List Building Tip – Use landing pages to gather leads using affiliate leverage
Opt-in List July 14th, 2007You’re not on your own when it comes to building your list. If you’re out there right now struggling to make something of your business, and all you’ve been doing is promoting your own site to get new subs think again.
Remember I spoke to you already about how to define roles for your products? Well, if that’s the first time you’ve heard that, take a look around you next time you open up your mails and visit a few sites here and there. You’d be shocked at exactly what is going on. As I mentioned in the introduction, what you believe to be the ideal fully functioning business that’s going to net you a massive income isn’t necessarily reality.
Why do you think all those marketers out there that are selling products for $500, $1000 and sometimes a heck of a lot more, release products with low prices, between $17 and $57? Is it to make them profit? Unless they have the potential for absolutely massive circulation through joint ventures and an already established base of promotion, this is rarely the case.
Instead, they’re using these cheap products like an automatic list building machine. Ever wondered why people release free sites? When hit exchanges and the like first came around (something that isn’t effective anymore, so don’t think I’m recommending them to you), do you think the owners had a bunch of profit in mind? Maybe, but they had a much more powerful method of marketing going on. Lead generation.
I addition to the free sites, have you ever seen someone selling a product that might not necessarily be low priced, but they give away absolutely massive commissions compared to anyone else? 75% all the way up to 100% I’ve seen in the past. There’s a reason for all of this, and what is it? Yep, you guessed it. Lead generation. In fact, a good friend of mine released a site a while back when we were first getting started, and he was giving out 100% commissions. That was absolutely massive at a time when 50% was considered quite generous.
Even by today’s standards, 100% commissions is a mighty good way to attract affiliates. He went from no list, to a massively responsive 8500 person list that he continues to promote to successfully today in a matter of weeks. From an income of a thousand or so dollars per month all the way up to $3-5000 per month in mere weeks.
So here’s my advice to you. First off, create yourself a product that you believe you can sell for a decent amount. Anything from $50 to about $197. We don’t want to go overboard on this, because there’s not much point in doing this, building a big list, and then having nothing to sell them anymore. That would defeat the object of the whole exercise, so hold back a little.
Once you’re done, grab yourself some decent affiliate software. Your software must be able to track the sales of your affiliates from both inside the members area (the people who have paid) and outside the members area (those that haven’t paid) at different commission levels. You must also be able to track sales through any page on your site.
What you want to be doing is to either get out there and have your affiliates promote your lead generation pages, and follow-up for them (making sure they get the commissions for the product when someone comes back to buy through your follow-up) or, just have them promote the product directly, but make your list building and follow-up a priority placed prominently on your page. Whack on 75-100% commissions (the higher the better, but don’t forget to take into account the transaction costs form your payment processor) and then launch with a succession of 20-30 joint ventures, allowing them right in to get at your products at the highest commissions (paying member level). If you’re stuck for how to go about joint venturing, we have a whole section here dedicated to that. Be sure to read the whole thing too as it contains important guidelines that if not followed could well destroy your chances of success long term.
Ok, some words of warning. Spend a month or two creating your product, and make it the best you possibly can. The knee-jerk reaction would be to quickly get on top of this before all the other readers decide to quickly release high commission products. Let me put your mind at rest and say don’t worry. Not only has this method been going on for absolutely ages and it’s not become saturated yet, but in addition, barely anyone that buys this will actually be reading.
It’s a sad fact that many marketers just want the quick get rich option. Unfortunately there’s no such thing. It doesn’t have to be slow though using methods like this, but it doesn’t change the fact that 90% of people who buy this won’t read it and another 5% that do won’t bother putting it into action. I assure you, unless something major happens, this method isn’t going anywhere for a long while.
The bottom line is though, affiliates will ultimately take a look at your products. If they’re bad, they’re not going to risk selling it to their customer base. This should be the case with all your products, but just in case anyone had any ideas about jumping in with something sub standard to build their list and disappear, it doesn’t work like that at all.
Make it the best you possibly can. Make it look the neatest, the cleanest, make it massively valuable and show your customers and affiliates what you’re made of and you will reap the rewards. If it’s not flawless in your eyes, then it sure isn’t going to be any good for your customers or affiliates, as they’re likely to be more picky than the creator as far as quality is concerned.
So there we have it. Using affiliate leverage to build your list quickly. I know this works really well. Look around at the those big marketers (especially the affiliate marketers that rely on their list almost entirely), look at the low cost high commission sites they’re launching. They do it for this reason almost exclusively.
All you need is a piece of software, a mid priced, high quality product, a payment processor, a sales letter, and some joint ventures to get you started. It’s quick, and it’s not all that hard, but it will take a bit of effort.
Jump on the bandwagon. If you’ve never tried this before, I urge you to make it your top priority immediately after your current project and get your business moving into the future, with a solid list of customers and prospects that you can promote to again and again with ease, with haste, and of course most importantly, resulting in much profit.
How to get new, fresh leads and subscribers monthly without any work?
Click => Business opportunity leads and network marketing leads to find out.
To Your Success
Cody Moya
Tags: home business opportunity, small business, home business, make money online, business opportunity, internet home business, internet marketing, adsense, work from home, internet opportunities
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