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So, as I was saying in tip number one. Product creation is about learning to develop your senses. It’s ultimate self awareness and awareness of what’s going on around you. In fact, when you create your first successful product (if you’ve done so already, congratulations) you will have learned far more about a lot more aspects both related and unrelated to business than will be immediately apparent.

In addition to this, there’s more. It’s not just about coming up with an idea and creating the product. It’s about developing it. Taking an idea, turning it into a viable product that people actually want to buy. You see, there’s far more to this than meets the eye, and very few people understand it, and as a result, very few people can do this well. Keep reading, and I’ll keep explaining, so you’re not one of the majority of people that are going to be struggling with this for years (I want you to give me good reviews after all).

So product creation tip number two. This goes along with the previous tip of mix with your market, and that’s that you need to subscribe to peoples lists. Simple huh? Well, no, not really.

The number of marketers that I meet that are trying to get rid of the thousands of e-mails that come into their inboxes every day don’t like it when I tell them they should subscribe to all the lists they can. ‘But if I do that, I won’t get my important e-mails and I won’t be able to read what comes into my inbox’. Get a new mail account especially for this I tell them. ‘I can’t, because after a couple of months of my details being passed around I’ll be getting thousands of e-mails again’ comes the reply.

Well, I have news. That’s not the case at all. I did exactly this back in 2002, and still to this date, I’m only getting the e-mails I asked for delivered to me, and I haven’t had to unsubscribe from anything in years.

So here’s the deal, if you’re going to do this, do it properly. First things first, pick the biggest ten people in your field of expertise that you feel are successful enough to be on the ball, know of the latest fashions and be able to teach you a lot through both their lists and their products.

Once you’ve got your big ten, watch them, watch what they promote, get your inspiration, and most importantly, watch who they talk about. Who are the up and coming marketers, who are those that they work with that you might not necessarily have heard of, but are out there right now making millions online, but in stealth mode? (And I assure you there are many of them).

Once you start to pick up on these unsung experts, begin subscribing to their lists and buying their products exactly as you’re doing with your top ten listed marketers. Before long you’ll have a plethora of ideas and inspiration flowing directly into your inbox, not to mention a good insight into how real business online works.

Do not under any circumstances do what some other marketers suggest. They say things like ‘Head over to Google, search for online marketing, find some ties and some e-zines and subscribe to these lists. The higher ranked aren’t necessarily the ones that are going to give you the most back through their lists. Completely the opposite in my experience in fact. Going to any search engine and searching for a subject, looking for a list to subscribe to is a crapshoot at best. Every time you subscribe to one using this method you run the risk of ruining your entire inspiration box as I like to call it.

Keep your box clean, keep it neat and tidy. Have no personal e-mails coming into it. Don’t do any competitions or subscribe to any unknown lists. Make sure your friends and family aren’t sending you any chain letters, or subscribing you to ‘I thought you might like to see this’ sites, because that will have the same effect.

All you want is a long line of e-mails coming into your box from the top marketers and the people they work with, and any up and coming new comers that you think are worth keeping an eye on.

So what do you get from all this with regards to product creation? Quite a few things actually. How do the big guys come up with new ideas and stay on top of what’s selling well and what’s not? They don’t test everything under the sun on their own that’s for sure, or they’d never actually get anything done. At the very least this will keep you in fashion, and allow you to figure out what your market wants, what’s gone out of date, what works and what doesn’t. At the very best, you’ll find regular inspiration and twists that you can apply to current products to feed what should be a never ending process of product creation.

If you’re not developing a product right now, you’re doing something wrong.

Go for it. Get out there. Why not make it right this second that you go in search of your top ten marketers, create a new inbox and get subscribed to their lists, sit back and watch as the inspiration begins to roll in and you should never run out of ideas ever again.

If it sounds good to be true, doesn’t it. How do you think I come up with at least one new idea every single day I turn my computer on? It certainly isn’t from being everywhere at the same time. Oh no, I let the list owners do that for me, and in turn, the people that are subscribed to my list are dong the same to me, and I think that’s great, because these guys know what I’m doing.

Let me tell you also, if you don’t have your own list already, when you get one and someone is inspired by one of your ideas, you’d be surprised how much they continue to buy from you over and over again simply because they read something that sparked their imaginations.

Inspire someone and they will never forget you, and you’ll make a lot of money in the process.

Be inspired by someone and you’ll never forget them, and make a lot of money in the process.

Whatever you do though, do something about this. Now would be ideal if you want to see results quickly. It can always wait if you don’t mind hanging around for a few progress free years.

To Your Success
Cody Moya

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