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Ok, we’re doing great so far. Let’s move on now and put the final nail in the coffin, and I’m going to finish up this section with one last big old push to try and persuade you that tracking and testing is the most important job you will carry out with regards to your business.

My biggest point here is right in the title. Everything has knock on effects. So you don’t feel like tracking, don’t know where to start or think it isn’t necessary? You’d be wrong. As already stated, even though tracking and testing has become so overdone that no one writes about it anymore, I still don’t get the feeling that everyone is doing this on a daily basis. Barely anyone I speak to is tracking and testing, barely any of my contacts or my list, and it’s clear that very few of my affiliates take this seriously. Only the JV’s I carry out seem to be populated by the heavy trackers and testers.

So lets take some examples now shall we? Lets assume you’re just starting up your business and you have two products being sold. One at $97 and one follow up, premium money making product at $1000. I’m going to assume for the moment that you aren’t tracking and testing with these products, just to show you how much you can potentially be losing by not doing so, meanwhile, your competition who we’ll call Mr.C is tracking and testing.

So you here you are with your two products. Your system is well designed. Imagine you’re selling your $17 product at no profit at all. Instead you’re giving away 100% commissions with a view to building leads and prospects, and selling them on to your $100 product once they begin to spend money with you and experience the quality of your products.

So here you are not tracking and testing. Mr. C however with the exact same setup as you has been tracking and testing. It took him two weeks find out that a small change to his original sales letter increases his sales by 10%.

At step one, the cheaper product, without tracking sales, you sell 100 copies in a single month, and 20% of your buyers go on to purchase the larger product, where you make 100% profit. So lets look at that for a moment. So 20 people in a single month purchase your $100 product. That’s $2,000 profit for you.

Mr C on the other hand sells 110 copies of his first product due to tracking and testing, and goes on to sell 22 of his premium product as 20% of his customers upgrade, just like you. $2200 he makes in that month, compared to your $2000.So an extra $200 doesn’t seem like a lot you might be thinking, but wait, what happens over a year? You earned $24,000 and he earned $26400.

It doesn’t matter if those numbers seem high or low to you, in fact the dollar amount doesn’t matter at all, but the fact is, Mr. C with his tracking and testing could have taken one whole month off and still earned more than you. Whether the yearly profit is $20,000 or $200,000, the result is still the same. One free month, and a whole lot more cash in your pocket.

But wait, because there’s more. Let’s assume that you’ve each been in business for a year now and have five products, each earning $2000 per month. Without tracking and testing, you’d be earning $10,000 per month, or $120,000 per year. Mr. C however applies his 10% increase in sales method to all his products. He now earns $132,000. That’s $12,000 per year more than you, simply because he decided to keep on top of some statistics for the week.

But there’s more, far more. What if Mr. C had been working hard all year, and actually figured out how to double his sales with his tracking and testing. It’s not inconceivable, and it might surprise you to find out, that’s it’s actually very possible to do. Now you’re still earning your $120,000 per year, but he’s earning a whopping $240,000 per year. If you think those numbers are too huge, and you can’t relate to them yet, take $30,000 and $60,000 a year instead. These are huge gains from very little work.

But hold on, there’s more. What if Mr. C didn’t just apply this method to the sales of his products? What if he applied them to the way he attracts affiliates? You can add another 50% to that figure. So now, while you’re earning $120,000 per year, he’s earning himself $360,000 per year.

But it doesn’t stop there. We still haven’t factored in joint ventures, we haven’t looked at the extra capital and leverage Mr. C now has that will allow him to grow more quickly than you. We haven’t talked about his list building methods or affiliate generation.

You see, he’s not just earning money more quickly than you are with his tracking and testing. It’s far from that simple. In fact, his business has the power to grow much faster. It’s like the effect of doubling a penny. The more leverage, the more knowledge, sales, profit, income and promotion resources you have, the faster they will grow. In fact, when Mr. C hits his first million-dollar year, you’d still be around the $200,000 mark.

So you see, tracking and testing isn’t just about making more money, more money, more money all the time. It’s about giving your business the ability to grow and move forwards in the long term. Every single aspect that you successfully track and test that increases your sales can be applied to all your products. The moment you apply a single 10% increase in sales to all your products, your profit will jump staggeringly. It’s not really even all that rare to be able to double your sales with tracking and testing over multiple products.

Taking things even further, you could increase the rate at which your list is growing, and in turn make more sales. You could also increase your affiliate signups and sales and factor those into the equation. When you wake up and suddenly realize what’s been going on, you find that your recently learned technique through tracking and testing that originally increase the sales of a single product by ten percent, has double or even tripled your sales and potentially far more in the long term.

So here’s the thing. If you leave this course with nothing more, understand this. When you successfully increase one of your products sales by ten percent in the short term, by applying your methods to lead generation, affiliate signups, your promotion resources, and your other products, you could potentially be increasing your total profit for the year by 100, 200, 500% or more.

Everything you do has knock on effects. The faster they add up, the faster you’ll make progress. Never again think that tracking and testing is out of fashion just because everyone has suddenly stopped talking about it. They may have stopped talking, but there would be far more successful marketers out there if they started doing this and didn’t forget about tracking altogether.

Tracking and testing is for small gains in short term profit.

Tracking and testing is for massive almost unimaginable gains in long-term profit.

To Your Success
Cody Moya

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