Post to Twitter
AddThis Social Bookmark Button

Ok lets move on to exactly how to track properly. Many people fail to understand this concept entirely, and what they end up with are either a) no results at all, b) a mass of results that they can’t make sense of or finally, and the most popular outcome, c) a small number of results that are easy to understand but are totally incorrect.

Wow, ok, where do I start with this? How about we begin with the basics. What can you track and test? Ok, deep breath:

Headlines, sales letter introductions, calls to action, PS’s, audio, video, testimonials, sales copy layout, sub headlines, bullet points, highlighting, yes and thank you pages post payment, payment pages, subscriptions, subscription box layout, subscription box presentation, the use of entry pages, lead generation, affiliate signups and sales letters, training, education and what effect that has on your visitors, affiliates and customers, subject lines for your mailings, layout, html, text, web based content, all aspects of the follow-up process, backend sales, front end sales, price, traffic quality, cost per visitor, keywords, visit times dependant on content, titles and headings in your sales copy, your ads, your signatures, your introductions, subscriber conditioning, length of subscriber stay, customer feedback, presentation (of everything), and the list goes on. I could probably write a good 20 pages in that format off the top of my head.

If I ever catch anyone saying that they’re not tracking because they don’t have anything to track, I will hold my head in my hands and walk away having just heard the lamest excuse ever created by the lazy. There is always something to track and test. If you’re not at least keeping a close eye on your statistics for patterns that might emerge, then I’m afraid, your business is going backwards.
Unless you start now that is.

So how exactly do you go about tracking and testing effectively? Well first up, I want to make sure that you understand that over a short period of time with few visitors, this isn’t an exact science. Nothing will ever flow with any perfect regularity. A technique that got you 20% more sales straight after implementation may well turn out to actually lose you sales compared to the alternative over the long term.

So first things first. Make sure you get yourself a decent set of stats. Judging your sales material over 100 visitors isn’t going to do much for you. Judging it over 10,000 however should see you with a more accurate result, and that result will only continue to get more and more accurate the more results you collect. This will also allow you to completely ignore any problems that might come about through anomalies and average out your results.

All too often I’ve had someone contact me and say ‘Hey! I’ve got this kick ass result that made me a fortune overnight! It doubled my sales!’ I then proceed to ask how many visits they tested this method over. 250 the answer comes. Wrong answer. Were you getting the same quality traffic from the same place? Was it more targeted than previously? There’s lots of things that can affect your results. Averaging out over a long period of time is the only way to ensure that what you have in front of you is reliable.

Secondly, only test one thing at a time. If you’re going to change the wording of your headline to see if it performs any better, than grab some split run testing software, and test one sales latter with one headline, and one with another. Whatever you do, don’t change six things on one sales letter, and then proceed to change four things on your second. You might see a definite increase in sales, sure, but how on earth are you going to know what had the effect and how to repeat it with your other products and future products? You won’t.

Next up, you just heard me mention split run testing there, that’s another important aspect of tracking and testing. Do not under any circumstances test one method one month, and then swap to another method the next month. It doesn’t work like that. Look for split run testing software that splits your visits approximately down the middle between each sales letter or website.

The fact is, there are dry periods online. The amount and quality of your traffic will change from month to month depending on seasons and other program launch dates. Tracking like this will see you get far more accurate results, as your traffic is taken from the same pool, eliminating so many variables that could effectively give you totally incorrect results.

Next, keep everything. Make yourself a tracking folder. Every time you test something out, record your theory prior to tracking here, record your stats, your slice, or how many visits you tested over, and finally, what the result was. This way, you can go back and test again if you feel that times have changed, or a particular technique has become overused.

See? It’s simple to track and test. Nothing complex in there at all. Five or ten minutes a day, that’s all it takes and the benefits are endless, not to mention how good it feels when you hit the jackpot and can apply sales increases of 10, 20, 50% even over multiple products for a big, juicy leap in profit for your business.

To Your Success
Cody Moya

Tags: , , , , , , , , ,

Post to Twitter



=========================
Article Re-print Rights Information

You may re-print the article published in this email as long as you comply with following terms:

Article must be published "as is" (unedited) except that you may correct grammar and spelling errors. Article must be published with below the author's bio paragraph (resource box) and copyright information included. URL in the resource box should be set as active hyperlink. Hyperlink can NOT have rel="nofollow" tag. Article cannot be used in spam communications

Bio paragraph (resource box) below:

----------------------------------------------------------------
ABOUT THE AUTHOR:
Cody Moya writes about Internet Marketing Tips in his
Free Internet Marketing Courses. You can sign up for his free
Tips and get additional information at his
website: http://FreeInternetMarketingCourses.com

Below is html code of bio box to copy paste to your website