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The penultimate tip in this section is an important one. Probably the most important in the whole section when it comes down to people creating products before they really know what they’re getting in to.

Think about this. How many people do you know that actually look around them before they create their products. Did you look around first, or did you just pick a market and release your products? Most marketers that I meet go about things this way.

Now I could totally understand it if you’ve been doing this for a long time, you already have a good list packed full of people from your target market, in all honesty though, I wouldn’t even like to guess at the percentage of people that are already in this position compared to those who are either releasing a product for the first time, or releasing a product without having built up resources beforehand.

So here’s the deal. Whatever product you’re releasing, if you want to have any chance of making a success of your business first, you have to find your market. Easily done you might think, especially when you can go ahead and type online marketing into Google and come up with millions of results.

That’s not the whole story though, Making sure that there is a market for your products is really only the first step. Sure you know people want your product to solve their problems, after all, there’s a load of them out there already buying a string of products that do the same thing.

When I say find your market before you create your product, I’m talking about not just finding it, but figuring out at an early stage, before your product advances past the planning stages even, what can you do with your market?

Specifically, can you reach them in an effective way and if so, how are you going to do so? My personal favorite is through joint ventures, so naturally, I look for those marketers that already have big lists and promotion resources. That can be hard though, especially if you’re just getting started and have nothing to give back in return yourself, so do you have a plan of attack that will get you noticed and get your promotions out there?

If you’re not selling online marketing based products, are there any people out there with big lists that you can promote to? Any deals to be made? Any exchanges of resources to be had? If not, it’s time to look at other ways to get the word out about your products.

You could go the search engine route. If you’re in online marketing, do you have an original twist that will mean you get noticed amongst all the other tedious and generic make money online products? If you’re not selling online marketing products, are there enough searches being made relating to your product across a number of search engines to sustain your business?

Of course, you can always look at direct mail and offline methods to promote your online business, but can you afford to do so? And do you have the skill and the knowledge to do so effectively?

Of course, there’s always word of mouth, but you have to at least get the word out to a small customer base before this begins to happen. So, the ultimate question:

You already know your target market, but can you reach them?
I can’t count the number of times I speak to people about their businesses, they ask me for advice, and I say to them, ok, have you got your own products? They tell me they have. Ok, that’s a good start. Next I ask them to tell me as specifically as possible who they’re aiming their products at. From the ones who can’t tell me the answer, I point them a 1600 page book or hook them into a tutorial program, because they’re obviously totally lost in all respects.
Now from those who do know who their target market is, I ask one final question. How are your promoting? The answer that comes back is, well, that’s why I’m asking you for help, because I don’t know how to promote. I don’t think they realize that this makes it almost impossible to do anything in a quick straight forward manner other than start all over again.

Some products can be turned around but it’s a shot in the dark. More often, some markets are too saturated for them, some of these products don’t have a hope in hell of making it because there just isn’t any effective or reliable means of doing so in a long-term fashion. In addition, I found that big point that I mentioned at the start of the course. I’d come along and give someone some advice on how they should continue, and they say to me, but that’s not how I imagined my business would be run. That’s not the type of promotion I want to do, or the amount of money I wanted to spend.

So here’s the deal. If you don’t want to get into a mess and have to potentially start all over again, or be stuck an infinite loop of improvement with regards to your products, get it right the first time around. Target a market, and look for a way in. If you can’t find a way in, don’t waste your time creating the product.

To Your Success
Cody Moya

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