with you before, and you know they’re going to be interested in promoting this other product that’s launching at the same time, you hold.

You might be wondering why you should back down and leave the other marketer to launch their products first. Well, let me tell you it doesn’t make much difference. A product launched in March isn’t necessarily going to do any better than your product held off until the following month to coincide with the other launch. It really just depends who gets there first and gets their plan out to the world before the other.

It’s a bit like music sales. Have you ever seen those record label meetings, where they talk about when they want to release the artists singles and albums in relation to other artists to maximize sales? Maybe I watch too much TV but that’s the best analogy I can think of right now.

Now I have to admit, this probably won’t apply to all of you. If you’re solely into affiliate marketing for example, you’ll have no idea what the heck I’m talking about and how it applies to you. That’s not a problem at all, because it doesn’t. If you’ve never carrier out a joint venture before or don’t own your own products yet, then that’s fine. Don’t worry too much about this.

If this applies to you, you will know it.

If you are building your own products, remember it, because it will apply to you when your business grows, and you begin forming your own marketing group.

As for staying on top of all this and seeing what’s being released, where and when, we don’t have a release dates or marketing chart to rely on like the music industry. The best we can do, is subscribe to all the important lists and get the information from there. When you consider that you should be doing this anyway to stay on top of current trends, new innovations and what’s going on in the marketing world, it should be too much of a chore.

So the bottom line is, it’s better to hold off launching your product if someone else is launching around the same time. Whether it’s a big name, someone that you know will attempt to access the same lists and the same audiences as you, or even those in your marketing group that contact and secure joint ventures with the same people as you. Your completed products aren’t going anywhere. Better to have the full attention of your market, your affiliates and your partners than have to compete against them for JV’s and promotion.

The competition is hot enough as it is.

To Your Success
Cody Moya

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